In this digital age, you might think of pamphlets as old-school and outdated. Think again! Pamphlets are a proven medium for sharing information about topics, events, products or services. A high-quality pamphlet can boost your chances of connecting with your audience, as studies show that our recall of printed information is higher than digital. The key is to make a pamphlet that really stands out, and outstanding design is the best way to draw in your audience.
Fortunately, you don’t need design experience to make an eye-catching pamphlet. Venngage’s pamphlet templates make it easy to create a pamphlet from the comfort of your web browser. And if any template you see in this post catches your eye, just click on it to start customizing it instantly.
Click to jump ahead:
- What is a pamphlet?
- Why use a pamphlet?
- How to make a pamphlet
- What is the difference between a pamphlet and a brochure?
- Pamphlet FAQ
What is a pamphlet?
A pamphlet is a small, unbound booklet containing information on a particular subject. The dictionary defines a pamphlet as “a thin book with only a few pages that gives information or an opinion about something.” They are typically used for informational purposes rather than directly selling something, although they can be used to promote an event or organization.
Why use a pamphlet?
Pamphlets are a great tool for informing your audience in a compact, accessible way. They’re also fairly inexpensive to make, as they can be printed on one sheet of paper using standard paper quality.
With the right design, pamphlets can grab your audience’s attention and get them to read about your topic. And as mentioned, our higher recall of printed information gives you a better shot at driving your points home to your audience.
If you’re raising awareness about an event or issue, pamphlets are the way to go. You can also use pamphlets as a marketing tool to generate leads, drawing your audience in by offering relevant information on a problem, then presenting your business as a solution.
How to make a pamphlet
Now that you’re clear on the unique features of pamphlets, let’s dive into how to make a pamphlet online, which you can do in five simple steps.
- Create your content
- Choose your layout
- Customize your design
- Add your branding to your pamphlet
- Review and print
1. Create your content
Time to get clear on your purpose for making a pamphlet. Are you trying to provide information about an event, issue, product, or service? Keep your audience in mind when brainstorming the visuals and content of your pamphlet.
Start mapping out the content for each section of your template. For a bifold, you’ll need four sections—two outer, two inner—and for a trifold, you’ll need six sections—three outer, three inner.
Typical pamphlet content includes:
- Headline
- Main copy
- Images, graphics, icons, or charts
- Contact information
- Call to action
If you’re using your pamphlet for marketing purposes, one tip is to use your headline to highlight an audience pain point and draw them in, as this template does effectively:
For your main copy, less is more. Pamphlets aim to inform, but they’re not heavy reading. Often, they’re geared to point the reader toward a website to learn more.
This pamphlet conveys its key information efficiently, relying on bulletpoints and a two-sentence ‘About Us’ section:
Scanning through various templates can spark inspiration for your content, so feel free to jump ahead to the next step and finalize your content after.
2. Choose your layout
Venngage makes it easy to find the perfect layout for your pamphlet. You can choose your favorite design from the templates library in the platform. Here are some template ideas to get your creative juices flowing:
Are you a business providing information about your product or service? Try this one on for size.
Are you raising awareness about a particular issue? Look no further than the illustrative example below.
Are you providing details for an upcoming event? This pamphlet template has you covered.
Are you a healthcare provider looking to supply information about your services? We hear you!
Are you a non-profit outlining your mission? Bingo:
You can check out even more pamphlet examples here.
After you decide on your pamphlet template, now is a good time to choose your page size. (Did you know? When you resize your design, Venngage will automatically scale the content).
3. Customize your design
Input your content into the template. You can add your own images or choose from the 40k+ icons, illustrations, stock photos, and customizable graphs available in the Venngage editor.
Continue customizing your design by selecting from Venngage’s collection of striking font styles, which can add a lot of personality to your pamphlet. With your audience in mind, choose from the color palette options on the platform. You can also use gradients and patterns to give depth to your image.
4. Add your branding to your pamphlet
Your pamphlet can be a powerful branding tool. To ensure it reflects your brand effectively, use your brand’s colors, fonts, and logo. Include a catchy tagline and your contact info.
To further enhance your brand message, use high-quality, relevant images and ensure ample white space for a clean and balanced layout.
You can easily add your branding to your pamphlet using Venngage’s My Brand Kit, which applies your brand colors to your entire design instantly. You can also add in your logo easily too.
5. Review and print
Review your layout to make sure your visuals look just right, and check for spelling and typos. It’s much easier to catch a mistake now than after you’ve sent your materials to the printer.
You can create a digital version easily by exporting to PNG, PNG HD or PDF, but since they’re designed to be folded, pamphlets work best when printed out. Print yours at home, or share your digital file with a printer.
What is the difference between a pamphlet and a brochure?
Many people use the words ‘pamphlet’ and ‘brochure’ interchangeably, but there are some key differences. Pamphlets are often shorter in length and always printed on a single sheet of paper, while brochures can contain more pages. Pamphlets are typically folded, in a bifold or trifold, but brochures can be folded as well.
Pamphlets can also differ from brochures in their purpose, often geared toward informing rather than advertising. Pamphlets are great for providing information on a single subject or specific event, while brochures allow for greater depth in advertising a product or service. However, pamphlets can be effective marketing tools, providing just enough information to leave the audience wanting more.
Let’s check out some examples. This pamphlet advertises an upcoming event:
And this brochure provides details on a service:
You can find more brochure examples here.
Pamphlets also differ from flyers in appearance and purpose. While both are printed on one piece of paper, pamphlets are folded, while flyers aren’t. Flyers are typically about advertising an event, like an upcoming concert, or conveying a short message like, “Reduce, Reuse, Recycle.”
In contrast, pamphlets offer more space for information, giving the reader a primer on a subject. Here’s an example of a flyer that offers event information:
Pamphlet FAQ
What is the format of a pamphlet?
Pamphlets consist of text and images in a series of panels—four or six depending on whether it’s a bifold or trifold. Bifold pamphlets have two outer panels and two inner panels, and trifold pamphlets have three outer panels and three inner panels. The templates on the Venngage platform allow you to easily visualize the outer and inner sections of your pamphlet.
How do you make a trifold pamphlet?
Trifold pamphlets are designed to be folded twice, with three outer sections and three inner sections. Start the process by creating your content for each of your six sections. Then select a template to work from, like one of the trifold templates Venngage offers. Continue customizing your design with fonts, background colors, icons, illustrations, and stock photos. Then export to PNG or PDF and print.
How do you make a pamphlet out of paper?
Start by designing your pamphlet using a pamphlet template, export to PNG or PDF, then print on the paper size and quality of your choosing at home or using a printer service.
How do I make a pamphlet on Word?
You can make a pamphlet by going into Word, selecting ‘File,’ ‘New,’ and searching for ‘pamphlet’ or ‘brochure.’ Choose from the template options and customize your design using the same process. However, unlike a design platform like Venngage, Microsoft Word doesn’t offer the same collection of high-quality fonts, background colors, icons, illustrations, stock photos, and customizable graphs. To create a pamphlet that truly stands out visually, Venngage is the best choice.
Create a pamphlet with total confidence
Pamphlets are the perfect medium for informing your audience in a fun and foldable fashion. If you want to convey more info than a flyer and less than a brochure, pamphlets are the sweet spot you’re looking for. If you’re going through the effort of creating a printed pamphlet, make sure your pamphlet stands out with striking visuals.
And if you want to design the perfect eye-catching pamphlet, Venngage is all you need.