25+ Twitter Header Templates & Tips for Designing Headers That Stand Out

By Jennifer Gaskin, Sep 01, 2021

twitter header

Twitter may not have the size and reach of Facebook, but the tweeting app remains critical for many organizations that want to connect with customers and contribute to the broader cultural conversation.

Twitter will swell to about 315 million users this year, according to eMarketer projections, and for the average brand, having a mission-aligned Twitter presence is crucial. But clever and on-brand tweets are only part of the battle.

Creating a Twitter header or cover image is another way for organizations to reinforce their personality, to make a cultural or political statement, or to add an air of seasonality and a bit of festiveness. With Venngage’s Twitter header maker, you can quickly and easily create engaging and perfectly sized headers for your company’s Twitter accounts.


 

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Standard Twitter banner

If you don’t select your own Twitter header (also called a Twitter banner), most apps will display a standard gray or blue box when a user visits your profile. While that may work for those going for a very “It’s not cool to try” vibe, creating a banner for Twitter is another way to establish and reinforce your brand identity.

 

What should I use for a Twitter banner?

Twitter banners can come from images you already have, or you can create one just for Twitter, which is we recommend. Creating a banner just for Twitter lets you make sure the size is right and that it fits with your overall brand vibe on the platform.

For headers and banner images, Twitter doesn’t allow animated gifs, and the only supported file types are JPG or PNG. Make sure you’re using best practices for your banners on Facebook and YouTube, too.

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What makes a good Twitter header?

There are many approaches to creating a good Twitter banner, and many brands find it useful to have several they rotate between every so often. What’s important is that the header helps tell your brand story.

And that story will likely change over the course of a year or even a week, while your organization may find it needs to change its entire strategy on Twitter. The good news is header images are easy to make and change with Venngage’s Twitter header maker.

Twitter banner examples

Let’s look at some great, real-life examples of effective Twitter headers and see why they work for their respective brands:

Apple

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Apple’s Twitter header on Aug. 4, 2021, promoting one of its many products

In late summer 2021, Apple’s official corporate Twitter account used images of the latest iPad Pro as its header image. The overall style, sleek and modern, fits in perfectly with Apple’s brand identity. Simply showing a product may not be the best use of an account followed by 6.5 million people, though the company changes its header often.

Nike

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The Twitter header Nike was using on Aug. 4, 2021, a simple depiction of the brand’s iconic tagline

Nike’s Twitter header is simple and effective, consisting entirely of the shoe and apparel brand’s now-iconic catchphrase. This minimalist take is perfectly Nike, and it’s appropriate for any time of the year thanks to its simplicity and broad appeal.

Coca-Cola

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Coca-Cola’s Twitter header on Aug. 4, 2021, showcases a minimalist take on the company’s well-known logo shape.

Coke’s Twitter background image is a simplified version of its logo, stripping the cursive lettering away and leaving the organic wave shape with which we’re all familiar. Texture applied to the image gives it a lived-in feel. It’s all quite on-brand for Coca-Cola.

NFL

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The NFL’s Twitter header on Aug. 4, a day before the league’s Hall of Fame Game to open the 2021-22 season

The National Football League’s preseason begins with Hall of Fame week, where current teams play in games that don’t mean anything but the league honors those newly enshrined into the Pro Football Hall of Fame. In the days leading up the 2021 installment, the league used the faces of some of the enshrinees as its Twitter background.

This is a good example not only of reinforcing a brand—the look is at once stately, celebratory and vintage—as well as using an upcoming major event as inspiration for a Twitter header. The downside of this approach is this image won’t be useful after the event is over.

Steak-Umm

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Steak-Umm’s undeniably strange Twitter header on Aug. 4, 2021, which fits perfectly with its unique voice on the platform

Anybody who’s been paying attention to brands on social media has no doubt come across the Twitter account of Steak-Umm, a frozen food company based in Pennsylvania. In recent years, the brand has transformed its Twitter account into a socially conscious posting machine.

While the account frequently tweets out lengthy threads about things like student debt or critical thinking, it also posts bizarre things, and the Twitter header above illustrates that sometimes it’s OK to be weird just for the sake of being weird. Would this be right for Apple? No, but for Steak-Umm, it works.

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Where do you find Twitter headers?

Your brand may already have some existing visual assets you could repurpose into a Twitter header, but we recommend creating a new one so you can be sure it fits with the Twitter presence you’re going for.

