Are you tired of using marketing tools that promise a lot but deliver very little? Want to know which cutting-edge AI marketing tools leading brands like Google and IBM are using to stay ahead?
AI is rapidly taking over the marketing world by making it easier for marketers to automate tasks, hyper-personalize their ad targeting — among many other ways. The right tools can help you scale marketing efforts, personalize customer experience and improve your campaigns’ performance.
In this post, we’ve handpicked 28 AI marketing tools that you can use to reach more customers, generate more leads and achieve your marketing goals faster.
What are AI marketing tools?
AI-based marketing tools are better than traditional software because they can process vast amounts of data within a few seconds, learn from the information available to them and give us real-time insights.
These tools use machine learning (ML) to identify patterns in customer behavior or optimize marketing strategies. They also leverage natural language processing (NLP) to understand customer sentiment and generate human-like content.
For businesses like yours, this means smarter decision-making, more effective marketing and gaining a competitive edge in a fast-changing digital landscape.
Benefits of AI marketing tools
AI-powered marketing tools can help you draft emails, write compelling ad copies and get nuanced SEO insights to rank higher in search results. This means a big leap in your day-to-day efficiency so that you can save time to focus on bigger-picture strategies.
AI tools are also pretty good at bridging the gaps that you might have in your marketing strategy. For example, let’s say you work for an e-commerce store that’s running into the problem of too many abandoned shopping carts.
If you use an AI tool like Adzooma, it can detect this pattern and give you relevant recommendations, such as simplifying your checking process to improve customer experience. Or, you can adjust your ad targeting to win back lost customers.
This is just one of the examples that highlights the many benefits of AI marketing tools. You can use it to automate daily tasks, personalize your marketing visuals or save costs.
28 Best AI Marketing Tools to Transform Your Strategy
Here are 28 AI-driven marketing tools that help you work smarter, not harder and cover everything from content generation to customer insights.
1. Venngage
Visuals are essential in modern marketing and Venngage’s AI Design Generator makes creating them quick and effortless. You can choose from one of the pre-built templates to get started.
You don’t need any design skills or know prompt engineering. Just write a simple prompt or try one of the available prompts and the AI Design Generator will do the rest. However, you can customize the design to suit your needs and align with your brand styles.
Key Features:
- 35+ AI-powered design templates
- Easy design and customization
- Collaborative capabilities for team viewing and editing
Use Case: Marketing visuals for a range of needs such as presentations, social media graphics, email newsletters, business reports, proposals, etc.
Pricing: Comes with a forever free plan. Paid options start at $10/month.
Trustpilot rating: 4.7/5
G2 rating: 4.7/5
2. Jasper AI
Jasper is an AI writing tool designed for marketing teams to create high-quality content at scale. It leverages machine learning to understand your prompts and generate relevant, engaging copy. Alongside its own advanced features, Jasper integrates OpenAI’s GPT-4 for even more powerful content creation.
Key Features:
- Creates content in 25+ tones for blogs, ads and emails
- Integrates with Surfer SEO and adapts to your brand’s unique voice
- Task automation across multiple teams for faster content creation
Use Case: Perfect for fast-growing marketing teams that want consistent content across multiple platforms.
Pricing: Paid plans start at $39/month, with a 7-day free trial. No free forever option.
Trustpilot rating: 4.1/5
G2 rating: 4.7/5
3. Surfer SEO
Surfer SEO’s AI capabilities help you create high-ranking marketing content. You can use its AI features to research, write and optimize your content for search engines. You can also use its free AI Detector to identify AI-generated text or maintain authenticity in your content.
Key Features:
- Content Score Tracking to track and optimize your content for better rankings
- NLP-based keyword and image suggestions to ensure content relevance
- Integrations with Google Docs, WordPress, ChatGPT and Jasper
Use Case: Helps marketing and SEO teams get keyword ideas, optimize content structure and improve search results rankings.
Pricing: Paid plans start at $79/month, with a 7-day money-back guarantee. No free plan.
Trustpilot rating: 4.7/5
G2 rating: 4.8/5
4. Grammarly
Grammarly’s AI-powered writing assistant helps you proofread, fix grammar and spelling mistakes and improve clarity. You can use its real-time suggestions to improve your writing’s tone, style and readability across emails, documents or website content.
Grammarly also offers a free AI Detector that lets you flag AI-generated text. It gives you a percentage score so that you can refine your copy to make your content more authentic.
Key Features:
- Advanced grammar, style and tone suggestions for professional writing
- Plagiarism checker to avoid duplicate content
- Real-time editing across Gmail, MS Word or Google Docs
Use Case: Ideal for content marketers to double-check their blogs, email content, ad copies or landing page content for error-free content.
Pricing: Grammarly offers a free version. Its premium plans start at $12/month.
Trustpilot rating: 4.4/5
G2 rating: 4.7/5
5. Canva
Canva’s Magic Studio offers multiple AI-powered features that can help you improve your design and content efficiency. For instance, you can use its Magic Write to draft text. Or, leverage Magic Design to get template suggestions based on prompts.
Similarly, Canva’s AI-powered Magic Media generates images and videos from text prompts and Magic Edit lets you edit images with a simple click.
Key Features:
- Pre-made templates for quick and easy design inspiration
- Millions of free images, icons and graphics
- Team collaboration with brand kits
Use Case: Ideal for social media graphics, presentations and other creative marketing assets.
Pricing: Comes with a free plan. Paid options start at $12.99/month.
Trustpilot rating: 2.5/5
G2 rating: 4.7/5
6. Brandwell
Brandwell is an AI-powered, all-in-one content marketing platform that lets you create high-quality content, run site audits and get natural backlinks. Its Content Intelligence suite lets you run keyword research and create topic clustering so that you can create content that ranks well. Brandwell also offers real-time competitive analysis to guide your content strategy.
Key Features:
- Content Planner and Calendar to schedule posts to be written later
- AI Checker to detect AI-generated text and images
- TrafficID to get full contact and company details of website visitors
Use Case: Great for content creation and optimization, SEO-based keyword research and lead generation.
Pricing: Paid plans start at $99 for 250 leads. 7-day free trial for TrafficID.
Rating: Not available
7. Zapier
Zapier is a web-based automation tool that helps you connect apps and streamline tasks without coding. It lets you set up workflows, called Zaps, that link triggers to actions across different apps. With AI-powered features, you can automate processes, generate code or create custom actions to save time and boost efficiency.
Key Features:
- Easy drag-and-drop automation builder
- AI-powered Zaps (i.e. triggers) for complex workflows
- Connects with over 7,000 apps
Use Case: Perfect for marketers looking to automate repetitive tasks like data entry and email follow-ups.
Pricing: Free plan available, with paid plans from $19.99/month.
Trustpilot rating: 1.4/5
G2 rating: 4.5/5
8. FullStory
FullStory’s auto-capture feature automatically records every user interaction on your website, such as clicks and scrolls. This means you can get a complete view of how people engage with your website without having to manually track things.
FullStory also lets you identify user behavior patterns, optimize content and improve the overall user experience so that you can boost engagement across your website and improve conversions.
Key Features:
- User behavior tracking for website UX optimization
- AI-powered session replay to analyze visitor actions
- Real-time error reporting
Use Case: Ideal for conversion rate optimization (CRO) professionals who want to reduce bounce rates or improve conversions.
Pricing: Offers a 14-day free trial with up to 5,000 sessions. Transparent pricing on its paid plans not available.
Trustpilot rating: 2.6/5
G2 rating: 4.5/5
9. Crayo
Crayo is an AI-powered tool that helps you along each step of the content generation process, ranging from brainstorming content ideas to publishing them. With Crayo, you can generate AI voiceovers, split-screen videos and even Reddit story videos within just a few seconds.
You can also use Crayo for text-to-image video generation or to download videos from TikTok and YouTube.
