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The Ultimate Guide to Consulting Proposals (2023)

By Bronwyn Kienapple, Oct 16, 2023

consulting proposal template

As a consultant, you excel in your area of expertise. But, closing deals with new clients? Perhaps that’s something you’re still trying to figure out. Especially if you haven’t been able to connect in person or companies are more hesitant to shell out for consulting fees.

A well-organized and designed consulting proposal template may be just what you need to help turn lukewarm leads into big ticket contracts.

In this guide, we’ll deliver design tips and unique consulting proposal templates so you can get started on building winning proposals right away. Our simple online proposal maker tool will help you customize them to your liking.

Consulting proposal templates (click to jump ahead):

What is a consulting proposal?

A consulting proposal is a document sent to a potential client that acts as a sales pitch. It outlines how the consultant would handle a specific project. A consulting proposal is also a marketing document that shows why the consultant’s experience and skills make him or her the best fit for the job.

A consultant may submit a proposal after being briefed by a prospective client on project requirements. Or the submission may be in response to a formal Request for Proposals (RFP).

The proposal should be persuasive, visually impactful and customized for the client’s unique needs.

consulting proposal template

What should be included in a consulting proposal?

A consulting proposal usually has the following sections:

  • Cover page
  • Executive summary
  • Client problems and goals
  • Project proposal outline
  • Solutions and project deliverables
  • Pricing and terms and conditions
consulting proposal template

How to write a consulting proposal?

Are you a consultant looking to win over clients and secure lucrative projects? One of the most critical tools in your arsenal is a well-crafted consulting proposal.

A compelling proposal not only showcases your expertise and understanding of the client’s needs but also demonstrates your professionalism and commitment to delivering value.

Here’s a guide on how to write a consulting proposal that stands out and maximizes your chances of success.

  1. Start with a cover page that lists your name, the prospective client’s name and the date of submission. Add your branding, such as your brand colors and logo.
  2. Write an executive summary that covers the client’s challenges, how you plan to solve them and what metrics or benchmarks you’ll use to gauge your success.
  3. Outline the project scope: what you will (and won’t) work on. Be specific. Will you optimize a website for SEO but not rewrite copy?
  4. List deliverables. These are the end results of your work such as a report, software product, prototype or process map.
  5. Create a timeline. Add deadlines for milestones and final deliverables.
  6. Outline costs. Be clear from the outset how much you’ll charge. Also include any payment structures, like a deposit or payment installments, and how you want to be paid.

Keep reading to discover eye-catching consulting proposal templates and presentations that will help you tell a story, unlock conversations and ultimately, win the job.

31 Consulting proposal examples [with templates]

Business growth plan templates

A business growth plan usually requires visualizing data, whether that’s financial goals or KPIs.

Our consulting proposal examples help condense and present complex technical information via eye-catching charts, graphs and tables, and like in this sample consulting proposal:

Simple B2C Consulting Proposal Template

Many consultants struggle with closing deals. One way to nudge a client towards saying “yes” is to present your research and data in fresh ways. Data visualization and a carefully organized proposal will help get you there.

Success tip: Start with a high-level summary and drill down to the details

Start with an executive summary, move to problems and solutions and then cover timelines and pricing information.

You can also try an abbreviated format that hits all the right points and is easy to scan:

Sales Plan Proposal Table Template

You can customize the above template for any industry or time frame.

B2C client consulting proposal

Simple but powerful, this consulting proposal template clearly communicates key proposed growth strategies.

Let’s say you and the client have already hashed out many of the project details, either in conversation or during a formal presentation. This consulting proposal template works well if you simply want to reiterate a few key points you’ve already discussed.

consulting proposal template

Design pro tip: Visualize concepts with icons

Swap in different icons from our library of thousands of modern icons. Use this strategy to illustrate your specific deliverables or customize the cover page to reflect your client’s industry.

For example, if the client is in the healthcare industry, you could add medical symbols.

consulting proposal template

You can also use icons to create an icon story. Icons are a quick way to communicate concepts and visuals. Use a cluster of icons to decorate your proposal or to explain an idea.

consulting proposal template

Direct the reader’s gaze to certain parts of a page with icons. Add a circle or square background to your icons, make them oversize or change them to a bright color to make sure they capture the reader’s attention.

B2C client consulting presentation

Presenting your proposal to the client in person? We’ve got you covered.

Structure is one of the most important parts of a successful consulting presentation. You’re presenting to busy people. It’s your job to make sure your listeners immediately understand what’s important.

It’s even more important if you’re new to the consulting game and want to stand out. A clear, visually-engaging presentation deck will compliment your speech and improve your chances of winning the contract.

consulting proposal template

Design pro tip: Copy slides to reuse formatting

Have even more information to add? Add slides to your consulting proposal template easily by clicking the “add blank” button to add a blank slide or “copy” to copy the previous slide.

consultant proposal template

Business growth client consulting proposal

This business proposal template has more formal colors to suit traditional clients.

Design pro tip: Pick the right colors

Picking the right colors for a project depends a lot on color psychology and color meanings.

  • Cool colors = trust, loyalty, stability
  • Warm colors = energy, excitement, positivity

For example, say your potential client’s in banking, a typically conservative industry. Use a cool color (like blue) in your proposal. The logos below highlight this trend.

consulting proposal template

Our post about picking and using brand colors has even more examples.

Here’s another tip: use the executive summary section in the template below to show that you thoroughly understand the client’s business and current situation. And that you understand exactly how to get them from point A to point B–their desired result.

Highlight current challenges and opportunities using the two columns in the consulting proposal example below: problem and solution.

consulting proposal template

Design pro tip: Add your brand colors

Add your potential client’s brand colors to your consulting proposal template. Venngage’s My Brand Kit feature pulls colors, fonts and logos from your client’s website so you can apply them to your proposal with one click.

consulting proposal template

Business growth client consulting presentation

Client wants a last minute in-person presentation? Don’t stress. Adapt your content from the above report using the consulting presentation template below. Also check out our presentation skills post for pointers.

A quick way to turn a proposal into a presentation:

  1. Plan. What is your report’s central message? This should be the theme of your presentation–one that unifies all the content and will most interest the client (such as ROI).
  2. Condense. Decide how much detail from the report you need to include in the presentation. Ideally, only include details that directly support your central message.
  3. Outline. Organize your supporting information into a project proposal outline, then subpoints if necessary. Include a slide for each point/subpoint.
  4. Visualize. Create visuals for each slide. A chart or pictogram is a great way to reinforce your message or replace text altogether.

In the template below, use slide two and three to lay out your recommendations. Then use slide four’s SWOT analysis to back up your ideas.

Need help building a SWOT analysis? Our post on marketing plans has a worksheet to help inspire you. Or enter our online SWOT analysis tool to start creating now.

consulting proposal template

Vibrant B2C consulting proposal

Your prospective client makes their living selling directly to consumers and using emotional marketing strategies to persuade them.

Your job is to acknowledge these tactics, while using a tried-and-true B2B selling strategy: focusing on the client’s bottom line.

Use the consulting proposal template below to highlight your client’s current situation in the “Problem” section. And then use the “Budget” section to outline the value and ROI you’ll provide the client for your services.

consulting proposal template

Design pro tip: Use gradients to spice up your designs

Gradients are one of the biggest graphic design trends. So this template is perfect for forward-thinking companies, especially those in marketing and design. Change up the gradient quickly in Venngage by clicking “background” and selecting a different color scheme.

consulting proposal template
consulting proposal template

Vibrant B2C consulting presentation

This B2C consulting presentation template makes creating a compelling pitch deck much easier. We’ve already organized everything for you, so you don’t need to worry about how to lay out your message.

Simply fill out each section. Add additional slides, if you want. Presentation: complete.

consulting proposal template

Design pro tip: Unsplash has the best free stock photos

Don’t like the images in the above consulting presentation template? Venngage partnered with Unsplash to provide millions of free, beautiful stock images.

They’re searchable within our editor, so you can always find exactly what you’re looking for. Drag and drop them into your presentation, resize as needed and you’re done.

Business proposal template

When writing a business proposal, it can be tempting to add every little detail about your background and accomplishments.

Resist the urge.

A consulting proposal should focus on the client, their business, their unique problems and your proposed solutions. This is information the client will truly value above all else.

Success tip: Try to keep your proposal to 5 pages or less

Don’t overwhelm the client with information. Focus on outlining the client’s problems and your solutions. A good template will help you stay on track.

Geometric consulting proposal example

This bold proposal makes use of a geometric background and illustrations to help it stand out from the pack. Change the text and the illustrations–thanks to our in-editor icon library. It’s easy to customize for your industry.

Abstract Business Consulting Proposal Template

Contrasting colors business proposal template

This sample consulting proposal is best for consultants who want to express their ideas with text.

That said, don’t be afraid to add visuals. Visuals make your content more memorable and engaging and they can also make it easier to understand.

Here are some ways to summarize information from your proposal:

consulting proposal template

The above project proposal example also has plenty of room to highlight your experience, past clients and unique skills.

A project summary is complimented by key deliverables, with a concrete project timeline laid out on the last page. Drag and drop in visuals, as you please.

The table of contents on page two will help the client quickly refer to key sections. You can even hyperlink to sections throughout the proposal, directly from the table of contents. 

consulting proposal template

Contrast business consulting presentation

Prove your worth by adding including a case study to the below project proposal example. Detail (briefly!) how you helped a past client achieve a similar goal. Include key stats.

consulting proposal template

To turn chapter/section headings in the table of contents into clickable links, select any text you’d like to turn into a link, then click the link icon in the top bar. Here, choose the page you want to link to.

Proposal ToC Example

Then download the completed proposal as an Interactive PDF, and clients can click on headings in the table of contents to view that section right away. 

Design pro tip: Add charts to illustrate supporting information

Our chart tool lets you add bar charts, pie charts, line charts and much more with a couple of clicks. For example, you could add a chart to a case study that shows a past client’s ROI.

What type of chart you use depends on your goal. The ICCOR acronym will help you decide:

  • Inform: bold text
  • Compare: bar charts (horizontal or vertical), bubble charts, pie charts
  • Show Change: line charts, area charts, timeline infographics, maps for location data
  • Organize: lists, tables, Venn diagrams, mind maps
  • Reveal Relationships: scatter plots, histograms
consulting proposal template

Our post on choosing the best chart will help with your decision. When you’re ready, create a chart within the editor and drag and drop it into place onto your consulting presentation template.

Abstract business consulting presentation

Some of the best presentation ideas are the simplest. Minimalist color schemes and fonts place the focus on the information, not the design.

The below consulting presentation template has few distracting icons or images. Use the bolded text to highlight your value and key solutions.

Abstract Business Presentation Consulting Proposal Template

Gradient business consulting proposal

A terms and conditions, or Accountabilities, section of your consulting proposal is where you can outline what you (and what the client) are responsible for in the project.

That said, this is a consulting proposal, not a legal document. Don’t confuse your client with jargon and legalese. Keep your words clear and simple. You can check out this project proposal post for more tips on writing up a proposal.

If the client can easily understand the terms and conditions, they’ll be much quicker to sign off on the project.

Again, visuals can be an incredibly helpful way to simplify information. You might even consider making an infographic to present data.

This project proposal example uses icons as bullet points to help explain its deliverables:

consulting proposal template

Gradient business consulting presentation

This consulting proposal template has an entire slide for deliverables. Make sure your deliverables are measurable and you provide details of how you’ll execute on each one.

consulting proposal template

Construction consultant proposal template

To get the job, construction consultants need to demonstrate that they can provide real, cost-effective solutions to their prospective clients’ challenges. They need to demonstrate that they understand the client’s requirements and that they have a solid vision from initial concept to project closeout.

This construction proposal template provides a clear and concise breakdown of your unique vision and can be branded with your business colors and logo using our online tool:

Construction Consulting Proposal Template

Social media marketing consulting proposal examples

A great social media marketing proposal lays out a consultant’s plans, sets client expectations and highlights just how amazing you are in the social sphere. You can also mention your knowledge of digital marketing trends.

Bold Simple Social Media Marketing Consulting Proposal Template

Solid research on the client’s stats, audience and competition is the backbone of any great social media marketing proposal. What platforms are they strongest on? Have they had any successful campaigns?

Your social media plan should show that your recommendations are based on a thorough understanding of the client’s current situation, challenges and opportunities.

Success tip: Use the SMART framework

Follow the SMART framework when laying down social media goals for your client. As in: all goals must be specific, measurable, attainable, relevant and timely.

consulting proposal template

Green modern marketing proposal template

This short and sweet marketing proposal addresses all the major points in one page. Copy any of the pages to add more pages and information.

Green Modern Marketing Consulting Proposal Template

There are several template examples that you can look at and draw inspiration from to make the most of your resources and promote your business. This blog post on 5 marketing proposal examples that’ll help elevate your business is a great guide that I will advise.

Vintage social media project proposal example

This project proposal example has a “project background” section where you can address the client’s needs and any problems. Be as specific as possible. Use point form, if it helps organize your thoughts.

consulting proposal template

Vintage social media presentation

With an entire slide dedicated to goals and objectives, you can show off how SMART your goals really are with this project proposal example. Keep it brief.

Each goal should include:

  • Platform
  • Metric
  • End date
consulting proposal template

Bold social media consulting proposal

This bright and cheerful social media consulting proposal is definitely eye catching. Use the timeframe section to provide a timetable.

But, don’t overload the schedule with details. The client should be able to get a complete grasp of the project schedule in a glance. You can always add an appendix with a more detailed breakdown, if you need to.

This project proposal example has a simple schedule; copy the slide if you want to add more details:

consulting proposal template

Design pro tip: Use a color scheme that reflects your goals

Pick a design motif that reflects your high-level goals.

For example, the color scheme could support the mood of your mission. Color psychology usually relates green with “growth,” blue with “loyalty” and “trust” and orange with “playfulness” and “creativity.”

Make sure your design is consistent. You should use the same couple of fonts, the same style of icons and the same palette of brand colors. Thankfully, all our consulting proposal examples have consistent styles you can apply to new pages or slides.

Content strategy consulting proposal examples

A content strategy plan should outline:

  • What kind of content you’ll create (and/or curate)
  • What types of content will go on what platform
  • When and how often content will be posted
  • Tone and style of content

Ask your client for any style guides or brand colors before you start your content strategy plan.

Don’t miss our post and free eBook on repurposing content. Your client will probably be excited to learn of all the ways they can maximize their existing content and create exciting infographics, presentation slide decks, white papers and more.

Include visual content marketing statistics to support your argument.

Content strategy consulting proposal sample

This clean, modern content strategy plan includes space both for text and bold graphics.

It also already has every section you need to create a comprehensive proposal. Let the template be your guide–a competitor analysis, user persona examples and customer feedback are all key aspects you’ll want to research and fill out.

consulting proposal template

Blue content strategy presentation

The bright visuals in this content strategy presentation quickly explain your idea. They also provide a great backdrop if you’re pitching the client in person.

The visuals in this sample consulting proposal will help you explain the client’s current content inventory and your background research.

You can also use the visuals to show what kinds of content you’ll create or include quotes from past satisfied clients.

consulting proposal template

This content strategy consulting template also comes in a standard 8 x 11 format.

Blue Content Strategy Plan Consulting Proposal Template

Design pro tip: Use pops of color to highlight an idea

Create pops of color to highlight an idea. Apply them to icons, headers or text you really want to stand out.

consulting proposal template

Consulting RFP

It can be tough to stand out among a sea of Request for Proposal (RFP) responses. A well-organized, dynamic consulting RFP template will set you apart.

Success tip: Break up text with visuals

Long paragraphs of text are sure to send your potential client to sleep. Use graphics, charts and other visuals to make your point instead.

Above all, avoid marketing jargon. Write clean and clear copy. Scour the RFP itself for key phrases, buzzwords and acronyms that you can apply to your proposal. This will show you know how to speak your client’s language and understand their world.

Corporate business consulting proposal

This professional corporate business consulting proposal will work well when pitching large companies, non-profits or government agencies. It’s clean, clear and formal without being stuffy.

consulting proposal template

Corporate business consulting presentation

Consider creating both this business consulting presentation and the sample consulting proposal above.

Your pitch deck should support your explanations. You don’t want them reading your slides and ignoring your presentation!

Create a more detailed report to hand out at the end of your pitch that reinforces what you just said.

Since both job proposal templates have the exact same branding, you’ll maintain the cohesive look you want.

consulting proposal template

Organizational consultant proposal templates

Need help making your strategic vision look as professional as possible? Organizational consultants can use a proposal template to showcase their analytical ability and forward thinking.

Abstract consulting proposal template

This text-based consulting proposal is brought to life through an abstract design motif.

consulting proposal template

Gradient organizational consulting proposal template

This consulting proposal example uses a fresh gradient background and bold icons to achieve a modern look. You can always swap out the icons and background using our simple online editor:

Organizational Consultant Proposal Template

Minimalist organizational consulting proposal template

Looking for a slightly more conservative design? This sample consulting proposal has the same format as the above–but swaps out the background and fonts for a slightly more muted look:

Gray Consulting Proposal Template for Organizational Consultants

HR consultant proposal template

HR outsourcing is expected to reach $54 billion globally in 2020, according to the Society for Human Resource Management. With this kind of opportunity at stake, you want a thorough proposal that’s professional and easy to digest.

HR consultants can use this project proposal outline to detail key deliverables and costs, your team’s expertise and your unique competitive edge:

Red Human Resources Consulting Proposal Template

Simple consulting proposals

Sometimes a clean, simple consulting proposal without too many frills is all you need, whether you’re pitching a traditional corporate client or simply want something easy to fill out. 

After all, juggling your current workload and finding new clients (and then pitching these leads is tough. A well-designed sample consulting proposal will make your life a lot easier. Plus, clients hiring a consultant may even be more likely appreciate a simple, straight-forward proposal that they can understand than one that needs lots of explaining. 

Success tip: Focus on value and ROI in your proposal

Be upfront about how significant the potential return will be for the client’s investment. A significant return is incredibly compelling for a potential client and will make a client much more likely to sign you on.

Alex Williams, a web consultant from Hosting Data UK recommends anchoring your consulting fees to the value your client will receive. A high ROI means the client will be much less likely to bat an eye at your (hopefully substantial) fee.

Simple B2C consulting proposal

It’s still possible to add quick custom touches to a simple consulting proposal.

Success tip: Include the client’s logo on the proposal cover page

Include personal branding, like your logo, as well as the client’s logo on the cover page using our My Brand Kit feature. Or swap in real images of the client’s office or retail space with our photo upload feature.

consulting proposal template

consulting proposal template

Simple business growth client consulting presentation

Set objectives early when delivering a pitch. You need to stress from the beginning what you most want the client to take away from the presentation.

The below consulting presentation template has a problem and solution slide at the very beginning. Use this space to explain and justify your position.

consulting proposal template

Simple business consulting proposal

This conservative sample consulting proposal is perfect for pitching a corporate client. It includes a table of contents and your contact information in a footer on each page. Copy the last page to add an appendix.

consulting proposal template

Design pro tip: Get help. Collaborate with your team.

Don’t go it alone! Venngage has team features to make collaborating on and sharing your consulting proposal template much easier.

Add team members to your account and decide who can see or edit your proposal. When you’re done, hit “share” to send the link via email. Or copy the private link to send it via Slack or wherever else.

consulting proposal template

Want to kick things up a notch? Turn on our real-time collaboration feature (Business plan only) to collaborate on your proposals in real time with your team so you can work together anytime, anywhere.

Real-time Collaboration

You can also download your proposal to your hard drive as a PDF if you’d like to print it (Business and Premium plans only).

The takeaway: Top consulting proposal design tips

Here are some important proposal design tips to keep in mind:

  • Visualize concepts with icons
  • Copy slides to reuse formatting
  • Add your brand colors
  • Use gradients to spice up your designs
  • Unsplash has the best free stock photos
  • Add charts to illustrate supporting information
  • Use a color scheme that reflects your goals
  • Use pops of color to highlight an idea
  • Get help. Collaborate with your team.

What are your tips for writing an effective consulting proposal? What’s worked for you in the past? What hasn’t worked? Tell us in the comments below.

Further Reading:

More Consulting Guides:

19 Consulting Report Templates That Every Consultant Needs


12 Essential Consulting Templates

Consulting Templates

15+ Project Plan Templates to Visualize Your Strategy, Goals, and Progress

Project Plan Template
About Bronwyn Kienapple

Bronwyn Kienapple is the Content Marketing Lead at Venngage. Her writing on design and business communications has been published in Foundr, 99 Designs, DIY Marketers and more. She was also an ESL teacher for 5 years, taught business English and designed her own courses and teaching materials.