Consider a royalty-free photo service like Unsplash, Pexels or Pixabay if you’re looking for a Twitter header without words, or visit the Library of Congress for a collection of free materials if you’re going for that old vibe.

The best option is to create your own Twitter banner using Venngage’s Twitter header maker, and you can sign up for free to get started.

We offer a collection of over 11 million stock photos, 3+ million of which are high resolution. You also have access to a library of over 40,000 icons and illustrations, with 2,000 diverse icons you can use for your Twitter header to reflect your diverse audience.


 

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What size is a Twitter header?

Twitter headers have a specific dimension that’s best, which is 1,500 pixels wide by 500 pixels tall. That means they’re wide from side to side but narrow from top to bottom. That also means that if you’re simply uploading an image, the platform will crop it to fit.

Twitter Header Size

It’s also important to keep in mind that your profile image will bump slightly into this space when users visit your profile, as seen above. That’s another reason why we recommend making your own so that you can control how the two overlap and adjust your images as needed.

Another thing to keep in mind is that sizes for social media assets change often, so make sure you keep up with the latest required dimension for your cover image, be it a Twitter header, a Facebook banner or a Youtube cover.

Let’s take a look at some of the Twitter banner templates you can customize for your personal account or your business.

Note that some of these templates are not the current Twitter header size as they were designed some time ago—but you can always take them as an inspiration and resize and customize them as you see fit. Simply go to “Settings” and choose the dimension you want for your design:

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Black Twitter banner

Black Twitter banners use all or mostly black and other dark colors, often with white or light-colored text to make the messaging pop. They’re appropriate for brands of all types, but especially those with simple and minimalist identities.

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This black Twitter banner uses an image of Earth from space, creating a moody and high-tech effect, which makes the white text stand out.

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This effective Twitter header consists of just four colors, including black and dark purple. The white and yellow text play off the dark shades perfectly to make this simple banner effective and memorable.

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A black Twitter header like this is ideal for electronics and other tech companies, given its black-gray-white-yellow color scheme and blocky text.

You may notice that this Twitter header is larger in size compared to the previous two. This is because the header had been created before the current Twitter banner dimension (1500×500) came into effect.

There will also be some instances of Twitter headers of a different size as we explore more Twitter banner types and examples. Remember that you can still resize the template dimension as well as its different design elements to make sure it fits well as your Twitter header.

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White Twitter header

White Twitter headers, similar to black ones, tend toward simplicity and are ideal for brands that want to create a stripped-down but elegant appearance.

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Reinforce a minimalist personal or corporate brand with this white Twitter header that consists of a few shapes and modern typography.

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*Note: This Twitter banner has a different size from the recommended 1500×500 dimension. See how you can resize it using Venngage here.

Twitter headers are also a chance to inform readers, as this one does by sharing an important statistic. Using a simple color scheme anchored by white is an excellent way to make the data stand out and be memorable.

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Aesthetic Twitter header

Aesthetic Twitter headers focus on creating a vibe using colors, patterns, textures or imagery to set a mood. That can be anything from relaxed to energetic—it’s all about the spirit of your brand and content.

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This low-poly background with a green-to-blue gradient sets a laid-back but approachable mood. Change the text and add icons to make it your own.

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*Note: This Twitter banner has a different size from the recommended 1500×500 dimension. See how you can resize it using Venngage here.

Photography is an ideal type of visual to use in aesthetic-forward Twitter headers, particularly for brands located in iconic cities or that are based in travel. Look for photographs that are rich in colors that fit with your brand identity.

Looking for more ways to connect with your audience? Check out these email newsletter templates.

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*Note: This Twitter banner has a different size from the recommended 1500×500 dimension. See how you can resize it using Venngage here.

The bokeh photography effect in this image is a popular way to make a picture look more like a series of shapes than a photograph, which is an excellent technique for creating aesthetic Twitter headers.

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Unique Twitter header

Twitter headers are an excellent opportunity for creatives, artists and others to show their unique side. That could mean creating a unique Twitter header that shows a quirky side to their personality or a more serious air.

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Sharing a quote that’s meaningful to you is a great way to engage with like-minded followers who have similar interests.

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For creatives, musicians, artists and others attempting to establish their personal brand, it can be helpful to use your Twitter header space as something of a resume, as this example does. Keep in mind Twitter’s profile image placement before hitting “upload.”