Key Features:
- Short-form video creation tools
- AI-powered voiceovers and visuals
- Designed for TikTok, Instagram Reels, Reddit and YouTube Shorts
Use Case: Helps marketers quickly create viral-ready, short-form videos.
Pricing: Paid plans start at $19/month. No free plans or free trials.
Trustpilot rating: 3.4/5
G2 rating: 4.6/5
10. Hemingway App
Hemingway App is an AI-based editing tool that helps you improve your content’s readability by helping you identify long, complex and redundant sentence phrasings. It also comes with AI-powered proofreading and paraphrasing features that go beyond the spellchecks to help you fix wordy paragraphs and passive voice, auto-apply a writing style or get synonyms.
Key Features:
- Visual editor that highlights readability issues
- Grades content readability for broader reach
- Simple text editor for quick fixes
Use Case: A must-have for ensuring clarity and conciseness for blogs and other long-form articles.
Pricing: Free plan available. Paid plans start at $8.33/month — with free trials.
Trustpilot rating: 2.8/5
G2 rating: 4.4/5
11. Notion AI
Notion AI helps marketers write and edit fast — and organize their content better. It can generate content ideas in your style, summarize articles, translate drafts into other languages and analyze PDFs in seconds. You can also use its AI features to turn meeting notes into action items or create visuals like flowcharts.
Key Features:
- Automated project updates with smart action item suggestions
- AI-generated summaries and key insights for faster decision-making
- Easy-to-use interface that doesn’t need prompting
Use Case: Great for organizing information, summarizing documents or turning notes into actionable tasks.
Pricing: Available as an add-on to any Notion plan — including the free plan — for $8/month/user.
Trustpilot rating: 2.7/5
G2 rating: 4.7/5
12. PhotoRoom
Photoroom is an AI-powered photo editing app that helps you create professional visuals in seconds. You can use it to remove backgrounds with one tap, generate custom AI images and bulk-edit them for efficiency. The app also offers resizing and retouching tools, ready-to-use templates and team collaboration features.
Key Features:
- AI editing tools for background removal, AI-generated visuals and photo retouching
- Batch editing, designer templates and smart resizing for faster creative workflows
- Android and iOS mobile app with team collaboration features
Use Case: Ideal for professional content creators, social media marketers and e-commerce marketing teams for creating product images.
Pricing: Free plan available with 250 exports per month. Paid plans start at $20/month or $0.02 per image.
Trustpilot rating: 1.9/5
G2 rating: 4.3/5
13. Reply.io’s AI Sales Email Assistant
Reply.io is an AI-powered sales engagement platform designed to streamline outreach, but marketers can benefit too. It automates lead generation, cold emailing and multichannel sequences across LinkedIn, email and WhatsApp. Its AI-powered SDR agent handles outreach for you, while audience discovery tools help you target the right prospects. Reply.io also optimizes email deliverability so that you can improve the response rate for your newsletter.
Key Features:
- Audience Discovery to build lead lists
- AI-generated outbound email sequences for multiple channels
- AI Chat to engage website visitors, trigger automated responses or schedule demos
Use Case: A good fit for marketing teams tasked with lead generation, multichannel outreach and website conversions.
Pricing: Offers a 14-day free trial. Paid plans start at $49/month or 1000 active contacts/month.
Trustpilot rating: 4.5/5
G2 rating: 4.6/5
14. Algolia
Algolia is an AI-powered search and discovery platform that can help you deliver fast, accurate and personalized search experiences. Its NeuralSearch blends keyword and semantic search to understand user intent and generate the best results instantly.
Similarly, its AI-driven re-ranking features boost popular content based on what’s trending while personalization tailors search results for each visitor. You can use Algolia to improve your search relevance, improve user engagement and optimize conversions.
Key Features:
- Query Categorization that predicts and shows results from the most likely category
- Dynamic Re-ranking to boost your content’s visibility based on the latest data trends
- AI-powered Shopping Guides assist buyers throughout their buying journey
Use Case: Best for e-commerce sites and SaaS brands that want to improve product discovery, content visibility and user engagement with AI-powered search.
