It’s no secret to marketers that infographics are an effective way to engage your audience.
After all, infographics communicate information concisely and visually. In fact, infographics are “liked” or shared 3x more than other types of content.
And according to a content marketing survey we conducted last year, 41% of marketers said they found infographics to be the most engaging type of content they used.
Marketing infographics can be used for a wide variety of purposes, including:
- Educating your audience about your business
- Explaining important concepts
- Planning your business goals
- Listing resources, options and tips
- Breaking down the steps in a process
- Visualizing your customer journey
- Comparing products and plans
- Summarizing key concepts in blog posts
- Sharing important statistics on social media
- Brainstorming projects and strategies
That’s just the tip of the iceberg. I’ve seen a ton of creative ways marketers have used infographics to engage their customers, teams and peers.
The most amazing part? Most marketers who create their own infographics don’t even have any formal design training.
In most cases, they do what I do: they start with a marketing infographic template and they customize the design to fit their specific needs.
If you haven’t incorporated infographics into your content strategy, it isn’t too late to start. Here are some helpful tips for how you can use marketing infographics to boost your audience’s engagement.
1. Educate your audience about your business with a marketing infographic
For a lot of businesses, educating their audience is necessary for their audience to understand the value their product of service.
The problem? People don’t necessarily want to read a detailed explanation of why your product or service is valuable.
That’s where an infographic can come in handy. In one concise, engaging visual, you can explain the problem your business solves, how your product or service works, and what the next step that your customers can take is.
For example, take a look at how this trifold marketing brochure uses a simple flowchart infographic to explain this agriculture business’s service:
And here’s an infographic we made for Venngage that explains why you should use infographics (wink wink):
2. Explain important concepts to your customers, peers, or stakeholders
Do you want to establish yourself as a thought leader in the marketing space? Are there concepts that your customers should know to get the most of our your product?
Use an informational infographic to break down and simplify complex concepts and show examples.
Because infographics allow you to play around with page layout, you can design your infographic to keep readers engaged. After all, you don’t want them to quit reading halfway through–they might miss some key information!
For example, this instagram marketing infographic template uses an S-shape layout to lead readers from one point to the next:
3. Use a growth strategy template to plan your business goals
A core part of smart business planning is identifying and prioritizing your goals, and strategizing a clear path to achieve them.
The problem is, it’s easy to get caught up in your day-to-day tasks and fall off track from your goals.
That’s why it can be very helpful to use an infographic template to visually document the path to hitting your goals. Not only will filling in the template help you think through your strategy, it will also provide the rest of your team with a clear roadmap.
For example, you could use this growth strategy template to break down your goals for the next year, 3 year, 5 years, and so on.
Many teams use a weekly or monthly sprint to organize their tasks and growth experiments. This template will help you identify the OKRs (objectives and key results) that the task will affect and will validate if a task is worth prioritizing:
4. Use a marketing infographic template to list resources, ideas, and tips
List infographics are one of the most popular types of infographic you see around the web. There’s a reason for that–they’re easy to create and highly shareable.
You can use fun icons to replace bullet points, or decorative fonts to make numbers stand out.
For example, take this block layout infographic that lists different phone apps for iPhones:
5. Make an infographic that breaks down the steps in a process
Explaining processes to people can be frustrating. It’s easy for people to miss information, which can lead to confusion. That’s where a visual breakdown of the process can come in handy.
Depending on how complex the process is, an infographic can stand on its own, or act as a summary for a more in-depth guide.
For example, this template summarizes the inbound marketing process in one simple infographic:
6. Visualize your customer journey with a process infographic template
Another type of process that benefits from being drawn out is your customer journey map. Having a clear visual of their path can make it easier to keep track of every step.
For example, this customer journey map template uses icons to illustrate the different user personas, as well as the different landmarks in their journey:
7. Compare products, plans, and services with a comparison infographic
Place two options side by side so your audience can easily compare the two. Comparison infographics work great at stand-alone visuals, or to accompany a more in-depth report.
Look for common points to compare between two products, plan types, or services.
You could, for example, compare your product with a competitor’s to highlight your product’s features. Take a look at how phone specs are compared in this marketing infographic template:
You could also compare plan types, like in the simple infographic template below. Icons can help reinforce which plan you recommend:
8. Summarize key concepts in blog posts, reports, presentations, and more
Part of what makes infographics so versatile is that they can stand on their own, or be used to accompany a longer piece of content (or both!).
For example, if there is a particularly important section in a report that you want to highlight, you can use an infographic to summarize that section.
Or, you can pull the key points from an entire piece of content. That way, even if readers don’t want to read the entire piece of content, they can at least skim the infographic and get the main takeaways.
For example, this infographic summarizes the key points from this blog post about digital marketing trends:
9. Create social media-optimized infographics to share key statistics
Infographics were made for social media. They’re visually informative, engaging and shareable.
While you can share any infographic on social media, it’s worth it to create infographics specifically for social media platforms. That means using the right dimensions and level of complexity for the platforms you want to share your infographic on.
For example, take these infographic templates created specifically for Instagram:
They focus on one chart, so the design is simple and easy to read on mobile.
10. Brainstorm ideas, projects, and strategies using a mind map template
Visualizing ideas helps bring them into fruition. A mid map template can help you connect the dots between ideas, and communicate your ideas to your team.
Take a look at how this mind map template connects the different aspects of design thinking:
You can also use a mind map to connect key ideas that you want your audience to understand. For example, this mind map communicates and connects this company’s values:
These are just some of the ways you can use infographics to engage your audience. As you start creating more and more infographics, you will likely find opportunities to communicate information visually.
That’s what will set your content apart from your competitors!
How have you incorporated infographics into your marketing strategy? Let me know in the comments!