Everyone knows that these days, one of the best ways to get the attention of readers is through visual content. That’s why it’s the standard for blog posts to have pictures as headers. Blog headers draw your eyes to the post and draw thematic connections between image and text. They create a more attractive, rounded post.
Venngage’s blog header templates make it easy to customize and design your own headers. Here are 6 tips for creating blog beautiful headers.
1. Use a photograph.
The most common type of visual used in blog headers is a photograph. Photographs are evocative because they are real to life. Venngage has a library of over 500,000 photos to choose from in our Image tool.
This may seem obvious, but the photo you choose should reflect the content of the article. This could be through a photo that draws on the same themes, or through a photograph you take yourself of an event, product or project.
The type of photograph you use is up to you, but there are some basic guidelines you should follow. Of course, your photographs should be high-resolution. Typically, you don’t want to use a photograph with too many small details since blog headers tend to be smaller (unless your blog uses headers that stretch across the whole page like Airbnb’s blog). You want an image that will compliment the blog post, not distract from it.
Photos with dark or filled-in backgrounds make good header images because they stand out from the rest of the page. If you use an image with a white or very light background, it’s a good idea to add a border, otherwise, the header will blend in with the rest of the page. You can also match your border with the color scheme of your blog to create a more cohesive design.
2. Use icons as background images or embellishments.
Icons add a fun and quirky element to a blog header. You can either use them as decorations around some text, or as a background image.
If you use more than one icon in your header, make sure that their line width and style is uniform. If you use icons of different sizes, make one icon bigger and the others a uniform smaller size.
Using an icon as the focal image:
Using icons with a uniform size:
Using different sized icons:
3. Mashup photos with icons.
As you travel from blog to blog, you’ll find yourself coming across certain stock images used over and over again in blog headers. You want your blog post to stand out from the crowd. One way to do this is to personalize your blog header images by adding icons and illustrations.
For example, you can make a photograph quirkier and more interesting by overlaying colorful accents.
You can also embellish blank spaces in images with icons to give your header greater thematic relevance to the body of the post.
This mashup style is less common than plain photographs and will grab the attention of readers.
4. Use text.
Sometimes the title of a blog post is repeated in the blog header. You could also put a corresponding question in the header (for example, if the blog post is titled “6 Ways To Style Your Hair,” your blog header could read, “Which style suits your personality?”).
What’s important is that if you decide to put text in your blog header, it needs to be easy to read. There are a couple of approaches you can take to ensure your text is readable.
If you want to put text on top of a photograph, it can be easy for the text to get lost in the photo. By placing a semi-transparent background over the photo and behind the text, you can bring the text forward without obscuring the photo.
Choose a color that matches the color palette of the image and adjust the opacity.
Then place white or black text over the semi-transparent background.
Another similar approach is to place a semi-transparent layer over the entire image and place your text on top, using the same tool as above.
You can also divide a header into sections for image and text. Generally, you want to allot the majority of the space to the image, as it is illustrative of your post. Pick either the left side or the right side and section off a quarter to one third of the header (following the basic 1:3 ratio). Use a solid background color that corresponds with the color palette of the image. Use another corresponding color for the text, or white or black.
In this example, two images are used in the photo section and an icon is used in the text section to draw the sections together thematically.
5. Choose a uniform style.
When choosing what kind of image you want to use in your header, use a uniform style across your blog. This could mean using the same color border or the same font style for all of your blog headers. This could also mean editing your photos the same way, or using images with a similar composition.
You might decide that all of your images will have a semi-transparent color wash.
Or you might decide that you want all of your headers to have a solid background with one large icon in a complimentary color.
Choosing a uniform design standard will make your blog more cohesive and professional.
Remember, the blog header is the first thing readers will see, so you want it to be eye-catching. A beautiful blog header combined with a catchy title will greatly increase the likelihood of someone clicking on your post.
Do you have any other blog header design tips?