Log inSign up for free
Market Research Report Template

Market Research Report Template

Present the latest consumer market trends and propose effective marketing strategies with this market research report template.

By Venngage Inc.
  • 100% customizable templates
  • Millions of photos, icons, charts and graphics
  • AI-powered editing features
  • Effortlessly share, download, embed and publish
  • Easily generate QR codes for your designs

Market research is the systematic process of collecting and analyzing data to determine the viability of a new product or service. This process allows companies to identify their target market, understand consumer needs and preferences, and decide whether to proceed with a new product or service. Market research can be conducted directly by organizations or companies or outsourced to agencies with expertise in this area. It involves deploying surveys, interacting with a group of people known as a sample, conducting interviews, and other similar processes. Organizations use market research to make critical business decisions, such as developing a new product or service, how much to charge for a product, what marketing strategy to use, and whether to expand into new markets. It is also used to understand consumer behavior and track customer satisfaction levels. When introducing a new product or service into the market, businesses do market research to understand or examine the market associated with a particular product or service. The information they obtain will allow them to predict how the audience will react to what they have to offer. Information obtained from