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Help Center
Help Center

How to Optimize Your Facebook Cover Photos to Generate Leads

Written by: Ann Smarty

Jan 29, 2019

Facebook is a great marketing channel for just about any business, in all (even not so interesting) niches.

Thanks to its smart algorithm allowing you to reach your target audience based on its interests, recent activity and seasonality, you can build instant sales and generate instant leads without spending months or years building up your rankings or following.

Your Facebook business page is an effective extension of your site. It needs to represent your brand effectively and help your ads convert.

Getting the most out of your cover image

Facebook cover image

If you were to advertise something on Facebook, that place would be the Facebook cover. It literally is the biggest centerpiece on any profile. The regulations for this feature have changed over the years, and over time, most of them have been lifted. You could not do that before because any ad, display of contact info or call to action were not permitted on any timeline cover photo.

Nowadays, those restrictions have been lifted and anyone is free to advertise what they want. A common mistake that most people make is that they try to cram as much information as possible in the limited space provided by the Facebook cover photo. If you are displaying someone else’s ad no worries there, because odds are they already have a well-designed banner. 

But if you want to display your own, it is best to keep it brief, yet meaningful. Most sites include the famous “click here to learn more’’ button. Try and go out of your way to make the link as attractive as possible. 

For example: many people include a brightly colored button, or an arrow. This is a good idea because if the person you are targeting is interested, he/she will click the link that will take them to a website, or a section where you can include all the details you want.

Make sure your Facebook page CTA correlates with your visual CTA in your cover photo. It is also a good idea to connect your main CTA to a smart automated helper, like a chatbot or an IVR. Your Facebook followers may be in a different zone, so you need to make sure there’s some kind of AI-powered engagement algorithm going in even when your customer support team is not live yet.

Where to get a good Facebook cover for your business page

There are plenty of sources that can provide you with fresh new cover photos. If you are skilled enough, you could design them yourself, or purchase them from third party affiliates.

Venngage provides comprehensive tools to design just about anything, including an effective Facebook cover photo:

Facebook cover image maker

Always use pictures that are professionally designed. Nothing is more damaging than an image without sufficient clarity, so matching the resolution is a necessity.

More Facebook Cover Photo Tips and Tricks

Try and fend off stagnation by changing the photo as often as possible. All things, especially advertisements can get a little heavy on the eyes after a while, so always aim to keep things fresh. Not to mention that after you change your photo, your followers will get an update just as if you had written something, or posted an article/ comment or video, so Facebook’s systems really work in your favor here.

For those that have a new product coming out, this is a godsend. Odds are that most of your customer and follower base will learn about the changes through the Facebook profile. 

This is not restricted to just new products, any type of news or event can be announced here because it is only logical that an update must be made in the place where you have the most amount of exposure.

As a concept, generating leads or growing your newsletter list with your Facebook cover photos is not that hard. Just upload a photo, as you would do normally. After the upload is finished, click on edit and start adding the required info along with the links that you wish to be clicked.

It just requires tasteful implementation, and a well balanced approach. Do it too often and too aggressively, people will not be impressed. Always use funny or eye-catching covers in order to attract attention even if you have to buy them. Use nothing too off-putting and nothing too overwhelming, a good balanced approach is always best.

About Ann Smarty

Ann Smarty is the co-founder of Smarty Marketing as well as the founder of Viral Content Bee. Ann has been into Internet Marketing for over a decade, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Pubcon and the host of a regular Twitter chat #vcbuzz.