How do you increase engagement with your infographic? It can be extremely nerve-wracking to spend hours working on a design, only to find that once it’s published, nobody seems to notice it.
With so many infographics floating around on the internet, it’s very easy for your design to get lost in the masses. If you don’t see a consistent growth in shares or traffic on at least one infographic that you’ve created, well then you’re definitely doing something wrong.
1) Don’t publish it on it’s own (DO embed it into a blog post)
One of the worst things you can do when publishing an infographic is to publish it on it’s own independent page. Rather, you should make sure that you are embedding your infographic along with an article that highlights the main ideas and points presented in your infographic. The reason for this is so that you increase the SEO potential for that post.
The higher you rank on Google, the more people will be coming to your site, and, therefore, the more views your infographic will get.
2) Don’t forget about it after a month (DO re-share it on social media)
Rather than letting your infographic collect digital dust on your website, every couple of months it’s a good idea to give it a boost by re-sharing your post on social media. Not only will this help you reach out to new additions on your reader base, but it will also remind existing users of content they might have missed or forgotten about.
Furthermore, revisiting older content can also help to inspire ideas for new material. You can use a tool like Hootsuite to auto-schedule to multiple social media accounts, thus expanding the reach of your shares.
3) Don’t only share it on social media (DO Find the niche groups interested in the subject)
Infographic marketing is a form of art.
Once your infographic has been created, don’t only share it on the typical and expected social media channels. Try to track down influencers who would likely be interested in the content you are producing, and email them directly.
For instance, if you produced an infographic about tips for keeping your dog healthy and happy, you probably won’t have much luck sharing it with bloggers who only write about cats.
Instead, it makes more sense if you reach out to bloggers who write specifically about dogs. These can include people who blog about dog food, dog fitness, dog clothing, or anything related to caring for your canine.
Reddit is a great place to place your infographic into the spotlight of a relevant audience. It is all abouta well-crafted Reddit marketing strategy.
4) Don’t leave out an embed code (DO include it at the bottom of a blog post or on the infographic itself if it is an interactive one)
At the end of your blog post, you should make sure that you include an embed code for your infographic. This way you can also make sure that whenever someone embeds your infographic, they are sourcing the image back to your site.
You can also link the image back to your original blog post, and customize the alt text with a keyword you are tracking. Once again, this raises the chances of boosting your SEO, and, as a result, gears more attention towards your infographic.
You can also set up a Blinq business card to showcase your infographics.
5) Don’t just send out a mass mail merge (DO ensure that you personalize your outreach)
Once you start to outreach to niche groups to share your infographic, don’t make the mistake of sending out one general mass email. Try to customize your email with specific field tags. Find the first name of the influencer you are trying to contact, the title of one of their blog posts that is most relevant to the topic of your infographic, and a direct link to that blog post.
You can still use a similar template for all the emails you send, but at least by adding custom fields, your email will sound a bit more personal. Yet Another Mail Merge is a free Chrome extension that makes it very easy to customize your mail merges. It also allows you to send out up to 100 emails a day for free.
6) Don’t forget to include your sources (DO provide credible links to all of your research)
When you create an infographic, make sure that you include the direct link to where you found the information at the bottom of the email.
This gives your infographic added credibility, especially when you get your information and data from reliable sites. What you can also do is contact the sites where you found the data and ask them to share the infographic with you as well.
7) Don’t rely on trending content to create your infographic (DO try to produce content that is evergreen)
One of the biggest mistakes people make with infographics is relying too heavily on creating content that is based on current trends. Although this can result in a momentary surge in traffic, the long-term impact is very low. What do you think has a greater potential of being referenced continuously? An article about Choosing the Perfect Halloween Costume, or an article about Choosing Charts For Your Infographic?
Sure the Halloween article is thematic and timely, but as soon as November 1st rolls around, it will be forgotten until the following October. An article about choosing charts for your infographic, however, can be referenced consistently. Think of it this way: Drake’s Hotline Bling song is a trend, but Drake is evergreen. Does it make more sense to create an infographic about the song’s influence, or does it make more sense to create an infographic on the general themes that Drake repeats?
The latter can include the example of the Hotline Bling song, but it can also touch on something more consistent and inherent of Drake and his music. It makes more sense to use your time to produce content that will last for years, rather than content that will last for hours.
