Slideshow presentations are so ingrained in the business culture that it is one of the first things we learn on a computer.
But when you were learning how to use PowerPoint, Prezi, or SlideShare, did anyone really teach you the elements of an engaging slide deck? Or how to even come up with compelling presentation ideas?
I didn’t. Not that I can remember.
That is probably why 46% of people can’t even make it through a simple slideshow presentation without losing focus.
And as attention spans continue to drop, it will be even harder to keep people interested.
That is why I wanted to learn how to make a presentation that will captivate an audience. Because when done well, slideshow presentations are incredibly effective.
Plus, we now have access to the biggest audience ever: the internet.
So I turned to SlideShare and looked at the most viewed presentations.
On SlideShare, there are over 400k slide decks created every month on the platform with more than 70 million users. After looking at hundreds of different authors, topics, and designs, I’ve assembled 108 tips on how to design a compelling presentation.
Here are 108 presentation ideas, design tips, and examples to help you create an awesome slide deck for your next presentation.
1. Use an Eye Catching Background Image
Like with any type of design work, you should want to catch the eye of your audience. In a presentation, this should be done from the beginning with a compelling background image or a color gradient. In this presentation, the creators were able to do just that with a landscape photo. When a presentation like this is seen on social media, during a webinar or in person, your audience will definitely listen up.
2. Visualize Your Points With Icons
Sometimes you can only simplify a complex point so much before you need some help explaining it. I am guessing they ran into that problem on the second slide of the presentation below. But instead of using a boring list, the creator used an icon to make it seem simple! Also, the icon they selected signifies that all of those statements are parts of a bigger idea.
3. Use A Minimalist Theme
The best designs can also be some of the simplest you see. In the example below, they use a minimalist color scheme and font selection. A minimalist design is sleek, organized and places the most important thing in focus: your information. This template is available in our templates library.
4. Use A Black & White Color Scheme
In the presentation below there are only two colors used: black and white. Now, you might be worried that only using two colors is boring, but it all comes down to balance. Playing off the ideas of classic minimalism, the designer made this presentation look sleek and professional. Create your own presentation like this using a template we offer in our templates library.
5. Break The Genre Mold
When I first clicked on this presentation from SEMrush, I was not expecting to be transported into a comic book. I’m glad I clicked because it may be the most unique slide deck I have ever seen. Going this extreme with your design choices may seem a bit risky, but to be able to break the mold in this age of cookie-cutter presentations is worth it.
6. Make Your Title Slide Count
As I was scrolling through all of the presentations, this one made me stop in my tracks. It could be that I have a life-long love of Star Wars, or it could be that their title card was designed to do just that: grab your attention. That’s why you should not stick with a boring, text-only title slide. Don’t be afraid to use icons and illustrations to make a statement
7. Mix Up the Background Colors
In this presentation, Seth Familian uses alternating colors in a very interesting way. For each of the title slides, he uses a black color background, but for the content slides he uses a white background. This helped the readers follow along and comprehend what was on the page even faster.
8. Make Your Audience Laugh
Go check out slide number 10 on this slide deck and then come back. If you did not actually laugh out loud then I don’t know what to tell you. Small illustrated embellishments can be very powerful because they evoke an emotional response and to gain your audience’s trust.
9. Only Use One Chart Per Slide
Having too much going on in a slide is the easiest way to lose the focus of your audience. This is especially common when people are using graphs, charts or tables. In this slide deck, the author made sure to only include one focal point per slide, and I applaud them for it.
Start creating a free chart here!
10. Keep It Light
Sometimes you need to get away from stuffy, professional presentation ideas to capture your audience’s attention. In this case, Officevibe used some very colorful and playful illustrations to stand out from the crowd. I mean, who could not love the plant with a face on slide number 11?
11. Have A Conversation With Your Audience
Take a conversational tone in your presentation is a great way to encourage your audience to participate. In this slide deck, we presented a simple storyline and use questions to engage with the audience throughout. And it helped create a flow that is easy to follow.
12. Use a Font That Is Large and In Charge
If you are presenting to a small group or a packed stadium, make sure your audience can see your text! Use a large and in charge font that can be read from even the nosebleed seats.
13. Use Pop Culture References
Using a meme or pop culture reference is another way that you can jive with your audience. It can be used to quickly get a point across without saying a word or create a moment that you can connect with the room. For example in this presentation, they used Napoleon Dynamite to give the audience feelings of nostalgia.
