11 Best Email Marketing Tools to Increase Your Company ROI

By Sara Austin, May 04, 2021

Email Marketing Tools

Marketing emails offer some of the best return on investment (ROI) that you can get. In fact, for every dollar invested in email marketing, marketers can get a return of over $38. That’s an ROI of 3800%.

It may seem as though only the big companies can afford this kind of high-impact email marketing, but that’s not true. Even small-to-medium businesses can take advantage of these tools to create an email marketing strategy that delivers real results.

Professionally designed email newsletter templates, such as the ones provided by Venngage, offer an easy way to create high-quality graphics for your email campaigns.


 

Here is a list of 11 email marketing tools that you can use to inform, excite and delight your customer base:

This email marketing tools list infographic also offers an overview of the tools:

Email Marketing Tools


 

1. Venngage

Email Marketing Tools

Best for: Developing email marketing assets

What is it: Venngage is an online infographic design solution that is also among the best email marketing tools. Whatever email marketing assets you need to create for your email newsletters, you can do it with ease, using Venngage’s hundreds of easy-to-edit templates and drag-and-drop editor.

Here’s an example of an email newsletter template you can create with Venngage’s Email Maker:

Email Marketing Tools


 

Key benefits:

  • No design experience needed
  • Branding kit for Business subscribers
  • More than a thousand customizable templates
  • Easy drag-and-drop interface
  • Publish designs on Venngage’s community page
  • Seamless sharing via a public link
  • Export emails to HTML to use with Mailchimp or Outlook

Pricing: Venngage offers a free plan for users that gives them unfettered access to over 1,400 templates and 3 million stock photos.

To create more email designs and have more storage available for graphics, you can upgrade to the Premium plan, which is $19/month or $16/month if you sign up for a yearly subscription. For businesses, Venngage offers a comprehensive Business plan for $49/month or $39/month if you sign up for a yearly subscription.

Takeaway: Email blast software can help you reach your customers, but Venngage can help you engage, excite and inspire your customers with exceptional-quality email infographics.


 

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2. Campaigner

Email Marketing Tools

Best for: Managing multi-channel email marketing

What is it: Campaigner is an email marketing platform that allows you to create a multi-channel email marketing strategy that delivers results. Separate packages are available to focus on email or SMS marketing campaigns.

Key features:

  • Automated workflows
  • Market segmentation
  • Simulations to test your strategy
  • Ecommerce integrations
  • Drag & drop builder

Pricing: Campaigner offers a free, 30-day trial of their platform. After that period, you can sign up for one of their subscription plans.

For email marketing, there is a Starter plan for $49.95/month, an Essential plan for $149.95/month and an Advanced plan for $549.95/month. For SMS marketing, you can choose between their Starter plan at $45/month, an Essential plan at $225/month and an Advanced plan at $550/month. An eCommerce email plan is also available for $79.95/month.

Takeaway: Campaigner helps businesses of all sizes use advanced email marketing automation to nurture leads, increase revenue, and build customer loyalty.

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3. Zoho Campaigns

Email Marketing Tools

Best for: Managing subscriber lists and creating custom email campaigns

What is it: Zoho Campaigns is a powerful emailing tool for building customer lists and developing email marketing solutions that keep customers engaged and interested.

Key features:

  • Intuitive merge tagging
  • Dynamic content
  • Ecommerce integrations
  • Email workflows
  • Newsletter templates
  • A/B testing capabilities

Pricing: Zoho Campaigns are reasonably priced for small-to-medium businesses. Their plans offer several approaches for businesses.

Their email-based plan lets you send out 500 emails a month for $4/month (or $3 if billed annually) for a list of up to 250 subscribers. The subscriber-based plan lets you send as many emails as you want to a subscriber list of 500 for $6/month (or $4.50 if billed annually). Or, you could choose to pay by email: for $7/month you can send out 250 emails to whomever you would like.

Takeaway: Zoho Campaigns are an excellent choice for small businesses who are just getting started in email marketing. You get all the features of a comprehensive email marketing solution, just on a smaller scale, at a lower price.

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4. Salesforce Pardot

Email Marketing Tools

Best for: B2B marketing automation

What is it: Salesforce Pardot is a robust B2B email marketing platform that seamlessly integrates with Salesforce CRM and uses AI to help you develop and manage highly effective email marketing campaigns.

Key features:

  • Seamless integration with Salesforce CRM
  • ROI reporting
  • Lead management
  • Automated marketing campaigns
  • Visual workflows

Pricing: Salesforce Pardot offers several email marketing plans for customer lists of 10,000+.

