For businesses, being able to create high-quality visual content is important for several reasons, including better engagement, improved image, and ability to build an emotional connection with a target audience.
But unless your employees are also secret designers, it’s difficult to consistently generate effective visual content consistently for different use cases, such as a graphic for social media or a presentation deck for an internal board meeting.
Fortunately, everyone can be a designer nowadays with AI which helps businesses automate design and generate visuals that can be easily customized to fit specific needs.
In this post, I’ll show you how AI-powered templates can help any business create high-quality visuals with minimal effort.
Click to jump ahead:
- How AI-powered templates transform business efficiency
- How AI-powered templates simplify visual content creation
- Types of AI-powered templates for businesses
- Best practices for using AI-powered templates in your business
- The future of AI-powered templates in visual content creation
- Conclusion
How AI-powered templates transform business efficiency
With 71% of B2B marketers reporting visual content creation as important, there is pressure to create visual content fast. However, creating visuals is a daunting process as it requires design skills, creativity, and time.
Also, most employees don’t have the necessary expertise or resources to consistently produce high-quality visuals.
But AI-powered templates have become a game-changer and offer the following benefits: efficiency, consistency, and accessibility. Let’s take a look at each in more detail.
- AI-powered templates boost efficiency by automating the design process, saving valuable time and resources.
- Consistency is another key advantage of AI-powered templates as they ensure all visual content adheres to a defining brand identity.
- Additionally, AI-powered templates make visual design accessible to everyone, allowing even individuals without specialized skills to create an appealing design.
How AI-powered templates simplify visual content creation
Before AI, all visual assets had to be created manually using complicated software.
As a result, businesses outsourced design work, making the process not only time-consuming but also costly. But that’s no longer the case.
Instantly generate designs based on your needs
Whether you need a banner for a social media post, a flyer to invite friends and family to a birthday party, a business presentation to update your boss on monthly sales performance, AI can generate the entire design for you in seconds with the input of directions (prompts).
Here are some examples of templates you can edit and make your own with AI:
Automate brand consistency across visuals
Prior to AI, each time you created a visual, you’d have to repeat the processes of applying your branding to the design – logos, color schemes, fonts, and more.
Fortunately, you can now instruct the AI to do all this work for you by providing the instructions in a text-based prompt.
Why does this matter in the first place? Maintaining brand consistency across presentations, reports, and marketing materials is essential for building a strong brand identity. By always using the same colors, fonts, and imagery, you ensure a more impactful brand that resonates with your target audience.
Create visual content for multiple platforms quickly
Repurposing content across different platforms has always been an easy way to increase the reach of your content. For example, it’s not uncommon for marketers to repurpose a blog post as a social media visual as well.
Again, this would require time as creating visuals assets for different platforms requires knowledge of the requirements of each platform and designing the asset. But with AI generators, you can adapt one single piece of information for various platforms (social media, email, websites) with minimal manual adjustments.
For example, let’s say you wrote a blog post on the latest fashion trends and wanted to create a visual story on Instagram for the same topic. Just enter the prompt and your information and you’ll have it ready in seconds!
Save time on layouts and formatting
Most often, non-designers struggle with layout and formatting issues (spacing, alignment, and more) when creating designs.
But with AI, you don’t have to worry about such issues again as it handles the technical aspects of design using advanced algorithms and machine learning techniques.AI analyzes the content provided and automatically applies appropriate spacing, alignment, and layout principles.
Here’s an example of an AI-powered presentation ready to be shared.
Types of AI-powered templates for businesses
With AI tools, you can generate templates for almost any business need or use case. Here are some examples of popular template categories.
AI-generated infographic templates
Infographics are versatile visual assets that can help you present data, create project timelines, and even share survey results with an audience.
Using smart algorithms to decide optimal layouts, colors, icons, and charts based on data type and context, Venngage’s AI Infographic Generator is able to create clear and aesthetically pleasing visuals.
For example, here’s an example infographic template created by Venngage AI for a project timeline after I provided the following prompt: “Design an infographic that outlines the project timeline for [project name, eg; “Website Redesign Project”] over the next six months:
To create AI-powered infographic templates, you’ll need to get the prompt right. Here are some tips on how to write an effective prompt to generate infographics.
- Be specific: Define the subject matter. For instance, instead of “climate change,” specify “impact of climate change on coastal cities.”
- Include data points: Provide specific data points or statistics you want to visualize.
- Include information about visuals: Describe the desired visual style, such as minimalist, infographic and suggest a color palette (or you can let the AI choose based on the topic).
- Define the structure: Outline the main sections or topics you want to cover, indicate the importance of each section or data point, and describe the logical flow of the infographic.
AI-powered marketing templates
Visuals for marketing purposes cover a wide variety of categories, from flyers to social media graphics and more.
Venngage offers several marketing-related AI template generators such as the AI Flyer Generator, AI Banner Generator, AI Logo Generator, and more.
Using these generators will improve your turnaround times for creating marketing materials and ensure all visuals have consistent branding.
Here is the prompt that I used: “Design a modern, eye-catching flyer to announce the launch of our new product, [Product Name, e.g., ‘EcoSmart Water Bottle’].”
And here is the resulting flyer template:
To create effective AI-powered marketing templates, here are some tips on how to craft the best prompt:
- Be Specific: Outline the target audience, purpose, and desired outcome of the marketing template.
- Incorporate brand style directions: Describe the brand’s tone and style, whether it’s professional, friendly, or casual.
- Provide context: Give background information on the product or campaign focus and include any preferred template structure, such as headline, subheading, body, and call-to-action.
AI-powered report and presentation templates
Another category of visual assets you can rely on AI to generate for you are business presentations and reports
Venngage’s AI Report Generator and AI Presentation Generator make it easy to format and add visual appeal to these assets without having to do anything manually.
Here is a sample prompt I used to generate a business presentation: “Monthly Marketing Performance Report: Generate a detailed monthly marketing performance report for [month and year]”
And here is the resulting business presentation template:
And to create a report in seconds, here’s an example prompt that I used: “Quarterly Financial Analysis Report Prompt: “Create a quarterly financial analysis report for Q[insert quarter] [year] for [Company Name].”
And here is the resulting report template:
To create effective AI-powered presentation and report templates, here are tips on how to design the best prompt:
- Specify the purpose: State the objective of the presentation or report (e.g., sales performance, project progress, financial summary) and who the intended audience is (e.g., executives, clients, team members).
- Outline the structure Provide a clear structure, such as introduction, key points, data visuals, and conclusion. For reports, specify sections like executive summary, data analysis, and recommendations; for presentations, include slides like title, objectives, insights, and next steps.
- Include desired tone and style: Indicate the preferred tone (e.g., formal, persuasive, informative) and visual style (e.g., minimalistic, colorful, data-focused) to ensure the content aligns with the desired presentation style and engages the audience effectively.
Best practices for using AI-powered templates in your business
To get the most out of AI-powered templates and boost your visual marketing game, there are a few factors to be aware of.
First, you need to know how to choose the right template type for your content needs. For example, when you want to announce a new product launch or sale, a flyer will be more effective than a report or infographic.
Similarly, if you want to delve deeper into a complex topic, a report or infographic can provide a more detailed and informative presentation.
Here are some questions you should ask to select the right template for your needs:
- What is the primary goal of your content?: Is it to inform, persuade, or entertain? Or do you want to generate leads, drive sales, or build brand awareness?
- Who is your target audience? What are the demographics, interests, and preferences of people you’re targeting? What level of knowledge do they have about the topic?
- What is the key message you want to convey? What is the main takeaway you want your audience to remember?
Since branding is important in visual content (to create easy recall and build loyalty), you’ll need to ensure AI-generated templates are consistent.
While you can instruct AI on certain branding aspects like color scheme, other factors like logo inclusion will require you to customize the generated template. Fortunately, editing AI templates is easy in the Venngage editor which allows you to add and remove elements using a drag-and-drop interface.
Furthermore, within the Venngage editor, you can also test your designs for accessibility to ensure that visual assets can be understood by everyone.
The future of AI-powered templates in visual content creation
In just a few years, AI capabilities have already come a long way, and its impact on future visual content creation and business communication is transformative.
With new features and capabilities added to generative AI every few months, AI-powered templates will get more sophisticated and personalized.
So, as AI technology continues to advance, expect to see designers and marketers switch their focus to higher-level creative work, such as concept development and storytelling rather than doing design work or data analysis which can be handled by AI.
Start using AI today to save time and costs and step up your visual marketing game
AI-powered templates streamline the design process and let you automate the tedious task of designing the layout, formatting, and selecting colors every time you need a visual asset.
Instead of wasting valuable tasks on these repetitive tasks, switch over to using AI which can handle these aspects for you so that you can focus on the quality of content.
AI-powered templates are no less stunning or professional and rival those created by expensive professional designers. So what are you waiting for? Embrace AI-powered templates today and enhance your brand image, better engage your audience, and drive business growth.
