Do you want to know which infographic layouts work best? Then this guide is for you.
This short video guide will give you an overview of the 9 types of infographics and when to use them:
The infographic layout you use will depend on the goal of your infographic, as well as the type of data you’re visualizing.
The problem? There are a LOT of different infographic styles out there. Enough to make it overwhelming, especially if you’re new to creating infographics.
We have sorted the infographics in the Venngage templates library into 9 different types of templates:
The 9 types of infographics are:
- Statistical infographics
- Informational infographics
- Timeline infographics
- Process infographics
- Geographic infographics
- Comparison infographics
- Hierarchical infographics
- List infographics
- Resume infographics
This guide will explain what each type of infographic is, and when each type should be used.
I’ve also included our most popular infographic templates for each category to help get you started. You can visit the templates library to view all our infographic templates.
1. Statistical infographic templates
If you want to visualize survey results, present data from multiple sources, or backup an argument with relevant data, then a statistical infographic will work well.
A statistical infographic puts the focus on your data. The layout and visuals will help you tell the story behind your data.
For example, this infographic uses an icon to illustrate each statistic:
And this statistical infographic template uses a combination of bold fonts and colorful icons to draw attention to each statistic:
Another example of a statistical infographic that visualizes data is from this local SEO study report.
Meanwhile, this statistical infographic template takes a more varied approach. The design combines pie charts, icons, and a timeline:
If you have a few key statistics that you want to emphasize, you can also opt for a more unconventional design.
A bubble or cloud layout will can help each statistic stand out while also creating a hierarchy of information. Simply put your most important statistic in the largest bubble, then decrease the bubbles in size:
Best practices for creating a statistical infographic:
- Look for the story behind your data and reflect that in your design.
- Vary the types of data visualizations you use–like charts, icons, and text.
- Write a descriptive infographic title that contextualizes the data.
- Emphasize key data by using a contrasting color or pairing the number with an icon.
Want more statistical infographic templates and design tips? Read our guide to creating statistical infographics.
2. Informational infographic templates
An informational infographic template is ideal for if you want to clearly communicate a new or specialized concept, or to give an overview of a topic.
Typically, an informational infographic is divided into sections with descriptive headers. Numbering each section will help your infographic design flow. Plus, we’ve found that people tend to like infographics with numbers in the title.
This informational infographic template is one of our most popular by far. It keeps the information brief with 5 points. Descriptive headers and illustrative icons help communicate each point clearly:
But you don’t have to follow a chronological order. If you have a collection of tips or facts that have no order, then you could opt for a circular layout:
Use design tricks like switching up color and direction to keep people engaged with your infographic. For example, this informational infographic template alternates between three different background colors for each section:
Adding decorative borders around each section can also add a bit of flare to an otherwise simple design. For example, this infographic template strikes a balance between decorative and functional:
Best practices for designing informational infographics:
- Give each section a descriptive header so the information is clear.
- Number your sections to help the information flow.
- Alternate between different colors, types of visuals and directions to keep readers engaged.
- Illustrate concepts using icons and images.
3. Timeline infographic templates
A timeline infographic is an effective way to visualize the history of something, or to highlight important dates, or to give an overview of events.
Because humans tend to make sense of time spatially, a visual like a timeline infographic can help create a clearer picture of a timeframe. Visuals aids like lines, icons, photos, and labels all help to highlight and explain points in time.
A visual trick to show time progression is to use a color gradient.
Take a look at how the progression of color in this timeline template helps create the impression of movement from past to present. The darker color on the left draws the eye to the beginning of the timeline:
Alternating between different colors for each point in time can also help draw the reader’s eyes down along the timeline:
Timeline infographic design best practices:
- Use a central line to connect the different points in time.
- Use a bold, contrasting font to highlight the year or name of each event.
- Illustrate each point in time with a simple icon.
- When necessary, provide a brief description for each point in time.
Looking for more timeline templates, examples and design tips? Read our guide to creating timeline infographics.
4. Process infographic templates
While a timeline infographic will highlight points in time, a process infographic is ideal for providing a summary or overview of the steps in a process.
Process infographics will allow you to simplify and clarify each step. Most process infographics follow a straightforward top-to-bottom or left-to-right flow. Numbering the steps will make your process easy to follow.
For example, this process infographic template uses a different colors for the headers of each step. Notice how the colors of numbered icons on the right side of the infographic correspond with the headers.
To help your information flow, use directional cues like arrows, lines and other shapes that point the eyes in a certain direction.
For example, this process infographic template uses arrows to visualize the order of each step. This simple process summary is perfect for including in a presentation or video:
If you have many steps to fit into one process infographic, try using a “snake” layout. Basically, your steps will wind back and forth across the page in an S-shape. This will help you save space:
Best practices for creating a process infographic:
- Number each step in your process to make it easy to follow.
- Use an S-shape layout to fit many steps into one page.
- Use visual cues like arrows to indicate where the eye should look next.
- Write your headers in a different font or colors from the other text to help them stand out.
Want more process infographic templates and process visualization tips? Check out our guide to creating process infographics.
5. Geographic infographic templates
Do you want to visualize location-based data, demographic data or large quantities of data? In those cases, try using a geographic infographic template.
Geographic infographics use map charts as the focus visual. Different types of map charts work better for different types of data.
For example, this geographic infographic template uses a heat map to show regions hierarchically:
But if you want to simply point out locations on a map, use icons and brief labels:
Geographic infographic templates can also be used to compare data by region or demographic. You can do this by placing several maps side by side.
For example, this geographic infographic template uses maps of different countries to help compare a breakdown of the population of America by race:
Geographic infographic design best practices:
- Use a heat map to visualize density by area, and to create a hierarchy of data.
- Use a map series to compare location-based information or to shows changes over time.
- Clearly label points on a map to make your data easier to understand at a glance.
Want more geographic infographic templates, examples and design tips? We’ve got a geographic infographic design guide.
6. Comparison infographic templates
A lot of people have trouble picking between multiple options.
Whether you want to compare options in an unbiased way, or you want to make one option seem better, a comparison infographic can do that.
Typically, comparison infographic are split down the middle vertically or horizontally, with one option on each side.
For example, this comparison infographic template offers an unbiased comparison of two phones. The phone specs are listed down the middle of the infographic, making it easy to compare both options:
Use contrasting colors to set two options apart. You can also use a brighter, more eye-catching color to emphasize the option you want readers to pick.
This comparison infographic template uses contrasting colors to emphasize the difference between both options:
If you want to compare more than two things, then simply dividing your infographic in half won’t work. Instead, you can divide your infographic into multiple columns.
Best practices for creating a comparison infographic template:
- Divide your infographic in half to show two options.
- Divide your infographic into columns to show more than two options.
- Set two options apart by using contrasting background colors.
- Use a brighter color to highlight the option you want readers to pick.
For over 20 comparison infographic templates and design tips, read our comparison infographic design guide.
7. Hierarchical infographic templates
A hierarchical infographic can organize information from greatest to least.
One famous example of this is the pyramid visualizing Maslow’s Hierarchy of Needs. Humanity’s most important needs at the base of the pyramid, ascending to humanity’s least important needs in the smallest segment at the top.
You can use a similar pyramid chart for a wide variety of hierarchical information. For example, this hierarchical infographic templates depicts the most effective learning methods, with the highest retention method at the base:
To visualize a chain of command, or to show how something is broken down into parts, use an organization flow chart. For example, this hierarchical infographic template uses two organizational flow charts to show the chain of command at a company:
8. List infographic templates
If you want to share a collection of tips, or a list of resources, or a list of examples, then why not create…a list infographic!
List infographic templates are generally straightforward–the goal is to make them more eye-catching than a basic list. Visuals like icons can replace bullet points, and creative fonts and colors can make each item stand out.
Numbering the points in your list will help your information flow. This list infographic template uses different colored circle icons to help each number pop from the page:
Just because your content is a list, doesn’t mean you have to follow the basic top-to-bottom layout.
For example, this list infographic follows no particular order. Instead, the points circle around the main topic, with different background colors to make each point stand out:
Look for creative ways to lay out the points in your list. Play with your audience’s expectations and include eye-catching design elements to give their eyes a break.
For example, this list infographic template uses an S-shape layout to keep your eyes moving back and forth across the page. The brightly colored icons contrast with the blue background, making the design exciting:
Best practices for creating a list infographic:
- Number the points in your list to help the information flow.
- Replace bullet points with icons to illustrate your points.
- Vary the color of the fonts, backgrounds, or icons of each point to keep your design engaging.
- Try unconventional layouts like S-shaped layouts or circular layouts.
9. Infographic resume templates
With the current job market being so saturated, job seekers need to find creative ways to set themselves apart. That’s why infographic resumes have gained a lot of popularity in recent years.
Infographic resume won’t be able to entirely replace a traditional resume in most cases. But they’re a great document to bring to an interview, to publish on your portfolio site, or to include in an email application.
For example, this infographic resume template has a muted, minimal color scheme. Simple icons and a sidebar add some subtle embellishments to the design:
Design a resume header that reflects your skills and experience. For example, this infographic resume template uses a simple mind map with illustrative icons to visualize the job candidate’s experience:
Give your infographic resume a decorative border that reflects your personality or personal brand. For example, the leafy border gives this infographic resume template a calming, friendly feel. Perfect for a customer service advisor:
Infographic resume design best practices:
- Design a header for your resume that reflects your personality or personal brand.
- Embellish your infographic resume by adding company logos, icons, and data visualizations.
- Use bar or line graphs to show profits or growth.
- Use word clouds to visualize relevant keywords like skills or values.
BONUS: Infographic charts
Once you’ve picked a layout for your infographic, the next step will be to figure out how to visualize your data using charts. Depending on your data and the goal of your infographic, you may want to change a pre-existing chart in a template to something better fitting.
At Venngage, we use the ICCOR method to pick the best charts. The types of charts you choose should depend on the goal of your chart.
ICCOR stands for:
- Inform: convey a single important message or data point that doesn’t require much context to understand
- Compare: show similarities or differences among values or parts of a whole
- Show Change: visualize trends over time or space
- Organize: show groups, patterns, rank or order
- Reveal Relationships: show correlations among variables or values
This infographic summarizes how to pick the right chart depending on your goals:
With these 9 essential types of infographic, you will be equipped to visualize most types of information.
Ready to start designing an infographic? This short video will show you how to create an infographic in 5 steps: