Marketing infographics are a great way to gain website traffic. And I’m not saying that because I’ve read it on some blog or because I’ve heard it on a podcast series. I’m saying that because I’ve seen it work on our company blog.
Last year, we launched a 2015 social media ad cheat sheet infographic and many big publishers and brands promoted it and published it on their webpage. And we saw an increasing traffic our blog. Even more, we’ve gained quality backlinks that helped our SEO.
But I’ve heard many marketers saying that they struggle with infographics. They don’t know what kind of infographic to design, how to research, or how to publish and promote the infographic.
According to MassPlanner, infographics are shared and liked 3x more than any other visual materials available.
But in this article, I want to share with you what types of infographics you can create in order to grow your brand awareness, increase your web traffic and get a ton of social shares.
These are the types of infographics that you can see most often on the internet and with which users are used to.
The four types of marketing infographics you should make in 2017 are:
- Education: Process Infographic
- Inspiration: Timeline Infographic
- Information: Reports Infographic
- Entertainment: Comparison Infographic
1. Education: Process Infographic
Process infographics are a type of infographic that everybody will love. You not only give readers valuable information about a specific topic, but you also share the step by step process.
For example, Flipsnack has published a step by step checklist infographic that you can check when you want to create an online magazine or book. And in this case, Flipsnack became one of the leading brands in digital magazines, helping their customers to get through the pain of not knowing what to do when do they wanted to create an online magazine.
So, when you want to design an educational infographic, think about the topics you love and the about the ones you love writing about.
Let’s say that you are a marketer who understands the power of influencer marketing and you also have an agency that practices influencer marketing for small/medium size businesses. In this case, you could use infographics to show the process of connecting with influencers from a certain industry: where to find these influencers, how to connect with them, how to get to a common point with them.
Take this example from MediaKix who is an influencer marketing agency that published the Official Roadmap for Influencer Marketing infographic.
Furthermore, you can easily showcase one of your case studies and show them how you collaborated with a specific influencer to get results.
Don’t forget to write a conclusion and mention your agency. It’s a great way to build your brand awareness and let the community get to know you.
2. Inspiration: Timeline Infographic
This type of infographic is mostly used when publishers want to showcase how a brand’s logo went from a rebranding to another. People love sharing this kind of infographics because they feel nostalgic about the topic and also some publishers use this type of content to make a point in their article, to show evolution.
For example, because Bannersnack has been on the market ever since 2008, we understand the power of banner ads and we also know how they developed. So when the banner ad turned 20 years old. we designed a timeline infographic where we showcased the important moments in the history of display advertising.
You can see the exact moment when the first banner ad appeared, when Google bought DoubleClick, when Facebook launched their advertising platform and also when Bannersnack launched.
This is a timeline design in which you just showcase a few important moments in the history.
Another great example of timeline infographic is the Apple’s Biggest Reveals @WWDC that Venngage published. From Start to Present. Here you can find anything you want to know from the first WWDC since 2006 until the last WWDC from 2016. And if you want to write an essay about this topic, it’s like a gold mine for your inspiration.
3. Information: Reports Infographic
The internet is moving so fast that many marketers don’t have enough time to get informed about the latest product updates and industry trends.
That’s why we designed our first Social Media Ad Cheat Sheet in 2015 and we realized that this is something that many marketers want to have bookmarked. Marketers need the exact sizes and types of ad they can create and use for different social media channels. So, we’ve done it again in June 2016.
Visual content marketing can help your brand get on top of its industry if you know what kind of content to share with your audience. So think about this: how would it be if your brand shared the newest updated information in its industry?
For example, the web design consultancy company The Deep End has designed an infographic that shares 10 web design trends for the upcoming year. In this infographic you can see why elements such as skeleton screens, age responsive design or cinemagraph hero images are the 2017 web design trends.
4. Entertainment: Comparison Infographic
What’s the difference between Microsoft and Apple? Or what’s the difference between Steve Jobs and Bill Gates? Even if these are both brands from the tech industry, you could talk about differences in branding, marketing, personal development, personal branding or even financial achievement.
You can create an infographic in which you show the difference between one and another.
So how can you do it? Just take the infographic, split it in two parts and start comparing!
Take two topics you want to present (for example, Macbook vs. Chromebooks, Instagram vs. Snapchat). I recommend you to find two topics in the same area of industry and find the strengths and weaknesses on both of them.
You can use this type of infographic not only to entertain your community but also to give them a valuable information about two products, or to make a case about why one is better than the other.
Let’s look at this infographic where you see a detailed comparison between Google Pixel and iPhone 7. Both Google and iOS users take pride of their selected platform but this infographic can help a customer to choose which one can suit better it needs.
For a part of your audience this can be an informational infographic but for another part it will be an entertaining or interesting piece of content with information that they didn’t know.
If Infographics can generate over 350.000 readers per month on a blog, it means that they can be a blast for your website traffic.
But don’t forget that the design process is only the beginning of your infographic marketing. Now you should start publishing it and promoting it to the right audience.
Back to you! Let me know in comments which was the last infographic you designed and what results you got with it.