Creating an infographic that you can ensure will get noticed and shared takes precision. There are a lot of factors to keep in mind. A while back we created our infographic on the top 25 Music Festivals Around The World To Visit Before You Die, we knew right off the bat who we were targeting- Music Festival Fanatics.
Because the idea of our infographic wasn’t too content heavy, it wasn’t overwhelming to research the biggest music festivals around the world. Also knowing that the summer season is the most popular time for music festivals, we knew that the infographic we were making was very timely. Furthermore, each festival was in the process of heavily marketing their upcoming events in order to boost ticket sales. By keeping the infographic simple, people didn’t have to search through a lot of heavy text to access the information they were seeking. The names and logos of the festivals were simply presented to our audience with some minimal facts about each concert series. This ensured that people got fast access to the content they wanted: 1) Which festivals were worth checking out, and 2) When they were happening.
Once you’ve decided on the topic of your infographic, you need to consider the style and colour. This is very important when creating an infographic because if you want the information to stick, you can’t use too much text, or too many font styles. By combining a lot of serif and sans-serif fonts, a reader can become overwhelmed and fed-up very quickly. Also, if you use too many colours that don’t compliment each other, your audience’s emotions can be affected. We took this into consideration with our 25 Music Festivals infographic and made note of which font types were popular among numerous festivals’ brands. We also looked into how certain colours could impact people psychologically. We settled on Red, Blue and Yellow.
- Red is bright and warm and evokes strong emotions.
- It is associated with love, warmth, and comfort.
- It is considered an intense, or even angry, colour that creates feelings of excitement or intensity.
- Blue calls to mind feelings of calmness or serenity.
- It is described as peaceful, tranquil, secure, and orderly.
- It can also create feelings of sadness or aloofness.
- Research has shown that people are more productive in blue rooms.
- Yellow is often described as cheery and warm.
- It is also the most fatiguing to the eye due to the high amount of light that is reflected.
- Using yellow as a background on paper or computer monitors can lead to eyestrain or vision loss in extreme cases.
- It can create feelings of frustration and anger.
- While it is considered a cheerful colour, people are more likely to lose their tempers in yellow rooms and babies tend to cry more in yellow rooms
It’s also important to keep in mind the flow of your infographic. When you’re putting it together an, you can’t just throw the information at the page helter-skelter. There has to be a consistent flow in narrative. Essentially you are telling a visual story. Make sure your title encapsulates the overall message that you are trying to visually relay. With our infographic, we made it clear that we were listing 25 Music Festivals that were worth visiting in a lifetime. This clearly stated to our audience that they were likely going to be looking at a list. By implementing the logos of each festival, we didn’t oversaturate our infographic with text, but rather gave readers direct access to the brands they wanted to know about.
Once you’ve accomplished all of that, then you can start considering who you are going to target your infographic to, and what your method is going to be. Here are the steps that we took in order to increase the shares we got.
Locate your target audience on as many social media sites as possible
With our infographic on the 25 Music Festivals , we knew it would be easy to share because each music festival had Facebook, Twitter and Instagram accounts that we could post to. That meant that for 25 different festivals, with 3 social networking sites each, we had up to 75 sources we could list our infographic on.
We started out by tracking down each individual music festival on Twitter, Facebook and Instagram and tagging one to three at a time in a post. We included a direct link to the infographic that they could click on.
Notice how the Tweet is straight to the point, but it also puts Coachella in the spotlight. You want to reaffirm that you are singling that brand out, and that you realize they are special enough to be featured in your infographic.
When posting to Facebook, there are often a number of brands that will disable posting to their pages, but the ones that we were able to post to were very responsive, and we found that our content was getting liked by others who had visited the music festival pages. We also gained more followers on our own social networks.
Share your content in intervals
Because we were targeting so many different festivals on so many different social networks, we needed to make sure that we weren’t overwhelming our own followers with post after post, targeted to the music festival scene. So we used Hootsuite to schedule the majority of the posts. Each day we sent between 3 to 5 posts, an hour apart. For twitter, the best times to post to social media are generally between 12pm to 6pm, and 5pm to 6pm for the highest number of retweets.
Pay it forward
When we started getting likes from some of the festivals that we had listed in our infographic, we made sure to pay it forward by acknowledging their posts. Not only does this reaffirm your presence and demonstrate your appreciation, but it’s also good karma.
Watch the notifications roll in
You’ll notice that the number of likes and tweets you receive will go up rather quickly. With our infographic, overnight we had over 100 likes on Facebook. Everyday that number increases, which tells us that people are still liking and sharing our content.
Creating sharable infographics can be quite simple if done affectively. If you just spend a little bit of time to focus on your distribution, you’ll likely find that it can go a long way.
Now, go make some infographics and share them with the world!