Pricing: Offers free and pay-as-you-go pricing plans. Transparent information on paid plans not available.
Trustpilot rating: 2.3/5
G2 rating: 4.5/5
15. Influencity
Influencity helps you find influencers, manage them and track influencer marketing campaigns across TikTok, Instagram and YouTube. Use its AI-powered tools to discover influencers who match your brand’s offerings. Influencity makes it easy to start and scale your influencer marketing easier, faster and more data-driven.
Key Features:
- Access to over 170 million online influencers
- Up-to-date and on-demand insights and statistics on public profiles
- Comprehensive influencer analytics dashboard to measure campaign ROI
Use Case: Best for brands and agencies looking to find influencers, manage collaborations and track influencer marketing campaigns.
Pricing: Offers a 7-day free trial. Paid plans start at $318/month.
Trustpilot rating: 2.4/5
G2 rating: 4.6/5
16. Pictory AI
Pictory makes video creation easy with AI-powered tools that turn text, URLs and long-form content into professional videos in minutes. You can just enter text or a link and Pictory will generate a fully edited video with AI voices, visuals and music.
Pictory’s AI features can also help you repurpose webinars, podcasts and Zoom meetings into short branded clips for social media. You can use it to turn PowerPoint slides into videos or add automatic captions to increase watch time.
Key Features:
- Converts texts, URLs, webinars, podcasts and Zoom recordings into videos
- Automated captions, visuals, music and AI-assisted editing
- Pre-designed templates with over 10 million videos, images and music tracks
Use Case: Perfect for repurposing existing content into engaging videos to maximize your content marketing’s ROI.
Pricing: Offers a 14-day free trial. Paid plans start at $19 per month.
Trustpilot rating: 4.1/5
G2 rating: 4.7/5
17. Originality AI
Originality AI is a popular content detection tool that lets you verify if the content is human-written, plagiarism-free or factually accurate before publishing. Unlike other content detection tools, Originality has a built-in fact checker to help you spot errors in your writing and a readability tool to improve your content’s quality. Originality is an all-in-one AI detection tool that you can use to publish high-quality content.
Key Features:
- AI content detection Chrome extension for flagging AI-generated and plagiarized content
- Fact Checking Aid for ensuring your content is factually correct
- Readability Score for increasing the chances of ranking in Google search results
Use Case: Best for web publishers, marketing agencies and writers who need to verify originality, check facts and improve their content’s readability.
Pricing: Free plan or free trial not available. Paid plans start at $12.95/month. Also comes with a pay-as-you-go pricing of $30.
Trustpilot rating: 4.2/5
G2 rating: 4.3/5
18. StealthGPT
StealthGPT helps you rewrite AI-generated content to make it sound more human and bypass AI detection tools. Just copy-paste your content, click and get human-like content that passes the AI detectors’ test. Whether you’re working on blogs, social media content or long-form ebooks, StealthGPT’s Undetectable AI can help you ensure that your writing reads natural. Its proprietary AI models mimic human writing styles, give your content an original flavor and make it undetectable.
Key Features:
- Chrome extension for humanizing your content in real-time with one click
- Chat with StealthGPT for unlimited responses on your files and undetectable output
- SEO Writer for generating accurate and undetectable blogs and stunning images in one prompt
Use Case: Although primarily targeted at students, marketers can use StealthGPT to humanize AI-generated reports and articles.
Pricing: No free plan or free trial available. Paid plans start at $24.99.
Trustpilot rating: 3.9/5
G2 rating: 4.9/5
19. Chatfuel
Chatfuel’s AI-powered chatbots automate customer interactions on Meta-owned platforms such as Facebook, WhatsApp and Instagram. It handles FAQs, lead qualification, appointment booking and product recommendations.
