How do you get people pumped about an upcoming event? Start with an awesome poster.
Posters are one of the oldest, most tried and true ways to get the word out about upcoming events. And there’s a reason for that–they’re versatile and can be shared across multiple channels (both in print and online.
But what if you don’t have the confidence to try and design your own poster from scratch? Don’t worry, we’ve done the groundwork for you.
In most cases, an attention-grabbing poster design should include the following things:
- A bold headline (usually the name of the event).
- Bright and engaging photos, illustrations or icons.
- Key information like the date, time and place of the event.
- If necessary, a brief description of what the event is about.
Here are 10 event poster templates to help you advertise your next exciting event.
1. Entice people with an inviting photo in the background of your event poster
Give people an idea of what they can expect at your event by using a striking photo in the background. Pick a photo that reflects the theme of the event, or that depicts an activity that will take place.
To avoid your text being drowned out by the background image, overlay a semi-transparent shape on top of the image. This will give your text some much-needed pop without totally obscuring the beautiful background image.
Take this cooking workshop poster template, which uses an appetizing photo of food in the background. Foodies won’t be able to resist!
2. Use a simple and professional poster design to attract top talent
Depending on the type of event you’re promoting, you might not want to go for a crazy, out-there design. Sometimes, it’s better to settle on a modern and professional poster design.
Pick colors that have been shown to have wide appeal, like blue or green. Similarly, a modern sans-serif font is a safe bet for communicating a business-themed message. Be sure to include the event information and any requirements for attendees in big, clear text.
This job expo poster template uses a sleek blue and grey color scheme to reflect the professional theme of the event.
3. Get people into the spirit of the season with seasonal poster templates
Seasonal events give people something to look forward to. Tap into your audience’s sense of nostalgia and anticipation for holidays with a seasonal event poster.
Use colors that are typically associated with the season: red and green for the winter holidays, orange and brown for the fall, pastels for the spring, bright yellows and blues for the summer. Seasonal photos and icons will also add to the festive feel of your poster.
This event poster template will get people into the spirit of fall with its warm color scheme and classic fall imagery.
4. Capitalize on a holiday to draw attention to your sales event poster
If your poster is for an event that your audience already knows about, you can skip the explanation and go straight to the main attraction. For example, if you’re hosting a sales event for a specific holiday, make that holiday the first thing people will see when they look at your poster.
This Black Friday sales poster does just that. “Black Friday” is written in bold white text on a black background, with a lavish background design that inspires people to treat themselves.
5. Educate your audience about your event with an informative event poster
People might need to understand the benefit of your event before they become interested in it. That’s why it can be a good idea to offer some information about the activities your event will involves. You might want to do this for posters advertising fitness classes, professional training sessions, or a volunteer fundraiser.
Use icons and images to illustrate your information. Be sure to also include a website or address where people can go to get more information about the event.
This yoga class poster template uses a combination of icons and brief text to explain the benefits of of the taking yoga.
6. Optimize your event poster for social media to increase your event’s reach
Odds are, a lot (if not most) people are going to hear about your event online. Why not create a poster specifically for social media sharing? That way, you will be able to easily repurpose your poster across multiple channels.
Use the optimal dimensions for social media images so that your poster will look good in people’s newsfeeds. It’s good practice to use big, bold fonts and bright colors so that your poster will catch people’s eyes while their scrolling.
For example, this Pride Week poster template makes good use of Pride Week’s rainbow color scheme to create a bold, cheerful design.
7. Build anticipation for your event with a poster the only gives away the date
Building anticipating can be a very effective marketing technique. If you don’t want to give away all the details of your event just yet, create a poster that offers only the bare minimum: the name of your event and the date. This way, your audience will know to keep an eye out for more information as you roll it out.
Make sure that your design is awesome, to compensate for the lack of information. Use visuals that hint at the theme or mood of your event, without giving specifics away.
This dazzling album release poster offers up only the title of the album and the release date.
8. Use a flat design to appeal to an innovative crowd with your event poster template
Flat design is a graphic design trend right now, influenced largely by Google’s Material Design. If you want to attract innovative, forward-thinking, people to your event, then appeal to their interests with your poster design.
Use a minimal design, with a bold color scheme and flat icons. Don’t be afraid to use contrasting colors that really pop out at you, like blue and orange, red and white, or purple and yellow.
This job fair poster template has a simple, blocky design. With a bright colors scheme of orange, blue and white, it’s sure to jump out from a screen or a bulletin board.
9. Use plenty of icons to give your event poster some creative flare
If you want to appeal to a lively and creative crowd, have some fun with your even poster design. Icons are a great way to add a splash of creativity to your poster. Pick icons that reflect the theme of your event and play around with different sizes and scattered placements. Just be sure to use icons with a consistent style–equal line widths and similar coloring.
This arts and music event poster uses art-themed icons to give the header a fanciful look.
10. Use a minimalist poster design to put the focus on your message
A lot of people lead busy lives. Present your event as a break from the chaos by using a calming, minimalist design. Put the focus on a catchy title or slogan that appeals to the emotions of your audience. This will help you present your event as an answer to a problem they’re facing.
Use plenty of whitespace so that the poster design doesn’t feel cluttered. Similarly, use a neutral color for your background and one or two bright accent colors to give your message impact.
This meditation event poster uses a color scheme of soft purples and grey to convey the calming effect of meditation.