The way we consume content online has changed tremendously in the last few years. You need to give people information upfront and make it engaging while you are at it. That’s why brands are increasingly relying on visual marketing to connect with their target audience and increase engagement.
When it comes to visual marketing strategies, infographics work like a charm. You can use them for a variety of marketing content, including social media campaigns, emails and newsletters so readers can quickly interact with the content. But, it isn’t that easy. Creating infographics manually for social media posts, blogs, or emails is time-consuming, especially when you have to constantly keep up with the latest marketing trends.
This is where AI designs tools like Venngage’s AI Infographic Generator help. They enable you to create stunning marketing infographics for storytelling, sharing valuable tips, or showcasing industry trends.
In this blog post, I will tell you how to use AI-powered infographics to enhance your marketing results. Let’s begin!
Click to jump ahead:
- The role of infographics in visual marketing
- How AI-powered infographics transform your marketing strategy?
- How to use Venngage’s AI Infographic Generator
- Use cases of AI-powered infographics in marketing
- Key benefits of using AI-powered infographics
- Conclusion: Create AI-powered infographics with Venngage
The role of infographics in visual marketing
Before we jump to AI infographics, let;s understand how infographics are changing marketing strategies.
Why do infographics drive engagement?
The most significant reason for the growing popularity of infographics for marketing is the short attention span of consumers. Due to information overload, customers hardly have the time and energy to read long texts or skim for information.
Infographics help you cut through the noise. By using infographics, you break down complex data into digestible content. Consumers can quickly grasp information through infographics, increasing engagement and conversions.
For example, look at this How to Write Compelling Email Copy Infographic Template. It gives effective tips on writing email copies in a succinct manner, with engaging visuals.
Common challenges of traditional infographic creation
Creating infographics or visuals is an excellent way to put across your point and keep your customers engaged. But, traditional infographic creation has certain limitations.
Here are some of the common challenges marketers face while creating infographics manually:
- Time-consuming process: Marketers are spending over 10-15 hours each week on producing content. Creating infographics from scratch requires a lot of time and effort, distracting you from other marketing tasks.
- Limited design skills: You need to generate fun and interactive infographics to drive engagement. This requires decent design skills. However, not all marketing professionals can understand design well. This can lead to unpolished or amateur-looking infographics.
- Manual errors: Creating data-driven infographics manually is often a recipe for disaster. If you miss out on creating accurate graphs or charts, incorrect data representation can damage your brand reputation.
- Lack of personalization: It is often difficult for businesses, especially large-scale organizations, to create personalized infographics with traditional infographic tools. Customizing infographics to fit brand guidelines (colors, fonts, logos) can be a hassle without expert design experience.
- High costs: Hiring professional designers or agencies to create infographics can be expensive, especially for small businesses or individuals.
How AI-powered infographics transform your marketing strategy?
AI infographic generators can help you overcome all the above challenges to create striking infographics. Here’s how:
Speeding up design processes with AI
AI infographic generator tools, such as Venngage, offer a simple and quick process to create AI designs. You enter a prompt, wait for a few seconds for the tool to generate an AI image, review the design, customize and download it. This entire process takes little time as compared to creating infographics manually.
You can use AI to create infographics on a large scale for your email campaigns, blog posts, social media posts, or video marketing campaigns. This enables marketers to create effective infographics at scale, without comprising on design quality.
Speeding up the design process with AI helps you focus more on key marketing activities and achieve your goals.
Personalization and customization at scale
Personalization and customization are the two core elements of any marketing strategy. They help enhance brand identity, get better customer response, and drive higher engagement. AI tools can work wonders in such cases. They can easily create customized infographics for different marketing segments.
For example, look at the infographics shared by Moz (an SEO reporting tool) on their LinkedIn pages. They have consistent designs, making it easier for their target audience to relate to their brand.
Here’s another post by Moz:
You’ll see both the design follow the same color theme and font style. You can easily create such stunning and personalized infographics with an AI tool.
If you want to repurpose your content, AI can also help you recreate your infographics for different marketing materials such as blog posts and emails.
AI-enhanced data visualization
Up to 50% of marketers struggle with finding the right design layout for their data, statistics or copy. This can get really frustrating as you spend long hours creating infographics. However, AI tools are highly efficient in creating graphs and charts for data visualization.
In Venggage, you just need to click on ‘Graphs,’ add your data, and choose the right type of graph. It automatically processes your data and converts it into a chart.
How to use Venngage’s AI Infographic Generator
Now that you know how AI-powered infographics can work wonders for your marketing strategy, let’s see how you can create interactive infographics with Venngage’s AI Infographic Generator.
Step 1: Input your prompt
Like for any other generative AI tool, you need to provide a specific prompt to create AI infographics. Start with a key objective in mind and add a tailored prompt.
For example, if you want to create an infographic for a social media post, you can use the prompt “Generate a social media infographic on the benefits of automating content creation.” Try to be as specific as possible to get the desired infographic design.
Include key points, metrics, or comparisons to highlight to make your prompt more specific. You can even describe the desired style or tone for content—whether modern, professional, playful, etc.—and specify any color schemes or design elements that you want to add to support the message
Step 2: Choose from AI-Generated templates
- Submit the prompt and click on ‘Generate with AI.’
