Feel like you have too many things to keep track of?
A flow chart can help set you straight.
A flow chart is a diagram that visualizes a process or workflow, like this example:
Typically, you uses boxes or shapes to represent different steps in a process, and then you connect those steps with lines or arrows.
But making a flow chart from scratch can seem like an overwhelming task.
After all, you’ve probably come across some bad flow charts before. Ones that make you feel like you’re untangling a ball of yarn, like this eye sore:
When done right, a flow chart can:
- Demystify a process.
- Help simplify decision making.
- Set people on the right track.
That’s why it’s a good idea to start with a flow chart template.
Venngage’s flow chart templates work for all kinds of people, including:
- In house employees
- Small business owners
How to create your own flow chart with Venngage:
- Plan your flow chart before you begin designing. How many steps will it have? How complex do you want it to be?
- Scroll through this post and pick a flow chart template that fits the process you want to visualize. Click “Create” to enter our flow chart maker.
- Add, remove, or rearrange points in the flow using Venngage’s drag and drop canvas. Even design newbies can use our tool.
- Insert your own dates and events using the text boxes.
- Customize the colors, fonts and icons to make the design your own. We’ll give you tips on exactly how to do this below.
- All done? Easily share your flow chart via email or upgrade to download it.
That’s it! Here’s a sneak peek of what the Venngage flow chart editor looks like:
Here are 20 flow chart template, design tips, and examples to get you started.\
1. Use a flow chart template to show how parts make a whole
One of the ways you can use a flow chart is to break down part of a whole.
This could mean breaking down a concept into components, like breaking down the factors that contribute to a business goal.
Or breaking down a larger topic into subcategories, like different facets of digital marketing.
For example, take a look at how the flow chart template below visualizes the breakdown of a budget:
The chart above starts with the total budget and then breaks it down into smaller parts, using icons to represent each area.
A corporate organizational chart is another classic use of a flow chart.
They also break down a whole into parts i.e. a company into different departments/teams:
Pro Tip: Venngage makes it simple to share your flow chart with the people that matter. Once you’re done editing, copy the private link or email it quickly to your boss or client. Upgrade to a Premium or Business account to download your flow chart or activate team features. See the example below for how to share in Venngage:
When breaking down a process or concept into parts, remember to:
- Not overburden your chart with too many components, or it may become hard to read.
- Consider using icons to emphasize and differentiate between points.
- Include a caption or brief description, when more clarification is necessary.
2. Combines two simple flow charts to show how processes intersect
Do you want to visualize two processes that work in tandem with each other?
To help readers better understand both processes, you may want to create a flow chart that visualizes both.
The key for combining two flows is to keep the charts simple.
If you try to incorporate too many parts, your flow chart will quickly become cluttered.
For example, the presentation flow chart template below uses a simple 5-step flow chart over a 4-step chart to show how an inbound marketing funnel and content strategy work together:
Notice how the circles are in bright colors, so they contrast with the more neutral rectangles. This makes the chart easier to read.
Keep these tips in mind when combining two flows in one chart:
- Keep the flow charts simple, and don’t include too many points.
- Use color and shapes to differentiate between the two flows.
- Provide a clear title and if you think it’s necessary, a brief description of the chart.
3. Color code the phases of a process to make your flow chart easier to scan
You can use colors in a flow chart to:
- Differentiate between types of information.
- Emphasize specific points.
- Give your flow chart personality.
For example, you could use colors to differentiate between different stages in a process.
Not only can the colors help readers remember the information, it can also make your flow chart easier to scan.
Take a look at how color is used in this flow chart template that shows a hiring process:
Color coding also helps differentiate departments in this org chart template (blue vs. purple):
A gradient effect helps differentiate the most senior and junior positions.
Pro Tip: Brand your flow chart template with one click using our My Brand Kit tool. The example below shows how you can open our My Brand Kit tab and click your color palette to apply it to the entire template. You can pull your brand colors from your website or set them manually–up to you! This is useful for consultants and freelancers who quickly want to add a client’s branding to their document.
Some tips for using color to communicate information effectively:
- Use contrasting and complementary colors to highlight information.
- Add a single color to a black and white design to highlight a single piece of information.
- Pick colors that reflect the mood or theme of your information.
Read our guide on how to pick brand colors for more tips.
4. Use icons to illustrate and emphasize each point in your flow chart
Icons are another design element that you can use to make your information more memorable. You can use icons to emphasize points and to illustrate concepts.
For example, this flow chart uses icons to emphasize and illustrate each step in the product design process (like a rocket ship icon for the launch phase):
This creative company organizational chart uses icons in place of bullet points:
Click the above template to enter our online organizational chart maker. You can then customize it to your liking, no design know-how required.
This simple org chart uses gendered icons.You could replace them with icons suited to their role, such as a shaking hands icon for a partnerships manager.
Pro Tip: Once in the Venngage editor, click any icon in your flow chart template and then click “Replace” to change it. Our icon library with thousands of professional icons will open. Search by keyword. In the below example, I searched for “sales” to find the right icon to represent a VP of Sales in an org chart. The tool inserted (and resized) a shopping cart icon for me.
When picking icons for your designs, remember to follow these best practices:
- Pick icons that are the same style (same line width, flat or illustrated, filled or line art, etc.).
- Make sure your icons are consistently sized, to prevent your design from looking cluttered.
- Don’t use icons to replace text unless the meaning is very well known (for example, a stop sign).
Or, instead of using icons, try using photos:
This is especially effective to personalize corporate org charts or customer journey maps (see next section below).
Pro Tip: Upload your own photos in the Venngage editor and then drag and drop to replace any existing photo in the template. We’ll resize it for you. The example below shows how I replaced the VP Marketing’s photo with a photo of myself:
5. Visualize a story or experience using a flow chart template
Charts and infographics are the perfect formats for telling stories with your data. They allow you to illustrate concepts and events using engaging visuals.
One of the most popular uses of a flow chart is to illustrate a business’ customer journey.
While customer journey maps can be quite simple, more businesses are creating engaging visuals to tell their customers’ stories.
Icons, bold colors, and elegant fonts can all be used to make your customer journey map interesting to read, while still maintaining a professional look.
For example, take a look at how this flow char template uses icons and arrows to illustrate the story and guide readers:
If you want to include more than one customer persona’s path in one visual, then using different colors and icons (or photos) for their respective paths will make your chart easier to read. Take this flow chart template:
Click any of the templates above to enter our online customer journey map maker. Customize the template to your liking–no design experience required.
Tips for using a flow chart to tell a story:
- Use directional cues like arrows to guide how people read your chart.
- Use icons to illustrate the steps or stages in your process.
- If you’re showing more than one customer persona’s journey, use different colors and illustrations to identify their respective paths.
6. Engage your social media followers by creating a fun and simple flow chart
Flow charts don’t have to just visualize boring business processes. They can also be a fun way to engage your audience on social media!
You could create a flow chart that doubles as a quiz, like this flow chart we made that tells you what your whiskey personality is. People like quizzes, so don’t be afraid to use them in your content.
Or take this super helpful flow chart that helps you come up with plans for Valentine’s Day.
The bright background color and quirky icons help make the design pop from people’s newsfeeds:
This flow chart template doubles as an event invitation you can post on social media or print and make into a flyer:
You could also customize the above flow chart template for a special sale or promotion.
For example, one flow path could be:
- Do you have an office Christmas party coming up?
- Do you own a dress that’s half decent?
- You need to shop our 30 percent off holiday sale!
Key tips for designing a flow chart for social media:
- Keep your chart very simple, so people will be able to read it easily.
- Use the optimal image dimensions for each social media platform.
- Pick a bright, bold color scheme that will stand out from newsfeeds.
7. Compare two paths or options with a flow chart
If you want to help people make a decision, a flow chart is a great way to visualize two options or paths people can take.
You could show how the two paths diverge from the same starting points, or you could place two flow charts side by side.
For example, this infographic shows two potential paths readers can take by placing two flow charts side by side:
This colorful pitch deck compares a new company with its competitor on slide #4:
Keep these tips in mind when using a flow chart to show two options:
- Show parallel options or stages in process by placing them level with each other on the page.
- Use colors and icons to differentiate between the two paths.
- Use a brighter color to emphasize a path you would like readers to follow (for example, if you’re showing two service plan options).
8. Incorporate a flow chart into a longer infographic
A flow chart doesn’t have to stand on its own.
If you’re creating an infographic that covers more information, you can incorporate a small flow chart into your design.
It’s generally a good idea to only visualize a short process or a simple concept.
Information that requires more detail would probably require its own infographic or chart.
For example, this infographic uses a flow chart in the first section to show how different elements of your content feed into its overall style and readability:
When incorporating a flow chart into a bigger infographic, remember to:
- Keep your flow chart brief and focused on one concept.
- Clearly title the flow chart section so readers understand it.
9. Use a flow chart to prioritize options and predict outcomes
Flow charts aren’t just visuals that explain processes to others.
They can also be useful tools to help you plan and prioritize projects, strategies and experiments.
For example, take the flow chart template below that you can use to determine if a growth experiment is worth running. It’ll help you plan and implement your own business growth strategy:
Tips for using a flow chart to prioritize experiments:
- Identify the key metric or goal you want to impact and the experiment you want to run to impact that goal.
- Ask predictive questions about the value and resources of the experiment, to gage if it should be a priority.
- Use different colors to categorize the types of resources required, or the amount of effort required to run the experiment.
Use this flow chart template to map out a company strategy or project plan:
10. Use a flow chart to show a cyclical process
Some processes don’t have a definite beginning or end and a flow chart is a great way to visualize that.
For example, this brochure template uses a flow chart to show why this business is sustainable:
This simple but dynamic flow chart template lays out a reoccurring process (design):
Tips for using a flow chart to visualize a cyclical process:
- Put the “starting point” in the top left corner of your flow chart.
- Use directional cues like arrows to indicate which direction the cycle moves in.
- Offer brief description of the flow chart for context.