LinkedIn engagement is harder than ever — posts compete for attention and are longer, and text-only posts are easy to ignore.
That’s why infographics have become a powerful way to stand out. Data shows that visual content gets 3x more engagement on LinkedIn than text-only posts. And infographics are one of the best ways to stand out and fuel your LinkedIn growth.
One creator who’s mastered this is Hristo Butchvarov.
As a freelance graphic designer, Hristo dabbled in infographics for years. But once he started posting consistently on LinkedIn, his follower count soared past 15,000 followers in just one year.
His secret? That’s what we’ll slice and dice in this post.
I recently spoke to Hristo to learn his step-by-step process for creating LinkedIn visuals that drive growth and the biggest mistakes to avoid.
Whether you’re new to infographics or looking to refine your LinkedIn engagement strategy, these insights will help you create content that grabs attention and sparks engagement.
Why infographics are a powerful LinkedIn growth engine
With over 1.1 billion active users, LinkedIn can be a noisy place where posts get lost in the constant stream of content.
Infographics break this pattern with bold colors, striking fonts and engaging icons that command attention — and not just in the LinkedIn ecosystem.
Unlike plain text, people process visuals 60,000 times faster than text — a fact that highlights the power of infographics in business communication.
LinkedIn is the largest social network for business professionals — people who don’t have time to sift through 300-word posts on Medium or lengthy Twitter threads.
They prefer quick, power-packed insights that say a lot in just a glance — just like office presentations.
Infographics deliver exactly that. Plus, visuals are among the most shared content types on social media. And LinkedIn’s algorithm favors content that naturally attracts engagement.
Beyond clarity, infographics create an emotional connection. Done well, the design elements in your infographic — color schemes, typography or imagery — can evoke strong emotions in people.
In today’s viral-driven landscape, infographics are powerful assets. Their visual appeal makes them highly shareable across LinkedIn and other social media platforms.
How Hristo leveraged infographics to grow his LinkedIn engagement
Hristo Butchvarov has been creating infographics since 2012. Interestingly, LinkedIn wasn’t initially part of his strategy back then.
When he started posting in early 2024, his goal was simple — share one infographic per month summarizing the books he read. It was just a creative side project, nothing more.
But as his posts gained traction, he realized the power of infographics on LinkedIn. They turned his design expertise into highly shareable visuals that stood out in LinkedIn’s text-heavy feed.
Within just a year, he grew his audience to over 15,000 followers and began attracting clients who needed eye-catching content for their own brands.
Today, while he also designs banners and carousels, infographics remain his core strength — the format that put him on the map and continues to fuel his growth.
And that’s how his signature LinkedIn slogan, “Your Infographic Guy,” came to life.
But was it a one-hit wonder that skyrocketed Hristo’s success? Far from it.
For Hristo, it was the discipline of posting valuable designs consistently that built his credibility over time.
Every post served as a stepping stone — attracting attention, earning trust and ultimately leading to new client inquiries.
He lays it all out in his 2024 recap post, sharing how his first LinkedIn post got just 179 impressions with zero likes or comments.
But by posting consistently, he later hit over 2,000,000 impressions on a single post and earned the Top 1% Creator title in Bulgaria for his niche.
It’s important to note that some of the best business leads didn’t come directly from his own posts but from thoughtful comments he left on others’ content.
Cracking LinkedIn engagement isn’t a one-way street. Beyond posting, leaving thoughtful comments and engaging with like-minded creators can lead to unexpected opportunities.
This is what helped Hristo, too. He took part in the right conversations at the right time and shared relevant insights to catch the attention of potential clients — many of whom turned into repeat customers.
More creators are using infographics to grow their LinkedIn influence
Hristo’s success with LinkedIn infographics is part of a larger trend — more and more creators are using visuals to dominate the platform. And these aren’t necessarily “design experts.”
Guillermo Flor, a venture capital investor, recently shared two years’ worth of viral LinkedIn infographics to help other VCs and founders grow their audience.
Here’s one of his LinkedIn infographics that clocked over 2100 likes, 258 reposts and 163 comments:
Richard van der Blom, a founder and social selling expert, is also invested heavily in using self-designed infographics to grow his LinkedIn presence. Last year, he shared an infographic to highlight why infographics outperform text-based content on LinkedIn:
The pattern is clear: more and more creators on LinkedIn use infographics to build authority, drive engagement and fuel long-term growth.
If you’re planning to post more consistently on LinkedIn, make sure to avoid common mistakes that can hurt your online presence, like this infographic below shows:
How to craft infographics that capture attention
Hristo’s viral infographics may look effortless, but they follow a structured process designed for maximum impact. His approach is simple yet effective:
- Pick a compelling topic
- Research and refine the content
- Write clear, scannable copy
- Create a strong visual hook
- Add a CTA in the header and footer
- Enhance with icons
Every infographic begins with a well-defined subject, whether it’s a book summary, a productivity hack or a business insight.
He carefully researches and condenses the information to ensure it’s clear and easy to digest.
Then comes the design: a bold title at the top, a call-to-action (CTA) at the bottom and a compelling visual hook to draw people in.
Icons and concise text bring everything together so that he can make the content engaging and scannable.
One of his most popular infographics, a breakdown of color psychology, follows this structure. The result? The post captured the attention of hundreds of people and sparked conversations in the comments:
The mix of storytelling, structure and strategic call-to-action in the post makes his infographics the perfect attention-magnet for the LinkedIn audience.
This approach overlaps the step-by-step guide that we recommend to beginners to make an infographic in less than one hour:
Challenges of infographic design (and how to solve them)
Creating a great infographic isn’t limited to making it look beautiful. You also need to strike the right balance between simplicity and depth.
For instance, Hristo suggests keeping infographics visually simple and easy to understand while making sure they still convey the core message meaningfully.
The challenge? It’s easier said than done. The more complex a topic, the harder it is to present the information in a simple design.
Time is another major hurdle. A high-quality infographic isn’t something you throw together in minutes. It often requires research, copy refinement, design and optimization — especially if you’re creating an infographic from scratch.
To simplify the process, Hristo relies on ready-to-use infographic templates and a structured workflow that help him work faster without sacrificing quality.
Here’s an example of a custom template that he uses to post on LinkedIn:
Using templates allows him to maintain consistency while experimenting with different templates and speed up the design process.
Common infographic mistakes that kill LinkedIn engagement
Even the best-designed, information-rich infographics can fail to grab attention if creators fall for the most common infographic mistakes.
According to Hristo, one of the biggest pitfalls is cramming in too much information.
Many creators try to fit too much data into a single design which makes it look cluttered and overwhelming for the readers. Instead of engaging the audience, it drives them away.
His rule? Less is more. A well-structured infographic should guide the reader, not overload them.
This one breaks down a complex process into a simple design:
Another mistake is inconsistent branding. When colors, fonts and layouts change drastically from post to post, it creates confusion.
Instead of maintaining brand consistency, it makes the content look disjointed — almost as if it’s coming from different people.
This is a problem that exists outside LinkedIn as well. Last year, we reached out to brand experts to understand how they keep up with the challenges of building a recognizable visual identity across their content.
Many of them agreed that it’s a challenge and some shared actionable tips on how they tackle it.
Common infographic design mistakes and how to avoid them
Hristo thinks that poor design choices can ruin an infographic’s impact. Using too many colors, mismatched fonts or overly complex layouts can turn a graphic into a cluttered mess.
These mistakes can turn your ideas into bad infographics that fail to communicate effectively.
Instead of overcomplicating the design, Hristo recommends a structured approach to infographic creation—especially for beginners:
- Limit your color palette to three colors max for a clean, cohesive look
- Stick to one or two typefaces — one for titles and another for body text (or the same typeface in different weights)
- Use LinkedIn-friendly dimensions (1080x1350px) for optimal feed visibility
- Add a clear header and footer — a title at the top and a strong CTA at the bottom
- Keep text concise with short, scannable sentences for easy readability
- Maintain a consistent icon style to create a visually harmonious design
Hristo cautions creators against making dense cheat sheets that are the norm on LinkedIn. While they might seem valuable, they often cram too much text into a single image, forcing users to zoom in just to read them — especially on mobile.
He even made an infographic comparing the benefits of infographics versus cheat sheets:
He believes that infographics should complement the post, not replace it. Key insights belong in the design, but detailed explanations are better suited as description text.
How to measure infographics’ success on LinkedIn
While likes and shares are visible engagement indicators, Hristo knows they don’t tell the full story. The true measure of a successful infographic happens behind the scenes, often through:
- Direct messages (DMs)
- Website clicks
- Newsletter signups
- Client inquiries
These actions signal real intent and conversion potential and prove that you can use infographics to generate qualified leads.
However, since many clients don’t share these deeper metrics, Hristo often gauges success through conversations.
For instance, when people reach out asking for design work or referencing a past infographic, he knows it resonated. A viral post is great, but a post that leads to business is even better.
Use infographics to fuel your LinkedIn growth
Hristo’s success proves that consistency and visual storytelling can transform LinkedIn engagement. What started as a side project quickly became a powerful personal brand, attracting thousands of followers and new clients — all through simple, well-crafted infographics.
Infographics help you stand out, build credibility and spark conversations — and you don’t need to be a designer to create them.
If you’ve been hesitant to experiment with visuals, now is the time to start.
