Creating content is time consuming.
It takes time to do research, draft, edit, publish and promote each brand new piece of content. On top of that, it’s tough to repeatedly come up with exciting new ideas for content that your audience will love.
It’s a demanding process through and through.
That’s probably why the idea of repurposing content has recently taken the content marketing world by storm.
What does it mean to repurpose content, you ask?
It means taking your top-performing unicorn content and reformatting, recycling, and repromoting it across multiple channels.
You can repurpose content by:
- Repurposing a blog post into an infographic
- Repurposing a report into a presentation slide deck
- Repurposing a presentation slide deck into a print brochure
- Repurposing a blog post into an Ebook (like this one!)
- Repurposing an infographic into a social media image
- Repurposing a social media image into a header for an email newsletter
By sharing all of these slightly different versions of the exact same content across multiple channels, you can boost the impact of your top-performing content as far as it will go.
You’ll be able to reach a ton of new eyes with a minimal investment of time and resources.
Repurpose content visually with a template toolkit
Here at Venngage we’re pretty much experts at repurposing content. We design countless infographics, social media images, header images, and presentations every day.
That’s why we’ve put together this completely free comprehensive Ebook and template toolkit. This toolkit contains everything you need to repurpose content visually. It covers:
- How to turn one piece of content into >5 unique visuals
- How to design for different channels
- How to make the most of our template toolkit to repurpose content visually
Here’s just a tiny sample of the kind of templates you’ll see in our toolkit:
With this toolkit, you’ll be able to make the most of your existing content so you can stop wasting time and money developing new content that doesn’t perform.
Repurpose content with visuals instead of text
We make this toolkit all about visual content because we recognize the power of visuals in content marketing.
We know that viewers pay attention to images that carry relevant information.
We know that visual content generates more social media shares than text-based content.
We know that rich visual content can help drive brand differentiation.
We know that over 90% of marketers use visual content in over half of the articles they publish.
We know that visual content can aid SEO when used effectively.
More importantly, it couldn’t be easier to repurpose visual content, like an infographic, into 5 other types of visuals for Twitter, Facebook, Instagram, email newsletters, and presentations, and more.
(Did I mention that we have social media graphics, newsletter templates, and presentation templates to make all of this easier?)
So, what are you waiting for?
This short video guide will give you an overview of the information you’ll get in our ebook:
By the way – if you want to create an ebook like this one, we offer creative and professional ebook templates to get you started. Check them out!