Their Growth plan is $1,250/month, their Plus plan $2,500/month, their Advanced plan $4,000/month and their Premium plan $15,000/month.

Add-ons are also available to supercharge your email marketing automation strategy, such as their Engagement History Dashboard for $300/year or their AI-driven Marketing Analytics suite, available at $3,000/month if billed annually.

Takeaway: Salesforce Pardot is comprehensive B2B email campaign software that is designed to meet the needs of medium-to-large businesses. This email marketing solution offers best-in-class AI analytics, customer lead management, and deep integration with Salesforce CRM.

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5. Constant Contact

Email Marketing Tools

Best for: Creating a consistent customer contact experience

What is it: Constant Contact is an all-in-one marketing product that lets you build and manage your website, assemble and maintain subscriber lists and create social media and email marketing campaigns.

Key features:

  • Email marketing automation
  • Segmented customer lists
  • Social media ad development and analytics
  • Website builder
  • Email templates

Pricing: Constant Contact offers several plans for small to large businesses. For $10/month, you can sign up for their Website Builder. Email marketing plans start at $20/month, with a Plus plan available for $45/month. Ecommerce Pro is an AI-powered email campaign solution for $195/month.

Takeaway: Constant Contact is an excellent choice for start-ups and entrepreneurs looking for a product that can meet them where they are and grow with them. Starting with the $10/month Website Builder, these small businesses can use Constant Contact to hit the ground running, building a customer list and gaining name recognition.

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6. HubSpot Marketing Hub

Email Marketing Tools

Best for: Managing customer relationships through email, blogs and social media marketing

What is it: HubSpot Marketing Hub offers email marketing automation and comprehensive inbound email marketing programs that engage your audience and converts visitors into loyal customers.

Key features:

  • Free tools for CRM and basic marketing
  • Conversational chatbots
  • List segmentation
  • A/B testing to optimize conversions
  • Store up to 15 million non-marketing contacts
  • Custom reports
  • Blog and social media marketing management
  • Hundreds of app integrations

Pricing: HubSpot Marketing Hub offers three plans: a Starter plan for $45/month or $540/year, a Professional plan for $800/month or $9600/year and an Enterprise plan for $3,200/month or $38,400/year.

Takeaway: HubSpot Marketing Hub is a great tool for getting started in email marketing, since it allows you to use their CRM and basic marketing tools for free, and then offers plans to grow with you as you grow your business.

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7. SendinBlue

Email Marketing Tools

Best for: Getting started in email marketing

What is it: SendinBlue is an email marketing campaign management tool that lets you work with an unlimited mailing list from day one. With subscriptions as low as $25/month, you can create automated email and SMS marketing campaigns that drive traffic to your business.

Key features:

  • All plans offer unlimited contacts in their native CRM
  • Live chat
  • SMS marketing
  • Market segmentation
  • Landing pages
  • Real-time statistics with heat mapping

Pricing: SendinBlue’s free plan lets you send up to 300 emails a day to an unlimited contact list. For $25/month you can send up to 10,000 emails a month, and for $65/month you can send up to 20,000 emails. Enterprise plans are also available for businesses with more advanced requirements.

Takeaway: SendinBlue is an excellent emailing system for small businesses and entrepreneurs just starting out in email marketing. With a built-in CRM with unlimited storage, you can segment your market and create an email campaign strategy that delivers real results.

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8. Mailchimp

Email Marketing Tools

Best for: Smart marketing for both startups and enterprise

What is it: Mailchimp is one of the best email marketing tools available, in part due to its intuitive UI and comprehensive suite of tools available on a single platform.

Key features:

  • Website builder
  • Domain hosting
  • Email marketing
  • Social media marketing
  • App integrations
  • AI-powered creative assistant
  • Audience management tools

Pricing: Mailchimp offers a free plan for up to 2,000 customer contacts that allows you to build a website and start assembling your CRM. They also offer an Essentials plan for $9.99/month, a Standard plan for $14.99/month and a Premium plan for $299/month. In addition, they offer transactional email plans that allow you to pay per block of emails.

Takeaway: With Mailchimp’s free plan, entrepreneurs can get started creating their email marketing strategy at low or no cost. Plans are available to keep pace with your business as its needs change, from its expansive, AI-driven Premium plan to the individual transactional email bundles.

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9. GetResponse

Email Marketing Tools

Best for: Inbound marketing strategy and customer engagement

What is it: GetResponse is email marketing software that offers additional ways of connecting with your customers. With this tool, you can create on-demand webinars and use screen sharing, whiteboards and surveys to interact with customers in real time.

