What is a white paper?

In the business world, a white paper is an in-depth informational report that explains a complex concept or provides a persuasive solution to a problem. Unlike ebooks, which may address a broader scope of topics, white papers have a singular focus. They're designed to solve a specific problem for readers, and build brand trust in the process.

Why should you create a white paper?

White papers can be extremely valuable documents to educate your stakeholders, clients and top-of-funnel traffic—when the white papers are actually interesting. According to the Demand Gen 2018 Survey Report, 71% of B2B buyers used white papers in the last 12 months to research purchasing decisions.