Video marketing is booming: No wonder we have seen so exciting startups recently: Blab, Periscope, Facebook videos, etc.
But the staple of video marketing is still Youtube: It’s the second largest search engine in the world and its videos rank incredibly well in Google… Being on Youtube gives you a huge marketing advantage.
But how to start marketing on Youtube without breaking your budget? While investing in experienced video creators is always a great idea, you can start your journey to Youtube visibility almost for free! … With the below tools and tips!
Brainstorm a Video Topic
Coming up with a great idea is always a challenge. You need to make sure that your topic is searchable and interesting to your target audience.
Text Optimizer is a great content ideation tool to use:
The tool also makes it possible to optimize your content for voice search because it uses semantic optimization tactics.
Easily Create Cool Videos: Tools
Just a few years ago most bloggers and content marketers were shying away from Youtube marketing. Most had the same reasons: “What would I do if I couldn’t figure out the complicated editing tools? Would I provide anything of value to my viewers?”
Over the past few years, things have changed. Anyone with a camera phone or a low priced digital camera can make a decent clip. And editing is easier than ever, thanks to a number of tools that have been released online.
Here are the easiest tools, so anyone can make high-quality videos easily.
How do all of those startups and amateur Youtube video creators make screen recordings? A lot of them use Screencast-O-Matic, a ridiculously simple recording tool that will capture anything you are doing on your screen.
You can show how to use a program, play a game, create content, or anything else you may be interested in showing off. You can record your screen itself, your webcam, or both. Have you seen videos of people that show their reaction to what they are seeing alongside the image of their screen? This is how they do it. Best of all, it is free.
One of the frustrating parts of recording software is its limitations. Often WeVideo will stifle your creativity by only giving you access to preset features or automated editing. But not with WeVideo. This tool gives you total control while remaining intuitive and easy to use. It provides filters, green screen mode, transitions, and more.
They have personal, educational and business accounts, and great pricing models. You can use their free tools and cloud storage, their flex accounts with a one-time fee or a personal monthly account for multiple videos. They offer project collaboration, as well. This is a favorite for educators in particular that want to use their videos in the classroom.
Working with a team? SnagIt makes it easy to get a message across through images and screen recordings that can be annotated and sent to whoever you need to see it.
Non-profit and government workers get discounts, and there are options for businesses who want it for an entire team working on collaborative projects. You can try it free for 15 days to see if it is right for you. One of my personal favorite features of this tool is scroll capture, so you can grab other images not currently showing on your screen. It makes it much easier to use.
For those who already have the recording but want them to pop, you have to try Magisto. You select the video file, then add music, filters, make edits, and choose a theme.
It will turn your regular recordings into videos that really catch your attention and spark an emotion. It is free for personal users, or they have a business level that offers additional features. All for just $9.99 per month (it includes white label branding on all videos). You can download videos in HD, too!
Wouldn’t it be nice if you have automatic video editing capabilities right from your phone? Now you do, thanks to Videolicious. You can edit your videos as your record, from your smartphone screen. Quickly add your business name, logo and stings before or after the video. Take videos from multiple team members and view/authorize them before publication from a dashboard.
Use their extensive tutorial library to improve your skills and learn things you never knew before about shooting videos. This tool is aimed at businesses, especially enterprises that need top quality video editing and control. It is an ideal tool if you are setting up a online video course.
If you already have a video at hand, then what you need is a very quick and easy way to apply some final editing touches and making sure your video fits the platform you want to upload it to, which in our case is YouTube.
PicsArt’s online video editor is perfect for this, you just have to upload your video to the editor through your browser and then simply press the button that says “Format” and select YouTube. Your video will be automatically refitted to the default YouTube video format in a matter of seconds.
(Psst, Venngage also has a simple Video Editor you can try!)
Easily Optimize and Enhance Your Videos: Tips and Tools
Begin Using Annotations
Annotations have been around for awhile, and you will notice that well-known YouTubers use them quite a lot. They point to other videos, interlinking content from one page to another. But sometimes they are also used the wrong way.
For example, you shouldn’t use annotations to ask people to subscribe. Why? Because at that point they are only serving a purpose of blocking the view of the video. When it is making an announcement that can benefit the viewer or active linking to another video, it provides something useful that they won’t mind.
Create An Ending Sting
Going back to asking for subscriptions, you should do it in a little sting at the end of your videos. This could be done using the exact same one at the end, like with the videos Paint’s Jon Cozart makes. He has a simple and quick singing subscribe request that is both memorable and relates well to his content.
Or you could go another way. Cracked has alternating endings from people on the site, sometimes related to the video before it and sometimes more general ones. They keep them light and humorous and speak to the audience in the kind of way you would to a long time follower, including inside jokes.
Recommended tool: Venngage is the easiest way to create those “end cards” inviting viewers to subscribe, see more videos and click through to the author’s site.
Create Your CTA
What do you want your viewers to do after they are done watching? Make it clear when creating your video.
- Spell your domain for them to be tempted to visit
- If you have office phone systems set up, give your phone number
Embed on Your Site
Your site remains your biggest priority, so make sure to embed your video on your page and run a website audit software to ensure it isn’t hurting the page load time.
There are quite a few video gallery plugins to make this step easier.
Monitor Your Stats
Finally keeping an eye on your video marketing progress is essential: You want to know which of your videos did particularly well, and be able to analyze what accounted for that success. I love Youtube for giving us free analytics to look into stats but it can be quite time-consuming to go through various analytics dashboards.
Cyfe is a better option to monitor your Youtube progress: You set up your dashboard once and it will refresh the data in real time. No scrolling or browsing through page to page: Multiple widgets give you a handy view of your number growth, referrals, and the progress of each individual video. There are quite a few WordPress plugins that add that functionality to your dashboard.
Visualping is a great way to stay on top of your videos and their rankings in Google’s video carousels. Simply use Google’s search URL and select the area with your video carousel. You will be notified if your video disappears from the section or if the new video starts ranking there.
You can also use the tool for competitive intelligence to track your competitors’ videos and channels. You will be notified when a new video is published on the channel.
If you market on Vimeo and Instagram, you can add those widgets to the same dashboard too!
Have a tool for creating videos easily that you think should be added to this list? Do you have some tips or a tool for promoting a creative video? Have questions about promoting your own? Let us know in the comments.