Flyers are one of the oldest, most foolproof advertising tools in the book. We’re used to receiving flyers everywhere: in our mail boxes, on the street, in stores and restaurants. But are flyers still effective in 2019?
The answer that many business owners, entrepreneurs, and marketers (including me) have come up with is: yes, but they need to be good flyers. That’s why we’ve pulled together over 50 of the best flyer examples to help you nail your flyer design.
A well thought out, well-designed flyer should be:
- Eye-catching–enough to make people stop and take an interest in reading it.
- Targeted–the flyer needs to speak directly to the audience you’re targeting.
- Informative–people should know what the flyer is advertising and where they can find out more.
- Convincing–the flyer should get people excited about your product, service or event.
Follow these 2 simple steps to create your own flyer:
- Look at plenty of flyer examples to get some ideas for how to approach your design.
- Start with a flyer template and customize your design to fit your brand.
Here are 50+ flyer examples, templates, and design tips to help get you started. You can use all of these templates to make a flyer with Venngage.
Click to jump ahead to each section:
Business Flyer Examples
Get the word out there about your business with an eye-catching business flyer.
1. Use interesting design elements in your business flyer
Make your business flyer stand out by using interesting photography, shapes, and icons in the flyer background. Flyers are designed to grab attention, so it makes sense to utilize as many clever design hacks as you can.
In this example the text has been rotated to sit alongside the tablet and keyboard in the background, showing that this company is fun and forward thinking.
In this flyer example the bright blue circle set against the grayscale background helps the design pop.
Creating eye catching flyers can be difficult if your small business doesn’t have a designer on staff, but Venngage’s business flyers are ideal for those without design experience. Check out all of our flyer templates.
2. Use quirky design and bright colors that reflect your brand’s character
For a lot of people, your flyer will their first introduction to your business. That’s why, if you want to appeal to your target audience, you should try to incorporate your business’ personality into your flyer design.
What color scheme reflects your brand? What style–quirky? Sophisticated? Approachable?
For example, this business flyer template uses bright patterns and quirky design to advertise an upcoming sale. This flyer will no doubt appeal to people seeking hip new spots to shop:
3. Include a call to action that allows you to track the ROI of your flyer
To ensure that distributing a flyer is worth your time, you will probably want to track the ROI of your flyers. Include a clear CTA (call-to-action) that not only prompts people to want to check out your business, but that will also enable you to track how many customers you pulled in with your flyer.
For example, you could include a redemption code, or have your flyer double as a coupon. Check out this business flyer example that tells recipients at the bottom that they can redeem a free drink:
4. Use icons to represent different services or products
Icons – those simple vector graphics that you see everywhere–are handy for packing meaning into a small page. Because they’re simple and recognizable, you can use icons to reinforce (and sometimes even replace) text in your flyer design.
For example, this flyer uses icons with recognizable meanings to represent different service options:
Icons can seem overwhelming if you’re new to design, but once you understand their purpose icons are super easy to use.
Check out this video for a complete introduction to using icons before you get started:
5. Use unique imagery in your flyer
An unusual image (whether it’s a photo or an illustration) helps draw attention and encourages people to take a closer look at your flyer. Try putting a unique spin on your product or blending it with other settings, objects, or people relevant to your business.
Squarespace have used a combination of photography and graphics to create this eye catching flyer encouraging people to create their own website:
6. Use icons to represent different plan options and pricing packages
Icons can also be used to represent different options offered by your business. Look for a simple icon that illustrates your option, and differentiate the options by using different colored background.
For an example of what I mean, look at how this travel flyer uses action icons on different colored circle backgrounds to represent different stats about Thailand:
7. Use two to three different fonts to give your flyer design variety
The fonts you choose can make or break your flyer design. Not only does font selection determine how easily your flyer is to read, it also plays an essential role in the look of your flyer.
Combining two or three different fonts can give your flyer some real flare. Try pairing a bold, decorative title font with a more pared down body font, like in this flyer example:
Here Diamond Cleaners are using a large, eye catching, elegant font paired with a more simple font for the main bulk of the text.
8. Use semi-transparent shapes to make text pop out from the background
If your flyer has a busy background image, it can be easy for text to get lost in it. This is an opportunity to introduce some functional design elements to your flyer.
Try overlaying shapes over your background image and adjusting the transparency so some of the background still peaks through. That way, your text will be able to pop without the background image being obscured.
Take a look at how this flyer template overlays red semi-transparent shapes over a greyscale background image for a cool, modern design:
When in doubt, use a simple background for your flyer design.
9. Use brightly colored shapes to help grab your readers’ attention
Less is always more, except when it’s not. You can use lots of different brightly colored shapes to help break up information heavy flyers so that they are easier to read. Use shapes to help highlight testimonials, quotes, icons, or important information about your business.
Stick to basic shape and 2-3 colors to make sure you don’t overwhelm your reader, or alternatively check out this business flyer template:
10. Include a QR code to encourage readers to take action
You can use a QR code as a CTA to encourage readers to find out more about your business, to get exclusive offers, or even to enter a contest. They’re easy to work seamlessly into your flyer design–just make sure to include a short description in case the QR code doesn’t work.
Look at how this flyer example includes a QR code in the left column to encourage readers to check out the company’s website:
11. Create a custom illustration using icons
Illustrations can make a flyer design feel inviting. But creating an illustration in a pinch and within a budget can be tough–unless you do it yourself using icons.
Think of a scene that illustrates what your business does. Then, arrange icons on your flyer like you would arrange stickers.
Take a look at how this cleaning business flyer template created an illustration of gadgets with Venngage icons cleverly layered on top of each other:
12. Use your brand colors for cohesive branding
One of the easiest ways to recognize a brand is through their brand colors. Incorporating your brand colors into your flyer design will help keep your branding cohesive across all platforms, digital and print.
You can either design your entire flyer in your brand colors, or you can use them as accent colors. For example, you could use your brand colors in your flyer header, in the icons you use, or in the CTAs.
Sticking within your brand colors sounds like a daunting task, but Venngage have made it really easy with our My Brand Kit tool. Business users can upload their brand color palettes and see them automatically applied to their designs. You can even upload your brand fonts and logos too.
Product Flyer Examples
Announce a new product and highlight its features with a product flyer.
1. Use a picture of your product as the background image for your flyer
Consumers like to know what they’re getting. That’s why it’s a good idea to include a big picture of your product–or even use it as a background image for your flyer.
Just make sure that the text stand out against the background. Using bold, blocky text can help. You could also overlay your image with a transparent color filter.
For example, look at how this product flyer example a large photograph of a pizza is used for the background. It would be almost impossible to not know that this company sold pizza! This helps your customers instantly recognize what you’re selling and get them interested in your product. This is especially helpful if your product is something like pizza, because who doesn’t love pizza?!
2. Use a circular layout for your product flyer
Flyer design is an opportunity to play around with unconventional layouts. That means you don’t have to stick to the classic left-to-right layout.
For example, you could position your product in the center of your flyer and circle product details around it. Take a look at how this product flyer example does it:
3. Use color to break up your flyer design
To keep readers engaged, it helps to add surprising elements to your flyer design. You can do this by dividing your flyer into different sections with color block backgrounds, or by applying different color filters to sections of your flyer.
With this product flyer example, the alternating colored blocks help break up the information and keep the reader engaged with the flyer. It’s way more visually pleasing to the eye to use contrasting colors than it is to use all the same color.
Not sure which colors work? Check out this video for a complete introduction to color relationships:
4. Use borders as a focal design element
Borders don’t have to just be a finishing touch to your flyer–they can also be a key part of your design. Especially if you use a border in an unconventional way.
For example, you could use a border to help your product information stand out, in one of the quadrants of your flyer, or in the center.
This product flyer example uses a border in the centre of the page for an unusual design:
5. Pick fonts that convey your brand’s personality
Fonts can say a lot about your business–simple, functional fonts are standard in the tech industry, while more decorative and “classic” looking fonts endure in the print industry.
When designing your product flyer, think about the personality you want to communicate. Is your business fun and easygoing? Is it reliable? Is it innovative, or more traditional?
Since flyers are such an instantaneous marketing material you need to make an impression on potential customers, and fast.
In this example the designer has picked fonts with a vintage and retro feel to help advertise their heritage clothing brand. By using this font potential customers know exactly what to expect from this company.
6. Show your product in context
Generally, e-commerce product photography falls into two categories: lookbook and in context photography. Lookbook photography showcases your product without distraction, while in context photography shows your product being used.
The benefit of in context and lookbook photography is that it helps people visualize their life with the product. It makes the product a bit more tangible, despite being just a photograph.
In this flyer Nike have shown their products in action which allows customers to see exactly how they should be used, and gives an aspirational image of what they could achieve by buying and using the Nike products.
7. Use a simple grid layout to showcase multiple products
Sometimes, the simplest option is the best option. That can certainly be the case when deciding how to design a product flyer.
If you have multiple products you want to showcase–like a new product line or seasonal products–then a simple grid layout is a good way to approach your flyer design. That way, your products will be organized and easy to skim. In this product flyer example you can see how easy it is to see all of the products at once, without the design becoming cluttered or hard to read.
8. Compare your product to a competitor or to an older model
There are so many competing products out there, it’s sometimes hard to make up your mind. What makes your product a better choice than its competitor? Why not showcase that in your product flyer.
Divide your flyer into two columns, one for your product and one for a competitor’s (or an older model of your product). Place the features you’re comparing down the middle, so your audience can easily see the benefits of your product.
There’s a reason that websites let you compare products – it’s helpful to have all the information laid out side by side so that consumers can make informed decisions!
9. Design a header that makes people stop in their tracks
Don’t underestimate the power of a bold header. After all, it’s probably the first thing that someone scrolling through social media is likely to see–and it’s a great opportunity to do something outside of the box.
Your flyer header is an opportunity to use a decorative font, creative visuals, and an eye-catching color scheme. You can also include beautiful photography – Venngage has a whole library of stock photographs you can use for free to make a flyer!
10. Feature items that can be bought together to encourage up-selling
Up-selling is an effective sales technique that you can use to sell multiple items to one customer. If you were trying to sell some leather shoes, you could also sell your customers a shoe shining kit. You’ve probably encountered this at check outs both online and in the real world.
Effective up-selling makes customers feel like they need to buy multiple products together. Help them visualize owning multiple products by grouping them together in your product flyer. In this product flyer example we can see an entire outfit has been shown:
11. Use image frames to incorporate your product photos creatively
Image frames allow you to crop your photos into decorative shapes. This can make it easier to incorporate photos into your flyer.
Take a look at how this product flyer for yearbooks incorporates photos from the yearbooks into the actual text of the flyer, using image frames:
The folks over at 3dcart have a great product photography guide if you want more tips for taking great product shots.
Event Flyer Examples
Get people excited about your events with a well designed event flyer.
1. Use complementary colors as your event flyer’s color scheme
Green and red. Yellow and purple. Blue and orange. These pairs are known as complementary colors because they go well together. That’s why, if you’re not sure which colors to pick for your event flyer design, complementary colors are a good place to start.
Take a look at this event flyer example:
When creating an event flyer keep complementary colors in mind so that you can help grab your audience’s attention quickly.
2. Emphasize and time and place of your event
If you’re putting on an event, you want people to show up… right?! While an attention-grabbing design will attract eyes, don’t forget the primary purpose of your event flyer: to get people through the door. Make sure that the event details like location, time and ticketing are easy to read.
For example, this event flyer template uses a bright yellow box to make the event details stand out. Oh, and it helps that blue and yellow are complementary colors too! (See tip number 1)
3. Give your event flyer a fun and unconventional border
Do you want your event flyer to stand out from the standard designs in your niche? Look for ways to use design elements unconventionally.
For example, this yoga class flyer uses a border around the photograph, but the border sits behind the text block. The result is an unconventional design that is interesting to look at, and shows that this event will be fun and modern.
4. Use classic design effects to make your flyer as fancy as your event
Is your event going to be a celebration of glitz and glam? Don’t be afraid to bring out the glitter in your event flyer. Pick a color scheme that reflects all of the silver and gold guests can expect.
Take a look at how shamelessly fancy this event flyer is. Strong, beautiful fonts are used to show that this will be an elegant and fancy ball.
5. Illustrate your event using icons
Set the scene for your event by creating your own custom illustration. Use building and furniture icons to illustrate the event venue. Look for icons to show any props or food that will be there. Let people know what to expect.
In this Drag Brunch flyer template icons have been used to show that you can expect singing, breakfast, and a whole load of lipstick:
You can also arrange icons in a fun pattern to help represent your event, like this Valentines Day Game Night flyer example:
6. Come up with a theme for your event flyer
Before diving into your flyer design, it’s helpful to plan out a concept for your design.
What sort of scene do you want to set? What kinds of visuals are you going to use – icons or a more cartoon-like design? Photos from previous events to show people what they can expect? Something more traditional, or something a bit more abstract?
In this event flyer example, the theme is ‘glitz and glam’. The designer has chosen a background, fonts, and colors that all sit within this theme:
7. Incorporate a few photos for a collage-like flyer design
Here’s a fun design hack: incorporate one or two realistic photos in an otherwise illustrated or flat design to give your flyer the appearance of a collage. This quirky design style is great for flyers advertising events like parties, art shows, and flea markets.
Look at how using multiple photos helps advertise this 4th July event flyer example:
8. Make sure you incorporate your logo into your flyer design
Flyers aren’t just a way to spread the word about your event–they’re also a way to spread awareness about your brand. Don’t forget to include your logo into your flyer!
You could simply include your logo at the top or bottom of your flyer. But you could also find a creative way to incorporate it into your flyer design. For example, look at how this brand put their logo into the cup of coffee:
With the Venngage and the My Brand Kit tool Business users can upload their company logo, company colors, and company fonts and see them automatically applied to your flyer design.
9. Use an image to frame your event flyer
An elegant design hack is to use an image as the frame around your flyer. You can do this by using an image that has a blank space and placing it along the edge of the page.
This flyer example uses a silhouette of a person with fireworks in the background to use as a background – with the shadowed areas of the photo providing the perfect blank space for the event details.
You can also use stock photography to create a smaller image frame on your flyer. In this flyer example, the fall leaves and pumpkins create a circle – wherever your event name can be written. If you’re not hosting a fall festival, this would be a perfect halloween flyer template as well!
10. Divide your flyer into sections using boxes
A simple way to organize the information on your flyer is to divide each section into its own box. For example, you could have one box for the title, one box for the event details, and a box with a description of the event.
This flyer example uses boxes turned on their side to highlight the different elements of their event:
Another example of using boxes is with this Picnic Event flyer. Here each box contains a different set of information:
11. Make your event flyer double as a ticket
Are you planning on handing out physical flyers? If you want your event to be exclusive, you could make your flyers the ticket to enter. Just make sure you state that clearly on the flyer!
If you want to take it a step further, you can even make your flyer look like a ticket, like in this example:
12. Include contact information in case attendees have questions
You only have so much space on an event flyer for information. That’s why it can be a good idea to include contact information where people can go to get more information on things like accessibility and attendance requirements.
All you have to do is put a simple label and contact information in the bottom corner of your flyer, like in this template:
13. Include the price of entry for your event
Let people know how much they’ll have to shell out for your event directly on the flyer. If your event is a bargain, you can emphasize the price in the middle of your flyer. If it’s a little pricier, you may want to include some selling points beside the price.
Putting the ticket prices in a different color font is a great way to help that information stand out, like in this flyer example:
14. List special guests who are you going to be at your event
If you’ve gone to the trouble of inviting a special guest then you should let people know about it! Make your notable guests one of the main features you include in your promotional flyer. You may even want to feature the photo of a keynote speaker as the focal visual.
If you don’t want to include any actual photos of your special guests, then you could opt to simply list their name in a larger font, like in this example:
15 . Leave negative space so your flyer design doesn’t look cluttered
Negative space is the empty space between elements on the page.
When you try to pack too many visuals into one page, it’s easy for your design to become cluttered and hard to read. But if you let your text and visuals breathe with plenty of negative space, it will be much easier for people to read and understand the information.
Take a look at how the use of negative space in this event flyer makes for a sleek, efficient design:
Sales flyer templates
Got a sale you want to hype up? Why not use a flyer to grab attention!
1. Use a visual pun in your flyer design
A visual pun is like the dad joke of the design world: kinda cheesy but also a lot of fun. A visual pun is a design element that symbolizes something, like in this flyer example:
Not only does this advert advertise a grill sale, it looks like a grill. Injecting a little bit of humor into your designs like this is a great way to get your audience’s attention. Using visual puns isn’t suitable for everybody, but if you think it works for your company then go ahead!
