Using interactive infographics for content curation might seem a bit perplexing at first, especially since grasping the idea of an infographic that one can interact with is not extremely common. It’s no surprise that infographics perform incredibly well as a form of visual content marketing. The fact is that we are living in a world that creates new forms of content each day. There are so many new data insights that are written about, posted and tweeted each and every day. We constantly try to organize this information into a manageable system that makes absorption and retention of content easier. Infographics offer a simple and visually appealing means of content curation. But what is the next step? Sure infographics offer a digestible layout of information, but is that all? It doesn’t have to be.
Infographics are beginning to integrate far more interactive elements, making their curation capacities far wider. In fact, you can now embed media, like gifs and links into them, transforming the infographic into its own ecosystem of clickable, curated content. What does this mean for marketers? Aside from the potentials of SEO boosting through embedded infographics, it also means a whole new means of sharing a variety of sources within one medium. Here’s an example of a poster infographic that was created to list some upcoming musicians who are using digital tech in their music endeavours. Here is an example of the interactive version, and another that is simply the poster image:
Poster Version
Interactive Version
Which one do you think is more likely to convert? The static image or the interactive poster? If you said the static image, well I hate to break it to you, but you’re wrong. The interactive poster not only supplies the reader with all the information they need about each musician, but it also provides them with the sources required for seeking out even more information on the specific artist, including links to samples of their music, and upcoming show dates. The interactive elements place calls to action directly in the infographic. Furthermore, the static image completely blocks out the video, providing almost no information on the first musician. And because social media posts that feature infographics and images invite nearly 150% more engagement, by using infographics with calls to action in them directly, you’re more likely to see higher rates of conversion.
How else can you benefit from interactive infographics?
Develop an email database
By implementing Google Forms into your infographic, you can ask your users specific questions about their perspectives on the information presented in the infographic. By doing this, not only are you providing them with a voice to contribute and a means of participating and engaging with your visual content, but you can also collect their email addresses and other information in order to continue to communicate with them and share content in the future. The ones that do happen to submit their information are also likely to be stronger advocates of your brand, and people who enjoy the content you are sharing.
Gain new insights and acquire data
Integrating polls into an infographic can provide you with the opportunity to test out your theories and acquire small sets of data. For instance in this infographic from Social Times in Adweek on the 10 Brands Doing an Amazing Job on Social Media, you can see that a poll was used to see which brands people thought were performing strongest on social media. By using a tool like this, you can learn what kind of information your users engage most with, and what they want to see more of. It can be a great way for providing your users with more relevant content. This is also a great way to A/B test new products, tools, or topics for your content marketing.
Although people are aware of the existence of interactive infographics, it can be a little bit daunting when just starting out with them. How to properly use interactive widgets should be planned carefully, and you should know exactly what kind of data you are trying to acquire when embedding polls or forms to make the most of your interactive infographic.