People are hit with a lot of information every day. If your job is to get a message about your nonprofit organization out there, you have probably experienced the frustration of finding your content ignored.
You probably also know that visual content performs better than text content. In fact, according to Brainrules.net, a person who hears information may only remember 10% of what they heard three days later. But someone who sees the same information in a picture can remember as much as 65% of what they saw three days later.
Infographics are a great way to summarize information. They can help you tell stories. Plus, they are a versatile type of visual content. You can share infographics on social media, through email, and in print.
Not to mention, infographics are 3x more likely to be shared than other types of content.
But odds are that you’re working within a tight marketing budget. Especially if you’re a small nonprofit. Hiring an in-house graphic designer, or even a freelancer, can be very expensive. That’s why it’s easier and more cost-effective to take design into your own hands.
Don’t be intimidated by the thought of designing your own graphics!
If you start with a customizable template, you can create your own engaging nonprofit infographics, posters, social media graphics, and more in as little as 15 minutes. No design background required.
Here are 8 free infographic templates for your nonprofit.
1. Create a poster that focuses on your nonprofit organization’s successes
A lot of people are interested in supporting nonprofits but they’re not sure which ones they can trust. Show that people can put their faith in your nonprofit organization by focusing your promotional posters on your achievements.
This template offers the organization’s progress so far, as well as what the program offers to volunteers specifically. Volunteers are able to look at this poster and see the potential for personal growth, as well as the impact that they can have on the cause they support.
2. Show the impact of your nonprofit organization on a global scale using a map
If your nonprofit organization is making an impact across the world, showcase that in your visual content! Use a simple map to show the scope of your nonprofit’s work. Not only will it highlight the good that your organization has done, it could also inspire people from different locations to contribute by making your cause seem more accessible.
This infographic uses thematic tree icons to pinpoint where trees have been planted across the world. Icons are perfect for illustrating an idea in one neat little graphic. The contact information is bold and easy to see, so people will know exactly who to contact to get involved.
3. Use hard-hitting statistics to drive your message home
Often, people won’t recognize the significance of a message until you put it into real numbers. An infographic is the perfect format to offer some compelling statistics.
Pick statistics that are particularly shocking or not commonly known. In this infographic template, red circles are used to make the stand out against the greyscale background. The result is a set of statistics that really pop out at the reader. Using an image with a person’s face will also appeal to the emotions of people reading the infographic.
4. Use quirky fonts and bright colors to make your visual content inviting
A lot of nonprofit organizations tackle very heavy topics. But sometimes it can be effective to focus on the positives, to get people excited about participating in your cause.
Pick fun and quirky fonts for your poster titles. Fonts with a lot of character like Chewy, Unkempt and Quicksand. Don’t be afraid to use bright, bold colors to grab people’s attention. While blues, purples and reds can help convey the gravity of a message, colors like yellow, orange and green can focus on the positive impact an organization has on a cause. Remember this when working on your nonprofit website design.
5. Include testimonials to highlight the real people your nonprofit organization has impacted
Your nonprofit organization wants to make the world a better place. Showing how your nonprofit has impacted real people can be an effective way to inspire other people to contribute to your cause.
This template places the testimonials right in the middle of the graphic. The same green is used to emphasize the header as well as the quotation marks on the testimonials, which clearly connects both sections.
6. Focus on one shocking statistic in your promotional visuals
If you are creating infographics to boost your social media engagement, you need to think like someone scrolling through their newsfeed. They’re going to be hit with a lot of content. That’s why your visual content for social media needs to be simple and make a big impact.
Pick one shocking statistic and make that the focus on your infographic. This template uses a thematic background image and illustrative icons to make the message clearer. Be sure to include a link to where people can get more information in the text portion of your post.
7. Optimize your infographic templates for your nonprofit organization to fit social media posts and presentation slides
If your visual content is impactful, there’s a good chance people are going to want to share it. That’s exactly what your’e looking for! You can make sharing your infographics easier by optimizing them for social media, presentations, and email.
This infographic template uses a landscape orientation, making it perfect for appearing in social media feeds, as well as in presentation slides. Note that the text on this template is minimal–large, highly readable font delivers a concise message with 3 impactful statistics.
8. Use icons to modify your image to clearly communicate a message
If you have an image that doesn’t quite communicate your message on its own, icons are a quick and effective way to modify your images.
Take this social media graphic that overlays an icon on top of the image to indicate that we should stop using plastic bags.