We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

Always Active

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

  • Venngage
  • Amazon
  • Google Login
  • Intercom

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Show cookie providers

  • Venngage
  • Chameleon
  • Intercom
  • Algolia

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

Show cookie providers

  • Venngage
  • Mixpanel
  • Intercom
  • Google Analytics
  • Hotjar

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

Show cookie providers

  • Google Ads
  • Google Tag Manager
  • Facebook
  • Pinterest
  • Product
  • Templates
  • Learn
  • Pricing
Educational Resources
Help Center
Help Center

8 Infographic Illustration Ideas To Boost Engagement 

Written by: Aditya Rana

Mar 22, 2023

Infographic illustration

As human attention spans shrink, infographic illustration has become a powerful way to convey information visually. 

But what differentiates an average infographic from a memorable one? It may seem obvious, but illustrations such as icons and graphics go a long way. 

Illustrations enhance an infographic by making complex information easier to understand and creating emotional responses.

In this post, I’ll explain what illustrations mean in an infographic, review the different types of illustrations you can use, and provide design tips to help you create infographic illustrations in no time. 

Let’s dive in!


Click to jump ahead:

What are infographic illustrations?

In the traditional sense, illustrations are drawings made by hand, but digital illustrations are much more common in today’s online world. 

Before moving further, I’ll clear up some confusion on infographics vs illustrations. 

An illustration is a visual element used to strengthen a message or idea. 

An infographic uses illustrations to communicate complex data in a visually enticing way.

Job Aid Template

As you can see, several illustrations are featured in this infographic. 

At the top is a graphic of pediatric doctors surrounded by icons of items you can find in any clinic. 

The columns in the middle also use icons to reinforce the text.

Now imagine the same infographic without illustrations. It’d be dry, dull, and hard to understand.

Illustrations work for any type of infographic, so use them as you see fit. 

Return to Table of Contents

Why use illustrations in infographics

To answer this question, I’ll first explain why infographics are effective.

Infographics work because humans are visual beings since our brains process images faster than text. 

Using illustrations to make a beautiful infographic is natural since they elevate your likelihood of creating outstanding content. 

Here are the benefits of illustrations in infographics: 

  1. Better engagement 

Illustrations can separate or help summarize blocks of text. Both factors make the flow of information easier to process. 

The result?

It’s easier to make bland topics fun and increase engagement. 

For example, a medical illustration infographic can explain the function of a heart in a few steps. 

Heart Infographic
  1. Improved comprehension

Illustrations provide context to the information being presented. 

Gradient Facebook Features Timeline Infographic Template

Why is this internet illustration infographic so compelling?

It summarizes the launch of critical features over Facebook’s history with icons. If readers want more information, they can read the accompanying text.

But graphics work too. For example, an illustration of a city skyline can visually communicate urbanization or population density.

  1. Memorable 

A well-designed illustration can make an infographic memorable and help readers retain the information.

This leads to better retention and information recall.

10 Father's Day Gift Ideas List Infographic Template

The family illustration infographic above is memorable because it shares gift ideas as text and illustrations for quick scannability. 

It also ends with a question to add emotional appeal. 

  1. Branding opportunities

Illustrations can reinforce a brand’s identity and create a consistent look across all marketing materials.

Better Manager Microlearning Infographic Template

Company logos are a great way to make an infographic instantly more recognizable.

  1. Emotional Appeal

Illustrations can evoke emotions and create a connection with the viewer. 

This can be effective when presenting social or environmental issues where an emotional response can lead to action or support.

It also works well for educational illustration infographics like this one. 

Vibrant Meows Around The World Infographic Template

Who wouldn’t share this infographic or return to it repeatedly?

  1. Adds creativity

Illustrations can be customized and adapted to fit different data types and information. 

Don’t be afraid to be creative and play around with your illustrations. 

Donut Infographic Template

A map of the country’s top 10 donut-consuming cities represented by donuts? Who wouldn’t want to share this infographic? 

Illustrations enhance communication and make great additions to any infographic. However, you must learn how to use them effectively.

Return to Table of Contents

Exploring the types of illustrations in infographics

You don’t want to spam infographics blindly. 

To learn how to use illustrations in infographics, I’ll first explain the different types of illustration options available. 

  1. Icons 

Icons are visual elements that convey an idea. They can take on various forms, such as graphics, images, or logos. 

Social Media Infographic

In the infographic above, logos of social platforms make it easy for readers to digest information. One glance is enough to get the key message. 

Icons often represent a real thing. For example, a shopping cart describes consumers or the sale of a product. 

  1. Data visualizations

Visualizations are used in infographic illustrations to help bring complex data to life.

I’m sure you’ve seen infographics with charts, graphs, maps, diagrams, and other visual representations of quantitative or qualitative data. 

