Each day, there are about 2 million blog posts published.
500 million Tweets are sent.
95 million photos added to Instagram.
35 million status updates on Facebook.
14 million articles are pinned on Pinterest.
There is literally too much content to keep track of, and it’s only going to get worse.
But not all of that content is created equally. Some content is more engaging and more shareable–like infographics.
Infographics can help you tell stories, visualize data and summarize information effectively.
But what if you want to take it to the next level?
Then you’re in the right place because in this article I’m going to show you how to make your business infographic stand out like a beacon of great content.
1. Repurpose the header of your infographic for social media
Instead of sharing your full infographic on social media, design the header so that it can be repurposed as a social media image.
This video guide will show you how to repurpose your infographic into social media images (skip to 6:58):
Sharing an entire infographic on a social media feed is going to look a little odd. Especially with how Twitter and Facebook optimize and crop images.
You might get stuck with something like this, from the World Economic Forum:
Half of the title is cut off, you can barely read the information and you have no idea what you should be focusing on.
If you crop the image down to only include the header, you have an eye-catching social media image. Like in this example:
Or this one:
All you had to do was click a few things, instead of designing a whole new graphic!
2. Include a CTA in your business infographic
You can do that by including a clear CTA (call to action).
The CTA needs to tell readers exactly what you want them to do next. For example, your CTA could be as simple as telling them to visit your site for more information:
Telling them to download an ebook:
Or a call to action for a wider movement, like this plea to stop using hashtags:
If you don’t include a CTA, there’s a good chance readers are going to just bounce after they’re done reading the infographic. This is especially pertinent if your infographic is going to be used on other sites or social media platforms.
Make it incredibly easy for them engage further with your company, no matter where they see it, by including an irresistible call to action.
3. Add background shapes to your icons to make them pop
Icons can be used to improve any design project…especially when it comes to infographics. They represent an idea or concept in one small vector graphic.
To make your icons pop, use a background shape or border. This will help your icon stand out from the other visual elements in your infographic.
In the left-hand infographic, the icons fade into the background and are no longer a great focal point.
But when you add the background circle and border, like on the example on the right, the icons are brought front and center. Each of the sections now has a strong visual component drawing your attention directly to it.
If you want to highlight different options or sections of your business infographic, you can use different colored backgrounds for your icons:
4. Highlight an important idea with a bold color or font
Often, there will be a particular number that you want readers to notice (for example, if you want to highlight a month with particularly high sales).
A simple way to draw attention to a section of your infographic is to use a font or color that stands out from the rest. This is particularly useful when you want to highlight one particular data point or section of a chart.
For example, this business infographic uses green to highlight one bar on the chart, while the rest use a dark grey:
This helps readers quickly spot which data point you want them to notice.
You can also use colored shapes to emphasize particular sections of a chart, like in this example:
The infographic also includes a label that explains why that section is highlighted. In cases where the significance of a data point may not be obvious to readers, it’s a good idea to include a brief description.
Guide your readers to the information you want them to know by emphasizing the most important data points.
5. Use lines or arrows to guide your readers’ eyes to specific points
Maybe there’s a specific order in which you want people to read your infographic (for example, if you’re summarizing a process). Or maybe there’s a particularly important statistic you want them to notice.
In both cases, directional cues like arrows and lines can guide readers’ eyes to where you want them to look.
Take a look at how confusing the business infographic example below looks without lines to guide your vision:
It’s significantly harder to follow the process, isn’t it?
But by using lines and arrows, you can create a simple map for readers to follow.
Here’s another example: in this business goals infographic, arrows are used to guide readers from the goals to the steps to achieve them:
It may seem like a somewhat small addition, but small visual cues make all the difference.
6. Use bright colors and bold fonts to emphasize key statistics in your business infographic
You know how big numbers and shocking statistics make for great clickbait in article titles?
Well, infographics are no different.
Don’t believe me? What is your eye drawn to instantly in the example below:
Were your eyes drawn to the big, colorful numbers?
Now compare that to if you didn’t emphasize those statistics:
Not nearly as impactful, right?
Here’s another example, this time using statistics as section headers:
If you didn’t emphasize those statistics with bright, bold fonts, you would end up with a wall of text like this:
Nowhere near as engaging, right?
This is very important if you want your infographic to inspire people to join a cause, or to contribute to a movement:
7. When in doubt, number your sections
Things like lists and processes are often easier to follow if you number each point or step. Numbers make it clear that there is a specific order you should follow, which can clear a lot of potential confusion for your readers.
For example, this infographic doesn’t really need numbered sections:
As you can see, the example on the left is still is an interesting looking infographic without the numbers.
But you could easily get lost in the process if the numbers were taken away. As well as in this one, because the second point is actually below the first one, instead of to the right:
Numbers can also help differentiate between points, like in this infographic template:
The numbers help highlight each individual point. People skimming the infographic will know there are four key points that they can take away.
Plus, like we saw with the arrows and lines, numbers can be strong visual cues that direct readers to specific parts of your infographic. Their mind will likely jump from one number to the next almost without thinking!
And there you have it, 7 hacks that will make an infographic more engaging. Hope you found at least one that you can use to upgrade your next infographic.
Put all of that together and you will have an engaging business infographic that you can use over and over again.
Want to learn more about creating great visual content? I would recommend checking these articles out: