Whether you’re running a blog, a site for your business or just want more eyes on your content, the struggle to stand out in the digital crowd is real.
If you’re on the lookout for a strategy that not only drives traffic but also adds a touch of visual appeal, then it’s time to consider my secret weapon — infographics.
These dynamic graphics aren’t just pretty pictures; they’re a potential game-changer in the digital marketing landscape and they’re pretty easy to create with Venngage’s Infographic Maker. Infographics have the knack for conveying information in a way that’s not only visually appealing but also highly shareable.
So, without further ado, let’s take a closer look at the impact of infographics. From creating eye-catching infographic designs to spreading the word, I’ll walk you through how you can boost your website traffic with the help of infographics. No jargon, just simple steps to make your website a bit more happening.
Click to jump ahead:
- How infographics can drive traffic to your website
- 10 Ways to boost your website traffic with infographics
- How to come up with infographic topics that work
- How to create infographics that are informative and shareable
How infographics can drive traffic to your website
In the wild world of the internet, getting peeps to check out your website can be a real head-scratcher. One often overlooked gem is the trusty infographic. With their eye-catching appeal, they can reel in the crowd and give your website a real traffic boost. Here’s how:
Visual appeal: Infographics’ combination of striking imagery, vibrant colors and concise yet informative content makes them stand out in a sea of textual information. Create a visual story that not only captures users’ attention but also entices them to further explore your website.
Shareability: Users are more likely to share visually appealing and informative content and infographics fit the bill perfectly. Sharing an infographic on social media platforms, blogs or websites can lead to a ripple effect, with more users being directed back to the source – your website.
Backlink opportunities: If your infographics are informative and well-designed, other websites and blogs may link back to your website as a source of valuable information. This can improve your website’s search engine ranking and drive more organic traffic.
Increased brand awareness: By incorporating your brand’s logo, colors and style into the infographic design, you establish a visual connection with your audience. As users engage with and share your branded infographics, they become more familiar with your brand, driving curiosity and traffic to explore your website further.
Improved SEO: Infographics can contribute to your overall SEO strategy by generating more backlinks, increasing user engagement and reducing your website’s bounce rate. When your website receives more traffic and engagement, search engines are more likely to rank your website higher in search results. There are also companies that can help with building backlinks to your infographic to boost it’s SEO performance and visibility.
Social media engagement: Infographics are highly shareable on social media platforms, making them an effective tool for increasing your social media engagement. By including social sharing buttons on your infographics, you can encourage users to share your content and drive more traffic to your website.
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10 Ways to boost your website traffic with infographics
Infographics aren’t just eye candy; they’re your ticket to captivating your audience. With their engaging visuals and easy-to-digest information, they have the potential to leave a lasting impression on your website visitors.
However, with the increasing competition for online visibility and user engagement, a strategic approach is key when it comes to driving website traffic with the help of infographics.
Check out these cool ways to supercharge your infographics and give your website the traffic boost it deserves:
1. Create compelling and relevant content
The first step in leveraging infographics for website traffic is to craft compelling and valuable content. By addressing your audience’s pain points, answering their burning questions, or offering unique insights, you can create infographics that resonate with them, compelling them to seek more information on your website.
2. Optimize for SEO
To ensure your infographics reach a wider audience, it’s essential to optimize them for search engines. Incorporate relevant keywords, meta description and alt text in your infographic titles and descriptions to improve their visibility in search engine results. One effective way to achieve this is by using a WordPress plugin designed for SEO optimization.
Optimizing your infographics for SEO not only enhances your online presence but also increases the chances of your target audience stumbling upon your website through search queries.
3. Promote social sharing
Social sharing is the lifeline of any successful online marketing strategy. Embed social sharing buttons within your infographics to encourage viewers to share your content across various social media platforms.
Remember this – the more your infographics get shared, the more traffic they drive back to your website, expanding your reach and visibility within your online community.
4. Embed codes for sharing
It’s not just for social media, adding embed codes for your infographics can open up a world of opportunities for enhanced visibility and valuable backlink opportunities.
As other websites and blogs reference and share your infographics, it not only drives direct traffic to your website but also boosts your website’s authority and credibility in the eyes of search engines.
One easy trick is to throw in your brand’s logo and vibe into your infographics. This move helps people remember and recognize your brand, making them feel more familiar and connected with your brand.
5. Tell a story
Who doesn’t love a good story, right? Infographics that tell a compelling story are like magnets.
They have the power to enhance user engagement and reduce bounce rates on your website.
By creating visually appealing and informative content, you can capture the attention of your visitors and encourage them to explore your website further.
Also, when people spend more time checking out your site and getting into your content, it can actually help your website’s search engine game. That means you can move up the search result list and get more of that natural traffic flow.
6. Use high-quality design
When it comes to creating infographics, the design plays a pivotal role. Make sure they’re easy on the eyes – use cool fonts, vibrant colors and a layout that’s a breeze to read.
A killer design doesn’t just grab attention; it keeps people clicking around your website to explore more of what your website has to offer.
