Brochures, especially tri-fold brochures, provide an effective way to share information with an audience.
The benefits of tri-fold brochures include easy distribution, straightforward layouts that make information accessible, and the ability to get people’s attention with attractive designs.
However, tri-fold brochures can be challenging to make if you don’t have design skills.
Fortunately, you don’t need design skills to use our Free Brochure Maker or tri-fold brochure templates to make tri-fold brochures. Keep reading to find out how.
Click to jump ahead:
- Creating a tri-fold brochure
- Design considerations for tri-fold brochures
- Free brochure templates
- Conclusion
Creating a tri-fold brochure
Creating a tri-fold brochure from scratch requires careful planning to ensure your design is impactful and has a clear message.
Plan your tri-fold brochure
Before you do any design work, take some time to plan what your brochure will feature so the final product only requires a few edits.
Define your goal
Ask yourself what you want your tri-fold brochure to achieve — promote a product, announce an event, raise awareness for a cause, or something else?
This is important because it helps you create a tri-fold that resonates with your audience.
For example, this informational brochure’s has a clear goal to provide details to potential trekkers about an upcoming event and information on safety and preparation.
Meanwhile, the goal of this tri-fold brochure template is to let companies to advertise and get new clients by showcasing recent accomplishments to establish credibility and trust.
Gather content for your tri-fold brochure
Brainstorm what information you want to convey on each panel of your tri-fold brochure beforehand.
This might include:
- A catchy headline.
- Brief text about your product, event, or cause.
- High-quality images that resonate with your audience.
- Contact information (website, email, social media handles).
- A clear call to action (what do you want viewers to do next, such as visit a website, register for an event, etc).
- Tip: Keep your text concise and use bullet points and headings to break up information.
This tri-fold brochure has a compelling title and includes a high-quality image to connect the viewer to conservation which makes it super effective.
Design and customize your brochure
Now that you have a basic framework, it’s time to create your tri-fold brochure.
Select a brochure template
A fast way to make tri-fold brochures is to use tri-fold brochure templates from Venngage — a simple and powerful design solution for business communications.
Our tri-fold brochure templates have been designed by professional designers and cover various use cases and themes.
When going through our brochure template library, pick a design that matches the color scheme, layout style, and image placement format that suits your needs.
But don’t get too caught up if the template isn’t an exact match since you can customize it easily.
Integrate your content
Once you select a template, you can replace the placeholder text with your content.
To replace text in a Venngage tri-fold brochure template, select a text box, delete the original content, and type in your own (or copy-paste it).
Venngage has a drag-and-drop interface, so it’s literally a matter of selecting and pointing.
You can also replace visuals in tri-fold brochure templates with high-resolution images from your computer or our in-editor library of thousands of free, professional stock images, plus diverse images.
If you feel minor edits lead to an end product with too much template vibe, get creative!
Experiment with the layout of our templates by moving items around or changing the font styles to create a unique tri-fold brochure.
Branding and customization
Maintaining a brand identity in brochures is vital for recognition and building trust.
When editing a tri-fold brochure template, replace the company logo with your own and change the color scheme to match your branding.
This can get tedious each time you make a brochure which is why Venngage provides My Brand Kit — a method to apply your brand colors to any tri-fold brochure template in one click (Business users only).
Other key points to keep in mind when customizing a tri-fold brochure template include:
- Use high-quality images relevant to your message.
- Maintain a clean, uncluttered layout for optimal readability.
Brochure design tools (like Venngage) also offer image customization options such as resize, crop, and filter to enhance visuals.
Final touches and export
Before sending your tri-fold brochure to print, spend a few moments double-checking everything and making last-minute adjustments if needed.
Proofread your brochure
Proofread your brochure for any typos or grammatical errors. The last thing you want is to see silly typos or mistakes that could have been easily avoided.
Also, double check the information (dates, contact details, etc.) to make sure everything is accurate.
Download and print
Once satisfied with your brochure, download it as a printable format such as PDF or PNG from Venngage.
If you’re using a professional printing service, inform them of the correct print specifications (paper size, bleed lines) according to your requirements.
Design considerations for tri-fold brochures
Before you unleash your inner Picasso and get to designing on Venngage, here are some tips to keep in mind to keep readers glued to your tri-fold brochure.
- Visual hierarchy and balance: The arrangement of text, images, and logos on your tri-fold should guides readers’ eyes naturally.
- Color scheme and branding: Stick with brand colors when making tri-folds. If you don’t have brand colors, select hues matching the brochure’s target audience. For example, a brochure aimed at young adults will benefit from a vibrant palette compared to one targeting retirees.
- Use high-quality visuals: Crisp, high-quality images and graphics are essential to grab attention and elevate the appeal of your tri-fold.
- Include a call-to-action: A compelling CTA is key to getting brochure viewers to do something. Tell your readers exactly what you want them to do using words like “Contact Us Today” or “Shop Now.”
Free brochure templates
Instead of creating tri-fold brochures the hard way — i.e., from scratch, templates offer a shortcut to stunning results.
Here are some free brochure templates you can edit on Venngage.
Note: Some of our brochure templates are free to use and some require a small monthly fee. Sign-up is always free, as is access to Venngage’s online drag-and-drop editor.
This promotional brochure features a blend of vibrant purple accents and a monochromatic photograph to create a modern and inspirational aesthetic.
This wedding brochure template provides event details against a backdrop of delicate floral imagery, which symbolizes the elegance of the occasion.
This brochure template features vibrant graphics and a cohesive color scheme to educate readers about an upcoming event.
Conclusion: Create a tri-fold brochure that drives results using a Venngage template
Tri-fold brochures are powerful and versatile marketing tools which means there’s little room for error if you want people’s attention (there’s a lot of great brochures out there!).
To stand out from the noise, edit one our professionally-designed tri-fold brochure templates. No design skills necessary, and no one will ever know it’s a template.