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Halloween Twitter header

Halloween Twitter headers take advantage of the fun and spooky holiday by using seasonally appropriate imagery, and they can play on the brand’s identity if appropriate.

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Halloween Twitter headers can lean playful or serious, but this one is decidedly playful. While it’s not right for every brand, it could be effective for companies that can take a light-hearted approach to the holiday.

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Christmas Twitter header

Christmas Twitter headers, similarly, take advantage of the holiday season. That could mean using Christmas or winter-themed imagery or showcasing Black Friday and seasonal bargains you’re offering to your followers.

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Christmas is another opportunity to take advantage of holidays and seasons, and with both religious and cultural imagery on offer, it’s easy to create a Christmas Twitter header that appeals to your audience.

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*Note: This Twitter banner has a different size from the recommended 1500×500 dimension. See how you can resize it using Venngage here.

Another major aspect of Christmas, at least in North America and Europe, is retail shopping, and most brands that sell goods offer deep discounts starting on Black Friday. If you’re one of them, make a Twitter header to advertise it, like the one above.

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*Note: This Twitter banner has a different size from the recommended 1500×500 dimension. See how you can resize it using Venngage here.

This slightly more sophisticated take on a Christmas Black Friday Twitter background is perfect for elevated or upscale brands.

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Organic Twitter header

Organic Twitter header imagery is ideal for brands that want to show followers that they are good stewards of the environment and/or that their products are made from natural and organic materials.

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*Note: This Twitter banner has a different size from the recommended 1500×500 dimension. See how you can resize it using Venngage here.

Nature photography is an excellent way to illustrate your brand’s connection to the wild world, and Venngage offers a wide array of photos like this one.

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*Note: This Twitter banner has a different size from the recommended 1500×500 dimension. See how you can resize it using Venngage here.

Animals are always popular photography subjects, but our planet is filled with beauty, like the verdant clovers in the above picture.

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*Note: This Twitter banner has a different size from the recommended 1500×500 dimension. See how you can resize it using Venngage here.

Of course, nature isn’t just for looking, and encouraging people to get out among the flora and fauna is important for many companies. That’s true whether they’re in tropical vacation locales, like the one above, or more remote ones like the one below.

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Hiring & recruitment Twitter header

Many companies are finding it a challenge to hire these days, so it’s not uncommon for brands to use their Twitter pages to get interested candidates to apply for open jobs.

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Use this simple, elegant Twitter header if your organization is looking for candidates in the tech field, or swap out the image for something that fits better with your industry.

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Consider customizing this Twitter banner if your company is in the general business, law, accounting or other business services industry.

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Sales & events Twitter header

Sales, conferences and other scheduled events are all excellent uses of a Twitter header. If you have events that occur throughout the year, be sure to change the Twitter header in enough time that your followers have a chance to take notice.

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*Note: This Twitter banner has a different size from the recommended 1500×500 dimension. See how you can resize it using Venngage here.

Promote an upcoming event by soliciting input from attendees, speakers or others. Or customize this Twitter banner to share advice gleaned during the event with your followers.

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Sales are natural topics to create new Twitter banners for, and they can be tied to holidays, like the above for Valentine’s Day. Pair the icons or imagery not only with your brand but the event itself. In this case, sparkly jewelry is the subject, but Venngage’s library is vast, so you’ll find exactly what you’re looking for.

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*Note: This Twitter banner has a different size from the recommended 1500×500 dimension. See how you can resize it using Venngage here.

This back-to-school sale-themed Twitter header uses icons as well as a school-themed background image to promote the sale.

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*Note: This Twitter banner has a different size from the recommended 1500×500 dimension. See how you can resize it using Venngage here.

Sales aren’t the only events brands need to promote, and if your organization hosts regular events, it’s wise to have a supply of banners on hand.

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In summary: Twitter banners can help inform and engage, and they’re ideal for reinforcing your brand identity

Use Venngage’s Twitter header maker to create Twitter backgrounds for everyday use by your brand, as well as seasonal or occasional images to promote events, sales and more. Easily customize text and add your brand assets to keep everything cohesive.


 

 

About Jennifer Gaskin

A veteran of newsrooms and agencies, Jennifer Gaskin is a writer, editor and designer who is the only living person not to have strong feelings on the Oxford comma. She's an award-winning practitioner of journalism and information design who spent the better part of a decade as the creative director of a digital marketing shop. As a writer, Jennifer contributes to a variety of publications while working with clients as well as taking on her own projects.