Designing a pamphlet can feel simple, until you sit down to actually create one. What do you include? How do you make it look professional without overwhelming readers? If you’re looking for inspiration, you’re in the right place.
In this article, we’ll share real pamphlet examples that show different design structures, layouts, and styles you can use. Whether you need a tri-fold for an event, a single-page flyer for promotions, or a creative handout to showcase your business, these pamphlet design examples will help you choose the right format and design confidently.
Don’t have design experience? With the Venngage Pamphlet Maker, you can access free pamphlet templates and design tips that make it easy to create a pamphlet.
What is a pamphlet?
A pamphlet is a non-periodical publication or booklet without a hardcover. They are used for educational or promotional purposes. For example, you can create a pamphlet to introduce your business, outline your services, or share key facts about an upcoming event.
Pamphlets can either be printed or digital and distributed in-person or online.
It may consist of multiple sheets of paper that are saddle-stapled together. Normally, a pamphlet has at least five but not more than 48 pages.
This pamphlet example below shares information about disease prevention.
Medical information can be boring for some, but we all know that it’s important to stay healthy. If you are creating a pamphlet about health or medicine, you might want to take this approach.
Using fun icons is effective especially for serious matters. They make the design attractive and more relatable to the general audience. You can also use this pamphlet template with a more formal design.
Some people use pamphlets and brochures interchangeably. However, these two have different uses.
A pamphlet is used to provide information about a single subject, while marketing brochures are designed to directly sell a product or service.
Related: How to Make a Brochure
According to a survey by Marketing Sherpa, 82% of consumers trust print advertising (brochures, pamphlets, magazines and newsletters) over digital advertising.
Marketing Sherpa Survey
Pamphlet examples
Pamphlets might seem old-school, but they can be a surprisingly effective tool to spread information or promote something you care about.
Here are a few pamphlet examples for different use cases and target audience.
Raising awareness for issues and causes
Pamphlets are affordable, easy to distribute, and a great way to spark conversations about issues you care deeply about, such as social justice, climate change, etc. Hand them out at rallies or protests or community meetups, include them in event welcome kits, leave them at cafés or libraries for curious readers, or give them as follow-ups after workshops and talks to keep the conversation going.
For example, this educational pamphlet shares practical financial tips to help students save money on campus and avoid unnecessary debt.
Promoting events for clubs and organizations
If there’s an upcoming event that you want to spread the word about. Pamphlets it is!
School, colleges and organisations can create these informative brochures to showcase their activities, missions, and recruitment events. Like this Thanksgiving charity food drive for example:
When designing your event pamphlets, include some interesting pictures and a clear invitation like “Join Us Today!” This can be a great way to attract students who might be interested.
Exploring professional growth
Seminars on career development, job search strategies or industry trends can be invaluable for students planning their future careers.
When it comes to promoting an upcoming seminar on campus, pamphlets can work well alongside online announcements and social media promotion to reach a wider audience.
If you’re organizing one, here’s a pamphlet example that you could use to help spread the word:
Promoting product/services
Promoting your product or service? Pamphlets are a simple but effective way to reach people locally. A bold headline and clear graphics can stop someone in their tracks and get them curious about what you’re offering.
For example, this template, captures readers’ attention with ‘You Can Prevent Car Thefts’ text. It speaks directly to the reader, promises something they can act on and makes the problem feel urgent.
Bonus Tip: Consider offering a small incentive for registering through the pamphlet, such as a complimentary coffee coupon or entry into a drawing for a prize. This can be a way to encourage early registration. You could also list your coupons and discounts on websites like Bountii, which makes it easy for potential customers to find and use them.
If student pamphlets aren’t what you’re looking for, that’s okay. I’ve included examples throughout this post to help you craft impactful pamphlets. So go on and keep scrolling to discover creative examples of how pamphlets can be used for various purposes.
How do you make pamphlet designs?
If you want to create your pamphlet from scratch, feel free to do so. However, you need to remember the most critical parts to make your design effective.
Otherwise, you might be wasting time on a marketing tool that will be thrown away. Make sure you prepare the following:
- Headline
- Main copy
- Graphics, icons or images
- Contact details
- Call to action
Here’s an example of the above design aspects in action.
These are the elements for your pamphlet. But the work doesn’t stop here.
If you plan to design your pamphlet manually in Microsoft Word or Google Docs, you need to think about the layout, color scheme, font style, and size, to name a few.
For a nondesigner, these can be overwhelming.
The fastest and most practical solution is to use Venngage, a solution offering pamphlet templates that can be customized according to your needs.
Add photos from Venngage’s stock photo library, and choose from over 40,000+ icons.
You don’t need to understand codes, technical specs, or even have design experience in complex tools such as Adobe Indesign and Adobe Illustrator.
Venngage offers free pamphlet templates that you can edit in the intuitive drag-and-drop editor in a matter of minutes.
Numerous businesses already use Venngage to reach their target audience and you can join them.
And if you’re working in a university or targeting students, this pamphlet can work for you.
With Venngage’s simple tools and guides, you can save a lot of time making a pamphlet or customing marketing brochure templates to focus on your core tasks.
How do you write copy for pamphlets?
We’ve been talking about the overall design for your pamphlet, but let’s not forget the text. You should never underestimate the power of words.
Yes, the colors and images can pique everyone’s interest, but the only way that a person will read your content is if you write an equally appealing copy.
Let’s start with your headline. Check out one of the free templates below and how they incorporate headlines.
Take a look at how they used the customer’s pain point as their headline. Many people are concerned about car safety, and this headline could make them pause for a while to learn more.
This is a good strategy that you can use for your own design. Here’s another pamphlet template for you.
As for the main copy, avoid writing lengthy text. People have shorter attention spans today than decades ago. It would be best to break your content into multiple paragraphs.
In some cases, you can use bullet points. You might want to look at the pamphlet template below for inspiration.
Don’t forget, use a language that your audience will understand. We know that some companies would like to sound professional — that’s not bad.
However, see to it that your content does not contain jargon or technical terms. Again, a pamphlet is meant to inform and educate. Simplify your language as much as you can. You can always try to paraphrase or rephrase your copy into shorter, and more concise text.
Related: 50+ Captivating Flyer Examples, Templates and Design Tips
What are the common pamphlet design mistakes?
With the tips above, it would be easy to spot a few mistakes when designing a pamphlet. Here are a few more that you have to consider.
Don’t use low-quality images
It’s not enough that you have photos. What you need are excellent shots that will look good even after you print these.
When you have added your pamphlet design elements, make sure to do a test print before you print it in bulk. That way, you can check if there are photos that didn’t come out well.
Also, remember to keep plenty of white space around your design elements.
Don’t include unnecessary information
Pamphlets should be short and helpful. Leave out things like company history or long mission statements.
Take a look at this pamphlet template. You can see how succinctly the information is presented in the pamphlet.
Think about what information you need to include in your pamphlet. When your readers need more info, send them to your website’s FAQ page.
Check your spelling
Before you distribute your pamphlet, you need to revise it twice or even more. In fact, we recommend having someone else check it for you.
Let’s admit it; we can get a bit biased when checking our own work. It is possible that you might miss spelling errors. Ask a colleague to do it for you so your pamphlet looks as professional as your business.
Where do you use professional pamphlets?
There are many uses for a professional pamphlet. But in most cases, you will see a pamphlet during political campaigns and events.
For most companies, a pamphlet template can be used to disseminate information to employees and potential clients. Here’s a Venngage pamphlet template for offices.
Remember to include your branding when designing your pamphlet. For example, you can use your own color scheme throughout your layout.
You should also add your logo when you make a pamphlet or customize brochure templates. This is necessary for brand recall.
Instead of dominating your design with pure text, you can use icons and images to highlight your message.
Easily add your branding, including logos, colors, and fonts with a Venngage business account. The My Brand Kit feature automatically imports branding information into the editor to be applied to all your designs.
Related: 20+ Professional Trifold Brochure Templates, Tips & Examples
What is the importance of pamphlets?
In this digital age, you might think that pamphlets are a thing of the past. But that’s not exactly correct. Pamphlets remain relevant and here are some reasons why.
A pamphlet is a cost-effective compared to other forms of traditional advertising
Pamphlets still work because people can hold them, read them offline, and share them with others. For one, these printed and digital materials are cost-effective compared to ad placements in a magazine or a billboard.
With the right distribution strategy, your pamphlet can directly reach your target market. As they go down the sales funnel, you can turn these leads into actual customers.
Pamphlets leave a good impression
Did you know that more people tend to recall information when they see it on printed materials than on digital screens?
Remember that most online users tend to ignore digital advertisements. In fact, most would rather scroll away immediately.
The case is different with pamphlets. Your recipient will read everything, if you have the right design with a captivating headline and content.
That will make them more interested to learn more. And that’s why you have to include your website where they can find further details, like in this example.
A pamphlet usually leaves the reader hungry for more information. Good thing this pamphlet sample included the website and even the social media pages of the organization.
You can see how a pamphlet is a lead magnet. Once your readers see your contact details, they will be encouraged to ‘like’ your page or reach out to you.
How do you create a pamphlet with Venngage?
Venngage is the ideal pamphlet designing solution for businesses without design experience.
We have everything you need to create a professionally designed pamphlet, with a variety of free pamphlet templates and an easy-to-use editor.
Sign-up is simple. Once you create your pamphlet design, you can share it online for free, or upgrade to a business account to download your pamphlet as PNG, PNG HD, Interactive PDF, and Microsoft Powerpoint.
Now you have all the necessary tools to create an effective pamphlet that will reach your target audience.
