How AI-Powered Flyers Can Elevate Your Event Marketing Strategy

If there’s one word to describe the event marketing landscape today, it’d be saturation.

The internet has made it easier for individuals and businesses to organize events (you can even run an entire event online!), but attracting visitors and keeping costs low remain a challenge.

One method to cut through the noise is with flyers. These marketing tools are visual in nature (remember humans respond better to visual content) and cost-effective. Better yet, there’s no “right” or “wrong” layout or design. A flyer promoting a business event will look different than one for a birthday event.

Yet, most non-designers shy away from creating flyers believing they need to be expert designers. That’s definitely not the case today with help from tools like an AI-powered flyer generator that can create stunning flyers for you if you know how to write a good prompt.

Let’s look at how AI-powered flyers can elevate your event marketing strategy in this blog!

Click to jump ahead:

Benefits of AI-powered flyers for event marketing
Using AI flyers across your event marketing funnel
How to generate flyers that drive results with Venngage AI
Conclusion

Benefits of AI-powered flyers for event marketing

Using AI to create flyers provides a wide range of benefits for your event marketing strategy. Here are a few:

Saves you time

AI-powered flyer generators eliminate the need for design skills or spending big money on hiring professional designers (on average, professional designers might charge between $50 to $200 depending on their experience).

But you don’t need that extra expense when you get AI to automate the design process.

Another benefit is that with an AI tool, you can quickly generate multiple flyer variations literally in seconds (not even the best designer can do this for you) tailored for different platforms and target audiences.

With multiple flyer designs at your disposal at any given moment, you can better optimize your event marketing strategy and reach the most people possible and focus on other aspects of event marketing, such as logistics, budgeting, and guest experience.

Cost-effective

The old-fashioned way of creating flyers was not only time-consuming, but expensive. You had to invest in expensive software like Photoshop or Illustrator (hundreds of dollars each year) and hire designers to create layouts, choose fonts, and incorporate images.

But with Venngage’s AI-flyer generator, you can start creating professional-looking flyers instantly and for free.

Besides helping you create unique and visually appealing flyers with AI, Venngage also offers a variety of flyer templates that you can edit and make your own without extra fees.

The outcome? Better results with less investment!

Enhanced creativity

Just like writer’s block, designers tasked with creating flyers face creative block from time to time where inspiration wanes and ideas become stale.

In such situations, having an AI flyer generator that provides design suggestions is helpful.

With the help of AI, you’ll always be able to create eye-catching flyers that stand out and leave a lasting impression even if your creativity is low.

Improved personalization

Creating an effective event flyer means tailoring your content and design to different interests, preferences, and motivations. This can be frustrating and a costly mistake if you get it wrong.

But with AI, you can rest assured that your flyers will contain personalized messages and visuals that increase engagement and conversion.

Data-driven optimization

With AI helping you create flyers nearly instantly, you don’t have to wonder long which designs perform well as you can A/B test several designs quickly.

By tracking flyer performance with analytics, you gain valuable insights into your audience’s preferences and behavior and this data-driven feedback will help you refine your event flyer approach and achieve better results.

Using AI flyers across your event marketing funnel

Using flyers across your event marketing funnel means strategically employing them at different stages of the customer journey to drive awareness, interest, and ultimately, attendance.

Here’s how you can use AI-generated flyers:

Pre-event promotion

Pre-event promotion flyers are used to generate buzz and interest in an upcoming event. They can be used on social media, in email campaigns, and even as a landing page.

These flyer types highlight key event details, provide information on speakers, and incentives to drive registrations. Their ultimate goal is to create a sense of anticipation and excitement.

Artificial Intelligence Conference Event Flyer Template

When creating pre-event promotion flyers, keep the following points in mind:

Target audience: Understand your target audience and tailor the design, messaging, and distribution channels accordingly.
Event theme: Align the flyer’s design with the overall theme of the event to create a cohesive brand experience.
Include a call to action: Clearly state the desired action, such as “Buy Tickets Now,” “RSVP,” or “Learn More.”
Make it visually appealing: Use high-quality images, striking typography, and a visually appealing layout to grab attention.