7. Include branding elements
Stick your brand’s logo, colors and style into those infographics. This makes your brand shine and builds trust with your audience.
By incorporating consistent branding elements, you can create a cohesive brand identity that resonates with your target demographic, encouraging them to engage further with your brand and website.
8. Leverage influencers and partnerships
Collaborating with influencers and industry partners can amplify the reach of your infographics and drive more traffic to your website.
By leveraging the power of influencer marketing, you can tap into their existing followers and get more traffic coming your way. When these influencers share your stuff with their crew, your online presence gets a major boost and you’ll be waving hello to a bunch of new faces checking out your website.
9. Create infographic series
Create a series of interconnected infographics on a hot topic that can pique the interest of your audience. This keeps your audience hooked and coming back for more.
Tell a great story or dish out some awesome info and watch your fans eagerly waiting for the next chapter. It’s like binge-watching your favorite series, but with infographics!
Who knows, you might even gain a loyal following that eagerly anticipates your next infographic installment which could drive consistent traffic to your website over an extended period.
10. Measure and analyze performance
Tracking the performance of your infographics is essential for understanding their impact on your website traffic.
By utilizing analytics tools, you can gather valuable insights into the engagement levels, click-through rates and conversion rates driven by your infographics.
This data can guide future strategies and help you refine your infographic content to maximize its effectiveness in driving website traffic.
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How to come up with infographic topics that work
When you’re brainstorming for topics to include in your infographics, it’s essential to really get into the minds of your audience. You want to create content that not only catches their eye but also speaks directly to their interests and concerns.
At the same time, these topics should seamlessly align with the goals and mission of your business. Keep in mind that you’re not just creating content for the sake of it, but crafting valuable and engaging infographics that serve a purpose.
Here are some easy ways to brainstorm great infographic topics:
Identify audience pain points: Understand your audience’s challenges, questions and interests. Cook up topics that tackle their problems and provide valuable solutions or insights.
Conduct keyword research: Use keyword research tools to identify popular and relevant topics in your niche. Focus on trending keywords and search queries to create infographics that cater to current interests and demands. You can get valuable insights using paid tools like Semrush or opt for the Semrush free trial version before committing to the premium option.
Explore current trends and news: Stay in the loop with what’s hot in your industry. Create infographics that break down the latest news or trends, so your audience stays hooked on what’s happening right now.
Survey your audience: Engage with your audience through surveys, polls or social media discussions. Gather insights into their preferences and interests and use their feedback to create infographics that address their specific needs and preferences.
Tell a story with data: Dig up some interesting stats or case studies. Use that data to craft a story that your audience can’t resist. After all, infographics are all about showing the facts in a way that’s fun and engaging.
Address common misconceptions: Take on the common myths floating around in your industry. Create infographics that debunk these misconceptions and provide accurate information, positioning your brand as a reliable source of knowledge and expertise.
Provide how-to guides and tutorials: Develop informative infographics that offer step-by-step guides, tutorials or instructional content. Whip up infographics that guide them through tricky tasks or teach them something new. Be their go-to source for all things “how-to.”
Related:
- 10+ Best Infographics To Inspire Marketing Campaigns
- 15 Tips for Using Infographics in Digital Marketing
- 7 Tips For Using Infographics to Improve Marketing Communication
How to create infographics that are informative and shareable
So, now that you’ve got the topic figured out, let’s get down to creating some infographics that are bound to go viral.
Crafting infographics that have the potential to go viral requires careful attention to detail and a strategic approach. You’ll need to focus on creating compelling visuals, incorporating engaging content and implementing a user-friendly design that captivates your audience.
But don’t worry, I’ll be covering all that and more in the following section so keep reading to find out:
Gathering and researching data for your infographics
To create a good infographic that people will share, you need to gather some solid data.
Whether you’re aiming to create an engaging visual narrative or present complex information in a digestible format, sourcing reliable and up-to-date data is key.
But with the web being your oyster, where do you find the right data for your infographics? Well, here are some ways to source and cite your infographics:
Government websites: The U.S. Census Bureau provides comprehensive demographic data, while the Bureau of Labor Statistics offers information on employment and economic trends.
Research reports: Reports from organizations like Pew Research Center and Forrester Research provide valuable insights into social trends and market research across various industries.
Industry publications: Publications such as Harvard Business Review, The Journal of Marketing and The Economist often feature industry-specific data and analysis on business, marketing and economic trends.
Surveys and studies: Platforms like SurveyMonkey and Qualtrics facilitate the creation of custom surveys, enabling you to gather data directly from your target audience.
Public Databases: Data.gov offers access to a wide range of datasets on topics such as health, education and the environment, while the World Bank’s Open Data Initiative provides global development data.
Nonprofit Organizations: Organizations like the World Health Organization (WHO) and the United Nations (UN) publish data and reports on global health, social issues and sustainable development goals.
Market Research Firms: Companies like Nielsen, Gartner and Ipsos conduct market research and provide data on consumer behavior, market trends and industry-specific insights.
Social Media and Online Forums: Platforms like Twitter, Reddit and Quora can provide real-time insights and trends on various topics through user discussions and conversations.
