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FlowChart: What is it, Templates & Symbols

Written by: Midori Nediger


Sep 09, 2022

If you’re looking to communicate business processes, plan marketing campaigns, onboard employees, or bring any form of workflow chart to life, creating a good flow chart can help set you straight.

Typically, you use boxes or shapes to represent different steps in a process, and then you connect those steps with lines or arrows.

Click to jump ahead:

Flow charts are perfect to use in project plan templates, business reports, presentations and white papersAnywhere you need to simplify and communicate a process, a flow chart template is the best way to do it.

Not a designer? No problem! With Venngage’s drag-and-drop flowchart maker and our easy-to-use flow chart and process map templates, you can create effective process documents in minutes.

 

What is a flowchart?

A flowchart, also known as a flow diagram, is a step-by-step graphical representation of a process, system or algorithm needed to perform a task or complete a workflow. 

Here’s a good example:

what is a flowchart
 

As you can see, these types of diagrams communicate a sequence of actions and decisions that lead to a specific outcome, using symbols and directional cues to convey information.

Here’s an even simpler example: 

what is a flowchart
 

Not sure if something is a flowchart? Refer to this:

But in all seriousness, flowcharts are great for providing guidance and clarifying the logic behind if/then scenarios… and that’s just the tip of the iceberg.

From software development, engineering and sales, to business process mapping, manufacturing and recruiting, there is literally no shortage of use cases for these nifty visualizations. 

What’s more, these charts can range from the most basic designs…

what is a flowchart
 

…to comprehensive, multi-step diagrams accounting for a wide range of conditions and variables. 

what is a flowchart
 

In other words, these handy tools have got range

24 Flow chart templates

Business flow chart template

Using a flow chart in your business is a great way to help communicate internal processes or hiring and project workflows. Flow charts can be used to outline a variety of processes, including budgeting, planning, communicating, or sales.

For example, the process flow chart template below visualizes the online sales procedure of a business.

Read more about: Flowchart Symbols and Meaning

online sales procedure flow chart template
 

Design tip: Keep your audience engaged with a creative flow chart layout

Notice the arrows in the above template? They’re your best friend.

Play around with different arrow shapes and sizes will bring out a much more interesting flow chart. You can also use other graphic design elements, like zig zags, curves or flowy lines that weave through your flowchart’s sections.

COVID-19 Testing flow chart templates
 

In the medical flow chart above, readers are guided through systems and given instructions based on the outcome. A medical flow chart like this is great for any health business, as users can easily access the right services quicker.

If you have less text but more steps, then you can use a process map template like the one below as a starting point to outline your workflow.

Simple Action Plan Flow Chart Template
 

Budgeting or projecting flow chart template

One of the ways you can use a flow chart is to break down part of a whole.

This could mean breaking down a concept into components, like breaking down the factors that contribute to a complete business spend, or breaking down projected budget and future earnings.

For example, the flow chart template below visualizes the return on investment between Design new product, Enhance existing product, or Do nothing:

product decision tree as a type of flowchart templates
 

Medical flow chart template

You can create a medical flow chart using a simple concept flow chart, like the one below:

Gradient concept flow chart template
 

You can also use a process map template to help medical teams understand how to assess a potential threat and make sound decisions.

During times of stress, such as when an emergency occurs, it can be difficult for people to think clearly. Having a visual guide to help them during this time will aid in better decision-making and keep people safe. That’s where a free flow chart template like the one below comes in handy.

Health and Safety Process Flow Chart Template
 

Internal processes can also be effectively communicated with a flowchart template, like this one on the physician recruitment process:

physician process flow chart
 

You can also add a flowchart into an infographic to make sure your visualized process flow is even more engaging and easier to understand. Here’s an example:

Medical Administrative Process Infographic Template
 

HR flow chart template

Human Resources often use flow charts in their work. A flow chart can be an easy way to communicate company policies and processes within the organization. Flow charts can also be used during the hiring process to make sure hiring is fair and consistent.

Change management process map template

Any type of change in a company can be overwhelming. To make it easier for employees, managers, and external parties, a change management process map template like the below outlines the process.

Lewin's Change Management Model Flowchart
 

For more flowchart templates about change management models, check out our blog: 8 Change Management Models and How To Apply Them

Organizational structure flow chart template

A corporate organizational chart is another classic use of a flow chart. Organization charts are handy to include in employee handbooks or onboarding materials to ensure that new hires understand the company structure.

An organizational structure flow chart breaks down a whole into parts i.e. a company into different departments/teams to show hierarchy and team relationships.

flow chart template
 

Pro Tip: Venngage makes it simple to share your flow chart with the people that matter. Once you’re done editing, copy the private link or email it quickly to your boss or client. Upgrade to a Premium or Business account to download your flow chart or activate team features. See the example below for how to share in Venngage:

flow chart template

Color coding also helps differentiate departments in this org chart template (blue vs. purple):

flow chart template
 

A gradient effect helps differentiate the most senior and junior positions.

Pro Tip: Brand your flow chart template with one click using our My Brand Kit. The example below shows how you can open our My Brand Kit tab and click your color palette to apply it to the entire template. You can pull your brand colors from your website or set them manually — up to you! This is useful for consultants and freelancers who quickly want to add a client’s branding to their document.

flow chart template

Organizational structure charts can also include contact details for the members of the team. This example below also makes good use of icons to illustrate what each department is responsible for:

flow chart template
 

This simple org chart uses gendered icons. You could replace them with icons suited to their role, such as a shaking hands icon for a partnerships manager.

flow chart template
 

Pro Tip: Once in the Venngage editor, click any icon in your free flow chart template and then click “Replace” to change it. Our icon library with thousands of professional icons will open. Search by keyword. In the below example, I searched for “sales” to find the right icon to represent a VP of Sales in an org chart. The tool inserted (and resized) a shopping cart icon for me.

flow chart template

When picking icons for your designs, remember to follow these best practices:

  • Pick icons that are the same style (same line width, flat or illustrated, filled or line art, etc.).
  • Make sure your icons are consistently sized, to prevent your design from looking cluttered.
  • Don’t use icons to replace text unless the meaning is very well known (for example, a stop sign).

Or, instead of using icons, try using photos:

flow chart template as an organizational chart
 
flow chart template
 

This is especially effective to personalize corporate org charts or customer journey maps (see next section below).

Pro Tip: Upload your own photos in the Venngage editor and then drag and drop to replace any existing photo in the template. We’ll resize it for you. The example below shows how I replaced the VP Marketing’s photo with a photo of myself:

flow chart template

Read More: 12+ Organizational Chart Examples and Templates

Hiring process flow chart template

Hiring Process Infographic Flow Chart Template

The hiring process can be as individual as an organization. Some companies ask for three rounds of interviews and reference checks, whereas other companies may require a skills test.

A flow chart to help your potential new hires, as well as the hiring managers, keep on top of the process can be an invaluable asset.

Breaking down complicated processes like hiring into manageable steps helps keep teams aligned and focused on the hiring outcome:

flow chart template on recruitment
 

But there’s no reason your hiring flow chart needs to be a boring document. Using a vibrant or branded flow chart template helps show your employer brand and is more visually engaging.

You can use colors in a flow chart to:

  • Differentiate between types of information.
  • Emphasize specific points.
  • Give your flow chart personality.

For example, you could use colors to differentiate between different stages in a process. Or in this template, between different departments:

swimlane flow chart
 

The flowchart template above is a swimlane diagram. For more information about this type of diagram, check out these posts:

Not only can the colors help readers remember the information, but they can also make your flow chart easier to scan.

Take a look at how color is used in this flow chart template that shows a hiring process:

flow chart template
 

Some tips for using color to communicate information effectively:

  • Use contrasting and complementary colors to highlight information.
  • Add a single color to a black and white design to highlight a single piece of information.
  • Pick colors that reflect the mood or theme of your information.

Read our guide on how to pick brand colors for more tips.

Project risk flow chart template

Most projects come with risks. Often the role of Human Resources is to help prepare for risk, especially when it comes to personnel.

A flow chart template can be a good way to map risk per project to the people involved. The free flow chart template below could be used during a project initiation or to show how a company is being restructured.

Simple risk breakdown structure
 

Marketing flow chart template

Marketing campaigns take many different shapes and forms. A flow chart template can be used to help plan campaigns and marketing strategies. Flow charts can also be used to develop marketing processes.

Flow charts are also a valuable marketing tool themselves, especially when used for events or social media.

Event invite flow chart template

This free flow chart template doubles as an event invitation you can post on social media or print and make into a flyer:

flow chart template
 

You could also customize the above flow chart template for a special sale or promotion.

For example, one flow path could be:

  • Do you have an office Christmas party coming up?
  • Do you own a dress that’s half-decent?
  • No.
  • You need to shop our 30 percent off holiday sale!

Marketing experiment flow chart template

Product Development Flow Chart Template

Flow charts aren’t just visuals that explain processes to others.

They can also be useful tools to help you plan and prioritize projects, strategies and experiments.

For example, take the free flow chart template below that you can use to determine if a growth experiment is worth running. It’ll help you plan and implement your own business growth strategy:

flow chart template
 

Tips for using a flow chart to prioritize experiments:

  • Identify the key metric or goal you want to impact and the experiment you want to run to impact that goal.
  • Ask predictive questions about the value and resources of the experiment, to gauge if it should be a priority.
  • Use different colors to categorize the types of resources required or the amount of effort required to run the experiment. 

Customer journey map flow chart template

Charts and infographics are the perfect formats for telling stories with your data. They allow you to illustrate concepts and events using engaging visuals, like in the process flow example below.

User Journeys Flow Chart Template

One of the most popular uses of a flow chart is to illustrate a business’ customer journey.

While customer journey maps can be quite simple, more businesses are creating engaging visuals to tell their customers’ stories.

Icons, bold colors, and elegant fonts can all be used to make your customer journey map interesting to read, while still maintaining a professional look.

If you want to include more than one customer persona’s path in one visual, then using different colors and icons (or photos) for their respective paths will make your chart easier to read. Take this  free flow chart template, for example:

flow chart template
 

Click any of the templates above to enter our online customer journey map maker. Customize the template to your liking — no design experience required.

Tips for using a flow chart to tell a story:

  • Use directional cues like arrows to guide how people read your chart.
  • Use icons to illustrate the steps or stages in your process.
  • If you’re showing more than one customer persona’s journey, use different colors and illustrations to identify their respective paths.

Social media flow chart template

Funny Valentine's Date Flow Chart Template

Flow charts don’t have to just visualize boring business processes. They can also be a fun way to engage your audience on social media!

You could create a flow chart that doubles as a quiz, like this flow chart we made that tells you what your whiskey personality is. People like quizzes, so don’t be afraid to use them in your content.

Or take this super helpful flow chart that helps you come up with plans for Valentine’s Day.

The bright background color and quirky icons help make the design pop from people’s newsfeeds:

flow chart template
 

Key tips for designing a flow chart for social media: 

Infographic flow chart template

Infographics are a valuable tool for content marketing.

If you’re creating an infographic that covers more information, you can incorporate a small flow chart into your design.

It’s generally a good idea to only visualize a short process or a simple concept.

Information that requires more detail would probably require its own infographic or chart.

For example, this infographic uses a flow chart in the first section to show how different elements of your content feed into its overall style and readability:

flow chart template
 

When incorporating a flow chart into a bigger infographic, remember to:

  • Keep your flow chart brief and focused on one concept.
  • Clearly title the flow chart section so readers understand it.

Real estate flow chart template

Real estate agents can also use flow charts in their marketing materials, to help clients understand the real estate journey.

This real estate flow chart template below can help prospective clients understand their needs better. Providing information about your industry that isn’t just a sales pitch can help build authority and trust.

Real estate flow chart template
 

Project flow chart template

Projects often involve multiple steps or stages, and keeping track of progress can be difficult. If your project involves multiple team members making sure that everybody is on the right track is important too.

When developing any new project timeline, it can be handy to create a project flow chart to map the stages and reliances.

Simple project flow chart template
 

Product design flow chart template

Icons are another design element that you can use to make your information more memorable. You can use icons to emphasize points and to illustrate concepts.

For example, this flow chart uses icons to emphasize and illustrate each step in the product design process (like a rocket ship icon for the launch phase):

flow chart template
 

Evaluation flow chart template

If you want to help people make a decision, a flow chart is a great way to visualize two options or paths people can take.

You could show how the two paths diverge from the same starting points, or you could place two flow charts side by side.

For example, this infographic shows two potential paths readers can take by placing two flow charts side by side:

flow chart template
 

This colorful pitch deck compares a new company with its competitor on slide #4:

flow chart template
 

Keep these tips in mind when using a flow chart to show two options:

  • Show parallel options or stages in the process by placing them level with each other on the page.
  • Use colors and icons to differentiate between the two paths.
  • Use a brighter color to emphasize a path you would like readers to follow (for example, if you’re showing two service plan options).

Process flow chart template

Showing complicated processes can be difficult when using text alone. By using a visual flow chart template you can effectively communicate process flows. This type of flowchart can also be used to help keep teams aligned on complicated projects.

restaurant food ordering flow chart template
 

In this food ordering flow chart the process of placing an order is clearly explained with multiple “yes” or “no” choices. A flow chart like this can be used to onboard new employees, to understand the processes involved in a successful business interaction, or to visualize the steps within an automated ordering system or any other type of automated process.

Related: 21+ Flowchart Examples to Organize Projects and Improve Processes

Cyclical flow chart template

Flat Brochure Flow Chart Template

Some processes don’t have a definite beginning or end and a flow chart is a great way to visualize that.

For example, this brochure template uses a flow chart to show why this business is sustainable:

flow chart template
 

This simple flow chart example is dynamic and lays out a reoccurring process (design):

flow chart template
 

Tips for using a flow chart to visualize a cyclical process:

  • Put the “starting point” in the top left corner of your flow chart.
  • Use directional cues like arrows to indicate which direction the cycle moves in.
  • Offer brief description of the flow chart for context.

Combining flow chart template

Do you want to visualize two processes that work in tandem with each other?

To help readers better understand both processes, you may want to create a flow chart that visualizes both.

Inbound Marketing Flow Chart

The key for combining two flows is to keep the charts simple.

If you try to incorporate too many parts, your flow chart will quickly become cluttered.

For example, the presentation flow chart template below uses a simple 5-step flow chart over a 4-step chart to show how an inbound marketing funnel and content strategy work together:

flow chart template
 

Notice how the circles are in bright colors, so they contrast with the more neutral rectangles. This makes the chart easier to read.

Keep these tips in mind when combining two flows in one chart:

  • Keep the flow charts simple, and don’t include too many points.
  • Use color and shapes to differentiate between the two flows.
  • Provide a clear title and if you think it’s necessary, a brief description of the chart.
customer ordering process flow chart template
 

Data flow diagram template

A data flow diagram (DFD) visualizes the flow of data and/or information throughout a system or a process. Here’s an example of one:

physical data flow diagram
 

For more examples of DFDs, check out this post: What Is a Data Flow Diagram and How To Make One?

Data-driven flow chart template

Most times, flow charts are meant for either school or business. You’re most likely to have statistics that will bring more substance to your flow chart.

Adding data will not only add variety to your information, but numbers usually are much more eye-catching than a cluster of words.

Your presentation design is important for how you display your data. Use that to guide your flow chart thought process!

how to tie a tie flow chart
 

Have your information draw a reaction from your audience by adding credibility to what you’re showcasing.

Without the facts presented in the free flow chart template above, you wouldn’t realize the value in the information being presented.

Customer support flow chart template

Customer support is a unique job that benefits from flow charts to understand user journeys and pain points. Often, customer support staff will not have technical knowledge of the problems so a flow chart that runs through common errors is a helpful tool.

Error flow chart template
 

Providing flow charts for customer support training upfront is another way to ensure that your customers are having their issues resolved quickly and efficiently.

customer support flow chart template
 

In this customer support flow chart template, the three stages of troubleshooting are labeled by color. This allows customer support employees to help customers more efficiently.

trouble shoot flow chart template
 

What’s the purpose of a flowchart?

Flowcharts are typically used to help people understand, communicate or improve upon a process or system. They’re ideal for documenting the steps in a process so they can be repeated accurately. 

Other uses for flowcharts include….

  • Visualizing and analyzing a process
  • Optimizing business processes or workflows for efficiency and quality
  • Communicating a process for training or understanding
  • Identifying bottlenecks, unnecessary steps and waste in business processes

The bottom line? With a detailed process flowchart, even the most complicated series of steps becomes easy understand.

what is a flowchart
 

Common flowchart symbols 

One of the reasons flowcharts are easily understood is because they typically use universal, standardized symbols in their designs. Here’s an example:

what is a flowchart
 

Let’s take a look at some of the common flowchart symbols used in a process flow diagram: 

Start/end symbol

Commonly depicted as an elongated circle (or ellipses), these terminal points signify the beginning or endpoints of a process outlined by a flowchart.

Process symbol

what is a flowchart

These symbols represent a step taken in the sequence of operations or decisions. They are usually represented as a rectangle.

Decision symbol

what is a flowchart

Typically in the shape of a diamond (rhombus), these symbols demonstrate a point where a conditional statement is made, before the flowchart branches off into two or more paths.

Input/output symbol

what is a flowchart

These symbols, usually parallelograms, indicate data inputs and outputs as it enters or is sent out of a process.

Connector or flowline symbol

what is a flowchart

These symbols represent a connection between two process symbols, input/output symbols or decision symbols. Usually represented as a line with an arrow, they guide the viewer through the sequence (or steps). 

On-page connector symbol

what is a flowchart

The on-page connector symbol takes the form of a circle. It connects two or more parts of a flowchart when it continues on a different section of the page 

Off-page connector symbol

what is a flowchart

These symbols connect two or more parts of a flowchart when it continues onto anot

Flow chart design best practices

If you’re looking to make a flow chart, Venngage has plenty of free flow chart templates you can use to create impactful designs.

  1. Plan your flow chart before you begin designing. How many steps will it have? How complex do you want it to be?
  2. Scroll through this post and pick a flow chart template that fits the process you want to visualize. Click “Create” to enter our flow chart maker.
  3. Add, remove, or rearrange points in the flow using Venngage’s drag and drop canvas. Even design newbies can use our tool.
  4. Insert your own dates and events using the text boxes.
  5. Customize the colorsfonts and icons to make the design your own. We’ll give you tips on exactly how to do this below.
  6. All done? Easily share your flow chart via email or upgrade to download it.

Flow chart template FAQs

1. How do you make a flow chart?

  1. Choose a free flowchart template that matches your theme and needs. Venngage has thousands of template selections to choose from!Free Flow Chart Templates
  2. Once you’ve selected your online flow chart template, you have the freedom to customize your flow chart. You can use different lines, shapes, fonts, sizes, and colors to enhance your flow chart design.Cross Functional Flowchart Template
  3. With Venngage’s Smart Diagrams templates and drag-and-drop flowchart maker, you can easily duplicate, add, or delete nodes. Select a Smart Template from the Venngage library and edit according to your needs.Smart mind maps_add or delete branches
  4. Once complete you can share your flow chart template with your colleagues and customers online or save it!Flow Chart Template Online

2. How do you create a flow chart in Word?

When you sign up with Venngage, you can create a flow chart in Word. Follow the steps above to edit and customize the free flow chart template of your choice. When you’ve completed the design, you can share it online.

Alternatively, you can upgrade to a Venngage for Business plan to download your design as a PNG file to be inserted into a Word document. You can also download the chart as a PDF, interactive PDF, or a PowerPoint presentation.

3. What is the best tool to make a flowchart?

There are numerous tools available online to customize flow charts and process map templates. The best flow chart maker is one that offers a variety of shapes, icons, and diagram options.

Venngage offers all these and much more with our flow chart templates. Easily create a variety of diagrams using our templates as a base. Auto-resize shapes and elements or swap icons with the click of a button. Designing has never been simpler.

That’s it! Here’s a sneak peek of what the Venngage flow chart editor looks like:

flow chart template

More design tips and templates:

20 Timeline Template Examples and Design Tips

6 Comparison Infographic Templates and Examples

11 Templates to Turn Boring Information Into Creative Infographics

About Midori Nediger

Midori Nediger as an information designer at Venngage with a passion for data visualization, infographics, and visual communication. Her work focuses on transforming complex data into clear, engaging visuals that tell compelling stories. Midori’s expertise in visual design helps brands and businesses communicate their messages effectively, making data more accessible and impactful for a wide range of audiences. She’s particularly interested in helping people communicate complex information. Connect with her on LinkedIn and on Twitter @MNediger.