The AI bot can help you recover abandoned shopping carts by offering personalized recommendations or identifying upsells and cross-sell opportunities. It also comes with advanced audience segmentation features that you can use to trigger personalized messaging to different user segments.
Key Features:
- Drag-and-drop chatbot builder
- AI-powered conversation routing
- Integrations with Meta platforms, Stripe and Shopify
Use Case: Best for e-commerce shops that want to convert website visitors into leads or drive sales through their social media marketing and re-targeting ads.
Pricing: Offers a 7-day free trial to build your first bot. Paid plans start at $20/month for Facebook and Instagram and $49.49/month for WhatsApp.
Trustpilot rating: 3.0/5
G2 rating: 4.4/5
20. Albert.ai
Albert.ai is an AI-based, self-learning marketing platform. The tool helps you manage your digital advertising campaigns across channels like Google, Facebook, Instagram, YouTube and Bing. Albert.ai analyzes audience data and adjusts budgets in real-time to ensure your ads reach the right people at the right time. Its AI capabilities continuously optimize bids, creatives and targeting to improve performance without manual supervision.
Key Features:
- AI-driven digital ad optimization
- Multi-platform campaign management
- Automated budget adjustments
Use Case: Works best for B2C brands that want to optimize paid search, social and programmatic ads for higher conversions.
Pricing: No free plan or free trial available. Pricing information not disclosed publicly. Offers customized pricing plans based on specific marketing needs.
G2 rating: 5/5
Gartner rating: 4.0/5
21. Brand24
Brand24 helps you track online mentions, analyze sentiment and measure brand awareness. It monitors 25 million sources including social media, news, blogs and forums so you don’t miss any brand mentions. Its AI-powered sentiment analysis segments your brand mentions as positive, negative or neutral. You can also track hashtags, analyze competitor activity or get detailed reports on reach or engagement.
Key Features:
- Tracks online brand mentions across blogs, social media and online forums
- Sentiment analysis for managing brand reputation
- Hashtag trend detection
Use Case: Best for social media teams and PR agencies to manage brand reputation, run influencer marketing campaigns and conduct market research or consumer insights.
Pricing: Offers a 14-day free trial. Paid plans start at $119/month.
Trustpilot rating: 2.9/5
G2 rating: 4.6/5
22. Hootsuite
Hootsuite is a social media management platform that offers OwlyWriter AI. The AI tool lets you simplify your social media content creation. For example, it generates engaging captions and post ideas across various platforms. OwlyWriter AI can also analyze top-performing posts so that it can repurpose content to maximize your brand’s reach and engagement. You can use its automatic hashtag features and holiday-specific content suggestions to maintain a consistent posting schedule.
Key Features:
- All-in-one social media management platform
- Enter a URL or a short description to generate engaging captions
- AI-powered automated content scheduling with “best time to post” recommendations
Use Case: Perfect for managing multiple social accounts, scheduling posts and tracking performance metrics for social campaigns.
Pricing: Offers a 30-day free trial. Paid plans start at $99/month.
Trustpilot rating: 2.1/5
G2 rating: 4.2/5
23. Writer.com
Writer.com is a full-stack generative AI platform that helps marketing teams create accurate, on-brand and secure content. Unlike most other tools in this list, Writer.com uses its own language models (Palmyra) and company-specific data to generate reliable text, summaries and insights. You can also use Writer.com’s AI capabilities to automate content workflows, maintain brand voice and scale marketing efforts without compromising on quality.
Key Features:
- Custom AI models for accurate, high-quality content generation
- AI studio to build and deploy AI-powered apps
- Knowledge Graph to retrieve the most relevant info and insights
Use Case: Great for marketing teams that want to use custom AI models to create on-brand content or automate their content workflows.
Pricing: Free trial available. Paid plans start at $18/user/month.
Techradar rating: 3.5/5
G2 rating: 4.3/5
24. Browse AI
Browse AI is a web automation tool that helps you extract and monitor data from websites without coding. You can train its AI to scrape text, images, pricing or other information from any URL. The tool sends you updates when data in the URL changes.
