Every business, no matter how big or small, looks for the most cost-effective way to promote its products and services.
The best part? Business flyers are relatively inexpensive and easy to design, especially when you use the Venngage Flyer Maker.
Among the many visual assets a company can use, a good business flyer can do wonders for reaching your target market.
In this post, we’ll explain why a professional flyer is crucial for marketing your business, and how to create one from business flyer templates, as well as some design tips.
Click to jump ahead:
- What is a business flyer?
- What is the purpose of a business flyer and why should you use them?
- What are the parts of a business flyer?
- How to make a business flyer?
- Where can you distribute your business flyers
- Where to place flyers for business?
- Flyer vs. brochure: what is the difference?
What is a business flyer?
A business flyer is similar to a poster that is displayed or given to the public to draw attention to a business or brand. Its recommended size is 8.5 inches x 11 inches.
Despite the recommended dimensions, a business flyer can come in various sizes. Or you can choose one of the standard sizes in printers for economical purposes.
This business flyer template works for both digital sharing and for printing on different types of paper stock.
Depending on how they are used, business flyers can be referred to as handbills, leaflets, circulars or inserts.
Custom flyers are usually handed out in public areas. They can also be folded and tabbed as self-mailing materials, or enclosed in an envelope such as this flyer.
Whether you choose to print them out on paper stock or distribute them online, you should add business flyers to your marketing plan. It is a cost-effective strategy for your business.
With Venngage, printing your flyer design is simple. You can include the bleed and crop marks when you export your flyer (available with a Venngage business account) so the printing process for flyer templates is easier.
Related: 12+ Spooky Halloween Flyer Templates (and more)
What is the purpose of a business flyer and why should you use them?
Startups and even established businesses need to inform potential customers about their products and services with a well-designed product flyer.
Good business flyer design can include a great deal of information about your small business at a glance, like in this event flyer template example.
Despite many claiming that it is already outdated, business flyers continually prove to be highly effective for marketing campaigns.
A business flyer is a cost-effective marketing tool
While there are a number of businesses that promote their brands through billboards and magazines, those avenues are expensive.
In the digital world, custom flyers, like the one below, are much more convenient to create.
Even if you choose to go the full-color printing route for your professional flyer, it won’t be as expensive as other types of traditional advertising.
To further reduce expenses, you can develop a good flyer design in minutes with the Venngage flyer maker.
Move design elements around to create negative space or white space to make your business flyer easy to read. Add your contact information and e-mail for future reference and you’re good to go.
Related: 35+ Highly Shareable Product Flyer Templates & Tips
A business flyer caters to specific target markets
A business flyer is not only affordable but is also an effective way to target your company’s customer base at a specific location.
For example, if you have a new coffee shop, you can distribute your business flyers in nearby offices or universities.
If you’re a real estate agent looking to attract more buyers and close deals faster, these real estate flyer templates would come in handy.
A tech industry flyer promoting the latest software can be distributed in malls. Even politicians use election flyers to promote themselves to their potential constituents.
What are the parts of a business flyer?
You want to create a good flyer that can attract attention and tell your target market exactly what your company is selling. To do so, your business flyer should contain these necessary elements.
Compelling headline
Capture your audience’s attention right away with an intriguing and relatable headline, like in this example.
Create a concise and catchy headline but remember to use large fonts to make it easier to read. Pick an elegant font for your custom flyers and make the design pop.
With Venngage, you can access a variety of fonts from the editor. When you import your branding into the editor, you can also add your brand fonts to make the flyer design recognizable as your brand’s.
Body copy
The headline isn’t the only thing that should be catchy. The overall content of the business flyer is just as important.
Ensure that you include necessary details about your company in your flyer. But be careful not to make it too long or people won’t read your business flyer.
Take a look at how it’s done in this flyer layout.
The body copy of your flyer should tell customers what your company does, why it is the best solution for a customer problem, and how a potential customer can contact you.
Striking graphics
A flyer that contains only text can drive away readers. Your business flyer design needs graphics to keep audiences engaged.
A colored background makes your flyer more eye-catching. A design element like an icon or illustration breaks up the text and makes flyers skimmable.
For example, a well-placed, high-quality image of your restaurant’s signature dish or a beautifully presented plate of food can entice potential customers and create a positive first impression. For more ideas on how to design a flyer, check out our gallery of restaurant flyer templates.
Choose your color scheme wisely. The complementary colors should fit with your brand instead of overwhelming it. Hot pink is not the kind of color that works for most companies.
You can create a top-quality flyer with Venngage templates. We have a huge selection of 4 million free stock photos and 40,000+ icons, so you can design eye-catching flyers to distribute online or for print.
Related: 15 Customizable Free Flyer Templates & Design Tips
Business location and contact information
Your contact information, including your business location, is a key part of your business flyer design, like in this hiring flyer example.
This section in your flyers should highlight the following:
- Physical address
- Website address
- Valid email address
- Phone number
Potential customers should know how to find your business should they decide to avail of your products and services.
You have to make the important information stand out for anyone receiving your business flyers. Dedicate a section of your page to these details.
Running sales can attract new customers and encourage existing customers to make additional purchases. By offering discounted prices or special promotions, you create a sense of urgency and incentive for people to buy. Save time by customizing one of our sale flyer templates that are designed to make a lasting experience on your customers.
Related: 6 Flyer Ideas to Inspire Your Flyer Design
How to make a business flyer
For your business flyer to stand out, you need to have an attention-grabbing design and a compelling call to action. Here are some flyer design tips to consider.
1. Know your audience
Before designing flyers, you have to establish your target audience first. This way, your flyer content will include only the points that you deem to be engaging for them, such as in this business event example.
Survey your customers so you can design flyers that speak directly to your market and bring in more business.
2. Write a catchy headline
We’ve mentioned the importance of a striking and compelling title in flyers. It should be catchy enough to capture readers’ attention so they feel encouraged to engage with your business.
One great way to do that is to create a sense of urgency and FOMO (fear of missing out), prompting people to act quickly and make a purchase. This buzz can also lead to increased word-of-mouth referral marketing.
Looking to attract more customers to your bar, restaurant or café during the most enjoyable time of the day? We’ve got you covered with these captivating happy hour flyer templates to help promote offers and create a buzz among potential patrons.
3. Keep content concise
According to a recent study, the average attention span of a person has gone down from 12 seconds to eight seconds.
People don’t have time to read marketing materials. Your business flyer should be able to communicate its intended message in the briefest possible way.
You can do that by focusing only on the important points such as the benefits that your product or service offers. Check out our selection of product flyer templates to help capture the attention of potential customers.
4. Use appealing graphics
The images, icons, or illustrations you use in your flyer should be relevant and appropriate. These are the supporting elements of your content.
Vivid color schemes, bold fonts, and creative flyer design will help you better communicate your message to your target market.
Ensure your logo is clearly visible on the page, whether you’ve chosen to share your flyers online or in print.
5. Incorporate your branding
Don’t forget to incorporate your startup’s logo in your business flyer. Add in your brand colors from your brand guidelines.
Venngage’s My Brand Kit feature makes it easy for anyone with a business account to import their logos, colors, and fonts into the editor.
You can then apply your branding to all designs with a single click.
Starting a new business? Generate anticipation and excitement with our well designed grand opening flyer templates.
Related: 10+ Free Logo Templates and How to Customize Them
6. Add a compelling call to action
At the end of the day, the effectiveness of your business flyer will boil down to whether or not your audience acts upon your call to action.
Make your CTA bold and choose a different color to highlight it when you create your flyer. You can choose to include your company’s contact details in this section as well.
A good marketing flyer effectively grabs attention, communicates key messages and motivates the recipient to take action. Elevate your marketing game with these powerful and easy-to-use marketing flyer templates.
