Heads up: you’re going to be doing a lot of scrolling.
You have probably seen a lot of long form infographics floating around the web. There’s a reason for this. According to the Pinterest study we conducted earlier this year, the most popular infographic dimensions are a height that is nine times the width–so, infographics that make you scroll for a bit.
Marketing experts are stressing the popularly and effectiveness of visual content. Long form infographics are essentially articles in visual form, usually containing an introduction, statistics and interesting facts, and a conclusion. They are easy to digest and highly shareable. In fact, many articles you see these days will also be accompanied by an infographic visualizing the article that can be shared across platforms.
We’ve assembled six basic templates for your long form infographic design.
A long form infographic offers you enough space to tell a story. How do you tell a story through an infographic?
A good way to do this is to use a character that leads you through the story from the beginning to the end. Take this infographic, for example. The little bird greets the reader at the beginning and leads them from point to point to the end. Infographics with fun icons are popular (Neil Patel is notorious for using them) so don’t hesitate to use them as a connective feature of your infographic design.
Your infographic should also have a clear introduction where you set up the question or problem that will be addressed. There should be some sort of emotional drive to your story–something that will hook the reader in the introduction and will entice them to read further. Setting up your infographic with a problem that needs solving or a question that needs answering will give the reader incentive to read through to the end.
A sectional long form infographic divides the information into distinct sections that don’t necessarily follow a consecutive story, but that still contribute to the overall understanding of a topic. For example, a section long form infographic will have a section for statistical charts, a section for quotes, a section for pictograms, etc. Sectional infographics tend to look like collages.
Sectional long form infographics are a great way to give a run-down of general information about a topic–for example, stats, facts and thoughts about a new product. This form of infographic is popular among marketers, and will often make use of personalized icons and images to make them more flashy.
Take this infographic by Neil Patel.
Keep in mind that a good sectional infographic still needs to be cohesive. Use a consistent colour scheme or font/icon style to hold your sections together.
Flowcharts connect points and illustrate processes, making them great for long form infographics. Just make sure to design your flowchart in a way that isn’t tangled and confusing. (It’s always a good idea to draw a draft of your infographic design before you create it digitally). When it comes to flowcharts, a top to bottom design is usually the easiest to follow.
Timelines are also an effective way to present information that flows. Using a flow-chart/tree layout, connect points with a line running down the middle of the infographic. The infographic below uses both a timeline to connect the points and sections to divide the decades from one another. Vertical timelines are the more popular style, as they are easy to scroll down.
This one is very straight-forward. List long form infographics are just that: lists. Use a uniform font style or icon to indicate each point and connect them all together.
Remember that just because it’s a list doesn’t mean that it has to be boring! Use fun font style and icons for each bullet point.
Long form infographics that follow a step-by-step process are also a popular style. Basically, treat your infographic as a small how-to manual. The infographic below is divided into chapters, ebook style, making it easy to refer to specific parts of the infographic.
Start from the ground and work towards the end product. Use examples in the form of images and links in your infographic like you would in a step-by-step article.
That being said, even though long form infographics allow you to pack more information into one graphic than shorter versions, it’s important not to go overboard. You still want your long form infographic to be coherent, with a tight design.
The thing to remember is that although long form infographics have a lot of information, they still need to be quick to read.
This means that you still need to cut and condense information to get right to the point.
That’s the long and the short of it! Please feel free to leave any questions in the comments below.