Creating content is not hard in this day and age.
There are millions of topics you can cover and even more angles you can take.
However, creating great content at scale is a whole different story,
A lot of brands may publish one blog post a week or month and call it good.
Unless that one post knocks the socks off of everyone in your audience, you probably need to create more content.
Most of the time these same companies may not have the resources to create new content.
But they can definitely repurpose some of their content.
One of the easiest ways to extend your content marketing efforts is to create more visuals.
Things like infographics, data visualizations and GIFs can help stretch that single blog post into a whole new content marketing channel.
Not exactly sure where to start? Well, we decided to team up with Thrive to create three ebooks to walk you through the entire process, from start to finish!
Psst! Do you want to create your own ebooks like these ones? Our ebook maker offers a ton of professional and creative ebook templates to get you started.
1. Take The Time For Better Guided Brainstorming
One of the easiest change that you can make is to update your content brainstorming and planning process.
Instead of just sitting down and making a list of content you would like to create, you should use outside info to guide your process.
Especially if you are looking to repurpose this written content into something visually driven. You don’t want to waste time creating a killer visual, that no one will see or want to read.
And using this guided brainstorming is what has helped Venngage literally double our blog traffic in the past year.
This approach will make creating your content calendar, in the next section, a piece of cake as well.
At Venngage and Thrive, we actually use a ton of information to guide our brainstorming sessions and content calendar. In this ebook, we’ll cover all of them!
2. Create An Effective Content Calendar & Stick To It
Once you map out the list of blog post topics you plan to cover, a content calendar will help you keep things organized throughout the year.
There isn’t a one-size-fits-all when it comes to content calendars. But every brand should have at least one, and stick to it as much as possible.
You might have to try out a few different formats before finding one that works for your workflow.
Or a fancy content scheduling tool, you’ll want to ensure you’re establishing an effective content calendar.
And with this ebook, I guarantee you will learn how to build an effective content calendar in no time. Download the ebook now!
3. How To Upgrade Your Content With Visuals
At Venngage we love visuals, as you can probably see in this short article.
In fact, for one piece of content, we used over 100 visuals and it happens to be one of our most popular articles on Venngage.
While we have a team of talented designers at Venngage, our content creators and writers actually make most of our blog visuals.
From the blog headers to the graphs and charts, to even some of the infographics!
That’s because we know how important it is to tell a story. Like with this massively popular infographic we made about how Netflix uses different fonts effectively:
Even if you’re not a design master, you can still create great visuals for your content.
Now if you’re on ready to kick your content creation engine into high gear, it’s time for you to download this ebook!
For more design guides, check out our posts on presentation slide design, pitch deck design, design trends and more: