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How AI Can Actually Help Designers, Not Harm Them

Written by: Tobi Ojenike

Dec 11, 2023

How AI Can Actually Help Designers, Not Harm Them

For designers and accessibility experts, the rise of AI is like a captivating tale. It’s no longer simply an idea; it’s a game changer in how we interact with audiences and promote diversity. Despite initial concerns, the integration of machines in artistic pursuits can actually be a source of inspiration. 

Far from being a threat, AI emerges as a powerful ally, capable of enhancing the creative process, streamlining workflows and fostering innovation. By embracing the possibilities, designers have the opportunity to enhance their creativity and redefine the future of design.

Without further ado, it’s time to dispel the myths and explore the transformative potential that AI holds for designers, empowering them to push the boundaries and revolutionize the way we approach design in the digital age.


Click to jump ahead:

Understanding the role of AI in design

The integration of Artificial Intelligence (AI) is more than just a technological advancement; it is a transformative force shaping the creative landscape. 

AI plays a multifaceted role, acting as a guiding force that influences every stage of the design process. If you’re not already familiar with AI, the following section will help you understand the nuances of AI’s involvement and how it empowers designers to unlock new dimensions of innovation and efficiency.

Automated concept exploration: Think about hiring a smart design assistant who can assist you in coming up with new and intriguing concepts. AI accelerates inspiration, allowing designers to explore various creative avenues and speeding up the process, occasionally surprising with amazing ideas.

Data-informed design decisions: AI ensures creative concepts align with user expectations and industry trends by making data-driven decisions. It acts as a super-smart assistant, examining extensive data to provide insights based on user behavior, market trends, and competitor strategies, guiding designers in creating designs that not only look good but also connect with their audience.

Enhancing designer intuition: AI enhances designer intuition by acting as a knowledge repository, guiding instincts and creativity with recommendations based on what’s cool and effective. This improves design, allowing ideas to stand out and become more fantastic. It’s like having a creative collaborator that brings out the best in their designs!

Dynamic feedback loops: AI introduces real-time feedback loops during ideation, acting as a coach guiding designers through a game. It swiftly delivers hints and recommendations, nudging them to fix anything that seems off. This dynamic back-and-forth enables designers to study and improve on the go. As they iterate, AI provides insights based on user preferences, speeding up the refinement of ideas.

Collaboration with creativity: The synergy between AI and human creativity is central to modern design. AI acts as a collaborative partner, adding a dash of ideas, offering fresh perspectives and challenging norms, fostering innovation. With AI as a side kick, designers can fuse these fresh thoughts with their unique style and design, thereby creating a stunning collaboration between man and machine. 

How designers can harness the power of AI in creative processes

As technology continues to shape the way we approach design, understanding how to harness the potential of AI can keep designers on their toes. 

So, if you’re curious about how to ride this wave and level up your design game, you’re in the right place. From automating repetitive tasks to unlocking unparalleled insights, get ready to explore how designers can tap into the AI magic for some serious creative wizardry!

Create design variations

AI can assist designers in creating various versions after spotting a pattern. Imagine it like a color and pattern maestro—it extracts vibes from a design and then churns out thousands of unique versions rocking those recognized elements.

For instance, you can use AI to find your brand’s colors and funky patterns. Once you set the rules, AI jumps in, whipping up unique designs. It’s also a quick trick for creating dynamic logo concepts.

Data analysis

Data analysis

Source: Unsplash

With the advent of the digital economy, there are an increasing number of systems, such as websites, applications and digital services, that create user data with every interaction. 

AI digs into this data goldmine to uncover areas for product improvement, figures out how to make those enhancements, runs A/B tests, analyzes results and then rolls out the best version with a fresh design. And so, the cycle of continuous improvement keeps on rolling.

Better website design

AI is very effective in the early stages of design and it can help you develop and construct your website more quickly.

Many agencies are currently integrating machine learning into the design process, as it efficiently gathers client requirements and compares them with prevailing market trends and user data. This holistic approach is crucial in aligning with customer needs and implementing optimal design standards.

Product ideation

Product ideation

Source: Unsplash

AI has the potential to significantly enhance the ideation process across various industries—be it product design, automotive, furniture, architecture, food, interior design or any other business domain. 

Its impact spans the entire product development cycle, from initial planning and design to creation, testing, deployment and marketing.

New visual styles

AI techniques are also helping to develop new visual trends by adding clever filters to photographs and videos using image recognition. For example, an AI may analyze a photo and determine what it is, such as a human face or an item, which assists the AI in determining the best visual effect to apply. 

The process of sketching an AI design is quite impressive. The system will learn more about the users as they interact with it and make sketches using machine learning. After several changes, the AI should have a good sense of what you’re trying to draw.

Task automation

Task automation

Source: Unsplash

A designer’s profession frequently entails some kind of research. Many design teams spend a significant amount of time tackling challenges that AI photo editing tools can automate. Cropping assets, resizing photos and color-correcting photons are just a few of the operations that AI can readily automate. 

Even with the advancement of artificial intelligence, there are still many tasks that cannot be simply mechanized. Human eyes are still required. However, with recent developments, this is changing. AI techniques can help designers become more productive by allowing them to discover trends in images or ensuring that the subject of a photo is never unintentionally clipped out.


AI steps in as your problem-solving ally when you encounter design challenges, offering solutions to keep your projects on course. The editing process becomes a breeze, saving you time and eliminating the usual back-and-forth that manual editing entails. 

Quick and easy modifications enable experimentation and improvement without the hassle, letting you focus more on the design aspects that truly excite you, and less on minor details.

Adapting to trends

Adapting to trends

Source: Unsplash

AI stays on top of the latest design trends, seamlessly integrating them into its recommendations. This ensures your designs remain current and attractive to your target audience, introducing you to new possibilities. 

With its ever-evolving suggestions, AI guarantees that your creativity never hits a roadblock. In essence, AI enhances your creative process by proposing improvements that align with your style, creating designs that blend human originality with AI ingenuity.

Read also:

AI’s influence on design across industries

The integration of AI technologies has transcended conventional design methodologies, offering innovative solutions that redefine how products, spaces and experiences are conceptualized and delivered. 

From graphic design and architecture to fashion and user interface, AI’s influence permeates various sectors, introducing efficiencies, personalization and novel approaches to problem-solving. Here’s how AI is turning the design game on its head in various fields:

AI’s influence on graphic designers

Automated design elements: AI revolutionizes graphic design by automating tasks, generating templates, and streamlining design production, freeing up designers to focus on creative aspects rather than repetitive work.

Color palette suggestions: AI suggests harmonious color schemes by analyzing trends and user preferences, ensuring designs not only look appealing but also effectively communicate messages to the target audience. It acts as an automatic color consultant for designers across diverse sectors.

Image editing and enhancement: AI image editing automatically identifies areas for improvement, streamlining processes for designers in image-critical industries. This results in polished images and more efficient workflows, meeting tight deadlines without compromising quality.

AI’s influence on UI/UX designers

Prototyping assistance: AI empowers UI/UX designers by simplifying complex prototyping through the analysis of design patterns, user interactions, and industry trends. AI-driven tools provide ideal layouts and navigation structures, aiding in the development of prototypes that meet user expectations and streamline the design process for UI/UX designers across sectors.

User behavior analysis: AI assists UI/UX designers in understanding user behavior through predictive analytics. By forecasting pain points, preferences, and areas for improvement based on human interactions with interfaces, AI-generated insights enable personalized and industry-specific user interfaces. This adaptability ensures visually appealing and intuitive interfaces that seamlessly align with user engagement patterns across various industries.

Personalized user interfaces: AI is essential in designing individualized user interfaces by evaluating user data, preferences, and behavior to dynamically deliver relevant content. UI/UX designers leverage AI to tailor interfaces to specific industry requirements, ensuring that interfaces meet industry demands and deepen the connection between users and digital products, enhancing overall user engagement.

AI’s influence on web designers

Responsive design optimization: AI optimizes responsive design for site designers, ensuring seamless adjustments across devices by evaluating user behaviors. Predicting effective design patterns based on past interactions, AI prioritizes user experience across diverse devices.

Content generation: AI streamlines website content creation for web designers, generating coherent written content, from product descriptions to blog articles. Additionally, AI aids in creating visual content with image and graphic tools, ensuring appealing visuals aligned with website themes and industry standards.

