“AI is changing the world!” As cliche as it sounds, it is the truth. Generative AI is helping businesses automate processes, reduce costs, and focus on innovation. The marketing and advertising industry is at the forefront of the AI-driven revolution. Businesses are increasingly using AI to create marketing and education material, visualize data insights and scale personalized content.
But how exactly are they leveraging Generative AI? In this blog post, I will share ten hacks for using AI-powered tools like Venngage to design business visuals. Let’s get started!
Click to jump ahead:
- Why use Generative AI for business visuals?
- 10 Time-saving AI design hacks for your business
- Best practices for using Generative AI in business design
- Create Powerful Business Visuals with Venngage’s AI Tools
Why use Generative AI for business visuals?
First, let’s see the benefits of using generative AI for creating business visuals:
- Cost-efficiency: AI tools reduce the need for expensive design agencies or hiring full-time designers. You can access high-quality visuals accessible at a lower cost.
- Design consistency: They automate adding brand elements, like logos and fonts, uniformly across all visuals, maintaining a cohesive brand identity.
- Faster design creation: AI generates designs in minutes, speeding up the process so you can create more content in less time.
- Better data visualization: AI tools help designers by transforming complex data into visually engaging and easy-to-understand graphics, making insights more accessible for stakeholders.
- Enhanced creativity: By automating repetitive tasks, AI tools help designers and marketers focus on more strategic, creative aspects of visual design.
10 Time-saving AI design hacks for your business
If you are still using traditional ways of creating a business design — selecting a color theme, layout and typography and designing from scratch, you’re probably spending too much time and resources. Transition from the manual processes and create aesthetic business designs in minutes with Generative AI tools.
Let’s see how you can use Generative AI for designing business visuals.
1. Use AI-powered templates to kickstart your designs
50% of marketers struggle with finding the right design layout for their data, statistics, or copy. If you, too, are trying to arrange data manually and spending too much time figuring out the design layout, AI tools can help.
You can use AI-powered tools like Venngage to get started. With a comprehensive library of 10,000+ posters, flyers, brochures, infographics, reports, business plans and other templates, Venngage helps you create business visuals in minutes.
Our AI-powered templates have pre-designed layouts with relevant themes, images, and content to help you create business visuals easily.
All you need to do is browse through Venngage’s design templates, select the category, shortlist the template and customize it as per your needs.
2. Automate branding with AI-generated letterheads and logos
Generative AI tools ensure design consistency to help you build a brand identity and increase brand recognition. You can upload your logo/letterhead and other branding elements on Venngage and our AI Letterhead Generator and AI Logo Generator will automatically apply your logo/letterhead to your designs.
Plus, Venngage uses AI to suggest optimal layouts, color schemes, and font combinations based on your brand’s unique style. This helps maintain brand consistency while allowing for creativity in each design.
3. Streamline social media content creation
Social media is the new battleground for businesses. Brands are fighting hard to establish their unique identity, increase customer engagement and boost business growth.
But the tricky part is tackling the short attention span of customers. This is where you need engaging visuals to keep them engaged. Generative AI tools can help you create social media posts that inspire and engage your audience.
For example, you can use Venngage’s Free AI Instagram Post Generator to create visuals for Instagram by adding a simple prompt. Here is an example of how you can use the AI-powered generator to design social media posts.
Once the design is ready, you can customize it as per your preferences and brand guidelines.
4. Generate data visualizations instantly with AI
Do you know what’s tougher than creating business visuals manually? Adding charts to them. The whole process can be time-consuming and tricky, especially when you’re trying to maintain a polished, cohesive look. You change one value and the entire chart falls apart.
However, AI tools can simplify this process. They automatically process your data to create intuitive charts that you can add to client presentations, business reports, and case studies.
If you are struggling with data visualization, you can use Venngage’s AI Chart Generator to create charts in seconds and share relevant insights with stakeholders or clients.
The best part is you can easily customize the chart by modifying data values.
5. Personalize visual content at scale with AI
76% of consumers engage with companies that offer personalized communication. This shows how crucial it is for businesses to tailor their promotional material to their customer’s preferences and needs. However, creating custom visuals for each customer can be a tedious and expensive process.
Generative AI tools can help you easily personalize visual content through customizable templates and optimization tools. From automatic branding and data visualization to customizable templates for different platforms, Venngage’s AI tools streamline the design process, reduce manual effort, and ensure brand consistency.
6. Use AI for consistent layouts across your designs
Brand consistency is the key to business growth. In fact, 68% of businesses report that brand consistency led to a 10% increase in revenue. However, inconsistent visual elements, adjusting the design for different platforms and other factors can impact brand consistency.
AI design tools help you create consistent designs. While adding a prompt, you can mention the brand color, typography and layout to add to your designs and the AI tool will automatically apply your branding elements to visuals.
7. Leverage AI for quick poster and flyer creation
Posters and flyers are the most powerful tools for business promotion. 62% of Individuals are more likely to engage with a brand on receiving flyers. However, just like other marketing materials, creating flyers and posters from scratch can be a tedious process.
Thankfully, Generative AI tools like Venngage’s AI Poster Generator and AI Flyer Generator can help you create interactive flyers and posters in a few minutes. Simply add a prompt, review the design and customize it by modifying icons, images and text.
8. AI-assisted background removal and image adjustments
Pesky backgrounds that just won’t go away and move one shape and the entire design goes haywire. If you design business visuals, you’ve most likely experienced these challenges.
With Generative AI tools, you don’t have to struggle anymore. AI design tools like Venngage can help you remove backgrounds in just a few clicks. In fact, they can also auto-align shapes and icons, adjust spacing and even optimize layout and color choices without distorting the design.
AI tools can also adjust text, images, and shapes seamlessly as you customize your design, ensuring precision and efficiency and saving you precious time.
9. Collaborate more efficiently with AI-enhanced tools
Imagine you design a poster for a social media post and you need feedback from your colleague. You download the image, send it to them via email, get feedback, work on it, finalize the design and send it back for final approval. Imagine how much back and forth this would take, assuming that there’s one round of feedback.
Now, what if you’ve to do this for multiple designs? How exhausting it would be. However, Generative AI design solutions like Venngage enable you to share the design link and collaborate on the design in real time to avoid a long chain of discussion, saving you time and effort.
With Venngage, you can simply click Share, invite your team members and copy the link and share it with others for real-time collaboration.
10. Use AI to revamp old content quickly
Businesses have to incur significant costs for creating each design. The cost of a simple infographic is $100-$400 depending on data complexity. Whereas, a well-researched infographic can cost up to $4000.
So, creating new designs is not always feasible, especially if you are a small business with a strict marketing budget. This is where you can use AI to revamp your old designs. Instead of creating new designs, AI design tools can automatically apply new colors, themes and branding elements to ensure consistency.
Let’s say you want to modify a New Year Office Party Poster, you can use Venngage’s AI tool to change the background color, modify text, replace icons and alter images.
You can also use Venngage’s AI tools to improve the content. Select any text, go to the AI icon and select the option to improve the content, proofread it, or make it crisp.
Here are some additional ways to use generative for revamping old business designs:
- Replace icons in old business reports or posters
- Add new data and modify charts to share the latest insights
- Change the old design theme to align with your new brand guidelines for consistency
- Convert old documents into different formats like infographics or PDFs
- Refresh stock photos or backgrounds to reflect current AI design trends or industries
Best practices for using Generative AI in business design
Here are a few things to keep in mind while using AI to create business visuals:
- Set clear brand guidelines: Before using AI tools, ensure your brand guidelines are well-defined. This includes deciding your brand’s color palette, fonts, logo usage, and tone of voice. Generative AI can then help automate the creation of assets that are consistent with these guidelines.
- Balancing AI automation with human creativity and decision-making: While Generative AI can produce impressive results, it’s crucial to maintain human oversight to ensure the final output meets the business’s goals. Make sure to review AI-generated designs and refine them as needed to align with your overall strategy and vision.
- Customize templates: Generative AI tools often come with a variety of pre-designed templates to help you get started quickly. While templates are great for saving time, it’s important to customize them to fit your brand’s specific needs.
Create Powerful Business Visuals with Venngage’s AI Tools
Generative AI tools are powerful assistants for marketing and design teams to create professional and inspiring business visuals. They enable quick, cost-effective design production while ensuring consistency across all materials. AI design tools also make it easier to scale design efforts without sacrificing quality. If you are looking to accelerate your design process, try Venngage’s AI tools and build a unique brand identity.