Related: Flyer Design: A Complete & Actionable Guide
Where can you distribute your business flyers
We talked about how flyers can be an effective way to generate awareness and attract potential customers. But knowing where to distribute your business flyers is crucial for maximizing their impact.
By strategically targeting locations frequented by your target audience, you can increase the chances of reaching interested individuals. Here are some key locations to consider:
- Local events: Attend local events such as trade shows, conferences or community fairs to attract a concentrated audience relevant to your industry.
- High-traffic areas: Identify high-traffic areas in your community, such as bustling shopping malls, popular streets or public transportation stations that enables you to reach a diverse range of individuals.
- Public transportation hubs: Distribute flyers at bus stops, train stations, or subway entrances where commuters gather.
- Business districts: Focus on areas with a high concentration of offices and distribute flyers during lunch breaks or at the end of the workday.
- College campuses: If your target audience includes students or younger demographics, college campuses are prime locations for distributing your business flyers. Find out if you can set up a booth or engage with students near popular gathering areas.
- Residential Areas: Consider distributing your business flyers in residential areas, either by going door-to-door or placing them in mailboxes where permitted by local regulations. This approach enables you to reach homeowners and families directly within the comfort of their own neighborhoods.
Where to place flyers for business?
While distributing flyers remains a tried-and-true method, exploring additional creative placements can significantly enhance your marketing efforts. Here are some alternative locations to consider when looking to maximize the visibility of your promotional materials:
- Coffee shops and cafés: Ask the owners if you can leave a stack of flyers on their counters or bulletin boards for customers to peruse. This strategy allows you to reach individuals in a more relaxed setting, where they may be more receptive to exploring new offerings.
- Local businesses: Approach establishments that share a similar target audience or complement your products or services. Seek permission to leave a stack of flyers at their reception desk or in areas where customers can easily pick them up.
- Hotels and guesthouses: If you’re targeting tourists or travelers, ask hotels and guesthouses if you can leave flyers at their front desks or in guest information areas.
- Community bulletin boards: Look for bulletin boards in public spaces such as grocery stores, libraries, community centers, and laundromats. Pin your flyers on these boards, making sure they comply with any guidelines or regulations in place.
- Local gyms and fitness centers: Engage with health-conscious individuals who frequent the gym or fitness centers, including fitness enthusiasts, athletes, and those seeking wellness services.
- Libraries and Bookstores: Libraries and bookstores are environments where people actively seek information and engage with written materials. Visitors to these establishments often have a mindset of exploration and discovery, making them more receptive to your flyer’s message.
- Local art galleries and creative spaces: Partner with local art galleries, studios, or creative spaces to showcase your flyers alongside the artwork. This collaboration not only introduces your business to a creative and culturally inclined audience but also adds an artistic touch to your marketing materials.
Flyer vs. brochure: what is the difference?
Flyers and brochures are often used interchangeably. Both as vital marketing tools that can be used by businesses and organizations but they have different characteristics.
A brochure typically outlines the features, services, and products that a business offers. A brochure is also always printed on both sides, as you can see below.
Designing a brochure is usually very detailed and more costly. This is the reason why it is meant to be distributed to people who have already shown initial interest in a business.
On the other hand, a business flyer is composed only of one flat sheet. Creating flyers is inexpensive, even without the help of graphic designers. The business flyer template below is evidence of that.
While brochures are exclusive collateral to be given only to a few interested people, business flyers can be distributed to anyone to bring in new customers and clients.
This is why custom flyers are a great way to increase brand awareness.
Choose a Venngage business flyer template and add or swap out the background image from the photo library, or upload your own image. Add your brand colors to create an eye-catching design.
Related: 21 Brochure Templates and Design Tips to Promote Your Business
Design business flyers and begin promoting your company
You now have a good understanding of the importance of creating a business flyer to market your brand to consumers.
It can feel challenging to create flyers with the help of a graphic designer. But with Venngage’s professionally-designed templates, your business flyer designs will be impactful without as much effort.