Browse AI offers prebuilt automation for common tasks like tracking competitors, gathering leads or monitoring job postings. You can export the extracted data to Google Sheets, Airtable or other apps it integrates with.
Key Features:
- Trainable bots for web scraping and data extraction
- Automates competitor analysis and price monitoring
- Customizable workflows for repeated tasks
Use Case: Best fit for marketing teams that want to monitor competitor activities, track pricing trends and gather market insights without manual effort.
Pricing: Free plan available, but capped at 50 credits per month. Paid plans start at $19/month (10,000 credits).
Trustpilot rating: 3.6/5
G2 rating: 4.8/5
25. LALAL.AI
LALAL.AI is an online tool that uses AI to separate audio tracks into individual components, such as vocals, instrumentals, drums and bass. You can upload audio or video files in various formats and LALAL will process them to extract the desired tracks. You can also use the tool to remove echo and reverb, remove background noise or change voices.
Key Features:
- Stem Splitter for extracting vocals or music separately
- Voice Cleaner for removing background noise, echo and reverb
- Voice Changer for separating lead and backing vocals or modifying voices
Use Case: Ideal for marketing teams that need to produce high-quality podcasts, webinars or short-form promotional videos for social media.
Pricing: Offers a one-time free trial. Paid plans start at $20 for a 90-minute processing time.
Trustpilot rating: 4.2/5
G2 rating: 4.4/5
26. Adzooma
Adzooma is an AI-powered digital marketing platform built to simplify online advertising for businesses of all sizes. It offers AI-driven recommendations to optimize pay-per-click (PPC) campaigns across Google, Microsoft and Meta Ads.
You can use Adzooma to perform full account audits, get actionable insights or apply its recommendations to improve your paid campaigns. The tool also gives you SEO performance reports to improve organic search results and web metrics reports to improve website experiences.
Key Features:
- Automated PPC optimization for improving campaign performance across Google, Microsoft and Meta platforms
- SEO and web performance insights to improve search rankings and site experience
Use Case: Ideal for performance marketers who want to manage PPC ads across platforms, maximize ROI on ads and boost conversions.
Pricing: Offers a free plan. Paid plans start at $69/month.
Trustpilot rating: 4.7/5
G2 rating: 4.3/5
27. Frase
Frase is an AI-powered content creation tool that helps marketing teams write well-researched, SEO-optimized content pieces faster. The tool lets you outline, write and optimize articles — all under the same roof. Frase analyzes top search results for specific keywords, generates detailed content briefs and creates full-length drafts for you to review and publish.
Key Features:
- Topic Score to measure your content’s ranking potential
- Reusable templates for structuring briefs, saving AI prompts and streamlining workflows
- SEO editor with collaboration tools for assigning tasks, commenting and tracking revisions
Use Case: Great for content marketers to ensure their blogs and articles are optimized for search engines before hitting publish.
Pricing: Free plan available. Paid plans start at $45/month.
Trustpilot rating: 1.4/5
G2 rating: 4.8/5
28. AirOps
AirOps enables marketing teams to create and scale content operations by integrating large language models (LLMs) with brand-specific data. It offers customizable AI workflows to produce on-brand content efficiently, aiming to enhance revenue growth.
AirOps comes with tools that let you create high-quality content that aligns with your brand voice, optimize it for search engines and refresh your existing content.
Key Features:
- Brand Kit for creating on-brand quality content at scale
- Technical SEO Optimization for improving site structure, smart linking
- AI-powered visual generator to go with your content themes
Use Case: Best for marketing teams or e-commerce brands in highly competitive niches who want to produce high-quality, search-optimized content at scale.
Pricing: Offers free plan. Paid pricing information not disclosed.
Product Hunt rating: 5/5
G2 rating: 5/5
How to choose the right AI marketing tool
When you are considering buying a new tool for your business — AI or otherwise — you should evaluate it from a few critical lenses. Here are the 4 most important criteria you should consider when buying a new AI marketing tool. Use this evaluation method also as a step-by-step to shortlist the tools that are best for you.