During the event

During the event flyers enhance the event experience by providing relevant information to guests. These flyers guide attendees to different event areas, highlight schedules, and/or provide details about speakers.

These flyers often feature QR codes to offer easy access to additional content, such as speaker bios, event schedules, and additional resources.

During the event flyers can also be used to drive further engagement. For example, you can generate an appealing flyer that visitors find photo worthy enough to share on social media or other online platforms, further amplifying the event’s reach and buzz.

When creating during the event flyers, keep these points in mind:

Focus on relevant information only: Focus on information that is timely and valuable to attendees.
Include a clear call to action: Tell attendees what you want them to do, whether it’s visiting a specific booth, attending a workshop, or downloading an app.
Ensure mobile-friendly design: Ensure the flyer is easy to read on mobile devices.

Post-event engagement

Post-event engagement flyers are a way to maintain momentum and foster long-lasting relationships with attendees and sponsors.

Sharing personalized thank-you flyers helps you reinforce the positive experience after the event ends. Additionally, these flyers can be used to promote upcoming events and encourage attendees to stay connected and attend future gatherings.

Another great use of post-event engagement flyers is the ability to include surveys or feedback forms. This data will help you identify areas for improvement and implement strategies to enhance future events.

When creating post-event engagement flyers, keep the following points in mind:

Express your gratitude: Thank all attendees for their participation.
Recap the event: Share highlights, key takeaways, and memorable moments from the event.
Include a call to action: Encourage attendees to connect on social media, subscribe to a newsletter, visit your website, or register for future events.
Feedback request: Include a survey link or QR code to gather feedback.

How to generate flyers that drive results with Venngage AI

If you want to generate a flyer using AI, head over to Venngage Muse and find the AI Flyer Generator.

Step 1: Input your prompt

To get our AI tool to generate a flyer, you’ll need to input instructions (prompt).

For example, here’s an effective prompt: “Create a flyer for a [marketing workshop] event on [Saturday] at [2pm] at [XYZ Arena]. Include [Key Points: e.g., casual business, celebrity speaker, fun games, buy tickets online at xyz.com].”

Here are some tips on how to generate effective prompts:

Provide specific information: Enter details such as the event name, date, time, and location. To get better results, also specify the target audience to tailor the flyer’s tone and style. Specify the preferred layout, such as a single-page flyer or a multi-panel design.
Provide visual information: Suggest a color scheme that aligns with the event’s theme or brand such as minimalist, vintage, or futuristic.
Iterate and refine: If the initial results don’t meet your expectations, don’t give up! Try different phrasing and keywords to get varied results.

Step 2: Choose from AI-generated designs

Once you’ve entered a prompt, hit submit and wait a few moments as AI generates your flyer.

You can use our AI to generate and regenerate designs until you find one you like. However, if nothing meets your fancy after multiple attempts, explore our collection of pre-designed event flyer templates for design inspiration or edit them directly.

Step 3: Customize and personalize your AI flyer

Once you find a flyer that meets your needs, you can personalize it further by changing visual elements such as colors and fonts using our easy to use drag-and-drop editor tool.

Our in-built library features 40,000+ diverse icons and illustrations to make your AI-generated flyer the best version it can be.

Step 4: Make your flyers accessible

Besides helping you generate flyers instantly, Venngage also helps you ensure all visuals are accessible to everyone.

Our editor tool comes packed with built-in accessibility features like a color contrast checker, ability to add alt text, set reading order, and more. There’s no need to export your flyer anywhere – Venngage lets you create and make flyers accessible within the tool.

Level up your event marketing game with powerful AI-generated event flyers

AI-generated flyers are a game-changing tool in event marketing.

By leveraging AI capabilities, you can create stunning, professional flyers in minutes for your next event without having to spend money on designers and expensive software without anyone knowing the difference.

AI-generated flyers make it easy to target a specific audience, track performance, and make data-driven decisions to maximize your event’s success.

Explore Venngage’s AI Flyer Generator today and unlock the full potential of AI-powered event marketing.