AI’s influence on product designers

Generative design: AI algorithms in generative design explore iterations based on parameters like materials and production constraints, providing novel design options for product designers to maximize functionality and structural integrity.

Simulation and prototyping: AI enables realistic simulations for product behavior, allowing designers to assess elements like structural integrity and thermal performance in a virtual environment. With AI-enhanced simulations offering real-time feedback on prototypes, designers can iterate quickly, reducing the need for physical prototypes and cutting material costs for a more sustainable design process.

AI's influence on design across industries - graphic designers, UI/UX designers, web designers and product designers


AI’s influence on interior designers

Space planning: AI aids interior designers in optimizing layouts by recommending designs that balance aesthetics and utility. Assessing spatial restrictions, traffic flow, and user preferences, AI helps determine the optimal arrangement of furniture and decor items for harmonious layouts.

Material and color suggestions: Color palettes that correspond with the desired style are suggested by AI, which analyzes trends, user preferences and the entire design context. This guarantees that interior designers are up to date on the current color trends and can make sound selections. 

AI’s influence on fashion designers

Trend analysis: AI analyzes massive volumes of data from a variety of sources, such as social media, fashion shows and customer behavior. This allows fashion designers to stay ahead of the curve by learning about new styles, color preferences and popular design features.

Fabric and pattern suggestions: AI assists fashion designers in experimenting with textiles, suggesting materials aligned with design goals and ethical considerations such as comfort, durability, and sustainability. AI-powered tools accelerate the design process by generating unique patterns, opening up a world of options for eye-catching clothing.

AI’s influence on industrial designers

Material selection: AI examines a product’s individual requirements, taking into account elements such as durability, weight and functionality. Based on these parameters, it then recommends optimal materials, easing the material selection process for industrial designers.

3D modeling assistance: AI-powered technologies aid in 3D modeling precision, allowing industrial designers to build sophisticated and detailed designs. This level of precision is especially important for products requiring complex geometries or ergonomic considerations.

AI’s influence on motion graphics designers

Automated animation: AI automates repetitive tasks in animation, like keyframing and transitions, allowing motion graphics designers to focus more on creativity than manual activities. AI systems evaluate real-world movements to simulate realistic animations, enhancing the visual appeal and realism of the finished output.

Dynamic content creation: AI helps motion graphics designers create dynamic content that responds to user interactions or outside events. This versatility is useful in a variety of applications, including interactive presentations and responsive digital signage.

Personalization Capabilities: AI systems can assess user preferences and behavior, allowing for dynamically tailored motion graphics. This personalized approach increases user engagement while also providing a more immersive and unique visual experience.

AI's influence on design across industries


AI’s influence on game designers

Procedural content generation: AI-driven procedural content creation enables game graphics artists to generate large and dynamic in-game settings without having to design every detail by hand. AI algorithms can generate graphics, environments and other materials automatically, decreasing designer workload and enabling the production of diverse and realistic gaming worlds.

Behavioral AI for NPCs: AI-powered NPC behavioral models enable designers to create characters with more human-like and realistic behaviors. This comprises player reactions, decision-making processes and adaptive responses. Behavioral AI improves the narrative by allowing NPCs to respond to the player’s actions in real time, resulting in a more immersive and participatory storytelling experience.

AI’s influence on architects

Generative design for structures: AI-driven generative design empowers architects to explore diverse structural options by enhancing layouts, shapes, and components with set goals and restrictions. This allows architects to iterate swiftly for a comprehensive exploration of the design space, identifying unique, optimized solutions.

Environmental impact analysis: AI aids architects in assessing designs’ environmental impact by examining parameters like energy use, material usage, and carbon footprint. Programs model building responses to climatic conditions, assisting architects in designing energy-efficient structures. Environmental impact analysis provides data-driven insights for informed decisions aligned with sustainable design standards.

AI's Influence on Design Across Industries


Related:Exploring the Capabilities of Deep Learning Models in Design & Arts

What are the benefits & challenges of AI in design

Benefits vs Challenges of AI in Design


As designers leverage the capabilities of AI, they encounter a spectrum of advantages that enhance efficiency, creativity and user experiences. However, this technological leap is not without its complexities, let’s take a look at some of the benefits and challenges of AI in design

Benefits of AI in design

  • Efficiency and automation: AI can automate repetitive and time-consuming tasks, such as generating design variations, resizing images, or formatting layouts. This allows designers to focus on more creative and strategic aspects of their work.
  • Personalization: AI enables personalized user experiences by analyzing user data and preferences. This leads to designs tailored to individual needs, enhancing user satisfaction and engagement.
  • Data-driven insights: AI tools can analyze vast amounts of data to provide valuable insights into user behavior, market trends and design performance. This data-driven approach helps designers make informed decisions.
  • Generative design: AI can be used in generative design, where algorithms explore numerous design possibilities based on specified parameters. This can lead to innovative and optimized solutions that may not be immediately apparent to human designers.
  • Improved accessibility: AI tools such as Venngage’s Accessible Design Tool can play a significant role in enhancing the accessibility of designs for individuals with disabilities. The built-in checker automatically detects compliance issues and allows you to prioritize inclusive design with our collection of accessible templates and AI-powered solutions. 

Challenges of AI in design

  • Lack of creativity and intuition: AI may struggle to replicate human creativity, intuition and emotional understanding in design. It might generate designs based on patterns and data but may lack the deeper understanding of cultural or emotional nuances.
  • Ethical concerns: AI in design raises ethical questions, such as bias in algorithms, data privacy issues and the responsible use of AI-generated content. Designers must consider the ethical implications of relying on AI for decision-making.
  • Overreliance on automation: Overreliance on AI for design tasks may lead to a loss of essential design skills and a diminished understanding of the underlying principles. It’s crucial to strike a balance between automation and human creativity.
  • Complex implementation and integration: Implementing AI in design processes can be complex and may require significant technical expertise. Integrating AI tools seamlessly into existing workflows and ensuring compatibility with other design software can be challenging.
  • User resistance and trust issues: Users may be hesitant to accept designs or recommendations generated by AI, especially if they are not transparent about how the decisions are made. Building trust in AI-generated designs is crucial for widespread acceptance.

Will AI replace designers?

There has been a widespread concern that AI will replace designers but the reality is, that’s not happening. Sure, AI can handle some tasks and give a hand in the design process, but it’s not rocking the nuanced creativity, intuition and emotional understanding that human designers bring to the table including:

  • Human-centric designs: Designers are naturally creative individuals who can think beyond the box and include emotions into their designs. AI, on the other hand, doesn’t quite match up in terms of human-like inventiveness. It leans on existing facts and patterns, which can sometimes be a bit off for the audience.
  • Critical thinkers: Designers possess critical thinking skills that enable them to assess design challenges and adapt their approach based on circumstances and feedback. In contrast, AI operates within predefined algorithms and lacks the contextual awareness inherent in human designers.
  • Designers have ethics: Designers demonstrate ethical sensitivity in their work, prioritizing user privacy, cultural awareness and social impact. They comprehend the consequences of their designs and strive for responsible innovation. AI, given its algorithmic and data-driven nature, may lack this inherent ethical consideration.
  • Emotional intelligence: Designers excel at empathizing with users, enabling them to anticipate needs and craft visually appealing, relevant and user-centric designs. AI, lacking emotional intelligence, falls short in comprehending the emotional aspects inherent in design.

Like any other field, getting the right tools can significantly improve the quality of your work. Same goes for design, especially with artificial intelligence. There are several tools out there, each with their unique features, but let us take a look at them to help with your decision making.

1. Graphic design

Adobe Sensei

Adobe Sensei homepage

Adobe Sensei is an AI and machine learning technology that is integrated into Adobe’s Creative Cloud. It adds intelligence capabilities to numerous Adobe programs, automates activities, and makes creative ideas.

Industry: Graphic Design, Marketing



Venngage is a user-friendly infographic maker. Venngage’s customizable templates and user-friendly interface enable users, even small companies, to create visually appealing and informative content for social media and beyond.

Industry: Marketing, Content Creation

2. UI/UX design



Sketch2 React is a design application that converts sketch designs into React components, aiding collaboration between design and development teams, as it allows for seamless collaboration and speedy prototyping.