14. Use More Than One Font Weight
Just like you would never use one font on an infographic, you should never use just one font on your presentation. In this example from HubSpot, they use a bunch of different font weights to add emphasis to key words and ideas. This makes it easy for the audience to follow your presentation.
15. Use A Color Theme For Each Idea
Color is another extremely powerful nonverbal tool that you can use to guide your audience. By using a different color for each section of the presentation, Dell is able to clearly indicate when they are switching points or ideas.
Need help picking the perfect color palette? Start here!
16. Use Illustrations Instead Of Pictures
An easy way to keep your design consistent throughout your presentation is to use illustrations like in this slide deck by Domo. They used illustrations instead of pictures to show off their subject on slide numbers 4-10 and it looks fantastic. It also helps that illustrations are a top design trend for 2017.
Check out all of our icons & illustrations here!
17. Include Your Branding
Another thing that people seem to forget when they are working on a presentation is to include their business’s branding. You honestly never know where your work is going to be shared, so it is important to make sure people know it’s yours. HubSpot does an outstanding job of this on all their presentations, as you can see in the bottom left corner of each slide.
18. Include Your Own Personal Interests
This example is one of the most interesting presentations I have seen in awhile, so I suggest checking out the entire thing. The creator inserts a bunch of his personal interests into the slide to make his presentation about education fun and relatable.
19. Try To Stick To Groups Of Three
You should never break your slide layout down into anything more than thirds. This means there should be at most three columns, three icons, three ideas and so on. A great example of this idea starts on slide number 9 in this slide deck and continues throughout the rest of the presentation.
Here is a great three columned template to get started with.
20. Add A Timeline To Help Visualize Ideas
One of the best ways to visualize a complex process or historical event is to use a timeline. A list of all the steps or events is just not going to cut it in a presentation setting. You need to find an engaging way to visualize the information. Take the example below, where they outline the rise and fall of Athens in a visually stimulating way.
21. Label Your Graphs
If the people at Pollen VC had not added those annotations to the graphs on slide number 5, I would have definitely not known what to make of that graph. But when you combine the visuals on a graph with descriptive text, the graph is able to paint a picture for your audience. So make your graphs easy for your audience to understand by annotating them.
Create a free graph right here, right now!
22. White Font Over Pictures Just Works
There is a reason that you see so many quotes or sayings on a white font that are then overlaid on an image. That it is because it just works in so many situations and the text is very easy to read on any image. If you do not believe me, look at the example below where they use a white font with a few different fonts and about 100 images. Plus the presentation is chocked full of other tips on how to create a winning slideshow.
23. Color Code Your Points
Here is another example of a presentation that uses color to keep their points organized. In this case, they use 10 different pastel colors to match the 10 different tips for employee engagement. Check out our guide for how to pick the best colors for your visuals.
24. Build To Your Main Point
Try using multiple slides to build to your main point. This helps you walk through the components of one overarching point while also building suspense. In this slide deck, the creator uses 6 slides to build up to one main point, adding a new illustration to the diagram on each slide.
25. Repurpose Your Slide Deck Into An Infographic
Sometimes it helps to work smarter, not harder when you are creating a new presentation. In fact, the spacing, layout, and style used in this presentation makes it easy to repurpose the same images into an infographic. This allows you to create two unique pieces of content from one idea! Which is exactly what Officevibe did.
Need help creating a free infographic? Start here!
26. Make Your Slide Deck Mobile Friendly
As more people move to using mobile as their main device each year, making your presentations mobile-friendly is becoming increasingly important. This means that the text is large and there aren’t too many small details, so everything can scale down. Just like in this example from the creators at Globoforce.
27. Include Too Many Examples
If you are presenting a complex idea to a group, especially a large audience, I would recommend having a ton of good examples. Now, I would try not to overdo it, but having too many it is better than having too few. In this presentation, the people at With Company spend about 20 slides just giving great examples of prototyping. It doesn’t feel too repetitive because they all are useful and informative examples.
28. Split The Difference
Use either the left or right side of the slide to hold your text and the opposite to display an image. If you are using a photo or graphic as the main background in your slides, this is a great way to keep things organized. Check out how the creator of this presentation did it.
Here is a perfect example of this tip, which you can create for free!
29. Use A Consistent Layout
In this example from Bannersnack, they use a consistent layout on each of their slides to help with the flow by using the same margins and text layout. It is a solid presentation because they help the user know where to look immediately. It may seem like they are playing it safe, but anything that can speed up the time it takes for a user to read the content of the slides, the better.
30. Use Loud Colors
This is one of my favorite presentations because of the highlighter yellow they chose to use as their main color. It is actually very similar to one that I saw presented live a few years ago and I have used this same approach in a few presentations of my own.
Trying to pick the perfect colors? We can help!
31. Pull Your Design Motif From Your Content
If you are talking about a creative topic, why not use the topic as the main design motif in your slide deck? For example, in this presentation about sketchbooks, the creator uses a sketchy, handwritten motif. It is something simple that helps the audience connect with the topic. Plus, it allows you to include a ton of great examples.
32. Call and Answer
In this SlideShare about how to create a presentation, Peter Zvirinsky uses a two-step process to present a point. First, he presents the header or main point in a speech bubble. Then he shows a supporting point in a responding speech bubble. This gives the presentation a conversational flow.
33. Repurpose Ebook Content Into a Presentation
This slide deck was adapted perfectly from a Seth Godin ebook into the presentation you see below. In the slide deck, they take a piece of content that would usually take a while to read and cut it down to a few minutes. Just remember to include only the most important ideas, and try to present them in a fresh way.
34. Add A Timed Outline To Your Presentation
We have already covered how important it is to have a table of contents in your slides but this takes it a bit further. On the second slide of the presentation below, the creator added how long each of the slides should take. This is great because it helps your audience know the pace the presentation will take and will help keep them engaged. It also will help them identify the most important and in depth parts of the presentation from the beginning.
35. Use A “Next Steps” Slide To Direct Your Audience
One of the worst things you can do as a presenter is to leave your audience without any idea of what to do next. A presentation should never just end because you ran out of slides. Instead, use a conclusion or “next steps” slide like in the example below to finish your presentation. Sum up some of your main points, tell your audience where they can get more information, and push them to take action.
36. Go A Bit Crazy With The Design
Sometimes you need to throw conventions to the wind to create something unforgettable. This presentation from Velocity Partners does just that, and I think it is one of my favorite ones from this entire roundup. They use unconventional typography, quirky icons and unusual layout to make each slide surprising.
37. Make Your Slide Deck Shareable
If you are looking to get a lot of eyes on your presentation I would make sure people will want to share it on social media. How do you do that? My presenting new and interesting value. This means your content needs to answer a common question and your design needs to be clutter-free. For an example, look at this very social media-friendly presentation from Sean Si. The slides are simple and answer questions directly.
38. There Are Millions Of Fonts Out There…Use Them
Hey, I love simple fonts just as much as the next guy, but sometimes you need to step up your font game to stand out. For example, WebVisions uses a very gritty, probably custom font in their presentation that fits the topic extremely well. Take a look!
39. Hijack Someone’s Influence
If you are stuck in the brainstorming phase of your presentation, focusing on a brand or influencer is a great place to start. It could be a case study, a collection of ideas or just some quotes from the influencer. But what makes it effective is that the audience knows the influencer and trusts them. And you are able to hijack their awareness or influence.
40. Put Your Logo On Every Slide
Whether you have a brand as powerful as Moz, or you are just getting started, you should always have your logo on each slide. You really never know where a presentation is going to end up–or what parts of it will! In this example, Moz does a good job of including their branding and such to get others interested in Moz Local.
41. Lead Your Audience To It
In this example, the creator uses something very similar to the call and answer approach I mentioned above, but with a little twist. Instead of just throwing all the info up at once, they use three slides to build to a particular point and include a subtle call to action in the third slide.
42. Build Your Content Around Icons
Try using icons as the focal points of your slides. This example from Omer Hameed uses icons to draw the audience’s eyes right to the middle of the presentation, where the main points and headers are located.
Picking the perfect icon is tough, I would recommend starting here!
43. Use A Quirky Theme
In this slide deck, the authors show you how to become an Animation Ninja..and they use ninja graphics and icons extensively. This caught my eye immediately because of the amount of work that I knew was behind this. It takes a lot of time and effort to line all of the content and graphic up to create a cohesive theme, but the payoff can be massively worth it.
44. Use A Consistent Background Image
I am a big fan of the way that Aleyda Solís uses only a single background image throughout her presentation. By using this tactic the audience is able to focus on what is happening in the foreground. Plus it gives the whole presentation a different feel than all the other ones I have looked at.
45. Summarize Your Points
It’s a good idea to summarize your points at the end of your presentation, especially if you’ve covered a lot of information. In this presentation, Deanta summarizes exactly what they do on slide numbers 16-18. They also provide their contact information in case their audience has any more questions. I think that every presentation should use this same approach, especially the ones you are presenting outside of your company.
46. Use A Minimalist Theme
This slide deck from QuickBooks uses a minimalist theme to help the audience focus on what is important, the content. There were only five colors used in the entire presentation and the graphics were simple line drawings. This made it easy to read and very pleasing on the eyes.
47. Split Slides Length-Wise
Here is a simple template you can use to separate your headers, or main points, from your body text in a presentation. Instead of using a solid background, split the slide in half like Sequoia did in their slide deck. They used their branding color for the title portion and a neutral white for the supporting content.
48. Mix Up Font Style To Emphasize Points
If you would like to draw some extra attention to a certain word or idea, switch up the font to one that is bolder. For example, in this oldie but goodie from HubSpot they use a heavy sans-serif font to highlight ideas, as opposed to the serif font for the other text.
49. Put Text In the Top Left Corner
English speakers will instinctively try to read text from a top to bottom, left to right orientation. I would recommend, using a left alignment for your text and adding additional things from top to bottom, just like Aaron Irizarry did in this presentation.
50. Break Up Your Tables
A plain table with a white background are black or gray lines are difficult to read on a computer screen, so why would you create one for viewing on a large presentation screen? You shouldn’t! Instead, follow Intuit’s lead and break up the rows with a bit of color. This applies to data visualization in general, but think it is even more important when it comes to presentations.
51. Add Personal Touches
If you want to create a truly unique presentation, add personal touches. In the slide numbers 6-13 from this presentation, the creator adds something to their presentation that no one else could ever have: they use original drawings they did themselves.
52. Roundup Expert Tips
If you are looking for useful insights into the topic of your presentation, talk to some influencers in your niche. These are called “expert roundups” in the content marketing world and they are incredibly shareable. Plus, they are pretty easy to create and have a great shelf life. In the example below, we talked to a gaggle of marketing experts about what makes a SlideShare great.
53. Use Bold Colors
Bold colors are in this year, so use them! Also, bold colors usually make your presentation a lot easier to read and remember. Like at this slide deck from Sadman Sadik, which doesn’t shy away from bright, bold colors.
Want to pick a perfect color palette for your presentation? We can help!
54. Make Your Graphs Easy To Read & Interpret
It should not require a Master’s degree in statistics to understand the graphs that someone uses in a presentation. Instead, the axises should be easy to read, the colors should enforce the point, and the data should be clearly plotted. For example, in this presentation on slide numbers 14 and 25, the graphs nail all of those tips perfectly.
55. Condense Ideas Into a Memorable Line
If you can, try condensing your information into a simple one-liner to help the message stick with your audience. In slide number 36 of this presentation, Mika Aldaba does just that and shows that “Facts + Feelings = Data Storytelling.” He does this again a few times throughout the presentation with other memorable one-liners.
56. Harness the Power of Your Own Brand Colors
Sometimes people forget that they already have a battle-tested color palette that they can use in their brand colors. I try to incorporate one of our brand colors in most of my designs and it makes so much easier to choose colors. In the example below, Spitfire Creative used a palette that had both of their brand colors throughout the slideshow.
57. Anchor Text With Icons
Having your text or content floating out in the white space of your presentation is not a good look. Instead, you should use anchor icons to give the text something to hold onto and draw the audience’s eye. If you need some examples of good anchor icons, check out slide numbers 4, 7 and 9 in this presentation.
58. Add Semi-Opaque Lettering As a Background
A neat way to keep your slide deck organized is to number your slides or points using semi-opaque lettering in the background. Then, place your slide content on top of the opaque lettering. This helps your audience know that you are on the same point or idea, plus it just looks really good when done right.
59. Use Simple Borders
An easy way to class up your slides is to put a border around your text. Take this presentation by GoToMeeting, which uses a couple of different types of borders to make their slides look professional.
60. Feature One Idea Per Slide
Nothing is worse than a confusing, cluttered slide. Instead of trying to pack a bunch of ideas into one slide, focus on one core idea on each slide. If you need to flesh the idea out, just make another slide.
61. Keep Your Style Consistent With Your Brand
You might be tempted to switch up the style of your presentations each time, but think again. If your brand is known for fun and lighthearted content, like Officevibe, let that be your style throughout all of the presentations you publish under that brand. This will make your slide decks recognizable and will enforce your brand’s message.
62. Used Colored Blocks to Highlight Words
I have seen this trick used in a lot of presentations and it works well. Highlight certain words or phrases by laying them overtop a colored rectangle. Take slide number 7 in this presentation as a great example. Use it to bring attention to a saying or idea you really want your audience to remember.
63. Use Patterned and Textured Background
Adding some subtle textures, icons or shapes to the background of your presentation can help make your slides more interesting. This is especially effective when you are only showing one point per slide, because it makes the slide design less sparse. You can even switch up the colors on your shapes or textures to match the theme of the slide like DesignMantic did in this presentation.
64. Illustrate Concepts With Icons
Ideally, you don’t want every slide in your deck to just be text. Instead, switch things up every few slides by using just pictures. This slide deck by Gluwa uses icons to create little diagrams to illustrate their presentation ideas. Their slides still communicate concepts to the audience, but in a new way.
65. Overlay Photos With Color
One problem many people encounter when creating slide decks is finding photos with a consistent style. An easy way to edit photos to make them consistent is to add a transparent color overlay. In this example, Change Sciences uses a blue overlay on all of their photos. Plus, the color you choose can also help convey a particular mood.
66. Use Black and White Blocks
An easy way to make your text pop, particularly on a photo background, is to use white font on a black blog background (and vise-versa). Check out this slide deck by Abhishek Shah, which uses this trick in an effective way.
67. Use Photos With Similar Filters
Using a bunch of photos with wildly different filters can be jarring in a presentation. To maintain a consistent flow, use photos with a similar filter and color saturation. Take a look at this example from HubSpot across slide number 1-6 and you can see what I mean.
68. Visualize Your Points With Diagrams
Sometimes the best way to get your point across is to throw some diagrams into the mx. But be sure to make is something that the audience can pick up on in three to five seconds tops. For example, Jan Rezab uses a diagram to illustrate what takes up time in our lives on slide numbers 4, 5, 7 and 9!
69. Get Experts To Share Tips
If you want to provide even more value to your audience than you can offer yourself, why not call in some expert reinforcement? See what experts in your field have to say on the topic of your presentation and include their tips and insights.
70. Mimic a Popular Style
Have you noticed how Instagram loved neutrals, muted colors with light washes? Since his presentation is about how to run a successful Instagram, Dash Hudson uses that same style in his presentation. He was also sure to include pictures from popular Instagram accounts.
71. Plan Your Design Ahead of Time
I know that minimalist designs are all the rage this year, but there is a big difference between a well thought-out minimalist design and a lazy design without the finish touches. The same goes for a cluttered design with too many things going on at once. That’s why it’s worth it to take the time to really plan out your presentation ideas and design concepts. Take this slide deck about storytelling by HighSpark. A quick glance will tell you that they put a lot of thought into designing their slides.
72. Highlight Keywords Using Color
Here’s another slide deck that uses different colors and blocks to highlight keywords. If you are going to use text-heavy slides, then make sure the key points are easy to pick out. Take this slide deck: starting in slide number 4, they highlight exactly what they want you to take away from the text on each slide!
73. Blend Icons & Content
Usually, icons are used as eye-catching objects or anchors for text in a slideshow. But they can be used for so much more than that! Like in this example from Constant Contact they are very large but do not distract from the content.
74. Entice Your Audience to Want More
This tactic has been used by everyone since the idea of marketing was invented (or close to that). In this presentation called “100 Growth Hacks, 100 Days” the creator only shows the audience the first 10 days of it and then uses a call to action at the end of the presentation to encourage them to seek out the rest. The only risk with this is if your initial content is not great, you can’t expect your audience to seek out more information.
75. Use Memes (For Real, Though)
Usually memes do not have a place in a serious business setting, so maybe don’t use them for formal presentations. But if you’re covering a lighter topic, or if you’re going to a fun presentation that will connect with your audience, don’t be afraid to throw a meme or two into the mix. The audience immediately knows what you are trying to say when you use a popular meme. For example, on slide number 7, the creator uses a meme to show that it will be hard to create great content.
76. Show Your Audience Your Mug
This presentation example comes from the same presentation as the previous one, but it was too good not to share. Throughout the slides you will see Rand from Moz pop up to add a human element to the design. Using image of your team or yourself can put the audience at ease and make it easier to connect with the presenter.
77. Use Complementary Colors
Even though I am not a formally trained designer, I still understand that proper color usage is the base of any good design. Although not all of the tenets of color theory work great for presentations, complementary colors are always a great pick. Take a look at the color usage in the presentation from Gary Vaynerchuk below. The purple and Snapchat yellow, which are complementary colors, look fantastic and the content jumps off the screen.
78. Use A Heavy Font
The very back of the room should be able to read your content if you are giving a group presentation. To ensure that your entire audience can read the slides I would not only use a large font, but also use a heavy font. If you are confused by what I mean by a heavy font take a look at this example by Slides That Rock.
79. Do The Math For Your Audience
If you are going to use a graph in your presentation to compare data you should do the match for your audience. Do not make them do the calculations in their head because you will quickly lose their attention. For example, on slide number 5 the people at Sickweather lay out exactly what figures they want the audience to take from the slide.
80. Use Different Colors For Different Sections
The example below has 145 slides but it does not feel overwhelming or confusing. That’s because each section has a different corresponding color, which makes it easier to flip through the slide deck and find a particular part.
81. Include A Table Of Contents
I only saw this idea used a few times throughout my research, but I believe it should be used a lot more. A table of contents will help the audience know what to expect and keep their focus throughout. Especially if you are creating a presentation that is a bit longer than normal.
82. White Backgrounds Are Not Always Bad
A lot of people think that plain white background is a boring presentation faux pas. So the first thing they do is add a color or image, which is not a bad thing at all. But I also think that when used correctly, like in this example, plain white backgrounds can lead to beautiful presentations.
83. Split The Header Text From The Body Text
This idea is very similar to the one-two punch tactic that I talked about above, but it spreads the content over two slides as opposed to a single slide. Use this design choice when you have a fairly easy to follow presentation, like the one below from Steve Young. I know that this is effective because it allows the audience to focus on the main point before he drives it home with the supporting details.
84. Use Circle Image Frames
85. Talk To Your Audience
This slideshow tops out at 70 slides but it’s a breeze to flip through. That’s because the creator, Ian Lurie, decided to present it in the form of a conversation instead of a classic slide deck. While each slide only has one or two sentences, it flows just like a friendly chat. He also includes the necessary pauses, breaks and other conversational tics that helps make it even more convincing.
86. Illustrated Icons Are Key
Icons add a fun and functional element to your designs. In this presentation by Iryna Nezhynska, they use illustrated icons to make a potentially intimidating topic seem manageable.
87. Highlight Key Numbers and Percentages
Surprising percentages have the ability to excite and shock an audience. To make the percentages on your slides even more impactful, present them in a different color or font than the rest of the text. In the example below, Contently uses that exact tactic to bring more attention to key numbers.
88. Do Not Post Just Screenshots
Screenshots of a program or app are very common in any blog post, but I think you can do a little better when it comes to presentations. So instead of just posting a boring screenshot, add a little more to the slide by using illustrations and product shots. If you are not sure what I am talking about, just check out how great the screenshots look on slide numbers 7 and 8 in this presentation.
89. Track The Steps In a Process
In this example, the creators from O.C. Tanner add a very interesting feature to their slides, starting on slide number 6. If you take a look at the presentation, you will see that they number the steps in a process and track which step they’re on at the bottom of the slides.
90. Use Interesting Font Pairings
The creator of this slide deck uses at least 10 different types of fonts. And it looks fantastic because they know that one font choice is boring. But this does not mean that you should use a bunch of random fonts–pick font pairs that play well together and keep your fonts choices for different types of information consistent throughout the slide deck.
91. Make Your Meaning As Obvious As Possible
Your audience shouldn’t be guessing at what you mean. That is why I think that this presentation from In a Rocket is so powerful because they make the information so easy to digest. Learning to code can be challenging, but they break the information down with simple diagrams and clear examples. Heck, I have not touched CSS in a few years and I could still follow what they were instructing.
92. Use Images That Will Scale
A large mistake that you can make in your slide deck is using low-quality images. They may look great on your computer, but as soon as the slides are put up on a screen, the low quality will show. In this example by ThoughtWorks, all of their images look great and will scale well to a bigger screen. And that is even after the image compression that LinkedIn most likely does!
93. Take Design Risks
I honestly was blown away the first time I saw this presentation because it capitalized on such a risky design idea. The creators from Weekdone literally turned their presentation into an 8-Bit video game. And if you are looking for something that will stick with your audience, I would take a few creative cues from them!
94. Seriously, You Better Use Memes
In this day and age memes are mainstream, so why wouldn’t you use them in a presentation? These do not have to be the coolest meme that all the hip kids are sharing, they can be some of the classics. Like the one that Dana DiTomaso uses on slide 16 to emphasize that it’s a trap!
95. Follow a Clear Design Rhythm
I really like how this presentation introduced each new point in three or four steps, using the same design. It gave the presentation a rhythm that flowed almost like a song! I would recommend using this approach if you have to introduce multiple points per slide.
96. Use LOTS Of Icons
If you have made it this far in the list you have already probably seen how effective icons are in presentations. They are the perfect way to support your ideas and make your presentation more pleasing to the eyes. For example, take a look at all the icons SlideShop uses in this presentation. Almost every slide has at least one icon and a few have more than ten!
97. Give Each Slide Its Own Spark
I know this goes against earlier points I had about creating a cohesive theme in your presentation, but everyone knows that rules are made to be broken (if you can do it better)! In this slide deck, the team at Officevibe literally created different designs for all 27 of their slides. And to top it off, each of the designs fit the quotes they used extremely well.
98. Use LARGE Header Cards
An easy way to stick to that “one piece of content on each slide rule” is to use header cards. They are basically the header that you would normally use in a blog post or article, but it gets is own slide before the content. Here is an example of that idea in the real world in this presentation from Brian Downard.
99. Ask Your Audience Questions
I think one of the most common elements I saw in all the slide decks was that they asked the audience questions. You can use questions to engage with your audience and get them thinking a bit harder about the topic. The Site By Norex team did an exceptional job of this when they explored what the topic of what makes up a brand.
100. Introduce Yourself and Your Brand
I would say that a majority of presentations that I looked at in this list just jumped right into the content without an introduction to the author or brand in the actual slide deck. This introduction is very important because it establishes your credentials from the beginning, especially if someone is just reading the slide deck. In this example from Losant, they do just that by spending the first few slides telling the audience who they are.
101. Mix Up Your Mediums
Finally, this slide deck effectively marries two very distinct content forms together: digital images and hand-drawn illustrations. In this example, Freshdesk uses the timeless classic of a comic strip, Calvin & Hobbes, in something so modern to inform the audience in a fun way.
102. Show Off Your Credentials
Just like with any piece of content, people are more likely to believe what you are saying if they know what your company does. That is why I really like when people insert their qualifications right into the presentation slides. Just like Andreas von der Heydt, from Amazon, did at the beginning of this presentation about thinking big.
103. Highlight Key Data Points
If you are presenting a chart or graph on a dry topic, I would recommend using a single color to highlight the most important data point. For example, the investment firm a16z uses orange to highlight the data point they want their audience to focus on in each of their charts.
Here is a fun example of pointing out data that you can create now!
104. Show Your Audience Where To Find More Information
A lot of people end their presentations by literally just running out of slides, and that is the wrong way to do it. Instead, CBInsights consistently pushes their readers towards another piece of content at the end. This is also where you can insert a call to action!
105. Tell Your Origin Story
This idea is kinda similar to showing off your company qualifications at the beginning of your presentation. But with this approach you are trying to make an emotional connection with your audience instead of just showing off accolades. And Rand from Moz does this extremely well in the example below.
106. Use One Focused Visual
This presentation uses a central visual of a structure, with each slide moving down the levels of the structure. This is incredibly powerful because the entire presentation is about sinking your company, and the visual they designed mirrors that idea perfectly. Using one focus visual also makes your slide deck design cohesive.
107. Do Not Take It Too Seriously
Sometimes we get caught up trying to make the perfect presentation and it ends up making us crazy! But in this example, Jesse Desjardins uses a mix of wit and hilarious retro images to create a memorable and light-hearted presentation.
108. Use Size To Your Advantage
I am a big fan of using bubble charts and other charts that use size to compare two pieces of data. That is why I like this pitch deck from the ShearShare team that utilizes a size-based chart on slide number 9. The chart is used to illustrate the massive growth potential in their industry.
Enough Presentation Ideas For You?
You made it! I applaud you for making it through all 108 presentations.
Hopefully, now you have a few nifty presentation ideas ready for when you need them.
The next step is to create a presentation that will captivate a meeting room, an amphitheater, and even the world.
So start creating!