Marketing objectives
Always prioritize tools that meet your marketing objectives and overall business goals. For instance, if you’re an up-and-coming startup, you may want a tool like Brandwell or Surfer SEO to improve your brand awareness. But if your marketing needs are more aligned towards improving signups or upsell, you should consider apps like Albert.ai or Chatfuel — on top of other must-have tools.
Product features
Once you have a good understanding of your marketing needs, the next step is to look for products that check all the boxes. Let’s say your goal for the next three quarters is to generate high-quality content, automate marketing activities and get detailed performance reports about your social media campaigns. It becomes much easier to identify products that offer features that directly map back to these expectations.
Also make sure you pick products that are easy to use, scalable and integrate with other apps in your marketing stack.
Pricing
A tool’s cost is an important buying factor because it directly affects ROI. Ideally, you would want to buy an affordable solution, but not at the cost of must-have features or scalability. Take advantage of tools that offer free trials or free plans so that you can get a feel of how well they fulfill their needs. If the solution you’re shortlisting doesn’t offer a free trial, request a demo or research thoroughly before making a yearly subscription commitment.
Good customer support
In today’s subscription-driven economy, most software vendors prioritize self-service customer support to cut costs. But from the buyers’ point of view, this might not be enough when you need to troubleshoot technical problems or resolve critical issues instantly.
Go with tools that offer reliable customer support over the phone, email and chat. Make sure the product comes with high-quality training resources such as how-to guides, self-service Knowledge Base or video tutorials.
Future of AI in marketing
AI tools took the marketing world by storm around late 2021 — especially after the launch of tools like Copy.ai, Jasper AI and ChatGPT. Since then, AI has made it a lot easier (and cheaper) for marketing teams to produce content in bulk, personalize customer experiences and make more informed business decisions.
A lot of marketers are still grappling with new ways to use AI in their roles. But the future of AI in marketing is the new normal — and if you aren’t upskilling yourself to use AI, you risk falling behind.
Here are a few ways you can use AI in your marketing to stay relevant and to help your brand grow:
AI-generated personalized content
Use tools like Frase, Grammarly or Crayo to automatically generate the first draft of blogs, social media posts or videos. Give precise and detailed prompts so that you can get content that is tailored to your target audience. When you get into the habit of using AI as your content copilot, you can scale your content production process without losing your personal touch.
Conversational AI
AI-driven chatbots provide instant, human-like responses to customer queries. They can improve website engagement and automate lead generation. With voice search optimization, you can ensure that your brand is discoverable to mobile-savvy audiences that use voice assistant apps like Alexa or Google Assistant.
Real-time data insights
Humans can’t match AI’s impressive prowess of processing massive data sets in just a few seconds. But you can use it to your advantage in running competitor research, refining your ads targeting or personalizing customer interactions based on behavior attributes.
Predictive analytics
AI can help you “Skate to where the puck is going to be, not where it has been.” It’s really good at analyzing past customer interactions and purchase history, for example, to forecast what might grab their attention. This can help your brand recommend the right product or offer, adjust your pricing strategy and turn one-time buyers into loyal customers.
Omnichannel marketing
AI’s agility to process huge amounts of data and continuously learn from feedback makes it a jack-of-all marketing tool. For instance, you can use it to improve your customer engagement across different marketing platforms while unifying your brand messaging. This kind of personalization-at-scale was unheard of before generative AI.
Get a competitive edge with AI marketing tools
If you’re looking to automate, personalize or optimize your marketing strategy this year — incorporating AI marketing tools in your arsenal is a must. AI marketing tools can take your productivity from oh to aha and give you the edge that your marketing needs to survive the fierce competition.
Our recommendation — start with the tools that offer generous free trials and demos to find the best fit for your needs. Once you’re convinced of the tools that can level up your marketing, make them an integral part of your workflow and see where these tools can take you in 2025.
