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Guide to Business Process Diagramming (with Examples)

Written by: Midori Nediger

Oct 21, 2021

Guide to Business Process Diagramming Header

Process diagramming is a fundamental tool in any business setting. It allows you to visually map out the steps involved in a particular task or procedure.

Confused by process diagrams? You’re in luck because that’s what we’ll work through today with the help of Venngage’s Flowchart Maker.

In this guide, I’ll cut through the mumbo-jumbo around process diagramming techniques and show you the basics of making clear and attractive visuals that explain your processes perfectly.

With Venngage’s flowchart templates, you can create better process diagrams for departments across your business. No design experience required.

Click to jump ahead:

What is business process mapping?

Business process mapping refers to the exercise of analyzing and documenting a process that is performed within your organization.

Mapping could focus on a high-level view of major moving parts, or describe the nitty-gritty details of a specific workflow.

The result of a process mapping activity is a process diagram.

In the healthcare flowchart below, readers are guided through possible outcomes and given instructions based on different results. A flowchart like this can help users quickly access the services they need.

COVID-19 Testing Flow Chart Template

A business process diagram uses visuals to represent a series of steps that are meaningful to your business, as this guide to assessing potential job candidates:

Pre-Employment Assessment Process Infographic Template

Business process diagrams are traditionally flowcharts, but the type of business process diagram you produce should be chosen based on:

  • The information that you need to map (which might include the steps, people, systems, data, inputs, outputs, decisions, or actions that are involved in the process)
  • The purpose of the diagram
  • The audience you’re communicating with

Types of business process diagrams include:

  • Flowcharts (variations include swimlane diagrams, SIPOC diagrams, and high-level flowcharts)
  • Mind maps
  • Process infographics
  • Workflow diagrams
  • Customer journey maps
  • Use case diagrams
  • and more…

But let’s not get ahead of ourselves. Why do businesses create process diagrams?

How to map a business process: process diagram symbols

There are several different notation standards that you could use which specify the meanings for symbols used to diagram processes, including:

  • Unified Modeling Language (UML): a set of symbols used in software development to visualize the design of a system
  • Business Process Model and Notation (BPMN): a set of symbols designed for visualizing business processes
  • International Organization for Standardization (ISO) flowchart: a set of symbols for flowcharts, with conventions for specific types of flowcharts, including data, system, and program flowcharts

The problem with these systems is that they rely on your audience to understand these specific standards.

Since the goal of diagramming is usually to aid communication between groups of people with different knowledge bases, it’s often better to stick to just a few of the most common shapes that will be easy for most audiences to understand.

Here are the most common shapes used in the most common and useful type of process diagram, the flowchart:

  • Rectangle (activity): used to represent a step, task, or activity performed by a person
  • Diamond (decision): used to represent a decision point, where the flow will branch into two or more paths
  • Arrow (flow): used to indicate the order of events
  • Pill (start/end): used to represent a trigger that starts or ends a process
process map symbols

Let’s take a look at how you can use these four symbols to visualize complex processes for any audience.

How to map a business process: best practices and design tips

Gather information and choose a type of process diagram

Before you jump into designing the final document that you expect to present to your team, your client, or your customer, spend some time thinking about what you want to show, and why.

Consider what information you want to communicate:

  • Do you want to specify the roles or personnel that are responsible for specific tasks?
  • Do you want to provide a high-level overview of a process to serve as a jumping-off point for a new employee?
  • Do you want to communicate how long each part of the process should take?
  • Do you want to highlight critical points in the process, or what the inputs and outputs are?
  • Do you want to help an employee complete a specific task?

A mind map, like the one below, might be best for communicating high-level strategy:


Timelines could show similar information, but would shift the focus to be on periods or dates:

Nonprofit Capital Campaign Timeline Infographic Template

Flowcharts are the most flexible option, and often the most usable as they’re widely understood.

They’re the gold standard when it comes to communicating processes with multiple paths, and are easily customized to fit the level of detail you need for any process.

It’s easy to add additional layers of information like the people responsible for a given subset of tasks, or the time a set of tasks might take.

Simple Error Flow Chart Template

Use consistent styles, sizes, and shapes for a clean and professional look

Process diagrams can quickly get messy and hard to follow, especially those with many steps and decision points.

You can keep your workflow diagram looking clean by:

  • Keeping the shapes consistent in size and aligned with each other
  • Using connectors that start and end at the same place on the shape for each step
  • Using consistent spacing (unless you want to indicate groupings, like the example below)
  • Arrange flows from decision points consistently (i.e. no on the left, yes on the right)
  • Reducing the number of bends and corners in connector lines
Bidding Process Workflow Diagram

If you follow these guidelines, even a complex process diagram can look professional and be easy to follow.

Use colors and icons to emphasize key information

One of the most important visual communication principles is to use color and visuals to serve a purpose, not just as decoration.

This is especially important for a process diagram that will be referenced regularly and needs to be understood at a glance.

Consider using contrasting colors like red and green or orange and blue to differentiate between positive and negative flows (and showing regular steps in a neutral color), as shown in the decision diagram below:

Financial Disciplinary Process Flowchart Template

You can also add icons to clarify or draw attention to key steps, or to make the design more engaging, like in this process infographic example:

Boosting Client Investment Profit Infographic Template

Use borders, shapes, and timelines to increase information density

A basic flowchart template can provide a great jumping-off point for your final design, but it might not include elements for everything that you need to communicate.

You can use elements like borders, shapes, and timelines to transform any basic flowchart into diagrams that visualize more complex information.

For example, by adding borders or backing shapes to a flowchart, you can create a swimlane diagram, like the example below, which clarifies the responsibilities of different groups within the same process.



Similarly, by adding something like a timeline (which you can pull from a timeline template) to a flowchart, you can increase the usefulness of your diagram, and save yourself the trouble of creating and sharing a separate document.

Campaign Advertising Planning Business Process Diagram

Include labels or a legend in your process diagram

If you’re using any symbols that aren’t standard or self-explanatory, don’t forget to add labels or include a legend for your readers.

While your readers can surely infer based on the content, your flowchart will be more usable (and quicker to grasp) if you are explicit whenever you can be.

That means labeling any flows out of decision points, if you have them, like the “high” and “low” labels in this flowchart:

Troubleshooting Process Diagram Template

Or adding a legend to clarify the meanings of any colors or shapes, like in this marketing process diagram:

Growth Marketing Experiment Process Diagram

Types of business processes (+ process diagram examples and templates)

Let’s take a look at some types of business processes that should be considered for optimization and documentation.

Business processes are categorized into 3 types:

  • Operational processes: these processes directly provide value to customers and are core to the business offering (examples: product development, procurement)
  • Supporting processes: these processes don’t directly generate income but support the operational processes (examples: hiring, payroll)
  • Management processes: these processes are focused on monitoring and improving efficiency in the operational and supporting processes (examples: strategy planning, employee performance evaluation)

These processes can be further broken down by role. Here’s a quick list (read on for examples and templates):

  • Human Resources: employee onboarding process, hiring process, employee disciplinary process, resume screening guidelines, the interview process
  • Finance: planning, budgeting, forecasting, reporting (For templates just like these, get started with Venngage for Finance. All the visual assets you need and a simple editor to customize your designs).
  • Management: strategic planning, performance evaluation, corporate governance
  • Sales: sales prospecting, lead qualifying, lead nurturing, closing
  • Customer Service & Support: customer self-service processes, troubleshooting, community management
  • Production & Operations: acquisition and supply management

For example, this Smart site map template will make it easier for website developers to organize a webpage.

Proposal Process Flowchart

You can easily edit a Smart diagram, like the one above, in Venngage by clicking on the ‘plus’ or ‘minus’ button beside a shape or text box.


You can also choose which branches you want your items to connect to.

HR process management flow charts

Process documentation is integral to the HR profession. For responsibilities like compliance, hiring, and dismissals, processes must be followed.

Process documentation can help HR professionals:

  • Communicate company policies and processes across the organization
  • Onboard employees quickly and efficiently
  • Ensure a fair and consistent hiring process
  • Reinforce learning for employee training and skill development

A mind map like the one below, for example, can be an easy way to clarify and communicate company policies and processes across multiple departments.

Workplace Violence Policy and Program Flow Chart Template

Flow charts can also help during the hiring process to make sure hiring is fair and consistent.

An HR professional might document separate processes for before, during, and after the candidate interview, or provide everything in a single summary, like this hiring process infographic:

Hiring Process Infographic Template

Similarly, standardizing (and communicating) your performance review process will help set employee expectations, so there are no surprises when it comes time for annual reviews.


When onboarding new employees, having a set of documented processes to follow can help keep trainees on track and motivated when getting up to speed on organizational processes.

Consider tracking the completion of each onboarding step with an onboarding process checklist:


Breaking down each major process that an employee needs to learn into concrete steps in summary infographics (like the one below) will also reduce strain on other staff, who will have more time to handle the things that require a hands-on approach.

Workflow diagram infographic

These training documents can also be used as a reference by existing employees who need to refresh their skills, too.

In the sales pipeline flowchart below, readers are guided through possible outcomes and given instructions based on different results. A flowchart like this can help users quickly access the services they need.

Sales Prioritization Pipeline Flow Chart Template

Learn more: Venngage for Training and Development Teams

Healthcare process flow charts and patient journey maps

Just like human resources professionals, healthcare providers rely heavily on processes to keep organizations running smoothly. Process diagramming can help healthcare professionals with:

  • Patient communication: helping patients understand their options and make informed decisions
  • Employee compliance: helping practitioners stick to best practices
  • Quality improvement: analyzing the flow of people, services, and information through a healthcare center

Flowcharts can be an easy, reliable way to allow patients to make informed decisions about their health, without requiring hands-on help.

Flowcharts and process infographics can be just as helpful for healthcare providers as they are for patients.

Healthcare Revenue Cycle Flowchart Template

Learn more: Venngage for Healthcare Organizations

The process infographic from the American Tinnitus Association below, for example, outlines the intake steps required for patients with tinnitus.



This type of process infographic helps make sure patients get access to the services they need, without putting too much burden on the healthcare provider.

Patient healthcare journey mapping examples

Process mapping also plays a central role in many healthcare quality improvement initiatives, which involve analyzing and optimizing internal processes to raise the quality of care for patients.

Mapping out the flow of people, information, and services across the patient’s journey, for example, can highlight areas for improvement, as shown in the healthcare flowchart below.



It might expose that a check-in procedure takes too long, or that patient information needs to pass through multiple systems to get where it needs to go.

You can start building out your patient journey map from a simple flow chart like the one below:

Customer Journey Infographic Template

Management process flow examples

A big part of leadership and management involves overseeing and monitoring processes, and course-correcting employees who are out of alignment.

Execs and managers can use mind maps, like the one below, to plan and then communicate a strategy for how an organization aims to meet long-term goals.

Preparing a Business Negotiation Mind Map Template

The Venngage Smart Mind Map Maker helps you create better diagrams faster.

Add or remove shapes with the click of a button. Use the Tidy function to realign new shapes to the rest of the diagram.

And you can add styling to one shape or all of them use the formatting options in the menu.


While a manager might present their strategy in an all-hands meeting, handing over a process diagram or timeline like the one below (with more detail than can be covered in a brief meeting) can help keep employees on track long afterward.

Nonprofit Fundraising Timeline Template

Then, when it comes time to review company and employee performance, this process documentation makes it easy to compare the steps that were taken with those that were initially planned. If there are discrepancies, solutions can be worked into the strategy for the following year.

Management flow charts

A manager who is delegating some of the decision-making to their direct reports might worry about the quality of the decision-making declining.

Providing employees with decision tree diagrams can alleviate this worry while making employees feel confident in their work.

Teal Escalation Process Flowchart Template

Flowcharts can also help managers plan out new processes before implementing them in their organization. Process mapping can help managers understand and prepare for the dependencies of such a change.

Start planning out your processes with a simple flow chart or decision tree diagram template like this one:

Project Development Decision Tree Template

Workflow diagram example

Workflow diagrams, which are like flowcharts but show the actions of a single person, are perfect for mapping out user flows.

This workflow diagram, for example, shows the path of a customer processing a payment on a website.

Red Customer Ordering Process Flowchart Template

Diagrams like this can help customer support teams understand how to assist customers who run into problems in the flow, helping to ensure that customers are having their issues resolved quickly and efficiently.

You can also use a workflow diagram to build a website map that a marketing and design team can easily follow. This Smart mind map is clean and precise and includes smart nodes that can be customized with a click of a button.

Light Colorful SAAS Site Map Template

Workflow diagrams also help project managers keep track of project milestones and deliverables to make sure the project is delivered on time. Project schedules are another option.

BID Workflow Diagram Template

Learn more: 20+ Flow Chart Templates, Design Tips, and Examples

What are business process diagrams for?

Businesses are built around people with different backgrounds, roles, and responsibilities working together on common processes. Process diagramming can help in building a shared understanding of these essential processes.

Process diagrams can help ensure a task is performed the same way over time and across a team. They can promote transparency and help to strengthen alignment across an organization.

Process diagrams can be high-level guides, like this Smart marketing strategy mind map used to build alignment between a marketing team and a product team:

Collaboration Strategies Mind Map Template

With Venngage’s Smart process flow diagrams, you can easily customize flow charts for a variety of business needs.

Add or delete branches from a flow chart or mind map. Connect existing shapes to new ones, and resize elements with just a few clicks.

The Smart diagram automatically adjusts around your content. And you can add your chosen formatting to different shapes using the formatting feature in the menu.

process diagram-hero

Or a flow process chart can act as a step-by-step blueprint that helps an employee perform a specific task, like this Smart diagram guide to troubleshooting billing problems:

Workflow chart template

Process diagramming can play a role in optimizing and communicating about any internal process, especially for complex processes, that change often, or that involve several people. Some examples include:

  • Aligning an organization on new strategic directions
  • Training employees on complex processes to ensure compliance and accuracy
  • Onboarding new employees
  • Planning workflows for new projects
  • Optimizing existing workflows and reducing redundancy

Process diagrams also have a place in improving external communication. They can be used to provide an overview of your services to potential clients, help guide customers through a complex system, and make the technical information more accessible to non-technical audiences.

This business process flow diagram outlines the steps that need to be followed during employee counseling.

5 Steps Employee Counseling Infographic Template

Simply put: businesses use process diagramming to maintain and improve the quality and efficiency of work–to analyze, optimize, and communicate about processes at work.

How to create a business process diagram with Venngage

Venngage is an online visual communication tool that offers a huge variety of process diagramming templates. These aren’t just your average flowcharts.

To make a business process diagram in Venngage, start by creating a free Venngage account. This will give you access to our templates and our editor.


Browse our Templates page for a process diagramming template that meets your needs. We have thousands of templates to choose from, so start by checking out our top process diagramming categories:

Look for the green ‘Smart Template’ banner on the templates to choose a smart workflow diagram. Here’s what the banner looks like in the Venngage library:

Smart business process diagrams

Find a template that matches up with the structure of your process and what you want to communicate.

Then, in the editor, swap in your text and add visuals to make key ideas pop.

Our icon replace function makes it easy to experiment with different images and icons. Click any icon in your design and click “Replace” to swap it out. You can search our library or professional icons by keyword to find icons that work for you.


You can also find shapes, lines, and borders under “Icons” in the left panel. Don’t forget to use these to add extra layers of information to your design, like using borders to indicate groupings, or using shapes and lines to add a timeline.


If you have brand guidelines to work within, use My Brand Kit to quickly apply your brand colors. Simply click to apply and shuffle until you’re happy with it! Remember, try to use brighter colors to draw attention to more important information.


Finally, share your diagram with your team! Venngage makes it simple to store and share your diagrams with the people that matter.

Once you’re done editing, copy the link to share it directly with a coworker or client. Upgrade to a Business account to download your flow chart or activate team features, like team sharing and real-time collaboration.


Use process and workflow diagrams to create better business structures

Whether you’re facing issues with team alignment, want to improve workplace efficiency, or you’re prepping to bring on new employees, business process mapping can help.

Start building out your library of process documentation with process diagrams like flowcharts, mind maps, and process infographics that will help keep you and your team on the same page (no matter how big or small your business is).

With Venngage, getting started couldn’t be easier. Start improving your processes today!

About Midori Nediger

Midori spreads visual communication tricks and tips as an Information Designer at Venngage. She’s particularly interested in helping people communicate complex information. Connect with her on LinkedIn and on Twitter @MNediger.