Industry: Web and App Design



Framer is an interactive prototyping platform and design tool that allows designers to develop dynamic and responsive interfaces. Framer is liked by both individual designers and teams for its flexibility and functionality, as it includes features such as real-time collaboration and code-based design.

Industry: User Interface Design

3. Product design

Autodesk Generative Design

Autodesk Generative Design

Autodesk’s Generative Design, which is frequently included with Fusion 360, uses AI to explore multiple design alternatives based on user-defined limitations. It helps engineers and designers optimize designs for considerations including weight, material utilization, and production constraints.

Industry: Manufacturing, Engineering

Dassault Systèmes’ CATIA

Dassault Systèmes' CATIA

Dassault Systèmes’ CATIA is a design and engineering software suite which is widely used in industries such as aerospace and automotive. It facilitates product design, simulation, and collaboration across the product development lifecycle.

Industry: Aerospace, Automotive

4. Fashion design



Stylumia is an AI-powered platform for the fashion business. It gives consumer trends insights, allowing businesses to make data-driven decisions in areas such as inventory planning, product creation, and market strategy.

Industry: Fashion

IBM Watson Trend

IBM Watson Trend

IBM Watson Trend uses artificial intelligence to scan massive volumes of web data and detect upcoming trends. It assists merchants and marketers in staying ahead of the competition by analyzing consumer preferences and predicting market trends.

Industry: Retail, Fashion

Pricing: Lite: Free

5. Architectural design

AutoCAD by Autodesk

AutoCAD by Autodesk

AutoCAD is an Autodesk computer-aided design (CAD) software that is extensively used. It makes precise 2D and 3D drawings possible, making it indispensable for architects, engineers, and designers in a variety of industries.

Industry: Architecture, Construction



GRAPHISOFT’s Archicad is an architectural design and building information modeling (BIM) program. It allows architects to build detailed 3D models while also streamlining the design and construction processes.

Industry: Architecture, Building Design

6. Game design

Unity ML-Agents Toolkit

Unity ML-Agents Toolkit

Unity ML-Agents Toolkit is an open-source platform created by Unity Technologies that allows users to create machine learning (ML) models within the Unity game development environment. It enables game designers to include intelligent, learning-based behaviors into game characters and things.

Industry: Gaming

IBM Watson

IBM Watson

IBM Watson is an artificial intelligence-powered platform that provides a variety of services such as natural language processing, picture recognition, and machine learning. It’s used in a variety of businesses for activities like data analysis, virtual assistants, and predictive modeling.

Industry: Game Development

Pricing: Lite: Free

7. Interior design



RoOomy is a virtual staging and 3D modeling tool that uses artificial intelligence to improve the interior design and real estate industries. It enables users to digitally envision and customize areas, which aids in property marketing and interior design planning.

Industry: Real Estate, Interior Design

Planner 5D

Planner 5D

Planner 5D is an easy-to-use design application that uses AI to help users create 2D and 3D floor plans and interior designs. It appeals to both professionals and homeowners, with an easy-to-use interface for visualizing design concepts.

Industry: Interior Design, Home Improvement

8. Motion graphics design

Runway ML

Runway ML

Runway ML is an AI software platform that allows designers to experiment with and incorporate multiple machine learning models into their work. It offers a user-friendly interface for incorporating AI into design, painting, and other creative undertakings.

Industry: Motion Graphics, Animation



Plotagon is an animation program that uses artificial intelligence to automate the animation process. It enables users to produce animated videos without requiring substantial manual input, making it suitable for those lacking expert animation skills.

Industry: Animation, Storytelling

Pricing: Free

Rise above the hype: AI in design

In conclusion, designers can indeed rise above the hype and harness the transformative power of AI to elevate their creative endeavors. 

By embracing AI as a collaborative partner rather than a mere tool, designers unlock a realm of possibilities—from automating tedious tasks and streamlining workflows to exploring innovative design solutions and staying ahead of current trends. 

AI’s role goes beyond augmentation; it becomes a catalyst for creativity, offering invaluable insights, problem-solving capabilities, and continuous evolution. As designers navigate the ever-evolving landscape, integrating AI not only enhances efficiency but also opens doors to new dimensions of inspiration, ensuring they stand at the forefront of the design revolution.