Every business, no matter how big or small, looks for the most cost-effective way to promote its products and services.
Among the many visual assets a company can use, a good business flyer can do wonders for reaching your target market.
In this post, we’ll explain why a professional flyer is crucial for marketing your business, and how to create one from business flyer templates, as well as some design tips.
The best part? Business flyers are relatively inexpensive and easy to design, especially when you use the Venngage Flyer Maker.
Click to jump ahead:
- What is a business flyer?
- Flyer vs. brochure: what is the difference?
- What is the purpose of a business flyer and why should you use them?
- What are the parts of a business flyer?
- How to make a business flyer?
What is a business flyer?
A business flyer is similar to a poster that is displayed or given to the public to draw attention to a business or brand. Its recommended size is 8.5 inches x 11 inches.
Despite the recommended dimensions, a promotional flyer can come in various sizes. Or you can choose one of the standard sizes in printers for economical purposes.
This business flyer template works for both digital sharing and for printing on different types of paper stock.
Depending on how they are used, business flyers can be referred to as handbills, leaflets, circulars, or inserts.
Custom flyers are usually handed out in public areas. They can also be folded and tabbed as self-mailing materials, or enclosed in an envelope, such as this flyer.
Whether you choose to print them out on paper stock or distribute them online, you should add business flyers to your marketing plan. It is a cost-effective strategy for your business.
With Venngage, printing your flyer design is simple. You can include the bleed and crop marks when you export your flyer (available with a Venngage business account) so the printing process for flyer templates is easier.
Related: 12+ Spooky Halloween Flyer Templates (and more)
Flyer vs. brochure: what is the difference?
Flyers and brochures are often used interchangeably. Both as vital marketing tools that can be used by businesses and organizations but they have different characteristics.
A brochure typically outlines the features, services, and products that a business offers. A brochure is also always printed on both sides, as you can see below.
Designing a brochure is usually very detailed and more costly. This is the reason why it is meant to be distributed to people who have already shown initial interest in a business.
On the other hand, a business flyer is composed only of one flat sheet. Creating flyers is inexpensive, even without the help of graphic designers. The business flyer template below is evidence of that.
While brochures are exclusive collateral to be given only to a few interested people, business flyers can be distributed to anyone to bring in new customers and clients.
This is why custom flyers are a great way to increase brand awareness.
Choose a Venngage business flyer template and add or swap out the background image from the photo library, or upload your own image. Add your brand colors to create an eye-catching design.
Related: 21 Brochure Templates and Design Tips to Promote Your Business
What is the purpose of a business flyer and why should you use them?
Startups and even established businesses need to inform potential customers about their products and services.
Good business flyer design can include a great deal of information about your small business at a glance, like in this example.
Despite many claiming that it is already outdated, business flyers continually prove to be highly effective for marketing campaigns.
A business flyer is a cost-effective marketing tool
While there are a number of businesses that promote their brands through billboards and magazines, those avenues are expensive.
In the digital world, custom flyers, like the one below, are much more convenient to create.
Even if you choose to go the full-color printing route for your professional flyer, it won’t be as expensive as other types of traditional advertising.
To further reduce expenses, you can develop a good flyer design in minutes with the Venngage flyer maker.
Move design elements around to create negative space or white space to make your business flyer easy to read. Add your contact information and e-mail for future reference and you’re good to go.
Related: 35+ Highly Shareable Product Flyer Templates & Tips
A business flyer caters to specific target markets
A business flyer is not only affordable but is also an effective way to target your company’s customer base at a specific location.
For example, if you have a new coffee shop, you can distribute your business flyers in nearby offices or universities.
A tech industry flyer promoting the latest software can be distributed in malls. Even politicians use this tool to promote themselves to their potential constituents.
What are the parts of a business flyer?
You want to create a good flyer that can attract attention and tell your target market exactly what your company is selling. To do so, your business flyer should contain these necessary elements.
Capture your audience’s attention right away with an intriguing and relatable headline, like in this example.
Create a concise and catchy headline but remember to use large fonts to make it easier to read. Pick an elegant font for your custom flyers and make the design pop.
With Venngage, you can access a variety of fonts from the editor. When you import your branding into the editor, you can also add your brand fonts to make the flyer design recognizable as your brand’s.
The headline isn’t the only thing that should be catchy. The overall content of the business flyer is just as important.
Ensure that you include necessary details about your company in your flyer. But be careful not to make it too long or people won’t read your business flyer.
Take a look at how this flyer lays out all those details.
The body copy of your flyer should tell customers what your company does, why it is the best solution for a customer problem, and how a potential customer can contact you.
A flyer that contains only text can drive away readers. Your business flyer design needs graphics to keep audiences engaged.
A colored background makes your flyer more eye-catching. A design element like an icon or illustration breaks up the text and makes flyers skimmable.
Choose your color scheme wisely. The complementary colors should fit with your brand instead of overwhelming it. Hot pink is not the kind of color that works for most companies.
You can create a top-quality flyer with Venngage templates. We have a huge selection of 4 million free stock photos and 40,000+ icons, so you can design eye-catching flyers to distribute online or for print.
Related: 15 Customizable Free Flyer Templates & Design Tips
Business location and contact information
Your contact information, including your business location, is a key part of your business flyer design, like in this hiring flyer example.
This section in your flyers should highlight the following:
- Physical address
- Website address
- Valid email address
- Phone number
Potential customers should know how to find your business should they decide to avail of your products and services.
You have to make the important information stand out for anyone receiving your business flyers. Dedicate a section of your page to these details.
Related: 6 Flyer Ideas to Inspire Your Flyer Design
How to make a business flyer
For your business flyer to stand out, you need to have an attention-grabbing design and a compelling call to action. Here are some flyer design tips to consider.
Know your audience
Before designing flyers, you have to establish your target audience first. This way, your flyer content will include only the points that you deem to be engaging for them, such as in this business event example.
Survey your customers so you can design flyers that speak directly to your market and bring in more business.
Write a catchy headline
We’ve mentioned the importance of a striking and compelling title in flyers. It should be catchy enough to capture readers’ attention so they feel encouraged to engage with your business.
Keep content concise
According to a recent study, the average attention span of a person has gone down from 12 seconds to eight seconds.
People don’t have time to read marketing materials. Your business flyer should be able to communicate its intended message in the briefest possible way.
You can do that by focusing only on the important points such as the benefits that your product or service offers.
Use appealing graphics
The images, icons, or illustrations you use in your flyer should be relevant and appropriate. These are the supporting elements of your content.
Vivid color schemes, bold fonts, and creative flyer design will help you better communicate your message to your target market.
Ensure your logo is clearly visible on the page, whether you’ve chosen to share your flyers online or in print.
Incorporate your branding
Don’t forget to incorporate your startup’s logo in your business flyer. Add in your brand colors from your brand guidelines.
Venngage’s My Brand Kit feature makes it easy for anyone with a business account to import their logos, colors, and fonts into the editor.
You can then apply your branding to all designs with a single click.
Related: 10+ Free Logo Templates and How to Customize Them
Add a compelling call to action
At the end of the day, the effectiveness of your business flyer will boil down to whether or not your audience acts upon your call to action.
Make your CTA bold and choose a different color to highlight it when you create your flyer. You can choose to include your company’s contact details in this section, as well.
Related: Flyer Design: A Complete & Actionable Guide
Design business flyers and begin promoting your company
You now have a good understanding of the importance of creating a business flyer to market your brand to consumers.
It can feel challenging to create flyers with the help of a graphic designer. But with Venngage’s professionally-designed templates, your business flyer designs will be impactful without as much effort.