How do you pick an infographic template?
Picture this: you sit down at your computer to start creating an infographic. This is your first infographic ever and you could not be more excited to show it off to your readers. It’s going to be a masterpiece when you are done. And you can’t wait to get started.
You have put all the necessary prep work and research into your topic. Plus, you took the extra step of creating an outline. Good for you!
You think nothing could go wrong…until you have to pick a template.
Because of the sheer number of different infographic designs out there can be a little overwhelming.
But fear not! We have sorted the infographics in the Venngage library into nine different types of templates:
And we offer examples and best practices for each template.
So let’s get started!
1. Statistical Infographic Template
Let’s get this template party started off with the most popular type of infographic: statistical.
A Statistical infographic template should be used when you want to put the focus on your data.
With this type of template you are trying to tell a story using the numbers and data. Your storytelling devices could include charts, graphs or just impactful numbers like in the example below:
In this example, we used a pie chart and a large bold number like 137,052 to set the tone for the rest of the infographic (which, if you are curious, can be seen in full here).
Just remember that a successful Statistical infographic has three things:
- A compelling story or topic.
- Useful data to support the story.
- Charts, graphs or illustrations to visualize the data.
Here are a few more examples of Statistical infographics:
2. Informational Infographic Template
Next we have an equally popular but very different type of infographic: Informational. The purpose of an Informational infographic is primarily to convey text-based information in easy to understand points.
Within this category can fall a number of other types of infographic templates: informational posters, “listo-graphics,” presentations, brochures, and instructional guides.
No matter what the content is, the goal is the same: to inform!
After all, sometimes a visual approach to a complex problem can help you understand it more clearly. I know it has worked for me in the past!
For example, the infographic below uses points and icons to explain how you turn survey data into an infographic:
A successful Informational infographic also has three key factors:
- An established hierarchy, using icons or bullet points.
- Header points that introduce steps or parts of a topic.
- Concise body text that explains each header point.
And here are a few other great examples of Informational infographics:
3. Timeline Infographic Template
I am going to keep this section short and to the point, because I have already written an in-depth guide on how to create timelines!
The main thing to remember with Timeline infographics is that they are used to show the passage of time. I know, that is some groundbreaking stuff, but that’s what differentiates them from Process infographics.
A Timeline infographics maps a story or process through time, using a connecting line with different points branching out. Like in the example below:
In this Timeline infographic, the evolution of Apple’s WWDC announcements is mapped through the years. The different years are coded by color, making it easy to differentiate from one year to the next.
To make a successful Timeline infographic, remember to:
- Use headers to denote each point on the timeline.
- Use icons to emphasize points and embellish information.
- Clearly separate point headers from the body text using different fonts and colors.
- Use colors to code information.
Here are a few more examples of Timeline infographics:
4. Process Infographic Template
Process infographics are similar to Timelines infographics, in that they also show a series of points in a linear order. But Process infographics specifically break down processes into a series of easy to follow steps.
This is one of the most versatile types of infographic templates because when done right, they can make a complex process easy to follow. When you’re done reading a Process infographic, you should feel ready to take on that task!
Here is an example a great Process infographic that breaks down the onboarding process prior to a new employee’s first day on the job:
After reading through these steps, an HR professional should feel ready to prepare the perfect first day for their new employee.
Here is another article that dives a little deeper into how to create a process infographic. To create a successful Process infographic, you should:
- Use a linear numbered or bulleted structure that is easy to follow.
- Use icons to anchor each point or step.
- Clearly label each step using headers.
- Break down the body text for each step into bullets as well.
Here are a few other Process infographic templates to inspire you:
5. Geographic Infographic Template
If you guessed that Geographic infographics use maps, you win a free template!
In all seriousness, Geographic infographics show location-based information. Geographic information can be conveyed by highlighting or shading different parts of a map (called a choropleth map) or by overlaying shapes on top of the map, such as a bubble map chart or a Sankey diagram.
A map can be the focus data visualization in your infographic, or it can be used to support the rest of the story!
For example, take a look at this infographic about food tourism:
The map shows you where different famous food festivals are located, and uses color-coded text to give you more information about each one. This may not seem like much but it adds a ton of design cred to your infographic. And it helps paint a picture in the reader’s mind!
Remember these tips when creating a successful Geographic infographic:
- If you are color-coding your map, make sure that the colors/shades are easy to differentiate from one another.
- If you don’t label information directly on the map, include a legend.
- Unless you need to show multiple different location-based data sets, stick to using using one large, impactful map to support your information.
Here are some examples of how maps have been used in different templates:
6. Comparison Infographic Template
Comparison infographics mainly compare and contrast two different “things” or “types” of information (objects, brands, places, categories, versions, theories, etc.). This type of infographic can highlight the differences or similarities, and the pros and cons of a set of information, and serve as a guide for choosing between two different options.
For example, when Mashable or TechCrunch decides to do a comparison between the new and old iPhones, this is the template they would use. Or how FitBit created an interactive infographic to compare their different activity trackers!
Or like in this example that compares facts and myths about sharks:
Using a Comparison infographic is a great way to lay out two sides to an argument. And to be logical about it, which is unheard of in some parts of the internet.
A successful Comparison infographic should always have:
- A central question you are trying to answer or a choice you are looking to make.
- Two columns that clearly differentiate between the two sides.
- Only the most important or interesting points for each side, since you have limited space.
Here are some other examples of great Comparison infographic templates:
7. Hierarchical Infographic Template
Hierarchical infographics organize information into different levels. This type of infographic serves a very specific purpose and is used to show how information is organized into different levels and how each level is connected to another.
The most common visualizations for hierarchy are pyramid charts or organizational flow charts.
For example, a Hierarchical infographic template can be used to map out a company structure, like in the example below:
Or to show a hierarchy of importance, like in Maslow’s Hierarchy of Needs:
Just remember that a Hierarchical infographic should be used to organize things into different and never overlapping levels.
To create a successful Hierarchical infographic:
- Use the size of background shapes, anchor images, and fonts to reflect hierarchical importance.
- Clearly label each point in the hierarchy (position title, stage in a process, etc.).
- If necessary, provide some brief contextual information either at the top or bottom of the infographic.
8. Chart-Centric Infographic Template
Sometimes in a presentation or article you just need to keep it simple and with these templates you can. There is no fluff or design choices that you need to worry about. Just extremely easy to use graphs and charts that can make your data shine!
Here is one of my favorite simple infographic templates, because it is so clever!
And here are a few examples of the simple templates you can choose from:
We have everything from pie charts to line graphs and even bubble charts! If you need an easy way to visualize your data, we have it.
9. Resume Infographic Template
Resume infographics are rising in popularity lately, as job seekers look for ways to creatively set themselves apart from the rest (check out this more in-depth article about creating infographic resumes).
Generally, a resume template should be used as a supplementary document to accompany your standard resume. They are great for sharing on social media and for bringing to job interviews.
Here are two examples of infographic resumes that resemble traditional resumes, but take a creative and visual spin:
How out-of-the-box you make your infographic resume will depend on the persona you are trying to convey and the type of position you are looking for.
Remember that no matter how creative you make your infographic resume, it should still answer these three questions:
- Can you do the job?
- Will do you the job?
- Will I like working with you?
BONUS: One Pager, Chart Centric & Video Infographic Template
One Pager Infographic Template
One Pagers infographics fit on a standard A1-A5 page. This type of template works well for posters, quick reports, newsletters and other promotional or quick fact sheets.
Here are a few examples:
As you can see, they usually only have a one or two main points. And are not bogged down with a litany of unneeded text. I would recommend only using one chart or graphic on the One Pagers.
Interactive Infographic Template
An interactive infographic is more a feature of an infographic rather than a specific template. Interactive infographics, as you can imagine, are web-based and interactive. This type of infographic usually encourages the user to explore and discover the information in interactive visualizations.
Most of the best Interactive infographics and visualizations require custom coding and considerable design and user experience skills.
Check out the example below (click on the images to view the interactive version):
Motion Graphics & Video Infographic Template
The last type of template is the Motion Graphic or Video infographic, which is also sometimes called the Animated infographic. The main feature of this type of infographic is that it’s not a static visualization; the charts, text, and images are animated.
They can be videos or simply GIFs that loop forever. Here is an example of a video graphic:
Hopefully this guide on how to choose an infographic template will make your infographic creation process a cake walk. A great place to start is our infographic templates library.
And if you still have some questions about creating your infographic, I recommend checking out these articles:
- 6 Ways to Use Infographic Icons Like a Pro
- 7 Mistakes to Avoid When Creating an Infographic
- The Do’s And Don’ts of Infographic Color Selection
They are all great reads and should help you create an amazing infographic!