Do our Venngage designers love a visual pun? Well, if you moustache… *crickets*
Anyway here’s another flyer template you can use:
2. Emphasize the numbers on your sales flyer
Most people are going to look for one thing on a sales flyer: how much of a discount are they getting. Make their savings impossible to miss by using big fonts in contrasting colors.
For example, this sales flyer example puts the savings (35% off) right in the header in orange, a very bright and hard to miss color. Orange is also used in the body of the flyer to show individual products on sale:
3. Pick colors that reflect the mood of your sales event
Are you having a fun spring sale? A festive holiday sale? An exciting flash sale?
The colors you choose for your flyer should appeal to the emotions of your audience. What do you want your audience to feel when they look at your flyer?
For example, if you want your sales flyer to have an intense mood (for products like sportswear), use dark colors with a few bright accents:
4. Make your sale flyer a GIF to attract attention
People and animals aren’t so different. We all like shiny, moving objects. If you want to grab your audience’s attention, make your flyer a GIF.
You can do this by making certain elements of the design move or flash with color, like the words, icons, or background. Here’s a neat (and fitting) event flyer for an Arts Festival:
5. Make your discount the focal point of your sales flyer design
Are you offering your loyal customers an amazing discount? You can plan your flyer design so that the discount is the focal point.
This is an opportunity to use a big, attention-grabbing font. You could even mix and match a few fonts, using a more out-there font for the discount number, and a less conspicuous font for the descriptive text.
Don’t just take our word for it, look how the big name brands such as Zara uses a large font to make the discount the focus of the design:
6. Create an asymmetrical layout for an edgy sales flyer design
To grab your audience’s attention, it’s a good idea to look for ways to make your flyer design original. While many businesses opt for a simple grid layout because it’s efficient, you can set your business apart by using an asymmetrical layout.
Take a look at how this flyer aligns all of the text to the left to create a modern design. Balance is the key to an aesthetically pleasing design:
7. Use fonts as the main design feature of your sales flyer
Using one to three decorative fonts with a solid background can make for a classy, elegant flyer design. The key is to pick fonts that complement each other. You may want to pick fonts of three different styles (thin, thick, abstract) or stick to three similar fonts.
For example, this sales flyer example combines four very different fonts, but they manage to complement each other nicely
8. Optimize your sales flyer for social media sharing
If you’re planning on sharing your sales flyer on social media, then it’s a good idea to optimize your flyers accordingly. That means using the best image dimensions for whatever social media platform you’re posting on, and making sure your flyer is easy to read on mobile.
Generally, a 1080 x 1080 flyer is a safe bet for most social media platforms. Refrain from using too much text, as it will be more difficult for people to read on mobile.
You can use a sales flyer to attract our audience’s attention, and then link to your site for more info. Take a look at this simple but eye-catching social media sales flyer:
In fact, Venngage has a whole host of social media templates that you can use so make sure you check those out.
9. Pick visuals for your sales flyer that reflect the season
Are you having a Christmas sale? An easter sale? A Halloween sale?
Help get your audience into the spirit of the season by incorporating seasonal icons, background images, and color schemes. It’s ok to go a little overboard when it comes to seasonal flyers–that’s part of the fun!
For example, there’s no missing what season this sales flyer is for:
And this holiday sale flyer is pretty self explanatory too:
A lot of people look forward to the end of summer for great sales, as stores overhaul their products for the winter. Help your audience stay in the sunny, optimistic summer mood with a cheery sales flyer. In this sales flyer template a stock photo of a pool has been used for the background, alongside icons of a beach ball and waves to emphasis the summer vibes.
10. Create unique flyers with creative typography
Typography isn’t just about the font you choose. It’s also about the space between characters, the boldness of text, and how you arrange text on the page.
Take this flyer example – the text is the main focus of the flyer and a combination of different sizes and colors helps make the design pop:
You can even separate the text into different boxes to create a simple but impactful flyer design:
11. Create an email header sales flyer
Do you want your sales announcement to be the first thing people see when they open your promo email? Then create an eye-catching email header.
Generally, an image with a 3:1 ratio works well for email headers. Because there is smaller space, it’s best to not cram too much text into a header.
12. Use visuals that reflect the theme of your sale
Have you taken the time to come up with a clever name for your sale? Do it justice by creating a clever flyer!
Think about how you can use color and visuals like photos and icons to reflect the theme of your sale.
13. Create simple patterns using icons
On Venngage, you can change the colors of icons and adjust their opacity. This makes it easy to create your own patterns using icons.
This sales flyer example uses hot pink and modern shapes to create a really unique pattern which, when layered on top of a background image, becomes an eye-catching flyer.
Real Estate Flyer Templates
Real estate flyers are a great way to show off all of the features of your property stylishly!
1. Use beautiful photography in your real estate flyer
Selling a beautiful house? You better show it off! Use your best photo as the main feature of your real estate flyer. This could be a photo of the exterior or the interior – you can use your judgement to pick the photo that you think is the most eye catching.
In the flyer example below the realtor has allowed the photograph to take up the most space on the flyer, and has used white space below the photograph to display all of the property details and contact information.
2. Bold contrasting colors help make your flyer pop
Blue and green should never be seen, but blue and orange is a winning combination. By using contrasting colors and interesting shops this flyer has a modern and stylish look, whilst still looking professional.
A good place to start with using color in designs is by using your brand colors. With Venngage’s My Brand Kit you can apply your brand color palette to your designs instantly and expertly.
3. Use multiple photos and image frames to showcase the property
Flyers, though wonderful, are small and it can be difficult to pick just one photograph to feature. Why not use multiple photos on top of each other to create a photo collage style flyer. By using multiple images you can showcase several elements of the property in just one flyer.
You could even use image frames to put your photos inside a shape – in this example the image frame is circular but a square, triangle, or even a star would work just as well!
4. Highlight your experience with icons
Do you need to sum up a lot of information in very little space? Sounds like you need an icon! Icons are small pictures that represent something else, and they are perfect for flyers. They can work as a section header, or a way to group relevant information. And the more visual your flyer the better–nobody wants to be confronted with a block of text.
5. Create an infographic flyer to add extra value for your clients
Venngage actually got our start as an infographic software, and whilst we know have other tools such as an excellent real estate flyer maker *cough* we still believe in the value of visualizing data! The real estate market is often difficult to understand for potential buyers and sellers, so by creating a real estate infographic flyer you can help your clients understand important information quickly and easily.
The other benefit of using an infographic real estate flyer is to help you stand out from your competitors–a well designed real estate infographic can provide a lot of additional value for your customers, something that your competitors might not be doing.
6. Pick a theme for your real estate flyer
When starting any real estate business it’s important to drill down on what you want your brand to be. This will help inform all of your real estate marketing including your real estate flyers.
This flyer is playing off the popular saying ‘Home sweet home’ by using a gingerbread cookie in the shape of a house in their marketing materials.
7. Use pops of color to draw attention to key information
In a flyer that is designed to grab attention pops of color can be used to draw the eye towards important or impressive information. In the example below, the hot pink stands out from the muted black and white background. By putting the date and the prices within hot pink boxes our eyes are able to scan the flyer and identify the important information quickly. This is a really helpful design hack to keep in mind when you’re first starting out in real estate. Pops of color help you stand out from competitors!
8. Use a patterned background to create an elegant design
If your realtor branding leans towards the more classic and elegant side of things, consider using a subtle patterned background. Here the diamond background has a washed out effect which, when coupled with an elegant font gives the impression of an upmarket service.
9. Provide home owners with reasons why they should pick you as their realtor
Real estate is a competitive market and your realtor marketing is important to differentiate yourself. Why not take a leaf out of the consumer brand playbook and tell people exactly why you are the best choice. X company runs adverts that say ‘better than the leading brand’ for a reason!
You could even create an infographic real estate flyer. Learn more how to create infographics with our beginners guide – How to make an infographic in 5 steps:
10. Use a brightly colored shape to shout about your sales
When creating your real estate flyer think about what will grab the most attention and then make that your headline. Here Alex Tomas has gone with ‘JUST SOLD!’ as their headline which is emotive language and helps draw interest from potential clients.
And if the bold font and exclamation point weren’t enough, a blue background box helps the headline stand out even more against the white background.
Flyers are such a valuable offline marketing tool that it’s worth spending some time thinking about your design. Don’t worry if you’re not a designer, starting with a flyer template is a great way to create stunning designs easily. Don’t underestimate the power of creating flyers for your small business.
I hope these flyer examples have given you some inspiration for your own designs.