It can be really hard to decide between two things. Especially when the options are really good.
Knowing that so many people have trouble making up their minds, you have probably faced the problem before: how can I get my audience (or clients, or customers, or stakeholders) to choose the option I want them to?
Or, if your goal isn’t to persuade but to educate, you have probably asked yourself: how can I help my audience make the best, most informed choice?
You probably know from experience that verbally throwing a bunch of information at people isn’t the most effective way to get them to understand their options. The same goes for sending them dense, lengthy reports explaining their options. It’s easy to forget details, or to have trouble comparing the options in their mind.
Infographics visualize information using a combination of visuals like icons and charts, along with concise text. A comparison infographic template is typically split down the middle horizontally or diagonally, placing two options side by side.
Comparison infographics help to visualize and summarize information. Much easier to wrap your head around!
But I get it: designing an infographic is easier said than done. Especially if you have no design experience.
That’s why I’m happy to offer you a shortcut: infographic templates.
Here are 6 of our most effective comparison infographic templates.
1. Visualize pros and cons to encourage smart decision making
Remember this classic piece of advice: make a list of pros and cons. Writing down your options can make it easier to weigh aspects of each.
Using visuals–like comparison infographics–to illustrate options is even better. In fact, a study at the Michigan State University found that the part of the brain responsible for our vision is also largely involved in our decision making.
Follow the pros and cons list model by dividing your infographic in half and placing both lists side by side. Organize your information by categories, using bold headers. Icons are also a great way to visualize ideas and make specific text points stand out.
2. Compare products to highlight features and persuade buyers
You can tell someone your product is better…but most people won’t believe it until they see it with their own eyes.
List the features down the middle of the infographic and compare two similar products. Include product shots to make the products more recognizable. A comparison infographic like this can be useful to highlight the superiority of a product you’re selling, or to help people pick the best product for their needs.
3. Create a visually-appealing table to make information easy to understand
Wrapping your head around multiple options can be challenging. Especially if the information is technical.
Sure, you could use a spreadsheet. But unless you’re a particularly enthusiastic accountant, spreadsheets have a way of making a lot of people go cross-eyed. But an infographic table is an effective way to show multiple options. Icons and strategic color use help keep the snores at bay, while also making the information easier to understand.
4. Use colors strategically to influence decision making
Colors influence how we perceive information. Most people will recognize, for example, that green equals “go” or “good”, while red equals “stop” or “bad”. Colors can help influence what people perceive to be the right choice and the wrong choice.
In cases where you want to encourage your audience to make a decision, highlighting the “right” choice in green will indicate that they should go for that choice. For a more examples of how you can use colors strategically, check out this article.
5. Debunk myths by comparing facts with fiction side by side
Sometimes we don’t realize how ridiculous a piece of information is until we stand it up against the truth. Comparison infographics can be very effective tools for educating your audience–they’re easy to share on social media and perfect for including in presentations.
Compare myths in one column directly with the truth in another column. Infographics like this are great for spreading awareness about commonly misunderstood causes.
6. Divide your comparison infographic template horizontally to show upsides and downsides
You don’t have to stick with the typical vertical page split. When you create an infographic, you have the opportunity to get creative with your design. Arrange the text and visuals on your infographic to reflect the theme of your information.
Split your infographic horizontally to show gains and losses–literal upsides and downsides. Use directional cues like arrows to direct readers’ eyes towards key information.