When it comes to starting and running a business, having a consulting business plan is essential. This document defines in detail a company's objectives and how it plans to achieve its goals. It outlines a written road map for the company from marketing, financial, and operational standpoints. A consulting business plan provides vital information for the company's external and internal audiences. It attracts investment before a company has established a proven track record. It can also help to ensure loans from financial institutions. It helps a company achieve its goals since it keeps its executive team on the same page about strategic action items. Generally, a good business plan will consist of the following: The company's history, including its founding story; the company's products or services and how they differ from the competition; the company's target markets and why those markets are attractive; the company's competitive advantages; the marketing strategy, including how the company will reach its target markets; the sales strategy, including how the company will generate revenue; the financial plan, and how the company

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