Number of Views by Industry Comparison Infographic Template

The bar chart above breaks down monthly expenses. Notice the use of icons below each factor.

A good infographic often uses multiple visual tools to create something compelling that engages readers. 

  1. Line charts

Bar graphs aren’t the only data visualization option available. 

You can jazz up infographics with lines, pies, bubbles, mixed charts, and more. 

A line chart shows data as multiple points connected by straight lines.

Population Infographic
  1. Pie charts

Pie charts are the way to go to compare a few data points.

They are especially effective when you need to share data as percentages. 

Handwashing Awareness Month
  1. Bubble charts
  2. Bubble chart illustrations let you present data with multiple variables or compare clusters of information.

    Circle Process Infographic Template
    1. Maps
    2. Map illustrations help bring spatial data or information that features a geographical area or location to life.

      Maps in infographics can visualize facts ranging from population density to climate patterns. 

      Geographic Infographic
      1. Flowcharts
      2. Flowcharts depict the steps of a process or system. 

        You’ll notice the use of shapes and arrows to guide the flow of information often. Illustrations help augment this type of visual separation.  

        Strategy Infographic Template

        Flowcharts like the one above are great for sharing company strategy. Again, what makes it a good infographic is using icons at each transition point to convey the main message.

        1. Timelines
        2. Timelines show events that have happened at different points in time. 

          These illustrations can be used to visualize historical events, migration patterns, trade routes, or any other data that involves time. 

          Career Timeline Infographic

          Return to Table of Contents

          Best practices for creating illustrations

          I’m sure many of you are trying to spice up your infographics with illustrations. 

          But you might be hesitant or shy because you aren’t artistic. 

          The good news is that you can make an infographic with illustrations quickly. 

          Venngage’s Infographic Maker lets you create engaging infographics from various infographic templates. 

          The tool is free, but some templates may require a monthly fee.

          Otherwise, Venngage’s drag-and-drop makes adding, removing, and swapping elements easy.

          Want to change the icon in an infographic template? Just select your icon and click replace. 

          Infographic illustration

          You will get a prompt to search for icons relevant to your infographic. 

          Infographic illustration

          Venngage will maintain the dimensions of the original icon, so you don’t need to worry about layout or disruptions to design. 

          Here’s an overview of what you can expect with Infographic Maker: 

          • Thousands of infographic templates 
          • Royalty-free stock images and illustrations
          • Customizable icons
          • Branding options with My Brand Kit (paid plan)

          Now that you’re ready to start creating infographic illustrations, it’s time to choose a layout and get started. 

          Here are some infographic design principles to follow: 

          • Keep it simple

          A great infographic only communicates one or a few key ideas. 

          Your illustrations should always be focused on reinforcing those ideas. 

          This does not mean you can’t use multiple illustrations in an infographic. You can use as many as you prefer, but they should not create clutter. 

          Also, ensure your illustrations make sense in the grand scheme of the infographic’s message.

          Recycling Infographic

          Notice how this infographic has multiple illustrations? 

          Yet, they aren’t intrusive but complement the content and help reinforce each point.

          Besides illustrations, choosing fonts for your text is important too. 

          When selecting a font, test it first to see if it is legible. Fonts should be large enough to read comfortably – even from a distance. 

          • Choose the right colors

          Illustrations that use too many colors are distracting.

          Your illustrations should only feature a few colors that complement or contrast to create a visual flow.

          Digital Marketing Infographic Template

          Notice how the infographic only has three colors? 

          The white and golden yellow creates a nice contrast that visually guides readers from one point to the next. 

          Meanwhile, blue is reused throughout the infographic, including in icons and illustrations to reinforce visual consistency.

          As a brand, you may already have a color scheme. Venngage lets you save your brand colors in the My Brand Kit feature. 

          Infographic illustration

          Upload your company colors once and apply them to any infographic with the click of a button. 

          • Use visual hierarchy

          Illustrations should present information logically. 

          Establishing a visual hierarchy guides the viewer through the information and improves retention. 

          One way to do this is with headings and subheadings to separate information and simplify scanning. 

          States of Pregnancy Timeline Template
          • Stay on topic

          Lastly, ensure illustrations don’t deviate from the main point of an infographic. 

          This will make sure readers understand the purpose of your infographic.

          Nonprofit Health Thermometer Fundraiser Timeline Template

          Return to Table of Contents


          Creating infographics is a time-intensive process. You’ve got to worry about design, illustrations, and the actual content. 

          But tools like Venngage let the software handle infographic illustration. This means you have more time to refine what you want to present and stand out. 

About Aditya Rana

Adi is a word slinger and loves to fiddle around with SaaS. When not living online, you'll find him outside in nature with a book.