Email marketing has evolved far beyond a tool that’s nice to have. With a return on investment that could quadruple what you spend, creating an effective email template for every purpose is an ideal way to make the most of email marketing.
About half of email marketers say their campaigns provide a 400% return on their investment, according to trade organization DMA. By using tools like Venngage’s Email Maker, you can create an email template for any type of email marketing campaign you have.
Collaborate with your team in real time, make sure your brand identity is easy to apply, and export your email template to HTML for a clickable email campaign or simply save it as a PNG or PDF—all with Venngage’s Email Maker.
Before you get started, let’s take a look at some HTML email templates and image-based email templates we think will inspire your next big idea.
Click to jump ahead:
- Professional email templates
- Eblast templates
- Free email templates
- Marketing email templates
- Email campaign templates
- Business email templates
- Responsive email templates
- HR email templates
- Healthcare email templates
- Real estate email templates
- Nonprofit email templates
Professional email templates
If you’re just beginning to dip your toes into email marketing or internal email newsletters, it’s best to err on the side of simplicity. This can help create an air of professionalism for your email templates, and it will give you a wide degree of flexibility you can apply to many situations.
This simple professional email template, for example, could work as a weekly or monthly newsletter sent out to employees or email subscribers. A different manager or employee could be the author each time, or you could build trust by having the CEO pen all the updates.
With any external email communication, professionalism is crucial. After all, you are speaking for your entire brand with every message. This professional email template was designed to advertise a webinar, but it could be used for any business purpose.
Some email templates will be tied to a campaign, such as a monthly email newsletter or an email sequence for new users. But one of the most effective ways to incorporate email communication into your marketing efforts is by creating an eblast template.
Eblasts are irregular emails not tied to a specific campaign. They could be designed to inform customers of an upcoming change or solicit their opinions about your services. Given their diverse applications, it’s smart to have several eblast templates in your back pocket.
Eblast templates can be created for internal purposes as well as email marketing. Consider creating an internal eblast template like the one above for unpredictable situations that require urgent, mass communication with your entire staff.
Quick email template design advice: This version was created to help a firm inform its staff about coronavirus-related policies, but an approach like this would be ideal for educating teams about weather-related disaster planning, staff-wide travel plans or other major events.
Related: The Ultimate Email Design Guide for 2021 (Best Practices & Examples)
Consider creating an eblast template to make sure your customers are up-to-date on evolving policies or upcoming changes. Sending eblasts throughout the process can help ensure as many people as possible are being reached, which can reduce the amount of time your team spends explaining the changes.
Some customers will tell you what they like or don’t like about your brand, but most people will keep that to themselves unless you ask. The conventional wisdom says that as many as 96% of unhappy customers won’t complain; they just won’t come back.
So, creating an eblast template and encouraging people to respond to a satisfaction survey is an excellent way to be proactive. You can find out what your customers may be dissatisfied about—or what’s keeping them coming back.
Also read: When Is The Best Time To Send An Email Newsletter? to generate high engagement even for your eblast emails.
Free email templates
Effective email templates don’t have to break the bank, and Venngage has plenty of free email templates that can give you versatile email tools, including newsletters, internal communications and marketing.
This free email template is ideal for internal and external communications, and the simple design lets you switch up the information you’re sharing on a regular basis.
Similarly, this free email template is an excellent method for engaging your audience by briefly touching on a topic and then offering your best advice. In this case, the email template focuses on remote work, but this would be appropriate for wherever your expertise lies.
Marketing email templates
Marketing email templates can come in many styles and fulfill many purposes. But what all marketing emails have in common is that they need to be engaging. That’s because users can unsubscribe at any time, so you need to keep your audience entertained.
That could mean sharing pro tips to give readers a peek behind the curtain of what you do. This marketing email example is focused on real estate, but it could be customized for whatever industry you’re in. Readers will appreciate the feeling of getting inside information.
Marketing email templates can also pump up your other content, as this email banner template does. Take the opportunity to promote a big research or survey project you’ve done by enticing subscribers to view it. Alternatively, consider creating an email marketing infographic.
Email campaign templates
Email marketing is at its best when it’s part of a broader marketing campaign. However, that doesn’t mean there’s just one possible email campaign template. In fact, you should consider creating email campaign templates for every type of marketing campaign you have.
That could include initial emails to new subscribers. In this case, the focus of the email campaign template is making sure they know what services are available and how to reach them. Depending on your product or service, the sequence could begin with a tutorial, an embedded video or other tools.
Seasonal events like holidays are perfect uses for email campaign templates. Create them for the holidays your customers most associate with your product.
For a cosmetics company, Valentine’s Day is a natural fit, but don’t make seasonal email campaign templates just because a holiday is coming up. Make sure the offer or message fits your brand identity.
Business email templates
Business email templates have broad applications, and they’re commonly used internally and externally. That includes purposes like thought leadership, training, policy guidance and more.
This business email template is ideal for an external audience. Show your subscribers that you have a good handle on industry trends and changes by providing your take on news events.
For external and internal audiences, business email templates should always come from a place of subject matter authority. In this case, the topic is remote video conferencing, but this type of approach could apply to any industry.
Responsive email templates
Responsive design refers to designing your emails for all types of devices. Responsive email templates should be on the simple side, and it’s important that text is easily viewable even on small devices like smartphones.
This responsive email template is an ideal example of the format. Very little text is included, and there’s a ton of whitespace along with a clear call to action.
Before you hit “send,” be sure you test your responsive email template on many devices and in many email clients, including websites, apps, desktop and mobile.
Responsive email templates don’t have to be short to be effective. This responsive email template is in the form of a newsletter sharing results of a nonprofit campaign. Note that all content is in a single column, and the text is legible even on a smartphone.
HR email templates
With HR email templates, clear and simple communication is the goal. Of course, you want your audience to be engaged, but given that it’s coming from their employer, there’s less concern that they’ll route the email directly to the trash.
HR email templates are effective ways to ensure that all team members have access to the same information. If you were to share tips with your crew but only posted a flyer in the break room, you’d miss all the folks who never visit that part of the office.
Particularly in modern teams where many people are remote, all-hands communications like this are crucial.
Some HR email templates may be designed for external audiences. This is the case for companies in the HR or office management industry, as this example illustrates.
Healthcare email templates
Healthcare email templates are appropriate for any organization in the medical services industry or related areas. They can be used to provide tips on common health issues, update subscribers about important events and more.
This healthcare email template is ideal for sending out regular newsletters to your subscribers. Note that important community events are listed, while health and wellness tips serve as the bulk of the content.
Other healthcare email templates lean toward the more promotional, as in this example advertising several available mental health awareness seminars. If your organization regularly offers events like this, an email template is a great way to ensure good attendance.
Real estate email templates
The real estate industry is a perfect match for email templates. Few industries are as fast-paced, and agents, brokers, consultants and others can offer fresh perspectives on the constantly changing landscape.
One key to creating an effective real estate email template is leaning into your strengths. In this example, the newsletter creator is an expert at finding new clients, as evidenced by their real-world tips and guidance.
If your specialty is in a certain area of real estate, be sure the look and feel of what you’re creating speak to that. In this example, a sleek and modern style is perfectly paired with the luxury market being targeted.
An alternate take on the same information shows how you can create a sense of place with your real estate email templates. Instead of showing the property in question, this real estate agent chose to focus on the city itself, which will entice buyers who are community-minded.
Nonprofit email templates
Few organizations can benefit more than nonprofits when it comes to the return on investment that’s possible with email marketing. For nonprofits, the best email templates are simple and versatile, meaning they can be used repeatedly.
If your nonprofit is active in organizing community events, you’ll need to have some custom email templates that help promote those activities. Avoid being promotional in these events; they’re more about building community than getting donations.
Donors love to know that their money is going to a good cause, so create some nonprofit email templates that recap your campaigns. This example is for an autism charity, but it’s applicable to any organization that conducts any type of fundraising campaign.
Here’s a simpler take on the nonprofit thank-you email. This example has less text than the previous, which could make it easier for you to replicate since there’s less content to create.
Nonprofit email templates are also ideal for informing your community about the services you offer. Even those who may already be aware of your organization may not know the extent of the services you provide. Plan to send out an email like this at least a couple of times per year so you can be sure all subscribers are up-to-date.
Keep your team and your donors updated with this simple nonprofit email template. While this particular version is announcing a rescheduled event, your organization could use this email theme for just about any possible email communication.
In summary: Nurture and engage your audience by creating a custom email template for all your business communications needs
Venngage’s Email Maker offers hundreds of responsive, professional and engaging email templates that can be exported as an HTML file to be used with your email service providers like Mailchimp or Outlook.
This video explains how easy it is to create a responsive, clickable email using our HTML email template and HTML export feature:
Creating professional-looking email templates does not require a computer science degree or 20 years of experience in graphic design. Whatever your industry, Venngage’s Email Maker can help engage your audience and nurture long-term relationships.