You know what the problem is with basic charts, tables and data visualizations made in PowerPoint or Excel?
The data just doesn’t have any real impact. It’s not creative or innovative. And it probably isn’t connecting with its audience.
That’s why we’ve hand-picked these infographic templates to help you present data visually in a way that really resonates with your reader.
What is Data Visualization?
Data visualization is data and information presented in the form of a chart or graph. It’s an easy way to show trends, patterns or deviations in the data. Here’s one example:
This is why data visualization is important–it makes data more accessible, largely because the human mind is very receptive to visual information.
Many Venngage users have told us that they are always looking for ways to present data visually. After all, for those in executive roles or industries like marketing, nonprofits and human resources, getting stakeholders to understand the significance of their information is crucial.
And since 40 percent of marketers say that original graphics like infographics engage their audiences the best, it’s safe to say it works.
Take this simple data visualization, which makes it easy to understand the data at a glance:
Design Tip: You can use data visualization tools like Venngage to help create these (sometimes) complicated graphics. Click any of our templates to get started. Signing up is always free. Some of our templates are paid, some are free.
1. Tell a story with your data
Behind every set of data, there’s a story. An infographic is the perfect medium for telling a story with your data.
Infographics give you the space to combine data and narrative structure in one page. Visuals like icons and bold fonts let you highlight important statistics and facts.
For example, you could customize this infographic template to show the benefit of using your product or service (and post it on social media):
This data visualization relies heavily on text and icons to tell the story of its data:
This type of infographic is perfect for those who aren’t as comfortable with charts and graphs. It’s also a great way to showcase original research, get social shares and build brand awareness.
Need more background? Our guide to what is an infographic is the perfect place to start.
2. Combine different types of data visualizations
Variety is the spice of life. This is especially true when you’re looking for ways to present your data visually! Why stick to just one type of chart when you can mix it up?
Don’t be afraid to combine charts, pictograms and diagrams in one infographic. The result will be an infographic that is engaging and rich in visual data.
This data visualization would be perfect for nonprofits to customize and include in an email newsletter to increase awareness (and donations):
This data visualization infographic also combines multiple types of charts, pictograms, and images to engage readers. It could work well in a presentation or report on customer research, customer service scores, quarterly performance and much more:
3. Use icons to emphasize important points
Icons are perfect for attracting the eye when scanning a page.
If there are specific data points that you want readers to pay attention to, placing an icon beside it will make it more noticeable. This template would work well on social media to encourage shares and brand awareness:
You can also pair icons with headers to indicate the beginning of a new section.
This infographic template uses icons like bullet points to emphasize and illustrate important points. It would make a great sales piece to promote your course or other service:
4. Use bold fonts to make text information engaging
Even if you have a lot of text information, you can still create present data visually. Use bold, interesting fonts to make your data exciting. Just make sure that, above all else, your text is still easy to read.
This data visualization uses different fonts for the headers and body text that are bold but clear. Nonprofits could use it in a newsletter or on social media to build awareness, but any business could use it to explain the need for their product or service:
As a general rule of thumb, stick to no more than three different font types in one infographic.
This infographic uses one font for headers, another font for body text, and a third font for accent text. Marketers could use this data visualization to show campaign results:
Design Tip: Venngage has a library of fonts to choose from. If you can’t see your specific brand fonts, you can always request they be added. Our online editor has a chat box with 24/7 customer support.
5. Pick colors that make your points pop
If you want people to pay attention to your pay, pick colors that will grab their attention, like in this vibrant data visualization example:
This pie chart can actually be customized in many ways. Human resources could provide a monthly update of people hired by department, nonprofits could show a breakdown of how they spent donations and real estate agents could show the average price of homes sold by neighbourhood.
You can also use light colored text and icons on dark backgrounds to make them stand out. Consider the mood that you want to convey with your infographic and pick colors that will reflect that mood. You can also use contrasting colors from your brand color palette.
This infographic template uses a bold combination of pinks and purples to give the data impact:
6. Show hows parts make up a whole
It can be difficult to break a big topic down into smaller parts. A visual medium like a data visualization infographic can make it a lot easier for people to conceptualize how parts make up a whole.
Using one focus visual, diagram or chart can convey parts of a whole more effectively than a text list can. Look at how this infographic neatly visualizes how marketers use blogging as part of their strategy:
Human resources could use this graphic to show the results of a company survey. Or consultants could promote their services by showing their success rates.
Or look at how this infographic template uses one focus visual to illustrate the nutritional make up of a banana:
7. Focus on one amazing statistic
If you are preparing a presentation, it’s best not to try and cram too many visuals into one slide. Instead, focus on one awe-inspiring statistic and make that the focus of your slide.
Use one focus visual to give the statistic even more impact. Smaller visuals like this are ideal for sharing on social media, like in this example:
Design Tip: You can easily swap out the icon above (of Ontario, Canada) using Venngage’s drag-and-drop online editor and its in-editor library of icons. Click on the template above to get started.
This template also focuses on one key statistic and offers some supporting information in the bar on the side:
8. Optimize your infographic for mobile
Complex, information-packed infographics are great for spicing up reports, blog posts, hand outs, and more. But they’re not always the best for mobile viewing. To optimize your infographic for mobile viewing, use one focus chart or icon and big, legible font. You can create a series of mobile-optimized infographics to share multiple data points in a super original and attention-grabbing way.
This infographic uses concise text and one chart to cut to the core message behind the data:
9. Replace bullet points with icons
Looking at a list of statistics can make you go cross-eyed. Icons are more interesting to look at than bullet points and they serve the dual purpose of illustrating your points. For each statistic in a list, pick an icon that reflects the theme of the statistic.
This infographic uses icons to identify each platform in the list, which makes it much easier to scan for the reader:
A marketing agency could use this template to report on the success of their campaigns, for example, though it could easily be repurposed for a blog post or social media to talk about industry trends and other types of thought leadership.