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Empower Your Business with Venngage's Customer Journey Maps


Use a customer journey map to understand your customers' pain points and needs.

Visualize your customers' journey and understand exactly how they interact with your brand.

How consumers go from awareness to clicking "buy" can be confusing for many companies.

Plot this journey using Venngage's customer journey templates. Our professional designs will help you create a resource that you and your team can refer to again and again.

Edit the text and add new steps. Browse from our thousands of modern icons and swap in the ones you want. You can even use My Brand Kit to import your brand colors, logo and fonts.

Venngage makes it easy to create a completely customized customer journey map.

Create a customer journey map in 5 steps using Venngage:

  1. Create a Venngage account using your email, Gmail or Facebook account.
  2. Browse our professional customer journey examples. Choose a template that has the right look and feel for your needs.
  3. Edit the text and add in your own images, if you like.
  4. Customize your user journey map by adding new steps or swapping in icons from our library.
  5. Share the link to your customer journey map with your team or client. Or download it as a PNG or PDF file (Business or Premium plans only).

Create an effective customer journey map by following these steps:

Add Different Customer Profiles

Choose from our library of illustrations and stock photos to represent different types of customers.

Use Icons to Represent Key Steps

Browse our library of modern icons. Select ones that emphasize key steps in the customer journey.

Use a Consistent Theme

All of our user journey maps were created with a central theme in mind, making it easy to create a professional-looking design.

Add Your Own Touchpoints

Customize our templates in a snap. Drag and drop in new elements to include all the places your customers interact with you.

Choose the customer journey map that best represents your users' experiences

A user journey map should quickly communicate your customers' needs and pain points. The level of detail is up to you.

Pick the template that fits your research. Our fully customizable templates make it easy to add in extra detail as you go along.

Design a realistic visual representation of your customer journey

Your customer journey should feel like experience your customers take if you want to create an effective customer journey map. This is the only way that your company or team will be able to take the user journey seriously. If the customer journey map is too intense or cheesy, they will just write the findings off.

A fanatic way to do this is by creating a visual map representation of each customer. This could be something as simple as a well-researched headshot. Or as complex as a mood board that explains their hopes, dreams, and motivations in a visual way.

Collaborate with your team on your customer journey map

Speed up your workflow and get buy in from colleagues and bosses. Venngage's team features let you turn sharing on and off. Invite your team to view or edit your design. Then, share the private link when you're finished.

Download or share your customer journey map with your whole company with one click

Once your team has finished creating the customer journey map it's time to share it with everyone. All you need to do is click one button and you can download it as a high quality PNG or PDF with a single click. Or share it directly from Venngage with your own unique link and landing page for fast feedback.


How do I create a customer journey map on Venngage?

Click the green button below and sign up for Venngage using your email, Gmail or Facebook account. Then, click "Templates" to find the best design for you.

Can I add hyperlinks to my customer journey map?

Click any element (text, icon, image etc.) in our templates to add a link. Then, download your file as an Interactive PDF (Business plan only).

Can I share, download or print my customer journey map?

Sure thing! Share a link to your design with your colleagues or clients. Or download your file as a PNG or PDF file to print it (Premium and Business plans only).

Didn't find a template you liked? Sign up to be alerted about new templates here!

Click a customer journey map template below to create: