How to Expand the Reach of Your Infographic Using Retargeting

By Mike Arce, Sep 23, 2015

Are your infographics not getting seen? Maybe you should consider retargeting.

Infographics typically perform really well because they’re a nicely designed form of stats that displays a ton of interesting information. People love visuals. So when data that’s important to consumers gets showcased in an aesthetically pleasing way, it tends to get awesome results. That’s why infographics have become one of the more popular ways to show stats.

A few of our favourite stats, for example, are that 88% of consumers trust online reviews as much as personal recommendations, and 94% of YouTube ads get skipped. These statistics are so high and unexpected that they automatically become interesting in an infographic. And in general, people love using stats because data is a great way to backup your point…

infographic gif stats

So having a well set up infographic is very valuable. People are usually inclined to share it with their own audiences. But how do you get people to the infographic and how do you get people to remember it after they’ve left your website?

One way is with retargeting. This is incredibly cost effective, and you get an insane amount of targeted visibility.

MOZ defines retargeting as a form of marketing in which you target users who have previously visited your website with banner ads on display networks across the web. Essentially, it’s a great way to get back the people who have once visited your site.

Retargeting ads can be found on a variety of sites including CNN, Entrepreneur, and so on. They show up on other sites that your previous viewer goes to after leaving your page. Here’s an example of one from Ford.

create retarget ads for infographics

So let’s refer again to your infographic, a beautiful collection of useful and visual information. Usually infographics have different sections dedicated to each stat. When this happens, the great thing is that you can make each one of these areas a retargeting ad on its own.

Using the “88% of online reviews data” from earlier, you’d take the graphic dedicated to that stat, make it an ad, and say something along the lines of “More unbelievable stats on this!” Then when someone clicks on that retargeting ad, they’re taken to the page with the infographic that covers tons of other awesome information as well. The best part is that you know it’s something they’re interested in because they’ve already visited your page.

You can also use other blogs that cover the infographic’s topic to drive people to your piece. So if you have an infographic on YouTube stats, use a blog article you wrote that covers YouTube videos, ads, tips, and so on to get people tagged with remarketing. Now that you know these people have already shown an interest in YouTube by visiting that blog article, you can show them a retargeting ad that mentions one of your infographic’s YouTube stats.

This way, they’ll click on the ad and be taken to a page with your infographic that covers awesome YouTube data. This is a great way to make your advertising efforts targeted and reach people who you know will be interested in your infographic’s information. So it’s a win win for both parties.

If you have any other questions on retargeting and how you can drive more traffic to your website, don’t hesitate to reach out to our team at Loud Rumor! We’re here to help your business get seen and talked about.

 

About Mike Arce

Mike is the founder and CEO of Loud Rumor, an online marketing company that helps local businesses grow with AdWords management, local SEO, social media marketing, and YouTube advertising.