Key features:

  • Marketing webinar software
  • Campaign automation
  • Visual workflows
  • Email analytics
  • Customizable popups
  • Abandoned cart emails

Pricing: GetResponse offers a free 30-day trial, no credit card required. After the trial month, you can choose between their Basic plan ($15/month), Plus plan ($49/month), Professional plan ($99/month) or Max (custom pricing). You also save 18% for a 12-month billing period or 30% for a 24-month.

Takeaway: GetResponse offers two different but complementary value propositions. They offer comprehensive tools for automating and managing email marketing campaigns, as well as a platform for creating and delivering webinars.

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10. Keap

Email Marketing Tools

Best for: Managing customer relations through automated marketing

What is it: Keap, formerly known as Infusionsoft, is an email marketing platform that lets you automate email and SME marketing through established pipelines and workflows. With Keap Marketplace, you can get help from writers, trainers and designers who are available to help you make the most of Keap’s email marketing tools.

Key features:

  • Native CRM
  • Mobile app
  • Landing pages
  • Targeted email and SMS blasts
  • Sales pipelines
  • Accepts and manages payments through integrations with PayPal and other vendors

Pricing: Keap’s pricing structure is based on a sliding scale. Starting with 500 contacts, the Lite plan is $79/month, the Pro plan is $149/month and the Max plan is $199/month. With up to 25,000 contacts, the Lite plan is $379/month, the Pro plan is $449/month and the Max plan is $440/month.

Takeaway: With scalable plans to meet the needs of businesses small to large, Keap offers a comprehensive solution with a native CRM, high-return landing pages and seamless payment integrations.

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11. Campaign Monitor

Email Marketing Tools

Best for: Creating and monitoring email marketing campaigns

What is it: Campaign Monitor is an email marketing and automation tool that lets you create personalized customer journeys with targeted contact strategies.

Key features:

  • Drag-and-drop email builder
  • Template management for teams
  • Mobile optimization
  • Easy for beginners

Pricing: Campaign Monitor’s pricing structure is based on a sliding scale. Starting with 500 contacts, the Basic plan is $9/month, the Unlimited plan $29/month and the Premier plan $149/month. With up to 50,000 contacts, the Basic plan is $299/month, the Unlimited plan $699/month and the Premier plan $989/month.

Takeaway: With Campaign Monitor’s sliding scale, it’s easy for entrepreneurs and start-ups to create a plan that works for them, and it’s easy to scale up as your needs evolve.

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Email marketing tools FAQ

What are email marketing tools?

Email marketing tools are tools used by business owners, designers and marketers to design, develop, and deliver email campaigns. These software products offer the ability to assess campaign effectiveness and customer engagement with automated reporting and analysis tools.

What’s the best email marketing tool like Mailchimp?

Mailchimp has notable competitors in the email marketing space, including players like Constant Contact, SendinBlue, ConvertKit, Aweber and Drip.

To make the most out of the best email marketing tools like Mailchimp, you can use Venngage’s Email Maker to create professional-quality email assets that fit any of your business communications needs, even without design or coding experience.

These email marketing templates, like the one below, can be easily distributed via Mailchimp or your email marketing tool of choice.

Email Marketing Tools


 

Which email marketing tools integrate with Squarespace?

Squarespace’s HubSpot integration lets you automate order processing and email marketing seamlessly. With their Mailchimp integrations, you can build your subscriber list through RSS-to-Email campaigns and form blocks.

Which email marketing tools integrate with Wix?

Wix is a website building tool that integrates with Hubspot, SendinBlue, and Mailchimp to provide a seamless shopping, customer service, and marketing experience. Wix also offers a Constant Contact form add-on to capture visitor information and send it to your Constant Contact CRM.

Which email marketing tools integrate with Shopify?

Campaigner, SendinBlue, Hubspot, and Keap offer native integrations with Shopify’s eCommerce website. Shopify offers several apps to integrate with Constant Contact, with tools for email and contact marketing, as well as Popups. Shopify also supports integrations with Mailchimp, with apps to create custom forms.

 

In summary

To create a high-impact email marketing plan, you need a platform to manage your customer relationships, create customer journey workflows, monitor ROI, and provide critical insights into how customers engage with your company.

With Venngage, you can easily create stunning visuals for your email marketing assets that turn clicks into converts, even without design experience.


 

 

 

About Sara Austin

Sara Austin is a Learning Designer and freelance writer who has been published on sites such as fismacs.com. She has a master’s degree in Instructional Technology and a doctorate in Educational Leadership. Sara is a member of the Academic Advisory Board at Academic Influence.