New year, new me. It’s the mantra we all love, or at least intend to follow every year. Whether or not you stick to it personally, it’s certainly playing out in the design world. Old design trends from 2024, like heatmapping, are fading away, while fresh ones, like 3D design and retro psychedelic, are coming into the spotlight. But just like us, design isn’t ready to ditch all its old quirks, yet. Some 2024 design trends like scrapbooking and bold typography are here to stay.
What do these shifts mean for the designers? Let’s find out.
Graphic design trends that are here to stay:
- AI-enhanced design practices
- Accessible and inclusive designs
- Digital scrapbooking
- Minimalist maximalism
- High contrast and bold typography
Revisit graphic design trends from 2024: 10 Graphic Design Trends That Will Dominate 2024
New graphic design trends in 2025:
- Dynamic branding and personalization
- Retro psychedelic
- Zero-waste design
- 3D objects and motion
- AR and VR
1. AI-enhanced design practices
Think AI will steal your design mojo? Think again! In 2025, AI is bound to become a designer’s ultimate wingman, offering a helping hand (or rather, a processing unit) to streamline your workflow and boost your creativity.
Imagine software that understands your design intent, suggesting color palettes based on your target audience or even whipping up mood boards inspired by your favorite artists. The future of AI lies in augmenting your creative process, not replacing it.
Here are some of the best ways companies will use AI for design in 2025:
- Rapid prototyping: Designers will use Generative AI tools to create mockups and wireframes from simple prompts or sketches. AI tools will analyze users’ inputs, the latest design trends, and previous design performance to create functional, user-centric designs.
- AI design assistants: So far Generative AI tools are commonly used as writing or knowledge assistants. But, in 2025, AI tools will also act as design assistants, providing quick and actionable feedback to designers based on best design practices or market trends.
- Motion graphics: AI will also play a larger role in the creation of dynamic visuals, particularly through motion graphics. AI-driven tools are advancing to the point where they can generate intricate, animated designs from simple text prompts. This allows designers to create highly customized visuals that would have taken hours or days to craft manually. As a result, motion graphics can be adapted quickly to suit different branding needs or design styles.
- Photorealistic designs: Brands are increasingly using AI to create photorealistic designs. Here is an example of Klarna, a Swedish fintech company that uses AI to generate its marketing images.
Source: Adweek
Here at Venngage, we also have our very own best friend for designing AI images. Introducing Venngage’s AI Muse, an AI-enhanced design suite that helps you create AI infographics, brochures, posters, logos, book covers, resumes and many more designs.
Want to create a poster for your company’s annual meeting? Just type the prompt and you’ll get an event poster ready in a few seconds.
Moreover, tools like automated image resizing, AI image generator, background removal and color correction will free you from tedious tasks, letting you focus on the big picture: conception, ideation and the human touch that makes good design great.
2. Accessible and inclusive designs
Sure, your design looks great — the colors, the theme, the logo, the layout, all arranged flawlessly. But what’s the point if some people can’t view or engage with it properly? How would you convey your message to a broader target audience? That’s why inclusive and accessible designs are gaining traction.
Plus, 2025 is the year of proactive accessibility! According to the State of Digital Accessibility Report by LevelAccess, 89% of organizations report better user experience due to digital accessibility.
Designers will adopt palettes that meet the Web Content Accessibility Guidelines (WCAG) requirements, ensuring designs are readily visible to individuals with color blindness. Designs will see more high-contrast colors (like white) against the ranges of blues and purples to have good high-contrast ratio, ensuring information pops regardless of visual limitations.
Also, designers are incorporating visual elements that celebrate a broader spectrum of races, ethnicities, genders, abilities and body types.
This commitment to inclusivity goes beyond mere representation; it’s about creating visuals that resonate with the lived experiences of diverse audiences. Google’s updated emoji library now includes a wider range of skin tones, hairstyles and gender expressions, representing broader identities.
In a bid to diversify our digital world, Scope, a UK-based disability charity, released 18 new emoji icons representing people with disabilities and the inspiring world of Paralympic sports.
Source: CBC
Looking for tools to create accessible designs? Venngage’s Accessible PDF Maker comes in handy. It auto-tags headings, checks color contrast ratio and automatically generates image alt text. You can also use the Visual Simulator to check how your designs will appear to people with visual impairments.