- Wait for a few seconds for the AI tool to create an infographic design.
The AI tool creates a variety of templates for you to choose from with graphs, images, or icons. Choose the one that best meets your objectives and data visualization goals.
Step 3: Customize and personalize the AI infographic
Once the design is ready, you have two options — regenerate or customize.
- If you don’t get the desired output, click on Regenerate to get a new design.
- If you like the design and want to enhance it, hover over the AI design and select ‘Customize with AI.
You can easily customize the AI infographic design with Venggage’s drag-and-drop editor. In just a few clicks, you can change the background color, text color, and font size. If you want to make the design more visually appealing, you can add or replace icons and images.
There’s more! If you want to showcase data in your infographic, click on ‘Charts’ and quickly add graphs or charts to make your infographic more engaging.
Tips for getting the best AI-powered infographics
Want to ensure your AI infographics help you achieve your marketing goals? Here are some tips to help you create effective prompts:
- Define the target audience: Keep the audience in mind (internal team, clients, or customers) to create personalized infographics.
- Have a clear objective: identify the specific purpose of the infographic (e.g., educating employees, simplifying data, marketing) to align the AI-generated visuals with your goals.
- Ensure brand consistency: AI can often generate random designs that may not align with your brand’s design guidelines. However, it’s important to have consistent designs to build a brand identity. You can add your brand’s elements to AI infographics with Vennage’s My Brand Kit feature.
For example: Instead of “Create a finance infographic,” you can try, “Generate an infographic detailing the breakdown of Q3 2024 corporate expenses, focusing on major spending categories, percentage allocations, and quarterly trends.”
Use cases of AI-powered infographics in marketing
How can you use AI-powered infographics for marketing purposes? Let’s find out.
Social Media Campaigns
The use of AI-powered visuals for social media campaigns is becoming increasingly prevalent. A brilliant example of this is Nike’s ‘Never Done Evolving’ campaign.
Nike used AI and ML to show a recap of her entire tennis journey. They created different avatars for Serena Williams from her first Grand Slam win at the 1999 US Open and her most recent at the 2017 Australian Open. It focused on showcasing her playing style, shot selection, and agility based. Result? 1082% higher views than Nike’s any other content.
You can also use AI infographics to create such innovative social media campaigns.
Email Marketing
AI-powered infographics are transforming email marketing by making communication visually engaging and data-rich to capture the audience’s attention.
The best part is you can embed interactive infographics directly in emails, allowing users to hover over elements, engage with clickable charts, or even see real-time data updates. Whether you’re launching a new service or summarizing a yearly performance review, AI-generated infographics elevate your email campaigns by making information more accessible, engaging, and, ultimately, more persuasive.
Content Marketing and Blogs
Content creators use AI-powered infographics to break down complex ideas in blog posts by transforming dense information into visually digestible elements, increasing both reader engagement and SEO performance.
You can use AI-powered infographics in your content to show a process step-by-step, visualize historical timelines, or provide data in an easy-to-read format as shown below.
Presentations and Reports
AI-powered tools can also quickly transform raw data into engaging visuals—whether it’s sales growth trends, customer demographics, or campaign performance metrics. They help generate infographics that simplify intricate datasets into intuitive charts, graphs, and diagrams, enabling stakeholders to grasp key insights without getting into too many many details.
For instance, marketers presenting a quarterly performance review can use AI to automatically generate infographics that compare KPIs or highlight ROI, using visually distinctive elements to spotlight important trends. These presentations become more persuasive, allowing decision-makers to understand patterns, make informed choices, and identify areas of improvement with ease.
Key benefits of using AI-powered infographics
If you are still skeptical about using AI for generating infographics, let me highlight its most significant benefits.
Time and cost efficiency
Creating an infographic from scratch can take you several hours. If you want to include data, chances are you’ll spend a day or two finalizing the design. And if your team doesn’t like the design, you’ll have to spend more time on it.
AI saves you from this hassle. You can generate impactful and eye-catching infographics within minutes, even if you don’t have exceptional design skills. Creating infographics has never been easier!
Consistency across marketing channels
AI-generated templates help maintain design consistency by automatically applying brand colors, fonts, and styles across all marketing materials, ensuring every visual aligns with brand standards. This creates a cohesive look without manual adjustments, saving time and reinforcing brand identity.
Enhanced creativity and innovation
AI helps marketers explore creative infographic layouts by generating unique designs and offering layout suggestions they might not have considered. By analyzing content and trends, AI proposes innovative formats, color schemes, and structures that push beyond traditional design limits, resulting in more engaging and visually striking content.
Conclusion: Create AI-powered infographics with Venngage
AI tools can be an excellent assistant to streamline and scale your marketing content and design part. Imagine how much time you’ll be able to save by using AI to create infographics and shift your focus and efforts to core marketing strategies.
Venngage’s AI Infographic Generator helps marketing professionals create striking visuals in just a few seconds. Plus, it allows easy customization of designs to ensure brand consistency.
