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How To Create the Best Sales Deck and Impress Clients

By Daleska Pedriquez, Jan 24, 2022

How To Create the Best Sales Deck and Impress Clients

You might have the best products and services, but it’s hard for clients to visualize what you are offering without a good sales deck. A powerful slide deck is an essential tool for any sales pitch to help you close business deals. 

The question is: do you know how to create an effective sales presentation? If you want to close more deals, this guide will show you how. We’ll share tips and techniques for creating a sales deck, along with sales deck examples.

Designing a sales deck doesn’t have to be difficult. With Venngage’s Presentation Maker, you can create a memorable sales deck without any design experience.


What are sales decks?

Sales decks are presentations that answer two of the most critical questions about your company: what are you offering? Why should we care?

Here’s an example of a sales deck template that answers those questions.

Sequoia Capital sales deck

This is a straightforward design that most startups use. Right off the bat, the design already presents what the company is about and its purpose.

It then highlights the problems and the possible solutions. It balances the use of significant icons and brief texts to ensure that the audience will be glued to their seats until the end of the presentation.

A sales deck must include your brand identity, such as your logo, colors, and fonts. With Venngage’s My Brand Kit feature, you can import your brand assets into the editor with a single click.

You might think it’s easy to design a winning sales deck. But it takes more than adding your product images and copy, as we will explain.

Why is it called a sales pitch deck?

A sales deck is also referred to as a sales pitch deck. This is because the sales presentation forms part of your verbal pitch to your target audience.

Sales reps usually present the slide deck and speak to the points in each slide. Together the visual and verbal sections form the entirety of sales presentations.

The sales deck you create can be directed at different decision-makers, either to direct consumers, business partners, or investors.

Make your sales deck more effective by inviting your team. With a Venngage business account, you can access real-time collaboration. Invite sales teams, share instant feedback and add comments.

What is a business sales deck used for?

The word ‘sales’ might be in the title itself, but a sales deck is not aimed at making sales at the onset. Instead, it shows your audience that you are providing them with the best solution to their pain points.

One of the common mistakes during a sales presentation is the excessive promotion of your products and services.

This can alienate your audience. You don’t want to seem like you’re more interested in closing a sale than solving your prospect’s challenges.

You can use a sales deck at any stage of your sales process to create conversation. Highlight your product features and convince potential customers that your solution works, as you can see in the Uber sales deck.

Uber Sales Deck

Hailing a cab used to be a challenge. Then Uber came into the picture. But how was Uber’s marketing team able to impress the market? They made sure to discuss the problems in transportation and showed how their product or service could benefit commuters.

For this specific sales deck, you will notice how they maximized data visualization tools such as pie charts and tables. These techniques are best if you wish to show a lot of data but only have a few slides to present.

Iconics Sales Deck

Instead of using long paragraphs, use icons and graphs. You can use this template from Venngage and change the background color to be consistent with your brand.

What are the benefits of using a sales deck?

Even if you have the best interpersonal skills and know how to effectively communicate with other people, a well-organized sales deck is still necessary. Here are the advantages of using sales decks.

Sales pitch decks serve as a guide for the sales presentation

When you use a sales deck, you must include the most important information or data about your company to ensure that you will not miss anything that could help you land the sale.

Don’t make your paragraphs too long. Use bullet points instead to present the key features.

If you want to give a more detailed explanation, include it in the verbal part of your presentation and rehearse it with your sales team.

You can use the simple sales pitch deck template below for your next presentation. It includes all the crucial information you need to demonstrate your sales prowess.

Blue Guy Kawasaki Sales Deck Template

A sales deck helps your audience visualize your solutions

A great sales deck helps your audience learn more about your products and services. With proper storytelling techniques, you can grab your audience’s attention.

Don’t forget to add a call to action. Note how the sales pitch deck example below uses CTAs. You can customize the CTAs for your next sales presentation.

Gradient Guy Kawasaki Sales Deck Template

Always add your company details including your email, contact numbers, and social media handles. You would want people to easily reach out to you.

What are the parts of an effective sales pitch deck?

When creating a sales deck, don’t forget these key elements:

  • Cover slide
  • Industry trends
  • Main problem
  • Shortcomings of the present solution
  • Potential better solution
  • Value proposition
  • Your products or services
  • Benefits
  • Testimonial and social proof
  • Call to action

You can add more elements to your own sales deck, depending on the customers you are presenting your pitch to, but these are the essentials every sales pitch should have.

If you are presenting to investors and business partners, you could add your team members, competitor research, marketing strategies, financials, and required funding as you can see in the sales pitch deck below.

Blue Investor Sales Deck

The use of colors that go well with the overall branding could make the entire sales deck more appealing. Keep the descriptions brief throughout the presentation so the audience won’t get bored.

Here’s another template for a more upbeat style for your sales deck. If you are in the creative industry, this style should work best.

Client Marketing Sales Deck

How do you create a sales pitch deck?

A sales presentation involves multiple steps and processes. It’s not just about choosing the right colors and typography for your slides.

Below is a step-by-step walkthrough for creating a sales deck.

Research on the industry and market trends

Your sales pitch deck must be well-researched before you present it. Build your sales narrative on credible facts.

Conduct surveys for customer research, and include industry updates relevant to your business. You can also highlight the number of businesses and artists currently using your services as shown in the sales deck below.

Yellow Startup Sales Deck

Research, backed by facts, is a strategy that will make prospective clients feel more confident about brokering a deal with your brand.

The best sales pitch deck you can present is the one that focuses on quality content. Personalize your content and message for each specific audience. This will help you build a strong rapport with your audience.

Take a look at this Airbnb template, which includes projected market size and the business model. The same presentation couldn’t be used for direct consumers. But it works perfectly for potential partnerships.

Airbnb Sales Deck

You can take a more product-led approach to your sales pitch deck, like in the example below, when meeting clients who are interested in a specific product’s features.

Product Sales Deck

Layout your sales presentation

Your slide presentation should be varied. Your first slide should be treated as a cover. The last slide is for Q&As or a ‘Thank You’ message.

For the meat of the presentation, each slide should contain no more than three points. This will help you avoid clutter and keep the presentation flowing.

But here’s the challenge when you don’t use templates for sales decks: you will have to do your layout from scratch. This can be difficult if you don’t have prior design experience. You might end up with cluttered slides that confuse your customers.

It’s best to use presentation makers like Venngage where all you have to do is select from hundreds of templates. It will only take minutes to finish your presentation. It’s easy, but the design will always look highly professional.

Review your draft

Before you finalize your presentation, ask a team member (or two!) to review it. Another person can sometimes spot mistakes you failed to notice because you were too close to the project.

Remember that your sales deck is a visual representation of your business. You must make it flawless.

How can you design a sales deck with Venngage?

We’ve already provided you with several sales deck examples in the hope that you can find a suitable template.

With Venngage, it’s easy to create an account and build a slide deck. Just choose a template and edit the content.

You’d be surprised how much time you can save using our solution and yet, do a good job. It’s time to close that sale by using Venngage’s sales deck templates.

Create a sales deck that will invite prospects to choose your company over a competitor’s

The sales deck examples in this post will help you learn how to create a slide presentation that makes an impact.

And with Venngage’s templates, you can design a winning sales deck that impresses clients in just a few minutes.

About Daleska Pedriquez

Daleska is Venngage’s Marketing Manager. With a background in marketing communications and a deep interest in journalism, she aims to write about exciting topics and make them understandable for everyone.