Recipe For A Winning Super Bowl 50 Ad [INFOGRAPHIC]

By Sara McGuire, Feb 05, 2016

What do you get when you mix 52 celebrities, 8 animals acting like people, and 46 hashtags? A winning Super Bowl ad, apparently.

This Sunday is the big Super Bowl 50 and companies are vying for prime ad space. Top-quality ads are a Super Bowl tradition, after all. We all remember Volkswagen’s pint-sized Star Wars ad that made everyone collectively awww during the 2011 Big Game. Great ads make us laugh and sometimes even shed a tear. They arguably get as much attention as the halftime show, with their star-studded cameos and touching storylines.

Last year, the Super Bowl pulled in a record-breaking 114.4 million viewers. Because so many people are watching, companies allot huge budgets to 30 seconds of ad time. This year, the prices for 30 seconds during the Super Bowl are the highest they’ve ever been.

Infographic: Super Bowl 50 | Venngage

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Infographic: Super Bowl 50 | <a href="https://venngage.com" style="color: #C7C5C5; text-decoration: none; font-style: italic;">Infographics </a>

In the New York market, 115 ads played during last year’s game.  Not surprisingly, ads with celebrities dominated. Perhaps more surprising, so did ads with a person of color. Ads with animals were also a hit, with two ads featuring last year’s viral screaming goat.  

Infographic: Super Bowl 50 Ad Topics | Venngage

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How will the Super Bowl 50 stack up?

 

Sources

http://www.bloomberg.com/news/articles/2015-02-02/super-bowl-ad-stats-115-ads-13-minutes-of-cars-two-screaming-goats

 http://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/

 

 

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About Sara McGuire

Sara McGuire is a Content Editor at Venngage. When she isn't writing research-driven content, she enjoys reviewing music and hitting up the latest culinary hot spot. Follow her on Twitter @sara_mcguire