Flyers are one of the oldest advertising tools in the book. Most people are probably so used to receiving flyers that they don’t even think twice about reaching into their mail boxes and pulling out a handful of flyers.
That’s why a lot of people are asking: is it still worth it to run flyers in 2018?
A well thought out, well-designed flyer should be:
- Eye-catching–enough to make people stop and take interest in reading it.
- Targeted–the flyer needs to speak directly to the audience you’re targeting.
- Informative–people should know what the flyer is advertising and where they can find out more.
- Convincing–the flyer should get people excited about your product, service or event.
OK, so where do you start? What if you’re working within a tight budget and can’t afford to hire a designer, or if you have no idea how to approach your flyer design?
Follow these 2 simple steps to create your own flyer:
- Look at plenty of flyer examples to get some ideas for how to approach your design.
- Start with a flyer template and customize your design to fit your brand.
Here are 50+ flyer examples, template, and design tips to help get you started.
Business Flyer Examples
Get the word out there about your business with an eye-catching business flyer.
1. Include a call to action that allows you to track the ROI of your flyer
To ensure that distributing a flyer is worth your time, you will probably want to track the ROI of your flyers. Include a clear CTA (call-to-action) that not only prompts people to want to check out your business, but that will also enable you to track how many customers you pulled in with your flyer.
For example, you could include a redemption code, or have your flyer double as a coupon. Check out this business flyer example that tells recipients at the bottom that they can redeem a free drink:
2. Use unique imagery
An unusual image (whether it’s a photo or an illustration) helps draw attention and encourages people to take a closer look at your flyer. Try putting a unique spin on your product or blending it with other setting, objects, or people relevant to your business.
For instance, this holiday-themed flyer for a vinyl record shop features a creative take on their products, arranging pieces of records to look like a festive Christmas tree:
3. Use quirky product illustrations that reflect your brand’s character
For a lot of people, your flyer will their first introduction to your business. That’s why, if you want to appeal to your target audience, you should try to incorporate your business’ personality into your flyer design.
What color scheme reflects your brand? What style–quirky? Sophisticated? Approachable?
For example, this business flyer uses quirky line illustrations to show the kinds of products you can purchase at their store. This flyer will no doubt appeal to people seeking hip new spots to shop:
4. Use icons to represent different services or products
Icons–those simple vector graphics that you see everywhere–are handy for packing meaning into a small page. Because they’re simple and recognizable, you can use icons to reinforce (and sometimes even replace) text in your flyer design.
For example, this poster uses icons with recognizable meanings to represent different service options:
5. Use icons to represent different plan options and pricing packages
Like in the last flyer example, you can also use icons to represent different options offered by your business. Look for a simple icon that illustrates your option, and differentiate the options by using different colored background.
For an example of what I mean, look at how this travel flyer uses action icons on different colored circle backgrounds to represent different activities offered:
6. Use two to three different fonts to give your flyer design variety
The fonts you choose can make or break your flyer design. Not only does font selection determine how easily your flyer is to read, it also plays an essential role in the look of your flyer.
Combining two or three different fonts can give your flyer some real flare. Try pairing a bold, decorative title font with a more paired down body font. Or, combine two styles of fonts, like in this flyer example:
7. Use semi-transparent shapes to make text pop out from the background
If your flyer has a busy background image, it can be easy for text to get lost in it. This is an opportunity to introduce some functional design elements to your flyer.
Try overlaying shapes over your background image and adjusting the transparency so some of the background still peaks through. That way, your text will be able to pop without the background image being obscured.
Take a look at how this flyer template overlays bright blue semi-transparent shapes over a greyscale background image for a cool, modern design:
8. Use icons as bullet points
If you want to include a list in your business flyer design (for example, to list services you offer), then you can add a creative spin by using icons instead of bullet points. Pick icons that visualize each point, by showing an action, illustrating an item or visualizing a concept.
This business flyer example uses icons to denote and illustrate the services that this entrepreneur offers:
9. Add different colored shapes for a funky design
Do you want to convey how fun and creative your business is? Then try using different shapes and designs to embellish your design. This could mean augmenting parts of a photograph with shape icons, or creating a border around your poster.
For example, take a look at how this flyer for a dance class uses shapes to add a creative spin to the photo of a person dancing:
10. Include a QR code to encourage readers to take action
You can use a QR code as a CTA to encourage readers to find out more about your business, to get exclusive offers, or even to enter a contest. They’re easy to work seamlessly into your flyer design – just make sure to include a short description in case the QR code doesn’t work.
Look at how this flyer example includes a QR code in the left column to encourage readers to check out the company’s website:
11. Use your brand colors for cohesive branding
One of the easiest ways to recognize a brand is through their brand colors. Incorporating your brand colors into your flyer design will help keep your branding cohesive across all platform, digital and print.
You can either design your entire flyer in your brand colors, or you can use them as accent colors. For example, you could use your brand colors in your flyer header, in the icons you use, or in the CTAs.
12. Create a custom illustration using icons
Illustrations can make a flyer design feel inviting. But creating an illustration in a pinch and within a budget can be tough–unless you do it yourself using icons.
Think of a scene that illustrates what your business does. Then, arrange icons on your flyer like you would arrange stickers.
Take a look at how this cleaning business flyer uses an illustration of someone cleaning to add personality to the design:
Product Flyer Examples
Announce a new product and highlight its features with a product flyer.
1. Divide your flyer design into different colored sections
To keep readers engaged, it helps to add surprising elements to your flyer design. You can do this by dividing your flyer into different sections with color block backgrounds, or by applying different color filters to sections of your flyer.
Here’s a hack for an unusual and modern design: take a product image and divide it in half, using a different colored filter for half. Take a look at how this Muji product flyer does it:
2. Use a circular layout for your product flyer
Flyer design is an opportunity to play around with unconventional layouts. That means you don’t have to stick to the classic left-to-right layout.
For example, you could position your product in the center of your flyer and circle product details around it. Take a look at how this product flyer example does it:
3. Use a picture of your product as the background image for your flyer
Consumers like to know what they’re getting. That’s why it’s a good idea to include a big picture of your product–or even use it as the background image for your flyer.
Just make sure that the text stand out against the background. Using bold, blocky text can help. You could also overlay your image with a transparent color filter.
For example, look at how this product flyer for juice uses a picture of limes, the primary ingredient, as the background image. This reinforces the idea of the juice being fresh and full of whole ingredients:
4. Use borders as a focal design element
Borders don’t have to just be a finishing touch to your flyer–they can also be a key part of your design. Especially if you use a border in an unconventional way.
For example, you could use a border to help your product information stand out, in one of the quadrants of your flyer, or in the centre.
This product flyer example uses a border in the centre of the page for an unusual design:
5. Pick fonts that convey your brand’s personality
Fonts can say a lot about your business–simple, functional fonts are standard in the tech industry, while more decorative and “classic” looking fonts endure in the print industry.
When designing your product flyer, think about the personality you want to communicate. Is your business fun and easygoing? Is it reliable? Is it innovative, or more traditional?
For example, this product flyer for a local pizza joint uses a more classic font to convey to remind readers of an old school pizzeria:
6. Show your product in context
Generally, e-commerce product photography falls into two categories: lookbook and in context photography. Lookbook photography showcases your product without distraction, while in context photography shows your product being used.
The benefit of in context photography is that it helps people visualize their life with the product. It makes the product a bit more tangible, despite being just a photograph.
For example, this product flyer for soup shows both the soup package, as well as the soup being served on a table:
7. Use a simple grid layout to showcase multiple products
Sometimes, the simplest option is the best option. That can certainly be the case when deciding how to design a product flyer.
If you have multiple products you want to showcase–like a new product line or seasonal products–then a simple grid layout is a good way to approach your flyer design. That way, your products will be organized and easy to skim:
8. Compare your product to a competitor or to an older model
What makes your product a better choice than its competitor? Showcase that in your product flyer.
Divide your flyer into two columns, one for your product and one for a competitor’s (or an older model of your product). Place the features you’re comparing down the middle, so your audience can easily see the benefits of your product.
Take a look at how this product flyer template uses icons to visualize the features that it’s comparing:
9. Design a header that makes people stop in their tracks
Don’t underestimate the power of a bold header. After all, it’s probably the first thing that someone scrolling through social media is likely to see–and it’s a great opportunity to do something outside of the box.
Your flyer header is an opportunity to use a decorative font, creative visuals, and a dramatic color scheme. For example, look at how decadent the header is for this Haagen-Dazs flyer:
10. Use square backgrounds for an organized and modular look
Put your product forward by using a simple block layout for your product flyer. You could use bright primary colors behind your product, or soothing pastel colors–whatever fits your brand.
For example, Ebay recently started using blocks of colors as backgrounds for their product images. Or, for an even more minimalist look, use white blocks on a solid color background:
11. Feature items that can be bought together to encourage up-selling
Effective up-selling makes customers feel like they need to buy multiple products together. Help them visualize owning multiple products by grouping them together in your product flyer.
Ikea has mastered up-selling in their products by creating comforting, pleasing scenes:
12. Use image frames to incorporate your product photos creatively
Image frames allow you to crop your photos into decorative shapes. This can make it easier to incorporate photos into your flyer.
Take a look at how this product flyer for yearbooks incorporates photos from the yearbooks into the actual text of the flyer, using image frames:
Event Flyer Examples
Create hype around your event with an exciting event flyer.
1. Give your event flyer an unconventional border
Do you want your event flyer to stand out from the standard designs in your niche? Look for ways to use design elements unconventionally.
For example, this event flyer uses a border that overlaps the featured image, rather than going around the edge like you would expect. The result is an unconventional design that reflects innovation:
2. Use two complementary colors as your event flyer’s color scheme
Green and red. Yellow and purple. Blue and orange. These pairs are known as complementary colors because they go well together. That’s why, if you’re not sure which colors to pick for your event flyer design, complementary colors are a good place to start.
For example, how pleasing to look at is this event flyer:
3. Fancy-fy you event flyer design with classic design effects
Is your event going to be a celebration of glitz and glam? Don’t be afraid to bring out the glitter in your event flyer. Pick a color scheme that reflects all fo the silver and gold guests can expect.
Take a look at how shamelessly fancy this event flyer is. Key words are given an extra bit of glitter to emphasize the theme:
4. Illustrate your event using icons
Set the scene for your event by creating your own custom illustration. Use building and furniture icons to illustrate the event venue. Look for icons to show any props or food that will be there.
For example, you can create an illustration like in this event flyer example by using icons that are the same color and arranging them along a solid base line:
5. Emphasize and time and place of your event
While an attention-grabbing design will attract eyes, don’t forget the primary purpose of your event flyer: to get people to attend your event. Make sure that the event details like location, time and ticketing is easy to read.
For example, this event flyer template uses a bright blue box to make the event details stand out:
6. Come up with a thematic concept for your event flyer
Before diving into your flyer design, it’s helpful to plan out a concept for your design.
What sort of scene do you want to set? What kinds of visuals are you going to use–icons or a more cartoon-like design? Photos from previous events to show people what they can expect? Something more traditional, or something a bit more abstract?
For example, this event flyer uses speech bubbles to visualize the “social” aspect of the event:
7. Incorporate a few photos for a collage-like flyer design
Here’s a fun design hack: incorporate one or two realistic photos in an otherwise illustrated or flat design to give your flyer the appearance of a collage. This quirky design style is great for flyers advertising events like parties, art shows and flea markets.
Look at how realistic flowers add a DIY touch to this birthday party event flyer:
8. Incorporate your logo into your flyer design
Flyers aren’t just a way to spread the word about your event–they’re also a way to spread awareness about your brand. Don’t forget to include your logo into your flyer!
You could simply include your logo at the top or bottom of your flyer. But you could also find a creative way to incorporate it into your flyer design. For example, look at how this brand put their logo into the cup of coffee:
9. Divide your flyer into sections using boxes
A simple way to organize the information on your flyer is to divide each section into its own box. For example, you could have one box for the title, one box for the event details, and a box with a description of the event.
Take a look at how this event flyer uses boxes to organize the information:
10. Make your event flyer double as a ticket
Are you planning on handing out physical flyers? If you want your event to be exclusive, you could make your flyers the ticket to enter. Just make sure you state that clearly on the flyer!
If you want to take it a step further, you can even make your flyer look like a ticket, like in this example:
11. Use an image to frame your event flyer
An elegant design hack is to use an image as the frame around your flyer. You can do this by using an image that has a blank space and placing it along the edge of the page.
For example, look at how this flyer uses a photo of flowers as a frame:
12. Include contact information in case attendees have questions
You only have so much space on an event flyer for information. That’s why it can be a good idea to include contact information where people can go to get more information on things like accessibility and attendance requirements.
All you have to do is put a simple label and contact information in the bottom corner of your flyer, like in this template:
13. Include the price of entry for your event
Let people know how much they’ll have to shell out for your event directly on the flyer. If your event is a bargain, you can emphasize the price in the middle of your flyer. If it’s a little pricier, you may want to include some selling points beside the price.
For example, this event flyer uses an arrow to point readers to the exciting things included in the ticket price:
14. List special guests who are you going to be at your event
Are you going to have some notable guests at your event? Then make that one of the main features you include in your promotional flyer. You may even want to feature the photo of a keynote speaker as the focal visual.
If you don’t want to include any actual photos of your special guests, then you could opt to simply list their name along the top or side of your flyer, like in this example:
15. Leave negative space so your flyer design doesn’t look cluttered
Negative space is the empty space between elements on the page.
When you try to pack too many visuals into one page, it’s easy for your design to become cluttered and hard to read. But if you let your text and visuals breathe with plenty of negative space, it will be much easier for people to read and understand the information.
Take a look at how the use of negative space in this event flyer makes for a sleek, efficient design:
Sales Flyer Examples
Hype up a sale you’re having with an irresistible sales flyer.
1. Emphasize the numbers on your sales flyer
Most people are going to look for one thing on a sales flyer: how much of a discount are they getting. Make their savings impossible to miss by using big fonts in contrasting colors.
For example, this sales flyer example puts the savings (35% off) right in the header in orange, a very bright and hard to miss color. Orange is also used in the body of the flyer to show individual products on sale:
2. Make your sale flyer a GIF to attract attention
People and animals aren’t so different. We all like shiny, moving objects. If you want to grab your audience’s attention, make your flyer a GIF.
You can do this by making certain elements of the design move, like the words, icons, or background. Society6 opted for a psychedelic moving background in this Black Friday sale flyer:
3. Pick colors that convey the mood of your sales event
Are you having a fun spring sale? A festive holiday sale? An exciting flash sale?
The colors you choose for your flyer should appeal to the emotions of your audience. What do you want your audience to feel when they look at your flyer?
For example, if you want your sales flyer to have an intense mood (for products like sportswear), use dark colors with a few bright accents:
4. Make your discount the focal point of your sales flyer design
Are you offering your loyal customers an amazing discount? You can plan your flyer design so that the discount is the focal point.
This is an opportunity to use a big, attention-grabbing font. You could even mix and match a few fonts, using a more out-there font for the discount number, and a less conspicuous font for the descriptive text.
Take a look at how this sales flyer for the Gap uses a giant font and a contrasting shadow to make the discount the focus of the design:
5. Use decorative fonts as the main design feature of your sales flyer
Using one to three decorative fonts with a solid background can make for a classy, elegant flyer design. The key is to pick fonts that complement each other. You may want to pick fonts of three different styles (thin, thick, abstract) or stick to three similar fonts.
For example, this sales flyer example combines four very different fonts, but they manage to complement each other nicely:
6. Create an asymmetrical layout for an edgy sales flyer design
To grab your audience’s attention, it’s a good idea to look for ways to make your flyer design original. While many businesses opt for a simple grid layout because it’s efficient, you can set your business apart by using an asymmetrical layout.
Take a look at how this clothes flyer uses a slanted angle for the product photos in one corner of the flyer. The photos are balanced out by the text in the opposite corner. Balance is the key to an aesthetically pleasing design:
7. Optimize your sales flyer for social media
If you’re planning on sharing your sales flyer on social media, then it’s a good idea to optimize your flyers accordingly. That means using the best image dimensions for whatever social media platform you’re posting on, and making sure your flyer is easy to read on mobile.
Generally, a 1080 x 1080 flyer is a safe bet for most social media platforms. Refrain from using too much text, as it will be more difficult for people to read on mobile.
You can use a sales flyer to attract our audience’s attention, and then link to your site for more info. Take a look at this simple but eye-catching social media sales flyer:
9. Use light, warm colors for a summer-themed sales flyer
A lot of people look forward to the end of summer for great sales, as stores overhaul their products for the winter. Help your audience stay in the sunny, optimistic summer mood with a cheery sales flyer.
Use bright, warm colors like yellow, pink, orange and red. Take a look at how this sales flyer example combines sunny text with a purple accent outline:
10. Pick visuals for your sales flyer that reflect the season
Are you having a Christmas sale? An easter sale? A Halloween sale?
Help get your audience into the spirit of the season by incorporating seasonal icons, background images, and color schemes. It’s ok to go a little overboard when it comes to seasonal flyers–that’s part of the fun!
For example, there’s no missing what season this sales flyer is for:
11. Look for creative ways to surprise customers with your design
Part of exciting your audience is surprising them–not just with your amazing deals, but also with your creative branding. Look for ways to add a bit of magic to your sales flyer design.
For example, this sales flyer not only replaces some of the letters in the text with tennis balls…it’s also a GIF! A flyer like this reflects the fun personality of their brand:
12. Create an email header sales flyer
Do you want your sales announcement to be the first thing people see when they open your promo email? Then create an eye-catching email header.
Generally, an image with a 3:1 ratio works well for email headers. Because there is smaller space, it’s best to not cram too much text into a header. For example, take a look at this simple but festive holiday sale email header:
13. Use visuals that reflect the theme of your sale
Have you taken the time to come up with a clever name for your sale? Do it justice by creating a clever flyer!
Think about how you can use color and visuals like photos and icons to reflect the theme of your sale.
For example, this sales flyer reflects the “pop-up” sale theme by pairing a bubblegum pink background with an image of a fluffy ball of cotton candy. Pop sugary perfection:
14. Create simple patterns using icons
On Venngage, you can change the colors of icons and adjust their opacity. This makes it easy to create your own patterns using icons.
For example, this Black Friday sale flyer uses circle icons in three different colors to create a simple border pattern:
15. Use wider-set character spacing in your title
Typography isn’t just about the font you choose. It’s also about the space between characters, the boldness of text, and how you arrange text on the page.
Play around with different character spacing. Adding a little extra space between letters can give your title text some added impact. Take a look at this example:
I hope these flyer examples have given you some inspiration for your own designs. Remember, starting with a flyer template can give you a solid foundation to work from.