Тhe holidays are a busy time for every organization and business. There is no time to relax because once we put away the Thanksgiving leftovers, holiday decorations and lights go up. A visually stunning marketing game plan is a must if businesses hope to promote themselves well and keep their clients’ eyes on their products or services. Here are some ideas to inspire you for making fun and engaging holiday marketing campaigns.
1. Create a Promotional Calendar
Create a fun promotional calendar in the beginning of the year as an addition to your website. Mark interesting days you’d like to promote with promotions or events, like Cyber Monday and New Year’s.
2. Add a holiday spirit to your Logo
Put a holiday twist to your logo. You’ll want your logo festive and eye-catching, but also recognizable. A santa hat on top or a gift box on the side will do the trick and put the customers in a holiday spirit.
3. Create a Gift Guide
Creating a Holiday Gift Guide is a wonderful opportunity to reach a new consumer base. Write posts supported with pictures and videos, telling your customers why your product is an excellent gift for the holidays.
4. Holiday Facebook Cover
Create new Facebook cover photo to reflect the holidays. This way you’ll remind your customers that celebrating the holidays is something you have in common.
5. Active Holiday Tweeting
Make your business easy reachable on Twitter by creating a holiday hashtag for your brand. Market the hashtag by putting it on your tweets, ie, #sharejoy #holidaygift
6. Create contests
Create a holiday themed contest to entertain your customers and have them win big discounts or real prizes.
7. Promotions and discounts
Thank your customers for choosing your business for their holiday shopping, give them a promotion or discount for more return business.
Check out some of our promotion/discount templates:
8. Share something personal about the holidays
Share a family holiday recipe or photo on social media to show a personal side to your business.
Our friends at TreatsHappen share photos of their own dogs on their blog.
Do you have any ideas you would like to share? Please leave a comment below.
More holiday guides: