Creating a flyer from scratch can be intimidating. After all, you’re tasked with coming up with a design that’s both visually appealing and effective at marketing your business, event or product.
But fear not! By using these tried-and-true flyer ideas, you’ll be able to craft an eye-catching advertisement that’ll help you make the right first impression. Read on for a rundown of cool flyer design ideas and discover tools that’ll help you attract a larger audience.
Click to jump ahead:
- What is a flyer?
- 6 flyer ideas to attract and engage your audience (plus design tips!)
- What makes a good flyer?
- Tips on how to make a good flyer
- How to create an effective flyer with Venngage
- Flyer design FAQ
What is a flyer?
A flyer is a print advertisement that’s typically handed out or posted in public places, such as on street corners and community bulletin boards or in front of stores. Much like a poster, flyers work to inform potential customers about products, services and updates from a brand, business or organization.
Here’s an example of a flyer that advertises a law firm:
Though some may consider these kinds of communications “old fashioned”, flyers remain a popular option that budding entrepreneurs and small business owners rely on. That’s because they’re a highly affordable, effective way to reach potential customers.
Even for larger companies and organizations, flyers present a cost-effective way to promote new products or services — so long as the flyer designs are up to snuff.
Related: What is a Flyer? Best Types of Flyers to Use for Businesses
6 flyer ideas to attract and engage your audience (plus design tips!)
There are many ways you can drive positive results for your business — and designing a knockout flyer is a guaranteed way to get your brand in front of potential customers quickly, easily and affordably.
Wondering where to start? Below, we’ve rounded up 6 visually impactful flyer designs / flyer design ideas to set you off on the right foot. The best part is, you can 100% customize everything you see using Venngage’s Flyer Maker — no design experience necessary.
1. Create a captivating event flyer
Event flyers are a great way to promote special occasions, such as sales, concerts, or festivals. With the right design, you’ll effortlessly generate interest and excitement for your big day — just make sure to include all the important details potential attendees will need to know. That includes things like the date, time, location and a description of the event itself.
Check out this event flyer template:
With a gorgeous gradient background and a commanding image cutout, this Valentines event flyer is sure to attract a ton of eyeballs. Remember: you can 100% customize the template to include all the important details about your event.
Here’s another design that’s sure to stand out:
The bold font and rectangular elements layered over the flyer background image help deliver the message without distraction.
2. Showcase your finest features with a product comparison flyer
Product flyers are a great way to promote new products or services, since they can be displayed in advance or in-person to generate interest. But with so many other options out there, how do you guarantee consumers will choose your product?
Easy — just use a product comparison flyer! By contrasting your product with a competitor’s, you can shed light on the special features that make yours the clear-cut winner.
The flyer template above is a great choice. All you need to do is change the products and edit the categories to your advantage to showcase your superior qualities.
If you prefer a sleeker design, try this one out:
3. Differentiate yourself with a tasteful business flyer
Designing a bold business flyer helps you put your best foot forward. These visuals can be used to promote new products or services, demonstrate social proof through testimonials, or simply remind potential customers that you’re there for them. Just be sure to include your company logo and contact information!
For example, here’s a bold yet simple business flyer:
For a more personalized approach, replace the photo with a shot of your company’s building or various team members. With Venngage’s business flyer templates, you can customize with confidence until you’ve created the perfect flyer for your needs.
Here’s another example that uses a bold color palette, and shapes and icons as visual aids.
Beyond its eye-catching composition, this flyer provides ample space to list out different services you offer. This can help consumers understand why choosing your company is a smart choice that’ll help them address different needs.
4. Compel customers to act with a bold sales flyer
Want your sales to skyrocket? Create a sales flyer advertising a special deal or discount, and make the design pop. After all, your flyer should command people’s attention and inspire immediate action.
Check out the color palette and text graphics employed in this Black Friday flyer template:
One glance at this design, and you’re guaranteed to turn heads.
In addition to its bright colors and bold type, this flyer employs another technique that’s proven to drive an audience to act: it creates a sense of urgency. People are more likely to pay attention and act quickly when they feel time is running out. And since the sale runs “this weekend only”, you can bet interested viewers will make plans to check it out ASAP.
Here’s another example that adds a layer of urgency to its messaging. Looking at this flyer, consumers will know they can’t afford to wait until a later date or time — they have “one week only!” to capitalize on these prices.
5. Make your advertising efforts count with an informative marketing flyer
Marketing flyers are, once again, a great way to promote your business to a wider audience. All you need to do is craft compelling copy that highlights the benefit of working with your brand, and design your document to deliver your message in a memorable way.
Check the template below for some inspiration:
As you can see, the flyer includes details regarding why customers should choose you and why they need your services, which is key for your marketing efforts. The geometric shapes and vibrant hues then package these USPs (Unique Selling Propositions) expertly.
Not convincing enough? Try this one out for size:
Though most flyers posted in public places consist of a single page, this design is a fabulous option if you want to physically distribute a two-pager to potential clients. There’s lots of sections for highlighting different facets of your business. Plus, you’ll keep them engaged thanks to a varied layout to boot.
6. Increase your reach with a sleek digital flyer
Not one to rely on IRL advertising only? No problem. Try creating a digital version of your flyer instead. That way, you can maximize your advertising reach by sharing your message via email or social channels too.
Here’s one flyer that’s easily translated to a digital audience:
The call-to-action (CTA) to “register online” can easily be turned into a clickable link that takes recipients directly to the registration page. This has the added benefit of reducing any friction impeding customers from signing up.
Here’s another flyer template option:
Again, by turning the CTA into a clickable link, you can prompt your audience to act faster.
What makes a good flyer?
The best flyers are visually appealing, legible, and concise. In other words, you’ll need to make sure your flyer catches viewers’ attention, and provides them with all the necessary information in a straightforward, easy-to-read format.
You’ll also want to make sure your flyer design follows some general design principles. Let’s use this health brand example:
First, try to keep the font styles on your flyer consistent to ensure things don’t look too cluttered. If you want to include multiple typefaces, definitely stick to 3 or less. If you want to create more emphasis, try bolding certain words like the flyer does above.
Second, don’t be afraid to use colors and icons to highlight important information — your color palette can do a lot to attract attention. As far as design elements go, the flyer shows how negative / white space can make your flyer more visually appealing and impactful.
Lastly, make sure the information on your flyer is accurate and up-to-date. Typos and errors look sloppy, which can be quite off-putting for potential customers. Be sure to proofread everything before you print.
Tips on how to make a good flyer
Now that you have some initial flyer design tips and ideas, here are a few more basic rules to watch out for when making a good flyer:
Have a clear focal point
When creating your flyer design, try to focus on a single message or goal – this makes it easier for the reader to understand the flyer’s subject and purpose.
One trick to help you communicate meaning is to use visuals, such as icons, images and graphics. This helps you save space, break up any text content and be more memorable in the minds of your audience.
Highlight key information
Make sure the most important information in your flyer design — i.e. your business name, contact information and CTA — is easy to spot.
This can be achieved by using bold typographic choices, a specific layout (read more on the subject here), graphic elements or colors.
Use high-quality images
When selecting images for your flyer, make sure to choose high-quality, attention-grabbing images that are relevant to your topic. This is especially true if you’re creating a digital flyer that will need to be compatible across different channels.
How to create an effective flyer with Venngage
Okay, so you’ve got all your tips and inspiration — are you ready to create a rockstar flyer design?
Don’t sweat it, because creating a flyer is simple when you have Venngage’s professionally-designed flyer templates and intuitive Flyer Maker by your side.
Here’s a quick step-by-step guide on how to create your own flyer:
- Sign up for a free Venngage account.
- Choose a flyer template. Use any of the templates featured above, or check out hundreds of editable designs you can 100% customize to fit your needs.
- Swap in your desired flyer copy, images, icons and colors to make it your own. For graphic content, select from our library of free and premium images or upload your own photos from a file. Be sure to check out our diverse library of icons too.
- Proofread your flyer. Once you’re finished editing your flyer design, be sure to check things over to make sure there are no mistakes
- Share, download and print. Happy with how things are looking? You’re welcome to share the link publicly for free, or upgrade to a paid plan to download and print your custom poster template. (Note: Download your flyer in PNG HD for print distributions for the best possible quality. You can also add bleed marks to your design by selecting the option under Settings).
With a Business Plan specifically, you’ll get access to premium templates and features — like real-time Team Collaboration, and automated branding with My Brand Kit.
Flyer design FAQ
Why are good flyers still an effective way to attract customers?
Good flyers are still an effective way to attract customers, because they’re a quick, easy and affordable way to get information in front of the right audience. They’re also great for building brand awareness and putting special offers center stage.
What should I write on a flyer?
When deciding what to write on a flyer, create an outline first to ensure you don’t skip over key information. This information should include the date, time, and location of the event, as well as a brief description of what the event is about. Then, add a call-to-action (CTA) to encourage readers to act.
How do you make a catchy flyer?
A catchy flyer is a well-designed flyer that doesn’t distract from its main goal. Use eye-catching visuals, incorporate interesting color combinations and draw attention with a compelling headline and tight flyer copy. Check out some more great examples here.
Where can I get free flyer templates?
Venngage has a variety of free flyer templates that are 100% customizable and ready to be used for all your flyer design needs. To browse a wide range of free options and get awesome flyer ideas, check out the templates page and select options that aren’t flagged as “Premium” or “Business”.
Communicate your ideas clearly with a well-designed flyer
Ready to reach more people without breaking the bank? Whether you want to promote a company or event, drive sales or increase brand awareness, this affordable, time-tested marketing medium is a great option for achieving your business goals.
If you’re not a professional, no problem. Venngage’s Flyer Maker and templates make it easy to bring your best flyer ideas to life, and create a design that works for you. Sign up today to get started!