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Educational Resources
Help Center
Help Center

How to Create Engaging Training Materials with Visuals (+ 20 Templates & Examples)

Written by: Sara Austin

Aug 09, 2022

training materials blog header Venngage

In years past, HR or L&D departments handed their employees training materials laboriously created in Microsoft Word. These guides were too wordy and too boring. For the most part, employees never looked at them again after training was over.

Boring training materials are not memorable, and they don’t help your employees improve their performance.

Let’s look at how we can create more engaging training materials with visuals. You can then customize your own training documents using our easy-to-edit training templates and simple online editor.


Click to jump ahead:

What are training materials?

Training materials are digital or printed content of a training program. These can be used for student or employee training and development — but in the context of this blog post I’ll be discussing business/corporate training materials only.

Training materials come in different formats (which I’ll discuss in a minute). Here’s an example of one:

training material food handler presentation

Just so you know, some of our templates are free to use and some require a small monthly fee. Sign up is always free, as is access to Venngage’s online drag-and-drop editor.

Besides presentations, training materials can be infographics, checklists and more. This onboarding infographic guides managers on how to best onboard new hires remotely:

training material new hire onboarding guideline infographic

From onboarding to professional development, training materials play an essential role in human resource strategy. Well-designed training content can effectively communicate expectations, establish roles and responsibilities, and define processes and procedures. Let’s take a closer look at the role of training materials in your organization.

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Why are training materials important?

Whether your business is two employees or thousands, training materials are an invaluable resource. Organizations need training content of all kinds: training materials for leadership development, training plans for up-skilling employees, customer service training materials to teach phone skills, or even training materials for trainers.

Related: Employee Training: Definition, Benefits & Visual Aids

Training materials are essential for:

1. Establishing best practices

Creating consistency in processes and procedures is essential for helping businesses scale. Your training materials will help to define the best practices for your organization.

2. Defining roles and responsibilities

Your training materials can help your team to understand what their job is and what is expected of them. And, because you have established your training materials as the single source of truth on these roles and responsibilities, both you and they can refer to this resource as needed.

3. Improving employee performance

You can’t expect employees to hit a target that you haven’t defined. Your training materials are a great place to determine what exemplary performance looks like, as well as to articulate avenues for professional development.

RelatedHow to Easily Create Job Aids That Improve Employee Performance

4. Improving compliance

In addition to procedures and practices, organizations are also governed by rules. Providing a clear articulation of an organization’s rules and governing regulations establishes an expectation of compliance and outlines the potential consequences of ignoring these rules.

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What is included in training materials?

Training materials for your organization could include everything from presentations, manuals to job aids and more.

Training materials ADDIE model presentation

Here are some of the most common types of training materials you might use for your organization:

  • Presentations: They use graphics and words to deliver information. No need for Death by PowerPoint, Venngage has awesome presentation templates that are easy to customize for your organization.
  • Checklists: Lists are used to organize sets of information, from a checklist of tasks to a directory of phone numbers. Why not make it attractive enough to keep on the wall?
  • Worksheets or Workbook: They can serve one of two purposes: to collect information or help with making calculations.
  • Handouts
  • Exercises or Activities
  • Procedures Documents: They provide sequential explanations for how to perform work-related tasks and functions. Make them pretty and functional enough and your employees might even use them in the future.
  • Course Outline
  • Forms and Self-Assessments

Related: Learning and Development 101: How to Get Started [With Visual Tips and Templates]

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How do you create training materials?

Developing effective training materials is as much of a science as it is an art. To present information effectively, you have to know how to capture your audience’s attention and give them information that is easy to understand and remember.

Here are some of our best tips for how to prepare training materials that deliver real results.

1. Know your audience and write for them

You can’t communicate effectively without knowing who your audience is.

For corporate training materials, you’re mainly presenting information to your colleagues. If they’re from the same department as yours, chances are they already understand most of the jargons, so you won’t need to refrain from using those.

However, if you’re developing training materials for coworkers from a different department, or for new hires — make sure you scrutinize for technical/industry language. Which brings us to our next point…

2. Use accessible, approachable language

The best practice is to write your training materials to be understood at the 7th to 8th-grade level. Don’t use overly big words. The wisest training content creators know that the goal is to inform, not impress.

Of course, you should also know to use jargons where they fit. If your audience is already used to using a certain amount of technical language, they’ll process those words more easily than simpler (or oversimplified) terms.

3. Keep it short

Punch up your training material by keeping it short and visually impactful. Too many words on a page dilute your message. Focus on the most important stuff and toss out the rest.

This is especially important for handouts or worksheets, which are two very popular types of training resources. Your colleagues rely on these documents as a memory refresher, so it’s best to keep them to the point and memorable.

4. Break it up

When you do have a larger quantity of information to share, chunk it out into smaller chunks using headers and graphics to break up the flow. This job aid makes the most use of illustrations to guide readers through how the company’s internal processes work:

training material employee reference guide job aid

If you need some guidelines on how to summarize your content, check out our post: How to Summarize Information and Present it Visually

5. Proofread it, read it, and share it

Make sure you carefully check your presentation for spelling and grammar. Many trainers will tell you that having a typo in their presentation will end up being the only thing the participants take from it. Don’t let that be your fate.

Related: Storyline: A Starter Guide to Creating Engaging Visual Training Courses

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Training material examples and templates

Venngage has created training material examples and templates to help you get started. These easy-to-use templates make training content creation a breeze. Let’s take a look.

Soft skills training material templates

Sharing large amounts of information can be a real design challenge. These soft skills templates provide great examples of how to organize and present lots of information in a one pager.

Training materials management vs leadership skills
Training materials leadership style

Healthcare training material examples

The ability to communicate effectively can make or break an HR department. A healthcare organization’s most valuable asset is its people, so taking care of employees is an important job. Knowing how to prepare training materials will make you more effective as a leader, a manager and a mentor.

Training materials healthcare individual dev plan
Training materials healthcare training assessment needs

Marketing training material templates

If you had to summarize the information contained in this matrix in a few words, what would you say? A visually engaging, intuitively designed matrix can help you organize complex, multi-factored information. At a glance, your audience will be able to find out what they need to know.

Training materials marketing skills matrix

Emotional intelligence training material examples

You can use graphics and words to tell a compelling story. Training materials that provide an at-a-glance snapshot of complex topics are easier to understand and the learning is more likely to stick.

soft skills training materials template

Diversity and inclusion training material templates

Organizations often develop their own ways of talking about what they do. However, what may be familiar and commonplace to you may be strange to new team members. These templates are great for supporting diversity and building a common language in your organization.

diversity and inclusion training materials template
diversity and inclusion training materials template

Safety training material examples

Why ask your employees to keep track of safety procedures and responsibilities when you can create training materials that are functional and informative? Checklist templates are great for summarizing safety information.

Training materials new employee and supervisor orientation checklist
Training materials healthcare personal protective equipment
Training materials phishing employee training presentation

Sales training material templates

Process, process, process, am I right? Organizations need to provide their employees with training materials that clearly articulate processes and procedures. These templates will help you establish a single source of truth for organizational processes and procedures.

Training materials 5 steps sales onboarding process
Training materials customer onboarding process

Customer service training material examples

When it comes to the fundamentals, you don’t have to overwhelm people with everything you know. These templates do a great job of using graphics, colors, and font sizes to present important information.

Training materials new user onboarding saas
Training materials customer service tips

Leadership training material templates

Being a leader takes a special set of skills that don’t happen by accident. Empower the leaders in your organization by creating high-impact, relevant, and instructive training guides.

Training New Employee Checklist
Training materials leadership skills training guide
Training materials simple blue management ebook template

HR training material examples

The majority of Human Resources departments are responsible for the training and development of employees across departments. This is a huge lift! When the need for training is great, the need for great training materials becomes even greater. If you can communicate your message effectively the first time, you increase retention and improve employee’s chances of success.

RelatedMicrolearning: A Pathway to Effective Training Retention and Behavioral Change

Training materials employee engagement presentation template

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Training materials FAQ

1. How can I develop more effective training materials?

Here are some tips to help you make more effective training materials:

  • Tell some stories

Stories are a way to bring your training to life by engaging your audience’s empathetic imagination.

Telling real-world stories helps to improve audience buy-in. Not only will they be invested in it, but they’ll also remember it.

  • Don’t talk down to your audience

Take the time to understand what your audience knows about the topic and meet them there. If you misjudge them, you will come across as condescending. Not a good look.

  • Don’t explain things your training population doesn’t need to know

What’s the “need to know?” Don’t clutter up your training materials with stuff that doesn’t need to be there. Be intentional in your design choices to make sure what you present is relevant and necessary.

  • Rules on jargon

Try not to use jargon that could be unfamiliar to some or all of your audience. If it helps, have a peer who doesn’t do the job read your materials. They can help you identify jargon or other unclear terms.

  • If you feel that adding jargon is essential, you should always define it for your audience

Either way, you must be consistent in your language and use the same term to mean the same thing throughout your training materials. This helps you create a shared language.

2. How can I create engaging training materials?

While you must certainly know your audience, in most cases, a little humor wouldn’t hurt. Sometimes, it can even help. Just be realistic about how funny you can get away with and take the high road. Not a time to be off-color or controversial. A joke or two about relatable problems in your industry, perhaps?

And finally, make it relevant. Have you ever found yourself absorb a new concept easily because it’s linked to something you already know? Or have you ever studied a theory much faster after doing several exercises based on it? This applies to training materials too. Come up with scenarios or exercises relevant to your colleagues’ day-to-day activities and this can reinforce their grasp of your training, making it more engaging and memorable.

You don’t have to be a designer to create engaging, high-impact training materials for your organization. With a little help from Venngage’s training material templates and easy-to-use editor, you can become a training content creator extraordinaire in no time.

About Sara Austin

Sara Austin is a Learning Designer and freelance writer who has been published on sites such as fismacs.com. She has a master’s degree in Instructional Technology and a doctorate in Educational Leadership. Sara is a member of the Academic Advisory Board at Academic Influence.