That’s not it! You can also explore Venngage’s Accessible Templates which are designed to be both visually appealing and easy to read. These templates enhance readability and accessibility, often using high contrast, clear typography and simplified design elements.
You can also use Venngage’s Accessibility Tools to test your designs for accessibility and find accessible color palettes with our Accessible Color Palette Generator.
3. Digital scrapbooking
Ah the joy of sifting through a childhood scrapbook overflowing with memories, textures and handwritten notes.
Well, that nostalgic charm is about to infuse graphic designs in 2025. Imagine a website adorned with polaroid-inspired textures, its text penned in a whimsical, hand-drawn font. Or picture a brochure layered with vintage ephemera, each element echoing the tactile joy of physical memories.
This trend isn’t just about aesthetics; it’s about evoking emotions, fostering connections and inviting you to peek into the designer’s personal scrapbook of inspiration.
Kiehl’s incorporates scrapbooking flair in their packaging and design. The skincare brand frequently adds vintage botanical drawings and handwritten labels into their packaging, giving it a nostalgic scrapbook charm.
Source: Domestika.org
4. Minimalist maximalism
Overrated color schemes and bold patterns, or neutral tones for a calming effect — which one would you pick? Well, you don’t have to choose between maximalism or minimalist designs anymore. It seems designers have found a middle ground in 2025, blending the simplicity of minimalism with the power of bold visuals.
This trend is called minimalist maximalism. The design foundation remains simple; using lots of white space, clear typography and restrained color schemes combined with intricate patterns, intense colors or unexpected textures.
Puma’s marketing campaign is a perfect example of the minimalist maximalism trend. The text “FOREVER. FASTER.” uses large, clean and bold typography, creating a strong visual impact (typical of maximalism). The blurred background simplifies the scene (a hallmark of minimalism), while keeping the focus on the subject and message.
Source: Puma
5. High contrast and bold typography
Designers are increasingly embracing high-contrast color palettes and bold typography to make their work accessible to everyone, especially those with low vision. Think black and white with pops of color, large, easy-to-read fonts and a clear hierarchy in information layout.
This trend is about recognizing the value of inclusivity in design. By making their work accessible to everyone, designers can reach a wider audience and create a more equitable visual landscape.
Apple’s marketing for the Series 8 Watch embraced bold, sans-serif typography in vibrant colors against stark black backgrounds. This not only ensured clear legibility for everyone but also created a dynamic and eye-catching visual language that perfectly encapsulated the watch’s sleek and modern design.
Source: Apple
6. Dynamic branding and personalization
Dynamic branding and hyper-personalized designs focus on creating experiences that feel uniquely tailored to each user. It’s like stepping into a store where everything is arranged just for you — the products, atmosphere, layout and visuals.
The imagery, layout and interactive elements adjust according to user preferences and behavior. In 2025, brands will focus on custom data visualizations that reflect individual choices. Instead of everyone seeing the same charts, users get personalized insights based on their activity.
For example, Cleve.ai’s LinkedIn Unwrapped 2024 gathers data from a user’s LinkedIn activity and creates visually rich, tailored reports summarizing key milestones, interactions and accomplishments. This approach blends dynamic content with personalized design.
Source: Cleve.ai
Venngage’s Travel Wrapped also uses dynamic branding and personalization to create a tailored visual story for your expeditions. All you have to do is enter the names of the places you visited and your images. Our AI tool will generate a stunning, personalized infographic showing your unique travel experiences.
7. Retro psychedelic
Retro designs are making comeback in 2025, hitting a fresh wave of nostalgia. Here’s the fun part — they are combined with psychedelic art, inspired by the 1960s.
This means you’ll see more designs with:
- Vibrant colors like bright pink, yellow and orange
- Abstract and fluid visuals
- Multiple layers of patterns, images and textures
- Hand-drawn or wavy typography
All these elements offer a sense of depth and complexity to designs.
Source: The Guardian
8. Zero-waste design
We all want to create stunning designs with unique visuals and innovative layouts. But here’s the problem — both traditional and digital graphic design techniques impact the environment.
Creating visual materials like advertisements, posters and digital assets lead to carbon emissions. For instance, crafting 3D designs or using rendering tools requires high processing power, which consumes substantial energy. Additionally, sharing designs via emails and other digital platforms generates e-waste.
That’s why, in 2025, the focus is on zero-waste design practices. And rightly so! This trend involves eliminating waste through conscious design practices, such as:
- Modular designing: You can create flexible, reusable design components that can be easily adapted across multiple projects. For example, a website banner might use the full logo and tagline with a large image, while the Instagram post uses the same logo block, reduced in size and paired with a cropped version of the image and minimal text.
- Visual storytelling: This practice involves conveying impactful narratives with the least amount of resources. It means simplifying designs, using minimal yet effective visuals and ensuring every element in the design has a clear purpose.
- Print on-demand: Instead of mass-producing physical designs like posters, catalogs or promotional materials, designers can embrace print-on-demand solutions. This avoids overproduction and reduces waste generated from unused materials.
Zero-waste design is all about transforming the entire design workflow to reduce environmental footprint.
9. 3D objects and motion
In 2025, 3D designs and motion graphics will take center stage. Brands will focus heavily on hyper-realistic product images, refined textures and captivating animations. While 3D billboard campaigns — like the Super Nintendo’s — have already turned heads, we’ll see an even bigger wave of 3D product visualizations, 3D logos and interactive web visuals.
Source: My Nintendo News
3D design adds depth, realism and tactile qualities to visuals, creating more immersive and engaging experiences for users. But it won’t stop there. 3D design is set to expand into infographics, posters and brochures. These formats will benefit from 3D’s ability to tell stories more vividly and multi-dimensionally.
For instance, take a look at Venngage’s 3D invitation template. It’s a great example of how 3D elements can elevate even traditional formats, making them more eye-catching and interactive.
10. AR and VR
The Augmented Reality (AR) and Virtual Reality (VR) craze has progressed over the years and has now become an indelible part of mainstream marketing. The reason for its growing popularity is simple — increasing consumer demand for immersive experiences.
We believe that this physical embodiment of one possible reality is really important because we are not just rational minds, thinking with our brains. We are thinking through our bodies and it is important to have that embodied experience so that we are perhaps able to make more informed decisions about the future. So if we are able to get people to pre-experience the future, then they are able to store those experiences as memories. That’s where there’s an interesting blur between the physical and the digital.
Anab Jain, Co-Founder and Director at Superflux
Designers are creating spatial designs and virtual spaces for the audience where users can move, explore and interact, turning spaces into storytelling tools. For example, Pizza Hut added QR codes to its delivery boxes that allow people to play Pac-Man with AR technology.
Source: Business Insider
IKEA’s VR showroom is another excellent example of creating surreal digital experiences for the target audience. The intuitive user interface (UI) allows users to visualize how different IKEA items would appear in their living room or kitchen. You can swatch living room colors, add lights to create an ambiance and try different fabrics.
Source: IKEA
The narrative is shifting from storytelling to storydoing, a marketing strategy that prompts users to interact with the brand’s story by creating a unique experience for them.
In 2025, we’ll likely see brands using AR and VR designs for:
- Product visualization
- Social media filters
- Virtual try-ons
- AR-powered packaging
- Immersive billboards
- Interactive catalogs and food menus
- Animated book covers
That’s not it! In 2025, we’ll also witness AI integration into AR and VR designs. AI-powered video integration tools like Sora help businesses create realistic virtual environments with simple text prompts.
For example, a designer can input a description of a virtual city and Sora can generate the architecture, streets and textures, speeding up development time.
Stay on top of graphic design trends with Venngage
2025 design trends are focusing on personalization, inclusivity and sustainability. Brands are creating dynamic, tailored experiences with data-driven insights, while ensuring accessibility through high-contrast text and adaptable layouts. Zero-waste design principles are gaining traction, with modular systems and efficient visual storytelling leading the way.
Expect a mix of nostalgic and modern aesthetics that engage users through immersive, interactive content. Venngage supports these trends by offering customizable templates for personalized designs, accessible features for inclusivity, modular systems for sustainable content and tools for clear, efficient visual storytelling.