Academic Studies and Journals: JSTOR, PubMed and Google Scholar host a vast collection of academic studies and peer-reviewed articles on diverse subjects, including science, social sciences and humanities.
Data Aggregation Websites: Data sources such as Data.gov, Kaggle and Statista compile data from various sectors, making it easily accessible for research and analysis.
Constructing & planning the outline of your infographics
Found all the data you need? Cool! Now let’s move on to the next step — constructing and planning the outline of your infographics.
From outlining your key points to determining the visual hierarchy, here’s a comprehensive guide to help you craft compelling infographics that resonate with your audience:
Understanding your audience
Before diving into the construction of your infographic, it’s crucial to have a clear understanding of your target audience.
Identify their preferences, interests and pain points to tailor your content and design elements to effectively capture their attention and convey your message. To get to know your audience better, consider:
- Conducting an audience research
- Analyzing audience behavior
- Engaging in surveys and feedback
- Study competitor audiences
- Create buyer personas
- Monitor social media conversations
- Seek direct feedback
Defining your objectives
Figure out what you want to achieve with your infographic. Are you educating, inspiring, or persuading? Once you’ve got that down, you’ll know exactly how to structure your content to hit the bullseye.
Some common objectives for creating an infographic include:
- Education
- Brand awareness
- Data visualization
- Product or service promotion
- Storytelling
- Social awareness
- Lead generation
Outlining key points
Define the key points or takeaways that you want to convey through your infographic. Create a structured outline that highlights the main concepts and supporting information, allowing you to organize your content in a logical and coherent manner.
Need help getting started? Follow this tried and tested outline by Lab42 to create an a well-structured outline for your infographics:
- Title/header
- Subheader (optional)
- Section 1 Header/Key message
- Section 1 Supporting Data Points
- Section 2 Header/Key message (may include transition between section 1 and 2)
- Section 2 Supporting Data Points
- Section 3 Header/Key message (may include transition between section 2 and 3)
- Section 3 Supporting Data Points
- [Continue sections as necessary]
- Key Takeaway/Call to Action
- Sources
Promoting and making your infographics shareable
The final move to ensure your infographics go viral and get shared is, well, to let people know about them!
But how do you get them out there for everyone to see? Before you ask — I’ve got all the goods listed below to help you spread the word and boost the reach of your infographics:
Create engaging and informative infographics: Start off by whipping up some seriously cool and useful infographics that provide fresh perspectives or answers to what your audience is struggling with. Just make sure the content is on point, super valuable, and a breeze for everyone to grasp. Here are 9 types of infographics10+ Best Infographics To Inspire Marketing Campaigns you can consider.
Optimize for social sharing: This is important — remember to include those social sharing buttons in your infographics so people can easily blast them across all platforms. Enable viewers to share your infographics with just a click so that your infographics can reach more eyeballs.
Implement SEO best practices: Optimize your infographic’s title, description, and metadata with relevant keywords to improve its visibility and searchability. That way, you can enhance your infographic’s chances of appearing in search engine results and reaching a broader audience.
Utilize email marketing: Leverage your email list to promote your infographics to a targeted audience. Send out email blasts that highlight the cool stuff in your infographics and get your readers to share it to reach more eyeballs.
Collaborate with influencers: Team up with influencers or pros in your field who align with your brand and target audience. Their thumbs-ups and shout-outs can seriously boost the visibility and shareability of your infographics among their followers and subscribers.
Leverage content-sharing platforms: Drop your infographics on content-sharing hotspots like SlideShare, Visual.ly, and Pinterest. This way, you’ll hit up a bigger crowd, and there’s a better chance your infographics will get shared and linked.
Encourage embedding: Provide an embed code alongside your infographics so other sites and blogs can effortlessly share your content around while giving you credit. Embedding options can significantly increase the visibility and reach of your infographics across various online platforms.
Engage in online communities: Participate in relevant online communities, forums and groups to share your infographics and engage in discussions related to your industry. Share your infographics, start some cool conversations, and watch your infographics go viral.
Consistent branding and quality: Last but not least, keep your infographics true to your style and brand and ensure the quality of your infographics aligns with your brand’s standards. By delivering high-quality and recognizable content, you can build trust and encourage continuous sharing among your audience.
Key takeaway
Now that you’ve learned all about boosting your website traffic with the help of infographics, it’s time to put these strategies into action and witness the transformative impact they can have on your online presence.
Just remember to always keep your audience in mind. Think of it like creating content that you and your friends would love to share. Tailor your visuals to resonate with their interests, address their pain points and spark their curiosity. Keep the content relevant, valuable, and, above all, easy to grasp.
Embrace the collaborative spirit of the digital landscape by partnering with influencers, utilizing content-sharing platforms and encouraging embedding. Each share becomes a stepping stone for your content to go viral.
In the end, it’s not just about the numbers—it’s about building a community around your brand, converting casual visitors into dedicated followers. Now armed with the know-how of whipping up shareable infographics, go ahead, get creative and watch as your visuals become the go-to for a buzzing and enthusiastic audience.
